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Self-Service Cafeterias in Mexico
Self-Service Cafeterias in Mexico
Euromonitor International
March 2022
SELF-SERVICE CAFETERIAS IN MEXICO Passport i
© Euromonitor International
SELF-SERVICE CAFETERIAS IN MEXICO Passport 1
SELF-SERVICE CAFETERIAS IN
MEXICO - CATEGORY ANALYSIS
2021 DEVELOPMENTS
▪ Sales through self-service cafeterias continued to be negligible in Mexico in 2021 and there
are no signs that this situation will change over the forecast period.
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SELF-SERVICE CAFETERIAS IN MEXICO Passport 2
CONSUMER FOODSERVICE IN
MEXICO - INDUSTRY OVERVIEW
EXECUTIVE SUMMARY
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SELF-SERVICE CAFETERIAS IN MEXICO Passport 3
locations. The Sushi Itto brand by Distribuidora de Alimentos is also seeing increased use of
dark kitchens to prepare menu items. In terms of digitalisation, even smaller independent
competitors have established online delivery services and started accepting digital payments.
Such progression has been necessary due to fear of transmitting the virus through handing over
cash and consumers being less willing to spend time outside the house. The trend towards
home-delivery and takeaway has been particularly prevalent in limited-service restaurants
despite the availability of dine-in services.
Competitive landscape
Consumer foodservice in Mexico is a highly fragmented competitive landscape dominated by
independent outlets, although it continues to be led by chained players FEMSA Comercio and
Alsea in value share terms. Established operators that were able to utilise delivery options more
easily were more likely to survive during this period. Nevertheless, Alsea and CMR were forced
to close a small number of non-profitable or struggling outlets to focus on more efficient and
profitable outlets. Chained operators in categories such as pizza limited-service restaurants,
chicken limited-service restaurants, and bakery limited-service restaurants will continue growing
in 2021 whilst others such as ice cream limited-service restaurants, Latin American full-service
restaurants, and North American full-service restaurants are set for a fast recovery in terms of
number of outlets.
Towards the end of the review period, partnerships with last-mile delivery services such as
Rappi, Uber Eats, and Cornershop had continued to expand amongst consumer foodservice
players. However, during the pandemic many players have found the fees they charge too high
and have started to explore alternative options. This includes the use of social media platforms
or message apps to communicate with customers, especially in terms of price promotions and
special deals. Many independent operators created their own websites or in-house delivery
offers. They also heeded the advice of the National Chamber of Restaurants and Seasoned
Food Industry (CANIRAC) which published its COVID-19 Prevention Protocol Mesa Segura
(Safe Table), which recommended best practices to ease consumers’ hygiene and health
concerns.
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SELF-SERVICE CAFETERIAS IN MEXICO Passport 4
payments. Previously many of these operators only accepted cash, so this is a major step
forward for independent operators.
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2016-2021
% growth
2020/21 2016-21 CAGR 2016/21 Total
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SELF-SERVICE CAFETERIAS IN MEXICO Passport 5
outlets
Independent Chained Total
% value
2016 2017 2018 2019 2020 2021
% value
2016 2017 2018 2019 2020 2021
% value
2016 2017 2018 2019 2020 2021
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SELF-SERVICE CAFETERIAS IN MEXICO Passport 6
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
% value analysis
Food Drink Total
% value
2016 2017 2018 2019 2020 2021
% value
2016 2017 2018 2019 2020 2021
% value
Company 2017 2018 2019 2020 2021
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SELF-SERVICE CAFETERIAS IN MEXICO Passport 7
% value
Brand Global Brand Owner 2018 2019 2020 2021
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Little Caesar's Pizza Ilitch Holdings Inc 1.7 1.9 2.5 2.6
Toks Gigante SA de CV, Grupo 3.0 2.8 2.5 2.5
Carl's Jr CKE Restaurants 1.8 1.8 2.2 2.3
Holdings Inc
Chili's Grill & Bar Brinker International Inc 2.3 2.2 2.2 2.0
Restaurante Sanborns Carso SA de CV, Grupo 2.2 2.0 1.7 1.8
Applebee's DineEquity Inc 1.4 1.3 1.2 1.2
Neighborhood Grill
& Bar
Pizza Hut Yum! Brands Inc 1.1 1.0 1.1 1.1
7-Eleven Seven & I Holdings Co Ltd 1.3 1.2 1.2 1.1
Los Bisquets Desarrolladora de 1.2 1.1 1.1 1.1
Bisquets Obregon Franquicias los
Bisquets Bisquets
Obregon SA de CV
Gorditas Doña Tota Fomento Económico 0.9 0.9 0.9 0.9
Mexicano SAB de CV
Italianni's Remigio S de RL 1.0 0.9 0.8 0.9
Chiltepino's Restaurante 0.7 1.0 1.0 0.8
Chiltepino's SA de CV
Wings Army Operadora Wings Army SA 0.8 0.8 0.8 0.8
de CV
El Pollo Feliz El Pollo Feliz SA de CV 0.7 0.7 0.9 0.8
Buffalo Wild Wings Inspire Brands Inc 0.6 0.7 0.7 0.8
Restaurante Liverpool El Puerto de Liverpool 0.9 0.9 0.7 0.8
SAB de CV
The Italian Coffee Italian Coffee SA de CV 0.9 0.9 0.7 0.8
Company
Cafe Punta del Cielo XKMEX SA de CV 0.8 0.8 0.8 0.8
Sushi Itto CMR SAB de CV - - 0.8 0.8
Hawaiian Paradise Franquiciadora Hawaiian 0.8 0.8 0.7 0.7
Paradise SA de CV
Nutrisa Herdez SAB de CV, Grupo 0.8 0.7 0.7 0.7
Circle K Alimentation Couche- 0.7 0.7 0.6 0.6
Tard Inc
Sushi Itto Distribuidora de 0.8 0.8 - -
Alimentos SI S de RL de CV
Others 35.7 35.7 32.7 33.9
Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
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Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2021-
2026
% growth
2021/22 2021-26 CAGR 2021/26 Total
DISCLAIMER
Forecast closing date: 7 February 2022
Report closing date: 9 March 2022
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Analysis and data in this report give full consideration to consumer behaviour and market
performance in 2021 and beyond as of the dates above. For the very latest insight on this
industry and consumer behaviour, at both global and national level, readers can access
strategic analysis and updates on www.euromonitor.com and via the Passport system, where
new content is being added on a systematic basis.
SOURCES
Sources used during the research included the following:
Secretaría de Turismo
SHCP
Dicares
Food Trucks DF
Franquicias México
America Retail
CNN
Dinero en Imagen
e-consulta
El Economista
El Financiero
El Informador
El Norte
El Universal
Enfasis Logistica
Entrepreneur Magazine
Expansión
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Forbes
Goula
Huffington Post
Líderes Mexicanos
Newsweek Español
Reforma
Reporte índigo
Restaurantes de México
Restaurantes Revista
Servi Alimentos
Soy Entrepreneur
The Happening
The Markethink
Administraciones Eugenia SA de CV
Alpen House
Alsea SAB de CV
Anderson's Grupo
Baskin-Robbins Inc
Carl's Jr
Ciaos Pizza
Coffee House
El Baron Rojo
El Puerto de Liverpool
El Tizoncito
FEMSA
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Grupo Carso
Grupo Gigante
Grupo Herdez
Hooters Mexico
Jarocho Café
La Cochinita
Las Alitas
Little Farms
Mr Sushi
Nutrisa
Orraca Restauranteros
Restaurante La Mexicana
Restaurantes California SA de CV
Restaurantes Suntory
Spoleto
Sushi To Go
Sushi Zone
Telepizza Group SA
Play Business
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© Euromonitor International