Professional Documents
Culture Documents
Edtech Report
Edtech Report
SCHOOL OF BUSINESS
ON
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Chapter 1
Introduction
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Index
internship programme
9. References
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Introduction to the company
TalentServe was incorporated on 16th July, 2016. It is a Private Limited and non-government
company. TalentServe India Private Limited registered at Registrar of Companies, Mumbai. The
company started its operations in 2021. The company was founded by Meghaa Worah, Dilip Worah
and Nittin who are alumni of Symbiosis, IIM and IIT respectively. Dilip Worah is the longest serving
director appointed on July 16, 2019. Meghaa Worah was appointed on February, 2022. TalentServe
is an edtech company engaging with Millions of Students all around the world and give a 360-degree
solution to the needs of Career, Education, work and Corporate sector. TalentServe is providing
different career opportunities in different fields including Media, Marketing, Search Engine
work. They are working with millions of students around the country in order to help them in
Developing stronger abilities so that they can remain competitive in future. TalentServe is providing
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one shop for all educational and corporate needs, they improve the quality of education and job
Advancing the quality of education and job opportunities for the students, job seekers and working
professionals by giving them one stop solution for all their educational and corporate needs.
We aim for ending all your corporate requirements in just one convenient visit here. All you need to
do is focus on your goals. We share with you our best services to align our efforts by achieving your
Team Members
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Services offered by the company
Company offered three plans i.e., Starter pan, Grow plan and Pro plan. The starter plan is the smallest
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Product Type of TalentServe
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The Problem Company is solving
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Pricing Plan of TalentServe
Starter Plan
15 Days Subscription
Certificate Of Completion
Grow Plan
60 Days Subscription
3 Live Projects
Pre-Recorded Sessions
Certificate of Completion
Pro Plan
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36 Live Interactive Sessions
Pre-Recorded Sessions
Certificate of Completion
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Careers Opportunities available at TalentSeve:
Marketing
Media
SEO
Promotions
Human Resources
Operations
Events
Business Analytics
Technology
Social Work
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Problem identified for project
• To study the factors affecting the less availability of internet in remote areas
In today’s era, we have access of technology and there are a lot of people don’t have enough time to
learn physically. Technology provides a way to learn while sitting at anywhere. People have a very
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Introduction to the industry
In order to be successful in our daily lives, students need ways to gain expertise and build a strong
and meaningful relation with its peers and mentors. The journey begins with a foundation of
knowledge and skills and that can be developed and enhanced throughout our lives. Fortunately,
advances in technology provides a new way to learn. Advances in technology give rise to the EdTech
industry.
EdTech i.e., Educational Technology is a combination of two words i.e., Education and Technology.
It means a software or technology that is designed to enhance the way of providing education. EdTech
industry has totally changed the way of learning. Unlike traditional way of teaching in which we have
to go to schools and tuitions physically for education, EdTech industry provides a way in which we
can learn and access the education content with the help of technology. There are many well-known
During Covid, EdTech platforms helped the both the students as well as the teachers. The teachers
are able to teach the students while sitting at home and students can easily learn the things and access
the study material online. As I am a student of MBA and during covid a well-known EdTech platform
Blackboard plays a very important role in our education. From daily lectures to assignments, from
tests to discussion, everything was made possible due to that EdTech platform. We got the quality
If I talk about 2020, when pandemic started, schools and colleges shut down, global education moved
online. In 2020, Indian startups raised about Rs. 78,678 crores and more than 20% of this went into
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edtech. In 2021, as the pandemic dragged on, the number is more than doubled to Rs. 36,447 crores
and Unacademy. UpGrad, Vedantu became unicorns. In 2020-21, Byju’s acquired many EdTech
start-ups including White Hat Junior, Aakash, Toppr, Gradeup, Epic, HashLearn etc. and became the
To provide access to their platform, The EdTech Companies use any one or more combinations of
Course Subscription
Content Sharing
Freemium upgrades
Advertising Commission
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EdTech Market Size
If I talk about India, the market value of K-12 i.e., Kindergarten to 12th is approx. 91.58 billion and
the total market is about 221 billion. It is expected that the size of the EdTech industry will reach to
821 billion. At present, the Test Preparation market is about 63 billion and it is expected to reach
• Course Content
• Institution Management
Application
based
seggregators
Devices that
Assessment
use
and Testing
technology
Edtech
Course Institutional
Content Value Management
Chain
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SWOT Analysis of EdTech Industry
Strengths Weakness
1. Flexible Learning
2. Cost- effective 1. Commodification of education
3. Ease of access 2. It cannot be a substitute of traditional
4. Skill Development education.
5. Industry Academia Interaction 3. Lack of critical inputs from teachers
6. Brings better governance and 4. Less transparency
coordination 5. Privacy and security of data issues.
Challenges Opportunities
1. Adaptive Learning
1. Non-availability of robust connectivity or
bandwidth in rural areas. 2. Digital Communication
2. Stiff Competition 3. Personalized Learning
3. Misalignment approach of Global vs local 4. New Job Opportunities to tech savy people
4. Problem of retaining customers 5. Support of Government for transformation in
education sector.
5. More spending and high acquisition cost of
customer.
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Chapter 2
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Research Methodology
As the research is on the EdTech sector, so firstly study of the people who use technology as a medium
Based on the topic objectives were set and to arrive at the opinion on objectives, Questionnaire having
Period of Research
45 days
Problem statement
In this current era, technology plays a very important role in everyone’s life. If I talk about education
sector, Technology plays a very crucial role. During Covid-19, we all realise the importance of
technology in education because if technology was not there then we all have to face a lot of illiteracy
problem. But there are still a lot of people who do not have access the technology or who do not prefer
• To study the factors affecting the less availability of internet in remote areas
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• To know which strategy we can use to increase the sales of edtech companies.
Research Design
Descriptive Research make use of surveys and fact- finding enquires to gather information and
describes the characteristics of the population studied. It mainly focuses on the nature of
demographic segment and describes the “why factor” i.e., why a certain thing happened.
Sampling procedure is the procedure by which we choose the respondents. Sampling is of two
types:
Sampling
In this study, I choose the Probability sampling. Probability sampling is based on the “randomness”
which means samples can be choose from the larger set of population randomly. Probability
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Probability
Sampling
For this study, I choose the Simple random sampling in which each and every person gets an equal
chance for being selected. For example, I have to select 100 students out of 1000 randomly who
uses technology as a medium of learning. In this case, population is 1000 and the sample is random
learning
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Data Collection
Data collection means gathering information from the sources in order to find a solution of research
1. Primary Data
2. Secondary Data
Data
collection
Primary
Secondary
Data
Primary Data: Primary data is the raw data which means it is gathered first handed directly via
Primary
Data
Qualitative Quantitative
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Qualitative Primary data collection: Qualitative data collection does not include any numerical data
and includes data which is not quantifiable. Common methods to collect this type of data includes
Observation method
Interview method
Questionnaire method
Schedule method
Quantitative Primary data collection: This type of data collection includes numerical data which
is based on mathematical calculations. It basically provide the answers of questions like when, where,
who, what and how many? It involves close-ended questions, mean, median, mode, regression,
1. Descriptive
2. Inferential
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Correlational method
Experimental method
Survey method
Secondary Data
Secondary Data is also known as second hand data because it is easily available that means we don’t
have to do hard-work to collect this data as we do in primary data. We can collect this data easily
from newspapers, company’s website, journals, books, third party companies etc.
Research Instrument
In this study, I choose the primary data collection. I use the questionnaire method of primary data
collection.
Open Ended Questions: In this study, the respondents have the chance to share their own opinion.
In Open ended questions, the respondents have the full freedom to write their views or opinions.
Close Ended Questions: In this study, there are mostly close ended questions because people usually
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Limitations to the study
3. Performing the research on this level, I cannot reach people from every state.
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