Building the most popular car subscriptions platform

in Europe & the USA.

 INVESTMENT HIGHLIGHTS

Building the most

popular auto
e-commerce platform 1 Pioneers a true e-commerce experience for car ownership
in Europe & the USA
2 Targets the €2.4tn car retail market with 1% e-commerce penetration

3 Acquires the happiest customers in the industry with a 75 NPS score

4 Operates a full-stack business model built on direct OEM partnerships

5 Built a technology platform powering its efficient ops & growth machine

6 Grows 10x in 2021 with industry leading GPU & CAC

7 Is driven by an experienced team and an engineering-everywhere culture

8 Secured terms for an ABS facility to scale its fleet cash-efficiently

2
1 Market

3
1 MARKET

FINN tackles one of Annual sales by industry (€bn)

the world’s largest
and most fragmented 2,359

retail markets... New Cars Used Cars

2,000

1,009

1,000

1,584
1,351

607 546 510 413

299 279 212 145
0
Cars Edible Fashion Home Health Electricals Foodservice Leisure & Household Office
grocery & Apparel & DIY & Beauty Entertainment & Pet care

US
market
leader

US
market 2% 26% 18% 29% 25% 40% 54% 19% 10% 48%
share

4 Source: Planet Retail, Edmunds, OC&C, Marketline, Forbes, Statista, CSIMarket, Market Realist, ecommerceDB, Reuters; Note: Annual sales Europe and USA (2019)
1 MARKET

… with the lowest E-commerce penetration by industry

e-commerce
penetration rate
40%

20% 41%

33%
30%
29%

18%
11%
1% 9%
4% 3%
0%
Cars Electricals Office Fashion Leisure & Home Household Health Foodservice Edible
& Apparel Entertainment & DIY & Pet care & Beauty grocery

McKinsey expects a 10%- 25%

e-commerce penetration rate for
cars by 2025

5 Source: Planet Retail; Note: Europe and USA (2019), Statista / Jalopnik; (weighted average)
1 MARKET

Despite the huge Core offering of selected players in the US and Germany
demand the new car
market remains
underpenetrated by
Car
online players dealers
New
cars €1.0tn
0-1 years
Leasing
banks

Car
Used dealers
€1.4tn
cars Leasing
1-10 years
banks

Offline sales Lead generation Online sales

6 Source: Planet Retail, Edmunds, OC&C, Marketline; Note: Europe and USA (2019)
2 Customer Proposition

7
2 CUSTOMER PROPOSITION

Driving your own car is

a huge hassle, comes with
intransparent costs and
destroys our planet

8
2 CUSTOMER PROPOSITION

FINN pioneers an e-commerce experience for car ownership

Vast assortment
Many different models from the leading
OEMs in the world; immediately available

10x more convenient

5 minutes booking; free delivery;
for subscriptions: everything included but fuel &
flexible terms between 1 and 12 months

Great value for money

No hidden fees;
Competitive prices

Climate-neutral driving
Focus on electric vehicles (c.30% share)(1);
Offset CO2 emissions of all vehicles

9 (1) currently active subscriptions signed in the last 6 months, 16.09.2021 Source: Company Information, Fleet List, Climatepartner
Our Core Purpose Sourcing focused on
Make mobility electric cars and CO2
compensation for all vehicles
fun & sustainable. across the portfolio.
2 CUSTOMER PROPOSITION

FINN makes mobility sustainable aligning closely with ESG standards

Climate change mitigation Pollution prevention and control Protection and restoration of
biodiversity and ecosystems
FINN is certified as a climate neutral FINN facilitates the adoption of electric
company 2021, compensating scope vehicles and the decarbonization of the FINN invests in reforestation and
1, 2 and 3 emissions amounting to transportation industry with a share of sustainable development projects1)
4,700 tons of CO2 offsetq 30% electric vehicles in the active fleet in Germany and Kongo, certified with
the Verified Carbon Standard
FINN is a member of the Leaders
for Climate Action Alliance2)

11 Source: (1) Climateparter (2) Leaders for Climate Action

2 CUSTOMER PROPOSITION

FINN appeals to B2C customers B2B customers

the mass market
and targets both
B2C and B2B
customers

Use FINN as an alternative to leasing, Use FINN as an alternative to

financing or buying a car leasing or long-term rental
Customers age ranges from 21 to 79, Targeting medium sized fleets
highest concentration between 35 & 49(1) from 2 to 100+ cars

Subscriptions range from €249 (Fiat 500) to €2,158 (BMW X7)(1)

85% of subscriptions (2) 15%

12 Source: (1) Company Information, finn.auto; prices reflect the maximum range including additional km packages (2) Share of active subscriptions in 2021E EoY
3 Company Overview

13
3 COMPANY OVERVIEW

FINN runs a full-stack business model without intermediaries...

Car purchase at Low depreciation Car sale with

wholesale prices to residual value additional upside

Time Ø 3 months (4) < 30 days Ø 12 months < 30 days

Car in Car on Car on

Stage production compound Car in subscription compound Car sold

Demand B2C and B2B Platforms and dealers

Financing Scalable ABS facility

14
3 COMPANY OVERVIEW Supply

FINN is the go-to car subscription platform for OEMs due to its superior offering

Attractive customer segments Best-in-class product & technology Targeted marketing machine
80% did not drive a new car before FINN Well-oiled machine guarantees excellent processes Mastering channels such as Instagram & Youtube

Compelling entry-option for EVs Scalable fleet financing(1) Safe harbor for OEMs’ brand
FINN reduces the entry barrier for e-mobility Fresh capital as catalyst Trusted & beautiful e-commerce platform

OEM partnerships (selection)

15
3 COMPANY OVERVIEW Demand

FINN built a growth machine acquiring customers with an industry-leading CAC

Excellent 4.7 out of 5

Highly automated and Seamless ecommerce user Trusted brand based on

efficient marketing experience leading customer satisfaction
Data-driven, inhouse developed
5 minutes booking process
performance marketing Happy and loyal customers enable
4.4 star iOS app and 3.9 star Android 45% organic share(1)
Highly automated optimization
app(1)
across entire funnel from Trusted brand & content drives
awareness to retention Continuously optimized by inhouse SEO and conversion rates
product and UX teams

3 days on average to sign a subscription 75 NPS

16 Days to sign a subscription = Average days until signed subscription after vehicle’s call-off at compound; Source: Company Information; Appstore
3 COMPANY OVERVIEW Operations

FINN runs a tech-enabled, asset-light operating model with superior efficiency and UX

Car in production Infleeting & Delivery Car in subscription Return & Defleeting
FINN customer journey

Sourcing directly Storage at our Free delivery to 24/7 all-inclusive Free exchange
from OEM production core compounds customer’s doorstep support during usage and fair returns

De

Availability management Pre-delivery preparations Vehicle delivery Incident management Pick-up & appraisal
Monitor production, predict delivery Store vehicles & get “customer Assign driver and coordinate delivery, Manage damages, warranty cases, Pick-up vehicle, conduct appraisal
dates, manage website availability ready”, incl. “activation”, tire changes, manage drivers, communicate with parties inspections and violation tickets and invoice damages to customer
finish
Car-matching Vehicle registration Customer handover Support and self-services Refurbishment
Match customer order with most Register vehicle, document logistics Handover car, give intro to customer, Offer 24/7 support and self-services Refurbish for defleeting and store
suitable and available vehicle and insurance of vehicles check ID and license, fill-out protocols through customer portal vehicle until pick-up

50+ integrated ops service providers 65 transactions per FTE

17 Source: Company Information; Business Plan, IT Scenarios, Customer Analysis
3 COMPANY OVERVIEW

FINN has a mission-based and cross-functional organisational design

User Acquisition B2B Operations Fleet Finance & Legal People Engineering

KPIs: NPS, Retention, KPIs: Cars ordered, GP I KPIs: Hires, Employee

KPIs: Signed KPIs: Signed KPIs: Fleet financing, KPIs: Uptime, page
Ops TCO, Remarketing per subscription and satisfaction,
subscriptions, CAC subscriptions, CAC Reporting accuracy speed
GP I sale Acquisitions

Paid Marketing B2B Marketing Customer Success OEM Partnerships Unit I Debt Financing Recruiting Engineering Operations

B2C Partnerships B2B Partnerships Customer Product OEM Partnerships Unit II Accounting Employer Branding Data Operations

Content B2B Sales Operations Development OEM Partnerships Unit III Controlling & Reporting Workflow Processes IT Administration

Pricing, Demand & Supply

Shopping Product B2B Customer Success Delivery OEM Partnerships Unit IV Personal Development
Planning (PDSP)

Customer Sales B2B Revenue Operations Fleet Management OEM Partnerships Unit V Legal Procurement & Payroll

Community & Office

B2B Product Fleet Intelligence Data Operations
Management

Engineering Engineering Engineering Engineering Engineering Engineering

People People People People People People

18
3 COMPANY OVERVIEW

FINN’s core values Customer first We grow & succeed together

are the guiding
Always focus on our customers’ needs. We help each other to succeed as a team
principles for and grow as individuals.
Reduce complexity, increase quality.
everything we do We love to fight and to win together.

Embrace the struggle Be honest and open-minded

Apply attention to detail and don't shy away Always speak out the truth, even if it hurts.
from tough decisions.
Dare to be authentic and embrace
Never stop getting your hands dirty. others' authenticity.

Own it
Be entrepreneurial in everything you do.
Take responsibility for your individual and
FINN's overall goals.

19
 Click on the images to
3 COMPANY OVERVIEW
see our LinkedIn profiles

FINN is run by a skilled and experienced team with an engineering-everywhere culture

User Acquisition B2B

Maximilian Wühr Sophia Kremer Florian Severin Vladimir Rubin Andrii Tiertyshnyi Jana Jakel Jan Hansen Paul Weissinger Christian Pötter Barbara Schmoll Alfonso Comino
Chief Growth Officer VP Customer Sales VP Content VP Engineering Architect - App Product VP Partnerships VP B2B Business Development VP B2B Customer Success VP Engineering B2B VP B2B Partnerships VP Revenue Operations
Ex. Picus Capital Ex. Consultant at Oliver Wyman Ex. Creative Director User Acquisition Ex. Lead Front-End Ex. Senior Project Manager Ex. Picus Capital Ex. Engagement Manager at McKinsey Ex. Technical Lead at Elgato Ex. Head of Business Ex. Rev Ops Director
at Burda Ex. CTO at Start Matter Developer at Bolt at Roland Berger Development at door2door at WeWork

Finance & Legal Fleet Acquisition

Max Beyer Daniel Janouschek Alexander Yasnogor Jorrit Posor Jürgen Lobach Hans-Peter Ringer Elise Chen Timo Kaul Nils Dobberstein Paul Nobis Mattes Wieben
CFO & MD VP Accounting VP Engineering Finance & Data Tech Lead Data Engineering Chief Fleet Officer Senior Director Fleet Purchasing VP OEM Partnerships VP OEM Partnerships VP OEM Partnerships VP OEM Partnerships Tech Lead - Fleet Intelligence
Ex. Principal at BCG CPA, Ex. Division CFO at Airbus Ex. VP at Adello Ex. Software Engineer at Lufthansa Ex. CEO of Choice GmbH Ex. Director Fleet Purchasing Ex. Consultant at BCG Ex. Manager at Kearney Ex. Country Manager Ex. Engagement Manager Ex. Founder & CTO at Owl2go
at SIXT at Enterprise at McKinsey

Operations People Engineering

Nikolai Schröder Julian Herrmann Tim Meyding Janina Ahmed Tome Pejoski Andrea Perizzato Max-Josef Meier Florian Barth Katharina Büchter Johannes Schröder Andreas Wixler
COO, Europe VP Operations Development VP Fleet Management VP Customer Success Tech Lead - Tech Lead - CEO & MD Chief of Staff VP People VP People in Operations CTO
Ex. Consultant at BCG Ex. Consultant at BCG Ex. Consultant at BCG Ex. Dir. Operations Customer Products Operations Development Ex. Co-founder at Stylight Ex. Roland Berger Ex. Consultant at Bain & Co. Ex. Head of People at Blinkist Ex. Head of Software Dev. at Westwing
at Wunderflats Ex. Team Lead at Ottonova Ex. Principal Engineer at Auden

USA

171 FTEs in cross-

functional org design

Glenn Udall Cameron Milligan Laura Engelland Wes Kania Alan Wisniewski Martin Rufo Emma Vergara
Chief Fleet Officer CFO VP OEM Partnerships VP OEM Partnerships VP OEM Partnerships VP Delivery VP People
Ex. Senior Director at Hertz Ex. Executive Director at JP Morgan Ex. Director at Ford Ex. Senior Director at JD Power Ex. Director at EY-Parthenon Ex. Head of Operations at CreativeX Ex. Associate at Morgan Stanley
20
4 Growth

21
 O U R MISSION

Building the most popular

car subscription platform in Europe & the USA

Expand Double-down
geographically on existing strengths
● Deepen existing and add new OEM partnerships
2019 2022 2023 ● Become top of mind with an already trusted brand
● Scale our tech-enabled operations
● Scale existing and add new ABS facilities

Supported by tailwinds from consumer trends

Increased desire for convenience | Shift from offline to online | Strong focus on sustainability

22
4 GROWTH

FINN goes live in the USA in 2022 and expands to Europe in 2023

Germany USA EU

Launch in 2019 Go-live in 2022 Go-live in 2023

Seattle

Fort Wayne
San Jose

Philadelphia

San Temple
Bernardino Atlanta
Orlando 2019
2022
2023
2024

€209bn car retail market, high competition €1,319bn car retail market, low competition €515bn car retail market, medium competition

45% leasing & financing share for new cars 87% leasing & financing share for new cars 83%(1) financing share for new cars

First hub covers 4m new cars p.a. (19% of Launch in 2023 in key markets in EU
USA), 8 hubs cover 15m vehicles p.a. (70%)

23 Source: Statista (2019), BTS, Marketline, OC&C (2019), eMarketer, CarGurus, Digital Commerce 360, Edmunds, McKinsey, IBIS, Company Information
(1) Weighted average of financing share in the 3 largest markets (Italy, France and Spain)
4 GROWTH

FINN doubles down on its existing strengths

TO
FINN in 2021 FINN in 2024

Supply Go-to car subscription platform in Germany Go-to car subscription platform for OEMs globally
Provide OEMs with superior offering Top-of-mind positioning with existing & new OEM partners

Demand Fastest growing car subscription platform Most popular car subscription platform in the world
Trusted brand & leading UX Build an iconic brand with the happiest customers in the industry

Operations Technology enabled D2C operations Industry leading, tech-enabled operations platform
Technology powered operations in engineering-everywhere company Further increase efficiency and improve terms with service providers

Financing Cash-efficient ABS financing FINN Financial Services

ABS facility of up to €500m; blueprint for future transactions Scale ABS facilities and offer FINN Financing to customers also via third
parties

24 (1) Company Information; (2) Term sheet signed, credit approval granted, transaction expected to close in 10/21
5 FINANCIALS AND OUTLOOK

FINN is defining a new FINN in 2024

category in the largest
Most popular car subscription platform
retail market of the
in Europe & the USA
world
c.€2bn revenue, c.0.5m transactions

Built upon today’s foundation

1 Strong, highly profitable & predictable growth

2 Happiest customers in the industry as the foundation to build an iconic brand

3 Direct partnerships with the leading OEMs in the world

4 Highly automated growth & ops machine powered by inhouse-built technology

5 Cash-efficient ABS facility to scale the fleet without constraints

6 Industry-leading KPIs across all dimensions

7 Experienced team and an engineering-everywhere culture

25
 Thank you.

26