Self-Service Cafeterias in Mexico

Self-Service Cafeterias in Mexico
Euromonitor International
March 2022
SELF-SERVICE CAFETERIAS IN MEXICO Passport i
LIST OF CONTENTS AND TABLES

Self-Service Cafeterias in Mexico - Category Analysis ................................................................. 1
2021 DEVELOPMENTS ............................................................................................................... 1
Consumer Foodservice in Mexico - Industry Overview ................................................................ 2
EXECUTIVE SUMMARY .............................................................................................................. 2
Consumer foodservice in 2021: The big picture ....................................................................... 2
2021 key trends ........................................................................................................................ 2
Competitive landscape ............................................................................................................. 3
Independent foodservice developments ................................................................................... 3
What next for consumer foodservice? ...................................................................................... 4
MARKET DATA ............................................................................................................................ 4
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2016-
2021 ............................................................................................................. 4
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2016-2021 ....................................................................................... 4
Table 3 Consumer Foodservice by Independent vs Chained by Type:
Units/Outlets 2021........................................................................................ 5
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice
Value 2016-2021 .......................................................................................... 5
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %
Foodservice Value 2016-2021 ..................................................................... 5
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: %
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: %
Foodservice Value 2021 .............................................................................. 6
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: %
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value
2016-2021 .................................................................................................... 6
Table 10 GBO Company Shares in Chained Consumer Foodservice: %
Table 11 GBN Brand Shares in Chained Consumer Foodservice: %
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets
2021 ............................................................................................................. 8
Table 13 Forecast Units, Transactions and Value Sales in Consumer
Foodservice 2021-2026 ............................................................................... 9
Table 14 Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2021-2026 .............................................................. 9
DISCLAIMER ............................................................................................................................... 9
SOURCES.................................................................................................................................. 10
Summary 1 Research Sources ...................................................................................... 10
© Euromonitor International
SELF-SERVICE CAFETERIAS IN MEXICO Passport 1
SELF-SERVICE CAFETERIAS IN
MEXICO - CATEGORY ANALYSIS
2021 DEVELOPMENTS
▪ Sales through self-service cafeterias continued to be negligible in Mexico in 2021 and there
are no signs that this situation will change over the forecast period.
CONSUMER FOODSERVICE IN
MEXICO - INDUSTRY OVERVIEW
EXECUTIVE SUMMARY
Consumer foodservice in 2021: The big picture

The lockdown and social distancing measures introduced by the government to control the
spread of COVID-19 had a strong negative impact on Mexican consumer foodservice. The most
impacted channels are bars/pubs (which rely on eat-in customers) and street stalls/kiosks.
Although sales via the latter channel are dominated by to-go options, the home seclusion trend
and the fact that many of these operators (mainly consisting of independents) are not set up to
offer home delivery meant that they struggled to adapt to changing consumer demands. Such
operators were also drastically impacted by reduced footfall through major business districts and
school areas where many of these outlets tend to be located, due to the remote working and
studying practices. Whilst the trend has started to reverse, the category continued to face
capacity limits for most of the year, hampering recovery. As such, even though consumers are
starting to spend more time out of the house and at consumer foodservice venues, this will not
be enough to propel the overall category back to pre-pandemic levels of value sales in 2021.
2021 key trends

Lower consumer purchasing power due to the economic effects of the pandemic will continue
to damage category sales in 2021. Consumers have become more selective with their
purchases, thus reducing the amount they spend on consumer foodservice. They are also more
price-sensitive, leading harder-hit consumers to trade down to less expensive consumer
foodservice options. As such, limited-service restaurants, which typically offer cheaper options,
are set to see a faster recovery than full-service restaurants. However, the entire industry will
face issues due to the increased cost of raw products such as poultry, egg, and meat. Players
must delicately balance budget-friendly offers with offsetting increased costs to ensure survival.
Location was also vital in determining players’ success in 2021. For example, consumer
foodservice outlets in major cities such as Cancun and Los Cabos (where international tourism
is particularly strong and traditionally contributes to a large proportion of the economy) were
unable to operate. Both dine-in restaurants and street stalls/kiosks serve as a tourism pull, with
this growth driver therefore halted due to restrictions on travel as a result. In addition, outlets
that located in business districts have performed poorly as they are usually reliant on high
footfall from office workers. Within consumers increasingly working from home and avoiding
busy town centres, such outlets welcomed far fewer customers. As such, operators had to adapt
by finding new strategies. For example, some started offering meal kit options. This provided
consumers with a more affordable option and allowed them to prepare and cook their favourite
dishes from home using restaurant-quality ingredients and clear, professional instructions. Many
areas of Mexico are therefore not expected to fully recover economically until tourism returns
return to greater levels of normalisation, harming the prospects of all types of consumer
foodservice categories.
In terms of operator strategies, two rising trends are dark kitchens and increased
digitalisation. In terms of the former, they are seeing increased presence not only within
independent brands, but also several chained brands. In fact, many of the largest operators (like
Alsea and CMR) are using dark kitchens to cook foods for various brands across kitchen
locations. The Sushi Itto brand by Distribuidora de Alimentos is also seeing increased use of
dark kitchens to prepare menu items. In terms of digitalisation, even smaller independent
competitors have established online delivery services and started accepting digital payments.
Such progression has been necessary due to fear of transmitting the virus through handing over
cash and consumers being less willing to spend time outside the house. The trend towards
home-delivery and takeaway has been particularly prevalent in limited-service restaurants
despite the availability of dine-in services.
Competitive landscape
Consumer foodservice in Mexico is a highly fragmented competitive landscape dominated by
independent outlets, although it continues to be led by chained players FEMSA Comercio and
Alsea in value share terms. Established operators that were able to utilise delivery options more
easily were more likely to survive during this period. Nevertheless, Alsea and CMR were forced
to close a small number of non-profitable or struggling outlets to focus on more efficient and
profitable outlets. Chained operators in categories such as pizza limited-service restaurants,
chicken limited-service restaurants, and bakery limited-service restaurants will continue growing
in 2021 whilst others such as ice cream limited-service restaurants, Latin American full-service
restaurants, and North American full-service restaurants are set for a fast recovery in terms of
number of outlets.
Towards the end of the review period, partnerships with last-mile delivery services such as
Rappi, Uber Eats, and Cornershop had continued to expand amongst consumer foodservice
players. However, during the pandemic many players have found the fees they charge too high
and have started to explore alternative options. This includes the use of social media platforms
or message apps to communicate with customers, especially in terms of price promotions and
special deals. Many independent operators created their own websites or in-house delivery
offers. They also heeded the advice of the National Chamber of Restaurants and Seasoned
Food Industry (CANIRAC) which published its COVID-19 Prevention Protocol Mesa Segura
(Safe Table), which recommended best practices to ease consumers’ hygiene and health
concerns.
Independent foodservice developments

Independent operators were hit especially hard by the emergence of COVID-19 and its
subsequent lockdown and social distancing measures. Many were forced to close, although
some became more innovative and were able to diversify their products offerings by providing
grocery options in addition to their own prepared food options. However, many independent
outlets did not have the financial resources to continue operating at a reduced eat-in capacity
and were forced to adjust their business models or close. This has notably affected sites/outlets
numbers in the country.
Many independent consumer foodservice outlets were also at a disadvantage compared to
chained operators as they struggled to adapt to increasing demand for home delivery. Many do
not have their own delivery services and the fees charged by last-mile delivery platforms are
burdensome. Some outlets are therefore likely to look to move to locations or modify their
current restaurants to make them more conducive to takeaway and delivery. This may include
moving to a smaller location or rearranging furniture or a restaurant’s layout to favour a counter-
style ordering area and order prep stations over tables and seating. Nevertheless, a key trend in
2021 was the increased prevalence of digital payments in independent operators. The systems
Rappi, Mercado Pago and CoDi (a government created QR code payment system) have
allowed brands without large resources and POS terminals to accept QR based and online
payments. Previously many of these operators only accepted cash, so this is a major step
forward for independent operators.
What next for consumer foodservice?

Heading into the forecast period, reduced disposable incomes due to economic hardship will
lead to tougher decisions for local consumers in terms of how they spend their money. Many
consumers will likely choose cheaper options but are unlikely to cease purchasing from
consumer foodservice entirely. Home delivery will lose some of its share when compared with
the sales experienced in 2020 and 2021 but will remain higher for most channels than it was
pre-pandemic. Meanwhile, drive-through will continue to gain in popularity as an option within
cafés/bars and limited-service restaurants. Similarly, eat-in will regain share as consumers
gradually regain their confidence in visiting and dining at such venues. Nevertheless, it will
struggle to recover to pre-pandemic levels as Mexicans have been exposed to a greater choice
of options, which offer them greater flexibility.
A full value share recovery for consumer foodservice is expected between 2022 and 2023 for
most categories, although chained restaurants are likely to see a faster recovery than
independent operators due to their greater resources and adaptability. Chains are anticipated to
offer constant innovation in new products, specifically redesigning the menus to limit consumer
prices whilst also limited their own costs (due to the increase of raw products prices). Expansion
plans and the opening of new restaurants is likely to be done with caution, with such outlets
anticipated to be designed to include open spaces wherever possible. This is because health
and hygiene concerns will linger post-pandemic and venues will need to offer comfort and safety
to encourage consumers to return to their outlets. A further boost is likely to appear at the latter
end of the forecast period when the return of international tourism leads to greater footfall and
greater demand for consumer foodservice.
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2016-2021
2016 2017 2018 2019 2020 2021
Units 940,380.0 963,698.0 968,681.0 1,006,18 840,942.0 915,218.0

5.0
Transactions (mn) 11,679.1 12,039.0 12,280.0 12,902.4 10,070.5 11,502.0
MXN million current 839,323.4 887,634.1 918,613.0 987,771.8 749,406.6 859,200.0
prices
MXN million constant 839,323.4 837,063.3 825,817.6 856,835.9 628,711.3 683,324.5
prices
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth

2016-2021
% growth
2020/21 2016-21 CAGR 2016/21 Total
Units 8.8 -0.5 -2.7

Transactions 14.2 -0.3 -1.5
Value current prices 14.7 0.5 2.4
Value constant prices 8.7 -4.0 -18.6

Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2021
outlets
Independent Chained Total
Cafés/Bars 19,193 2,352 21,545

Full-Service Restaurants 187,613 3,392 191,005
Limited-Service Restaurants 235,601 37,730 273,331
Self-Service Cafeterias - - -
Street Stalls/Kiosks 428,794 543 429,337
Consumer Foodservice by Type 871,201 44,017 915,218
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value

2016-2021
% value
2016 2017 2018 2019 2020 2021
Chained Foodservice 15.1 15.4 16.2 16.3 18.4 17.9

Independent Foodservice 84.9 84.6 83.8 83.7 81.6 82.1
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %

Foodservice Value 2016-2021
% value
2016 2017 2018 2019 2020 2021
Drive-Through 0.0 0.1 0.2 0.2 1.0 1.7

Eat-in 72.4 72.0 71.0 71.2 47.3 53.6
Home Delivery 4.0 4.8 5.9 6.6 17.4 15.2
Takeaway 23.6 23.1 23.0 21.9 34.3 29.5
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value

2016-2021
% value
2016 2017 2018 2019 2020 2021
Drink 29.4 29.2 29.4 29.7 26.3 28.0

Food 70.6 70.8 70.6 70.3 73.7 72.0
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice

Value 2021
% value analysis
Food Drink Total
Cafés/Bars 38.0 62.0 100.0

Full-Service Restaurants 66.7 33.3 100.0
Limited-Service Restaurants 83.0 17.0 100.0
Self-Service Cafeterias - - -
Street Stalls/Kiosks 82.0 18.0 100.0
Consumer Foodservice by Type 72.0 28.0 100.0
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice

Value 2016-2021
% value
2016 2017 2018 2019 2020 2021
Offline 99.1 98.5 98.0 97.3 88.5 93.3

Online 0.9 1.5 2.0 2.7 11.5 6.7
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2016-2021
% value
2016 2017 2018 2019 2020 2021
Leisure 2.1 2.1 2.1 2.1 1.1 1.8

Lodging 2.1 2.1 2.1 2.1 1.1 1.8
Retail 14.1 15.0 16.1 17.1 14.2 15.9
Stand-Alone 71.0 70.0 68.9 67.9 78.2 72.3
Travel 10.7 10.8 10.8 10.8 5.5 8.3
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice

Value 2017-2021
% value
Company 2017 2018 2019 2020 2021
Fomento Económico 13.1 13.4 13.5 13.1 12.5

Mexicano SAB de CV
Yum! Brands Inc 4.2 4.4 4.6 5.6 5.7
Starbucks Corp 4.6 4.7 4.9 4.8 4.8
McDonald's Corp 4.3 4.2 4.1 4.7 4.6

Alsea SAB de CV 4.5 4.4 4.2 4.6 4.0
Domino's Pizza Inc 2.7 2.9 2.8 3.8 3.7
Doctor's Associates Inc 4.1 4.0 3.8 3.8 3.6
Restaurant Brands 2.9 2.7 2.9 3.5 3.4
International Inc
Gigante SA de CV, Grupo 3.1 3.0 2.8 2.5 2.6
Ilitch Holdings Inc 1.5 1.7 1.9 2.5 2.6
CKE Restaurants 1.8 1.8 1.8 2.2 2.3
Holdings Inc
Brinker International Inc 2.3 2.3 2.2 2.2 2.0
Carso SA de CV, Grupo 2.4 2.2 2.0 1.7 1.8
DineEquity Inc 1.9 1.9 1.8 1.6 1.7
Herdez SAB de CV, Grupo 0.8 0.8 0.7 1.2 1.2
Seven & I Holdings Co Ltd 1.3 1.3 1.2 1.2 1.1
Desarrolladora de 1.2 1.2 1.1 1.1 1.1
Franquicias los
Bisquets Bisquets
Obregon SA de CV
CMR SAB de CV 0.5 0.5 0.4 0.9 0.9
Remigio S de RL 1.0 1.0 0.9 0.8 0.9
Franquiciadora Hawaiian 1.2 1.1 1.1 1.0 0.9
Paradise SA de CV
Restaurante 0.7 0.7 1.0 1.0 0.8
Chiltepino's SA de CV
Operadora Wings Army SA 0.8 0.8 0.8 0.8 0.8
de CV
El Pollo Feliz SA de CV 0.7 0.7 0.7 0.9 0.8
Inspire Brands Inc - 0.6 0.7 0.7 0.8
El Puerto de Liverpool 0.9 0.9 0.9 0.7 0.8
SAB de CV
Italian Coffee SA de CV 0.9 0.9 0.9 0.7 0.8
XKMEX SA de CV 0.8 0.8 0.8 0.8 0.8
Taco Holding SAPI de CV 1.2 0.9 0.7 0.6 0.6
Alimentation Couche- 0.7 0.7 0.7 0.6 0.6
Tard Inc
Benedetti's SA de CV, 0.5 0.5 0.4 0.6 0.5
Grupo
Others 33.3 33.1 33.5 29.8 31.2
Total 100.0 100.0 100.0 100.0 100.0
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value

2018-2021
% value
Brand Global Brand Owner 2018 2019 2020 2021
OXXO Fomento Económico 12.5 12.6 12.2 11.6

Mexicano SAB de CV
Starbucks Starbucks Corp 4.7 4.9 4.8 4.8
McDonald's McDonald's Corp 4.2 4.1 4.7 4.6
KFC Yum! Brands Inc 3.3 3.6 4.5 4.5
VIPs Alsea SAB de CV 3.7 3.7 4.3 3.8
Domino's Pizza Domino's Pizza Inc 2.9 2.8 3.8 3.7
Subway Doctor's Associates Inc 4.0 3.8 3.8 3.6
Burger King Restaurant Brands 2.7 2.9 3.5 3.4
International Inc
Little Caesar's Pizza Ilitch Holdings Inc 1.7 1.9 2.5 2.6
Toks Gigante SA de CV, Grupo 3.0 2.8 2.5 2.5
Carl's Jr CKE Restaurants 1.8 1.8 2.2 2.3
Holdings Inc
Chili's Grill & Bar Brinker International Inc 2.3 2.2 2.2 2.0
Restaurante Sanborns Carso SA de CV, Grupo 2.2 2.0 1.7 1.8
Applebee's DineEquity Inc 1.4 1.3 1.2 1.2
Neighborhood Grill
& Bar
Pizza Hut Yum! Brands Inc 1.1 1.0 1.1 1.1
7-Eleven Seven & I Holdings Co Ltd 1.3 1.2 1.2 1.1
Los Bisquets Desarrolladora de 1.2 1.1 1.1 1.1
Bisquets Obregon Franquicias los
Bisquets Bisquets
Obregon SA de CV
Gorditas Doña Tota Fomento Económico 0.9 0.9 0.9 0.9
Mexicano SAB de CV
Italianni's Remigio S de RL 1.0 0.9 0.8 0.9
Chiltepino's Restaurante 0.7 1.0 1.0 0.8
Chiltepino's SA de CV
Wings Army Operadora Wings Army SA 0.8 0.8 0.8 0.8
de CV
El Pollo Feliz El Pollo Feliz SA de CV 0.7 0.7 0.9 0.8
Buffalo Wild Wings Inspire Brands Inc 0.6 0.7 0.7 0.8
Restaurante Liverpool El Puerto de Liverpool 0.9 0.9 0.7 0.8
SAB de CV
The Italian Coffee Italian Coffee SA de CV 0.9 0.9 0.7 0.8
Company
Cafe Punta del Cielo XKMEX SA de CV 0.8 0.8 0.8 0.8
Sushi Itto CMR SAB de CV - - 0.8 0.8
Hawaiian Paradise Franquiciadora Hawaiian 0.8 0.8 0.7 0.7
Paradise SA de CV
Nutrisa Herdez SAB de CV, Grupo 0.8 0.7 0.7 0.7
Circle K Alimentation Couche- 0.7 0.7 0.6 0.6
Tard Inc
Sushi Itto Distribuidora de 0.8 0.8 - -
Alimentos SI S de RL de CV
Others 35.7 35.7 32.7 33.9
Total 100.0 100.0 100.0 100.0
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2021
Brand Global Brand Owner outlets
OXXO Fomento Económico Mexicano SAB de CV 19,836.0

7-Eleven Seven & I Holdings Co Ltd 1,855.0
Circle K Alimentation Couche-Tard Inc 1,220.0
El Pollo Feliz El Pollo Feliz SA de CV 900.0
Domino's Pizza Domino's Pizza Inc 801.0
Subway Doctor's Associates Inc 780.0
Hawaiian Paradise Franquiciadora Hawaiian Paradise 753.0
SA de CV
Starbucks Starbucks Corp 745.0
Little Caesar's Pizza Ilitch Holdings Inc 687.0
Nutrisa Herdez SAB de CV, Grupo 470.0
KFC Yum! Brands Inc 461.0
Burger King Restaurant Brands International Inc 435.0

McDonald's McDonald's Corp 367.0
The Italian Coffee Company Italian Coffee SA de CV 360.0
Carl's Jr CKE Restaurants Holdings Inc 315.0
VIPs Alsea SAB de CV 266.0
Pizza Hut Yum! Brands Inc 263.0
Helados Santa Clara Santa Clara Productos Lacteos SA 257.0
de CV
Dairy Queen International Dairy Queen Inc 252.0
Krispy Kreme Krispy Kreme Doughnut Corp 242.0
Gorditas Doña Tota Fomento Económico Mexicano SAB de CV 215.0
Toks Gigante SA de CV, Grupo 192.0
El Globo Grupo Bimbo SAB de CV 192.0
Wings Army Operadora Wings Army SA de CV 192.0
Finca Santa Veracruz Finca Santa VeraCruz SA de CV 174.0
Helados Sultana Helados Sultana SA de CV 163.0
Cafe Punta del Cielo XKMEX SA de CV 160.0
Restaurante Sanborns Carso SA de CV, Grupo 156.0
Sushi Itto CMR SAB de CV 130.0
Chili's Grill & Bar Brinker International Inc 128.0
Others 11,050.0
Total 44,017.0
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2021-
2026
2021 2022 2023 2024 2025 2026
Units 915,218.0 964,008.0 1,002,51 1,027,50 1,049,67 1,070,38

1.0 2.0 1.0 6.0
Transactions (mn) 11,502.0 13,003.8 13,720.0 14,088.5 14,385.9 14,640.1
MXN million 859,200.0 978,993.3 1,046,13 1,087,20 1,112,47 1,134,63
9.6 7.9 9.5 3.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: %

Growth 2021-2026
% growth
2021/22 2021-26 CAGR 2021/26 Total
Units 5.3 3.2 17.0

Transactions 13.1 4.9 27.3
Constant value 13.9 5.7 32.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
DISCLAIMER
Forecast closing date: 7 February 2022
Report closing date: 9 March 2022
Analysis and data in this report give full consideration to consumer behaviour and market
performance in 2021 and beyond as of the dates above. For the very latest insight on this
industry and consumer behaviour, at both global and national level, readers can access
strategic analysis and updates on www.euromonitor.com and via the Passport system, where
new content is being added on a systematic basis.
SOURCES
Sources used during the research included the following:
Summary 1 Research Sources

Official Sources INEGI
Secretaría de Turismo
SHCP
Trade Associations AMCCE - Asociación Mexicana de Cafés y

Cafeterías de Especialidad
Asociación Mexicana de Franquicias (AMF)
Asociacion Nacional De Tiendas De

Autoservicio & Departamentales (ANTAD)
CMR SAB de CV (Corporacion Mexicana de

Restaurantes)
Dicares
Food Trucks DF
Franquicias México
Trade Press Alto Nivel
America Retail
CNN
Dinero en Imagen
e-consulta
El Economista
El Financiero
El Informador
El Norte
El Universal
Enfasis Logistica
Entrepreneur Magazine
Expansión
Food & Travel
Forbes
Goula
Huffington Post
Líderes Mexicanos
Newsweek Español
Reforma
Reporte índigo
Restaurantes de México
Restaurantes Revista
Servi Alimentos
Soy Entrepreneur
The Happening
The Markethink
Company Sources 7-Eleven México, SA de CV
Administraciones Eugenia SA de CV
Alpen House
Alsea SAB de CV
Anderson's Grupo
Arcos Dorados Holdings Inc
Baskin-Robbins Inc
Buzz Café, The
Carl's Jr
CEC Entertainment Inc
Ciaos Pizza
Coffee House
Dairy Queen Inc
El Baron Rojo
El Puerto de Liverpool
El Tizoncito
FEMSA
Fonda Santa Clara
Franquicias & Restaurantes de los Angeles,

SA de CV
General Mills Inc (Häagen-Dazs)
Grupo Café Plaza
Grupo Carso
Grupo Dasi - Distribuidora de Alimentos Si
Grupo Gigante
Grupo Herdez
Hooters Mexico
Jarocho Café
Kentucky Fried Chicken Corp
Krispy Kreme Inc
La Cochinita
Las Alitas
Las Alitas - Alis Foods
Little Caesar Enterprises Inc
Little Farms
Mr Sushi
Nutrisa
Operadora Suiza Mexicana SA de CV
Orraca Restauranteros
Papa John's International Inc
Pizza del Rey
Pizza Patron Inc
Pollo Campero (Eat Out Group)
Restaurante La Mexicana
Restaurantes California SA de CV
Restaurantes de Servicio Rápido, SA de CV
Restaurantes Suntory
Spoleto
Sushi To Go
Sushi Zone
Telepizza Group SA
TGI Friday's Franchisor LLC
Yum! Brands Inc
Other Sources ABN AMRO Bank
Play Business
Source: Euromonitor International

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LIST OF CONTENTS AND TABLES

Consumer foodservice in 2021: The big picture

2021 key trends

Independent foodservice developments

What next for consumer foodservice?

2016 2017 2018 2019 2020 2021

Units 940,380.0 963,698.0 968,681.0 1,006,18 840,942.0 915,218.0

Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth

Units 8.8 -0.5 -2.7

Value constant prices 8.7 -4.0 -18.6

Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2021

Cafés/Bars 19,193 2,352 21,545

Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value

Chained Foodservice 15.1 15.4 16.2 16.3 18.4 17.9

Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: %

Drive-Through 0.0 0.1 0.2 0.2 1.0 1.7

Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value

Drink 29.4 29.2 29.4 29.7 26.3 28.0

Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice

Cafés/Bars 38.0 62.0 100.0

Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice

Offline 99.1 98.5 98.0 97.3 88.5 93.3

Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2016-2021

Leisure 2.1 2.1 2.1 2.1 1.1 1.8

Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice

Fomento Económico 13.1 13.4 13.5 13.1 12.5

McDonald's Corp 4.3 4.2 4.1 4.7 4.6

Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value

OXXO Fomento Económico 12.5 12.6 12.2 11.6

Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2021

Brand Global Brand Owner outlets

OXXO Fomento Económico Mexicano SAB de CV 19,836.0

Burger King Restaurant Brands International Inc 435.0

2021 2022 2023 2024 2025 2026

Units 915,218.0 964,008.0 1,002,51 1,027,50 1,049,67 1,070,38

Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: %

Units 5.3 3.2 17.0

Summary 1 Research Sources

Trade Associations AMCCE - Asociación Mexicana de Cafés y

Asociación Mexicana de Franquicias (AMF)

Asociacion Nacional De Tiendas De

CMR SAB de CV (Corporacion Mexicana de

Trade Press Alto Nivel

Food & Travel

Company Sources 7-Eleven México, SA de CV

Arcos Dorados Holdings Inc

Buzz Café, The

CEC Entertainment Inc

Dairy Queen Inc

Fonda Santa Clara

Franquicias & Restaurantes de los Angeles,

General Mills Inc (Häagen-Dazs)

Grupo Café Plaza

Grupo Dasi - Distribuidora de Alimentos Si

Kentucky Fried Chicken Corp

Krispy Kreme Inc

Las Alitas - Alis Foods

Little Caesar Enterprises Inc

Operadora Suiza Mexicana SA de CV

Papa John's International Inc

Pizza del Rey

Pizza Patron Inc