Chapter 1 - The New Normal and Global Media Culture Handout

Chapter 1:
The New Normal and

Global Media Culture
Handout
Mary Claudine N. Pineda, RPm

THE CONTEMPORARY WORLD
INSTRUCTOR: Mary Claudine N. Pineda, RPm
SUBJECT: The Contemporary World

Learning Outcomes
This lesson intends to prepare students to:

1. Appreciate the complexity of the human nature;
2.Interpret the human experience from various
perspective;
3. Reflect critically on shared concerns;
4.Take responsibility for knowing and being
Filipino;
5. Identify the importance of global media cultures
in present situation; and
6. Work effectively in a group.
TABLE OF CONTENTS
INTEGRATION
01
MOTIVATION
02
PRESENTATION
03
ACTIVITIES & NOTES

04
“We humans are resilient. We
can learn to thrive in our new
normal if we have the mindset
and the resources we need to
adapt.”
— ANONYMOUS
01
INTRODUCTION
What Is Globalization?
Globalization is a process of interaction and integration among

the people, companies, and governments of different nations, a
process driven by international trade and investment and aided by
information technology.
This process has effects on the environment, on culture, on
political systems, on economic development and prosperity, and
on human physical well-being in societies around the world.
WHAT IS GLOBALIZATION?
Technology has been the other principal driver of globalization.
Advances in information technology, in particular, have
dramatically transformed economic life. Information technologies
have given all sorts of individual economic actors—consumers,
investors, businesses—valuable new tools for identifying and
pursuing economic opportunities, including faster and more
informed analyses of economic trends around the world, easy
transfers of assets, and collaboration with far-flung partners.
GLOBAL MEDIA CULTURE
The Internet provides an explicit definition: global media
culture is the transmission of ideas, meaning, and
characteristics of a group through media. To trace therefore,
global simply means relating to or embracing the whole of
something or of a group of things. Media, however, is the
main means of mass communication and is the outlets and
tools used to restore and deliver information or data. On the
other hand, culture is the characteristics and knowledge of a
particular group of people, encompassing language, religion,
cuisine, social habits, music and arts.
GLOBAL MEDIA CULTURE BENEFITS
1. It Can Keep Us Connected
2. It Can Spur Business
3. It Can Spread Art and Culture
4. It Can Give Voice to the Voiceless
GLOBAL MEDIA CULTURE DISADVANTAGES
1. It Can Empower the Already Powerful

2. It Can Be Used for Disinformation and Hate
3. It Can Homogenize Culture
4. It Can Overtake Personal Connections
Global Media Culture pitfalls or downfalls
Fake news is one prevalent sample of downfall in global media

culture. It also includes a high risk of inaccurate reporting and may be
a platform of identity theft and loss of privacy.
According to Dr. Stig Hjarvard, global media culture represents a

cultural otherness, at times a threat to cultural tradition and
autonomy.
On the other hand, it often contributes to a development of local

cultures and bringing them into contact on par with the social reality
of a globalized modernity. Skyline University added that cultures are
the core values that cannot disappear just because of globalization.
As a system, globalization helps us to learn and explore different
societies.
Global Media Culture pitfalls or downfalls
The main stream of any culture of the most remote society is
not weak and it can be affected by any globalization effort.
Foruveinternational.com, however, contested that globalization

has negative and positive impact on our cultural identity. The main
side effect of globalization is the wide spread of multinational
corporations. As it flourishes consumerism soars much higher.
Culture has almost become a way of operating a business. Some
critics argue that in the process of products standardization values
likewise shall be standardized.
Cultural Imperialism
Cultural Imperialism is a process by which one country

dominates other countries’ media consumption and consequently
dominates their values and ideologies. Consider the number of
television programs and films produced in the USA that are shown
throughout the world. Conversely, cultural imperialism is the
domination of one culture over another.
Cultural Imperialism
The media also constitute a potential tool for control by
dominant Western culture over those of developing countries like the
Philippines. The Western way of life and its economic and political
systems can be imposed on other societies as its lifestyles are sold
through media products such as films and television. Hollywood is a
good example of cultural imperialism to the extent that even
developed countries like France and the United Kingdom go to great
lengths to ensure their own film industries remain strong.
Today, as a global economic and political power, the United

States is inevitably intruding into the cultures of other countries of
the world. Some believe that the American spread of culture is
beneficial to the entire planet, while others consider this cultural
imperialism a threat.
Cultural Hybridization
Cultural hybridization is very much linked to the globalization
process, which is the spread of western ideas and culture. It can be
hard to disentangle cultures and it is often the case that it is more
than two cultures that combine to produce the new form of culture.
Cultural hybridization is the blending of elements from different
cultures. Without it, the world we live today would not be anywhere
near as interesting and integrated as it is today. An example of
cultural hybridization is creolization.
According to Hannerz, the term creolization is used to refer to

forms of culture that do not have historical roots, but are the result of
global interconnections. It is a useful way of thinking about
hybridization, how different types of culture exist simultaneously and
overlap, leading to new forms of culture. Creole people today find it
difficult to point out where their ancestors are from.
Therefore, being creole meant to be uprooted and to belong to a
new world in contrast to a world that is old, deep and rooted. The
term creolization has subsequently been applied to food,
architecture, music and language.
While some people find it funny or perhaps scary that American

fast food restaurants and clothing brands are just about anywhere in
this world, cultural globalization is by no means a one- way street.
Cultural globalization involves the spread of language, the art, food,
business, ideas, technology etc.
In the United States, they adapted lots of great things from other
cultures and traditions, including lots of foreign cuisine like Chinese,
Thai, and Mexican food.
In Europe, music from various European countries will, despite

different languages, be heard in clubs and restaurants. Business
leaders from all around the world gather in China, Japan, USA, and
the UK to exchange ideas about the direction of their particular field,
business culture and technology. Cultures around the world have also
exchanged words or phrases “OK” or the thumbs up is now used all
over the world.
04
ACTIVITIES & NOTES
PROCESS QUESTIONS
1. CNN, a very popular media network in the United States,

captured in live broadcast the death of George Floyd which
ignited social unrest and led towards the establishment of Black
Lives Matter Movement. Racism catapulted as a valid issue which
gained support worldwide. In your opinion, does global media
culture serve its purpose in this way? Is it true that the BLM
movement can create damaging effects in American culture?
How influential a reporter is in the performance of his profession?
2. Secretary Delfin Lorenzana of the Department of National Defense

was surprised when he received text messages, such as: Welcome to
China and Welcome to Vietnam intruding in the privacy of his cell
phone upon setting his feet in the soil of Pagasa Island, still part of
the Philippines national territory. Are technologies of these countries
really so advanced that NTC failed to stop? If this kind of situation
persists, what do you think would happen to our claims in the West
Philippine Seas sovereignty? What is the best solution the
government should do in this case?
STUDENT NOTES
WHAT I HAVE LEARNED
WHAT I SHOULD INVESTIGATE FURTHER
DIFFICULTIES
THANKS!
Do you have any questions?
For our consultation:
Mon-Fri (8 AM - 8 PM)
[email protected]
0945-415-1119
Don Honorio Ventura State University

College of Social Sciences and Philosophy

Chapter 1 - The New Normal and Global Media Culture Handout

Uploaded by

Copyright:

Available Formats

Chapter 1 - The New Normal and Global Media Culture Handout

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Chapter 1 - The New Normal and Global Media Culture Handout

Uploaded by

Copyright:

Available Formats

Chapter 1:

The New Normal and

Mary Claudine N. Pineda, RPm

INSTRUCTOR: Mary Claudine N. Pineda, RPm

SUBJECT: The Contemporary World

This lesson intends to prepare students to:

ACTIVITIES & NOTES

Globalization is a process of interaction and integration among

1. It Can Empower the Already Powerful

Fake news is one prevalent sample of downfall in global media

According to Dr. Stig Hjarvard, global media culture represents a

On the other hand, it often contributes to a development of local

Foruveinternational.com, however, contested that globalization

Cultural Imperialism is a process by which one country

Today, as a global economic and political power, the United

According to Hannerz, the term creolization is used to refer to

While some people ﬁnd it funny or perhaps scary that American

In Europe, music from various European countries will, despite

1. CNN, a very popular media network in the United States,

2. Secretary Delﬁn Lorenzana of the Department of National Defense

WHAT I SHOULD INVESTIGATE FURTHER

Don Honorio Ventura State University

You might also like