IMCD Cleaning More For Less 2021 10 28

Cleaning more,
For less
a sustainable concentrate
Claudia Sturm, Fanélie Jaeglé

October 2021
For internal use only

A look into some market trends
How to compact already compacted formulations
Sustainable high performance liquid laundry – a proposal

Change in Washing behavior over time in Europe
Volume calculated to wash loads [%] (Source: Euromonitor)
wash load [%] by category

100
90
80
70
60
50
40
30
20
10
0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Liquid Tablet Detergents Concentrated Liquid Detergents Concentrated Powder Detergents
3 For internal use only

Predicted Washing behavior Europe 2025 vs today
Volume calculated to wash loads per resident in one year (Source: Euromonitor)
average washloads per resident in 2020 average washloads per resident in 2025
140 140
1
4 9
120 2 120
4
6 5 29 1
100 100 19
4
24 1 13 24 43
6 12
32
15 20
80 33 19 80
16
12
60 7 60 53 24
39 1
31 92
40 83 40
74 74 73 24
67 59
53
15 20
20 33
31 23
16
0 0
France Germany Italy Spain UK Poland France Germany Italy Spain UK Poland
Standard Liquid Detergents Concentrated Liquid Detergents Liquid Tablet Detergents

Standard Powder Detergents Concentrated Powder Detergents Compact Powder Tablet Detergents

It is not all about Money…
Price by wash loads [€]
Price per wash for different laundry application forms
0,26
Poland 0,17
0,15
0,25
UK 0,16
0,15
0,31
Spain 0,22
0,2
0,24
Italy 0,17
0,12
0,21
Germany 0,24
0,17
0,31
France 0,24
0,36
0 0,05 0,1 0,15 0,2 0,25 0,3 0,35 0,4
Pods (€) Liquid (€) Powder (€)

Source: Amazon marketplace for each country – average price market leader
Market Share liquid capsules today
Big Soapers vs. others [%] (Source: Euromonitor)
Change in Market Share by Company 2012 to 2020

100%
7 6 9 11
15 17
90%
14 28 25 25
80% 22
44
50 32 27
15 20 9
70%
12
44 9
60% 23
37
50% 100 11
5
40%
65 63 62
30% 60 59 58
49
41 44 45
20% 38
10%
0%
France- France- Germany- Germany- Italy-2012 Italy-2020 Spain-2012 Spain-2020 UK-2012 UK 2020 Poland- Poland-
2012 2020 2012 2020 2012 2020
P&G Henkel Unilever others

The pro´s and con´s of capsules
from a producer perspective focused on consumers need
Ultra concentrates capsules
Labeling CLP Change to corrosion maybe necessary Corrosion label already on the box
every dosage possible with limitation

flexibility on dosing unit by unit only
depending on the bottle design
Half filled containers, no squeezing possible

plastic avoidance sustainable bottle material can be chosen
New package = plastic bag with zipper
micro plastic discussion non biodegradable polymers can be avoided PVA foil - divided opinion in consumer minds
flexibility in composition freedom to formulate limitation due to compatibility with the foil
processing of high concentrated surfactants

production production machine for capsules necessary
necessary

What does limitation mean
from a formulator´s point of view
Requirements for pods… … meaning avoiding
low water content <10% Hygroscopic products
Compatibility of all ingredients with the foil Reformulation
Specific stability tests related to the capsules itself High alkalinity / high acidity
Solvent content adjust to foil Borate
Check out patent situation !! > 25mL - to avoid labeling on the capsules!

Automatization
Forced dosing by the machine

Automatization
Forced dosing by the machine

P&G Thinks Inside the Box
with NEW Tide Eco-Box

Source: https://tide.com/en-us/shop/type/liquid/tide-original-eco-box
NEW BOTTLE TECHNOLOGY
Forced dosing

Henkel´s new ecological brand
Used to educate the consumer
For US green & efficient is ONE

Source: https://www.love-nature.info/produkte
Love Nature
Refill Stations
“Refill not rebuy!”

For the sake of the environment

Source: https://www.love-nature.info/nachfuellen
Henkel´s new ecological brand
Love Nature – laundry detergent
other ingredients
natural sources ingredients
what is this function
Fatty Alcohol Ethoxylate degreaser, partially
what is this function removes fatty stains
C12-18 7EO vegetable based
Aqua cleaned water carrier for active ingredients Alcohol Alcohol consistency agent
Sodium Laureth vegetable based Perfume hypoallergenic scent amazing fragrance
removes dirt cleaning agent & Cleans and ensures that the product can be
Sulfate detergent Sodium Xylene Sulfonate
Optimizes the formation of formulation aid dosed more easily
Sodium Cocoate vegetable based soap Phenoxyethanol preservative responsible for shelf live
foam and cleanses
Sodium Diethylenetriamine organic based water prevents limescale deposits on the laundry and
ensures a textile-friendly pH Pentamethylene Phosphonate softener on the heating element of the washing machine
Sodium Citrate salt of citric acid
value and softens the water
Polycarboxylate, sodium salt Thickener stabilized the product
table salt from natural Thicken the product for better Disodium Distyrylbephenyl
Sodium Chloride optical brightener for a brilliant white
deposits dosing Disulphonate
Colorants colorant nice colour
dissolve stubborn stains and Benzisothiazolinone preservative responsible for shelf live
Subtilisin, Amylase, enzymes - bio based
clean the fibers even at low
Lipase, Mannanase soil remover Denatonium Benzoate bittering agent makes the product inedible to prevent swallowing
temperatures

Source: https://www.love-nature.info/produkte
Are capsules
necessary to
deliver 25mL Liquid
Laundry
Concentrates?
Claudia Sturm
Application Laboratory Manager IMCD Group

Sustainable laundry
Possible area of improvement
PRODUCTION INGREDIENTS PACKAGING LOGISTICS MARKETING
Energy consumption How sustainable are my Smaller packages Smaller bottles less space Educating consumers
Cold processing current products less plastic half amount of trucks

From standard to compact to Ultra concentrate
Just a question of concentration?
Double Double 25 mL
100 mL
STANDARD
concentration ! concentration ! Ultra Concentrate
Surfactant concentration Surfactant concentration Surfactant concentration

~ 15% Active matter ~ 30% Active matter ~ 60% Active matter ?

How to compact compacted surfactant formulations
Obstacles…
60000
50000
40000
viscosity
30000
20000
10000
0
0 20 40 60 80 100
concentration

Cluster Surfactants
From economic to ecological
suitable for
biodegradable Renewable source enzyme friendly economic profile sustainability score
concentrates
Alkyl C10-13 benzene sulfonate      
Dodecylbenzene Sulfonate      
Sodium Laureth Sulfate      
Sodium Pareth Sulfate      
Sodium Lauryl Sulfate      
FAEO (vegetable)      
FAEO (petrochemical)      
Fatty Acids (PALM)      
Fatty Acids (PALM-RSPO)      
Fatty Acids (Coco)      
Tall Oil Fatty Acid      
Alkylpoly Glucosides      
Taurates ?     

Cluster Chelate
From economic to ecological
suitable for concentrates biodegradable renewable source enzyme friendly economic profile sustainability score
DTPMP
Diethyleebetriamine Penta      
(Methylenephosphonic)Acid 7 Na
GLDA 
Tetrasosium Glutamate Diacetate
    
EDDS
 
Ethylenediamine Disuccinic Acid    

Anionic Surfactant: TOFA- soap
Score Card Sustainability
● Plant derived – made from pine wood ships
● Produced in Europe - Finland
● High alkalinity resistant
● Water hardness sensitivity
● Detergency comparable to classical soaps
● Cold processable / cold saponification possible – TOFA is liquid
● Liquid 100% active matter
● Sustainability score: very good

Sustainability Profile
From the Kraton presentation

Anionic Surfactant: Taurates
● Natural derived
● Mild surfactant from Personal Care
● Alkalinity resistant up to 10
● No water hardness sensitivity
● Good detergency
● Available as powder (75% A.M.) – but not suitable for ultra concentrates
● Builds up high viscosity due to high salt content
● Sustainability score: very good

Nonionic Surfactant: APG
● Lauryl and Coco Glucosides are 100% natural based
● Good detergency
● High Alkaline resistance
● No water hardness sensitivity
● Lauryl Glycoside needs pre-heating due to crystallization
● Available as 50% A.M. liquid (coco) or paste (lauryl)
● Coco Glucoside is suitable as main surfactant in “green” concentrates
● Lauryl Glucoside is suitable as co-surfactant due to viscosity increase
● Sustainability score: very high

Test Design
Screening Test Surfactant & Chelate
Wash program cotton short
Total duration 1:49 h
Temperature 40°C
Water hardness 16°GH (285 ppm CaCO3)
Base load 3.5 kg
Test dosage 100mL (10% a.m. surf.)
Spinning speed 1400 rpm
Soil ballast load 2x SBL 2004
Repetitions 3x

Test Stains
Screening Test Surfactant & Chelate
Fabric Stain Type Protease Detergency
C-10 pigment & oil & milk CO X
EMPA 117 blood & milk & ink PE/CO X
C-S-32 sebum & carbon black CO X
WFK 10 LS lipstick CO X
P-S-61 beef fat, coloured PE X
PC-S-62 lard, coloured PE/CO X
EMPA 101 olive oil soot on PE/CO X

Cleaning Performance of various NONIONIC surfactants
Influence of Chelate: 0,6% GLDA vs. 0,3% DTPMP
Nonionic Surfactants (10% AS - 100mL dose)

Washing machine 40°C, cotton short; 16°GH with 1.5% Sodium Citrate + 0.9% Potassium Cocoate + 0.5% Preferenz® P 300
100
90
80
70
57 58 57 57 57 58 59 59
60 55 56 55
51 48
50 46 46 46 47 47 46 45 45
44 43 44 45
42
40
30 28
30
20
10
0
Protease Protease Detergency Detergency
[GLDA] [DTPMP] GLDA DTPMP
base w/o surfactant Laureth - 7 EO Trideceth-7 C12-C16 - 7,5 EO C12-C15 Pareth-7 Coco Glucoside Lauryl Glucoside

Cleaning Performance of various ANIONIC surfactants
Anionic Surfactants (10% AS - 100mL dose)

Washing machine 40°C, cotton short; 16°GH with 1.5% Sodium Citrate + 0.9% Potassium Cocoate + 0.5% Preferenz® P 300
100
90
80
70
57 60 59 59 59
60 54 56 56 54
51 53 51
49 49 48 48 48
50 44 46
42 42 43
40
30 28
30
20
10
0
[GLDA] [DTPMP] GLDA DTPMP
base w/o surfactant Dodecylbenzenesulfonate Olefinsulfonate Sodium Laureth Sulfate Sodium Lauryl Sulfate Sodium Methyl Cocoyl Taurate

Cleaning Performance of various SOAPS
Soaps (10% AS - 100mL dose)

Washing machine 40°C, cotton short; 16°GH with 1.5% Sodium Citrate + 0.5% Preferenz® P 300
100
90
80
70
60
48 48 47 46 48
50 44
42 42 39 42 41
40 37
30 30 29 30 29 32
29 28 28 28 27
30 26
20
10
0
[GLDA] [DTPMP] [GLDA] [ DTPMP]
base w/o surfactant Palm Kernel Soap Potassium Cocoate Tofa-Soap (2) Tofa-Soap (25-30S) Olive-oil Soap

Cleaning Performance of various surfactant
Influence of fabric type using GLDA as chelate
Cleaning Performance on different fabrics (10% AS - 100mL dose)

Washing machine 40°C, cotton short; 16°GH with 1.5% Sodium Citrate and 0.6% GLDA + 0.9% Potassium Cocoate + 0.5% Preferenz® P 300
100
90
80
70 64 62 65
59 59 59 60 58 59
60 54 54 56 55 52
50 51 51
48 48 49 46 45 48 49 48 50
50 44 45
41 41 43
36 36 38 38
40 35 34 33 33 35
30
20
10
0
pigment & oil & milk on CO lipstick on CO beef fat, colored PE lard, colored PE/CO olive oil Sot on PE/CO
[C-10] [wfk 10 LS] [P-S-61] [PC-S-62] [EMPA 101]
C12-C15 Pareth-7 Laureth - 7 EO Coco Glucoside Lauryl Glucoside

Dodecylbenzenesulfonate Sodium Lauryl Sulfate Sodium Laureth Sulfate Sodium Methyl Cocoyl Taurate

Washing twice more with the same volume

…and a lot of trouble on the way…
Obstacles! –while room temperature looked good…

Obstacles! – we got crystallization and gel formation at 5°C

Obstacles! – for taurates we got crystallization at 5°C and precipitation 37°C

Sustainability Step by Step – THE POWER TRIO
From economical to ecological

THE POWER TRIO
ECONOMICAL
a more cost-effective formulation,

but with less natural ingredients and
a lower sustainability profile

THE POWER TRIO
ECO - BALANCED
delivering improved sustainability,

including some materials from
natural origins, delivered at a mid-
range price point

THE POWER TRIO
ECOLOGICAL
a high sustainability profile,

containing as many raw materials
from natural origins as possible

Test Design
Wash program cotton short
Total duration 1:49 h
Temperature 40°C
Water hardness 16°GH (285 ppm CaCO3)
Base load 3.5 kg
Test dosage 25mL / 1 capsules
Spinning speed 1400 rpm
Soil ballast load 2x SBL 2004
Repetitions 3x
Aging 4 weeks at 37°C

Test Stains
Fabric Stain Type Protease Amylase Mannanase Detergency Bleach

C-10 pigment & oil & milk X
EMPA 117 blood & milk & ink X
C-S-85 sheep blood X
C-S-38 egg yolk + pigment, aged on cotton X
EMPA 161 starch X
C-S-26 corn starch X
C-S-27 potato starch X
C-S-73 locust bean gum & pigment X
EMPA 165 chocolate pudding X
PC-S-73 locust bean gum & pigment X
WFK 10 LS lipstick X
C-S-46B frying fat used X
C-01 mineral oil & carbon black X
KC-H-026 red wine X

Sustainability step by step – a world of opportunities…
56 25 52 61 57 62 66
active matter  21-010 benchmark
economical eco-balanced eco-balanced eco-balanced eco-balanced eco-balanced ecological
Total soil removal score FRESH 817 +/- 31 845 +/- 22 838 +/- 24 862 +/- 27 813 +/- 29 813 +/- 26 761 +/- 26 808 +/- 38
Total soil removal score AGED 800+/- 24 831 +/- 23 815 +/- 22 825 +/- 31 793 +/- 22 799 +/- 26 760 +/- 30 765 +/- 30
Total active matter 39.2 40.7 39.4 39.4 41 39.2 40 50 ingredients
LAS 6 6 X
SLS 5.5 5.5 5.5 5.5
SLES 17.5 17.5 17.5 17.5 17.5 17.5 X
FAEO (Pareth) 7.2 7.2 7.2 7.2 X
FAEO Oleo 8
Coco Glucoside 5 5 12 25
Lauryl Glucoside 5 5 5
Soap Cocoate 3.5 4.2 4.2 4.2 Palm Kernel
Soap TOFA 5 5 15
Polymers several
Phosphonate (DTPMP) 1.3 TEA-Etidronate
GLDA 2.4 2.4 2.4 2.4 2.4
EDDS 2.4
Sodium Formate 1 1 1 1 1 1 1 X
Cumene Sulfonate 0.4 0.2 0.3
Sodium Caprylyl Sulfate 4 4
Propylene Glycol 10 8 12 10 8 5 8 X

THE POWER TRIO – ECONOMICAL
FORMULATION 21-010-56 (A.S. 39.2%)
Chem. Description Function a.m. [%] wgt [%]
Sodium Dodecylbenzene Sulfonate Anionic Surfactant 6 11

Sodium Laureth Sulfate Anionic Surfactant 17.5 25
C12-15 Pareth-7 Nonionic Surfactant 7.2 8
Coco Glucoside Nonionic Surfactant 5 10
Potassium Cocoate Soap 3.5 10
Sodium Citrate Builder 5 5
DTPMP Chelate 3.3 4
Preferenz® P 300 Enzyme - Protease 1.0
Preferenz® S 110 Enzyme - Amylase 0.5
Preferenz® M 100 Enzyme - Mannanase 0.3
Revitalenz® 200 Enzyme - Cellulase 0.08
Propylene Glycol Stabilizer 10 10
Sodium Formate Stabilizer 1 1
Cumene Sulfonate Hydrotrope 0.4 1
Water demin. 41.22 13.12

ECONOMICAL vs. Benchmark capsules
Cleaning Performance - Overview
Cleaning Performance by stain category IMCD vs Benchmark*

100
90
80 75 75 75
72
70
60 58 56 56 56
54 53 51
50 50 51 51 50 52 52 52
50 48 50
50
40 35 35
30 25
20
10
0
Protease Amylase Mannanase Detergency Bleach
blank 21-010-56 AGED Benchmark AGED

45
THE POWER TRIO – ECO BALANCED
FORMULATION 21-010-25 (A.S. 40.7%)

Sodium Dodecylbenzene Sulfonate Anionic Surfactant 6 11
Tall Oil Fatty Acid Fatty Acid 5 5
Citric Acid Builder 4 4
Ethanolamine Neutralizer 5 5
GLDA Chelate 2.4 5
Sodium Caprylyl Sulfate Hydrotrope 4 10

ECO-BALANCED vs. Benchmark capsules

100
90
80 76 75 75
72
70
58 56 57 55
60 56 56 56
54 54 52 52 52
51 52 51 50
50 48
50
40
33
29
30 26
20
10
0

FORMULATION 21-010-52 (A.S. 39.4%)

Sodium Lauryl Sulfate Anionic Surfactant 5.5 6
Lauryl Glucoside Nonionic Surfactant 5 10
EDDS Chelate 2.4 3
Sodium Caprylyl Sulfate Hydrotrope 4 10


100
90
80 74 73 75
72
70
60 58
60 56 54 53 56 56
51 53 51 51 50 52 54 52
50 48 49
50
40 38
36
30 25
20
10
0

FORMULATION 21-010-61 (A.S. 39.4%)

GLDA Chelate 2.4 5
Cumene Sulfonate Hydrotrope 0.2 0.5


100
90
80 77 75
73 72
70
61
60 55 56 57 55 55 56 56 56
54
51 51 50 52 52
50 48 48
50
40 37 37
30 24
20
10
0

FORMULATION 21-010-57 (A.S. 41%)

Laureth-7 Nonionic Surfactant 8 8
Tall Oil Fatty Acid Fatty Acid 5 5
GLDA Chelate 2.4 5
Cumene Sulfonate Hydrotrope 0.3 0.8


100
90
80 75 73 75
72
70
60 56 54 56 56 56 56 56 56
52 51 51 51 50
50 48 48 50 50
50
40 34
28
30
24
20
10
0

FORMULATION 21-010-62 (A.S. 39.2%)

Ethanolamine neutralizer 4 4
GLDA Chelate 2.4 5


100
90
80 74 74 75
72
70
60 58 56 56 56
55 54 54 54
53 52 51 51 50
50 48 49 50 49
50
40 34 34
30 24
20
10
0

THE POWER TRIO – ECOLOGICAL
FORMULATION 21-010-66 (A.S 39.2%)

Tall Oil Fatty Acid Fatty acid 15 15
Citric Acid Builder 3.5 3.5
GLDA Chelate 2,4 5

ECOLOGICAL vs. Benchmark capsules

100
90
80 76 75 75
72
70
60 56 55 55 55 56 56
50 51 51 50
48 47 49 49 48 48 47 48
50
40
30 30
30 24
20
10
0

18-026-4 56 25 52 61 57 62 66
active matter  21-010
50mL economical eco-balanced eco-balanced eco-balanced eco-balanced eco-balanced ecological
Cleaning performance-fresh 820 +/- 26 817 +/- 31 845 +/- 22 838 +/- 24 862 +/- 27 813 +/- 29 813 +/- 26 761 +/- 26
Cleaning performance-aged 798 +/- 24 800+/- 24 831 +/- 23 815 +/- 22 825 +/- 31 793 +/- 22 799 +/- 26 760 +/- 30
Active matter [%] 32 39.2 40.7 39.4 39.4 41 39.2 40
Renewable source [%] 81.0 – 97.5 57.1 – 84.3 60.9 – 92.5 65.3 – 82.5 66.0 – 81.9 79.4 – 91.8 84.6 – 93.2 76.5 – 89.0
Water added [g] 43.55 13.12 6.12 2.12 12.6 20.3 11.1 8.6
Impact per wash [g] 19.7g 14.7 16.7 17.4 15.7 16.1 14.6 15.9
LAS 5 6 6
SLS 5.5 5.5 5.5 5.5
SLES 15 17.5 17.5 17.5 17.5 17.5 17.5
SOAP – Coco based 2 3.5 4.2 4.2 4,2
SOAP – TOFA based 5 5 15
FAEO 10 (Pareth) 7.2 (Pareth) 7.2 (Pareth) 7.2 (Pareth) 7.2 (Pareth) 8 (Oleo)
APG 5 5 5 5 5 12 25
Phosphonate 1 1.3
GLDA 2.4 2.4 2.4 2.4 2.4
EDDS 2.4

56 25 52 61 57 62 66
active matter  21-010 Benchmark
economical eco-balanced eco-balanced eco-balanced eco-balanced eco-balanced ecological
Cleaning performance-fresh 808 +/- 38 817 +/- 31 845 +/- 22 838 +/- 24 862 +/- 27 813 +/- 29 813 +/- 26 761 +/- 26
Cleaning performance-aged 765 +/- 30 800+/- 24 831 +/- 23 815 +/- 22 825 +/- 31 793 +/- 22 799 +/- 26 760 +/- 30
Active matter [%] ? 39.2 40.7 39.4 39.4 41 39.2 40
Renewable source [%] ? 57.1 – 84.3 60.9 – 92.5 65.3 – 82.5 66.0 – 81.9 79.4 – 91.8 84.6 – 93.2 76.5 – 89.0
Water added [g] <10% 13.12 6.12 2.12 12.6 20.3 11.1 8.6
Impact per wash [g] >28,8 14.7 16.7 17.4 15.7 16.1 14.6 15.9
LAS X 6 6
SLS 5.5 5.5 5.5 5.5
SLES X 17.5 17.5 17.5 17.5 17.5 17.5
SOAP – Coco based Palm based 3.5 4.2 4.2 4,2
SOAP – TOFA based 5 5 15
FAEO X (Pareth) 7.2 (Pareth) 7.2 (Pareth) 7.2 (Pareth) 7.2 (Pareth) 8 (Oleo)
APG 5 5 5 5 5 12 25
Phosphonate X 1.3
GLDA 2.4 2.4 2.4 2.4 2.4
EDDS 2.4

F
Find us on:
MANY THANKS
FOR YOUR
ATTENTION!
Claudia Sturm, Fanélie Jaeglé
October 2021

DISCLAIMER
The content in this presentation is provided to you by the IMCD Business Group Home Care and I&I and intended for
your personal information only. All information appearing herein is based on our present knowledge and experience
(“as is”) and IMCD makes no representations as to its accuracy or sufficiency. To the extent information from third
parties is used for or included in this presentation, we have not executed an independent verification and expressly do
not represent, warrant, undertake or guarantee that the content herein or underlying information is, at any time,
correct, accurate, complete, non-misleading or fit for any purpose or use.
This presentation does not provide any form of (commercial, investment or financial service) advice, nor does it
contain recommendations regarding any decision, and should not be treated as such.
This presentation is considered confidential and any disclosing, distribution, copying or dissemination of this
presentation or parts thereof,
without the expressed prior consent of IMCD strictly prohibited.

Cleaning Performance – Protease single stains
Cleaning Performance - PROTEASE STAINS - IMCD vs Benchmark*

100
90
80
73 72
70
68 68
70 66 65 65
62
60
53 52
50 47
45
42 40
40 34 33
28
30
20 16
11
10
0
pigment & oil & milk blood & milk & ink sheep blood egg yolk & pigment, aged on cotton
[C-10] [EMPA 117] [C-S-85] [C-S-38]

Cleaning Performance – Amylase single stains
Cleaning Performance - AMYLASE STAINS - IMCD vs Benchmark*

100
90
79 79 78 77 78
80 77 75 76
70 71
68
70
62
60
50
40
32 31
30
20
13
10
0
starch corn starch potato starch
[EMPA 161] [C-S-26] [C-S-27]

Cleaning Performance – Mannanase single stains
Cleaning Performance - MANNANASE STAINS - IMCD vs Benchmark*

100
90
80
70
62
58 57 58
60 54
53
51
48
50
43
40 40 40 39
40
31 30
30
20
10
0
locust bean gum & pigment chocolate pudding locust bean gum & pigment
[C-S-73] [EMPA 165] [PC-S-73]

Cleaning Performance – Detergency & Bleach single stains
Cleaning Performance - DETERGENCY & BLEACH STAINS - IMCD vs Benchmark*

100
90
80 74 74 74
71 71
70
60 56 56
52 52 52
48 47 48
50
43 44
40 37 35 35 33
30
30
20
10
0
Lipstick frying fat used mineral oil & carbon black red wine
[wfk 10 LS] [C-S-46B] [C-01] [KC-H-026]


100
90
80
73 71 73 72
68 66
70 65 65
61
60
52
49
50 45 45
41 39 40
40
33
28
30
20 14
12
10
0
[C-10] [EMPA 117] [C-S-85] [C-S-38]


100
90
79 80
78 77 77 78 76
80 75
72 71
68
70
62
60
50
40
33 33
30
20
13
10
0
[EMPA 161] [C-S-26] [C-S-27]


100
90
80
70
61 61 62
57 58 58
60
51
48
50 44 44
40 39
40
31 29
30 26
20
10
0
[C-S-73] [EMPA 165] [PC-S-73]


100
90
80 74 74
69 69 69
70
61 63
60 56 56 56
52 52 52
50
43 44
40
40 35 33
30 32
30
20
10
0
[wfk 10 LS] [C-S-46B] [C-01] [KC-H-026]


100
90
80 75 74 73 72
70 67 67 65 65 64
60 56
49 49
50 45
42 42 40
40
33
28
30
20 15 14
10
0
[C-10] [EMPA 117] [C-S-85] [C-S-38]


100
90
79 77 78 77 78
80 75 75 76
69 68
70 66
62
60
50
40
33 33
30
20
10
10
0
[EMPA 161] [C-S-26] [C-S-27]


100
90
80
70
60 60 62
58 58
60 55
51 51
48
50 45 44
40 39
40
33
29
30
20
10
0
[C-S-73] [EMPA 165] [PC-S-73]


100
90
80 74 75 74 74 74
70
60 56 56
52 54 52
50 46 46
43 43 44
40 37 35 33
34
31
30
20
10
0
[wfk 10 LS] [C-S-46B] [C-01] [KC-H-026]


100
90
80 74
71 73 72
70
70 67 65 65 65
60
52 50
49
50 45 46
40
40 35 33
28
30
20 15 17
10
0
[C-10] [EMPA 117] [C-S-85] [C-S-38]


100
90
80 79 78 78
80 77 76 76
74 74
67 68
70
62
60
50
40
32 32
30
20
10 7
0
[EMPA 161] [C-S-26] [C-S-27]


100
90
80
72
69
70
62
56 58
60
54
51
48 47
50 44
40 40 39
40 34
30
30
20
10
0
[C-S-73] [EMPA 165] [PC-S-73]


100
90
80 76 74 74
70 71
70
60 56 56 56
52 52
50 45 47 46 43 44 43
40 35 35 33
30
30
20
10
0
[wfk 10 LS] [C-S-46B] [C-01] [KC-H-026]


100
90
80
72 73 72
68 67 69
70 65 65
59
60
50 46 46 45 45
38 40
40 34 33
28
30
21
20
12
10
0
[C-10] [EMPA 117] [C-S-85] [C-S-38]


100
90
79 79 78 77 78
80 75 76
74
70
67 68
70
62
60
50
40
31 30
30
20
10
10
0
[EMPA 161] [C-S-26] [C-S-27]


100
90
80
70
60 62
59 58
60 55 53
51
48
50
41 40 40 39
40 35
32
30
20 18
10
0
[C-S-73] [EMPA 165] [PC-S-73]


100
90
80 74 74
70 72
68
70
60 56 56 56 56 56
50 46 45
43 43 44
40 36 35 33
32 33
30
20
10
0
[wfk 10 LS] [C-S-46B] [C-01] [KC-H-026]


100
90
80 75
72 73 72
68 69
70 65 65
60 58
55
50 44 45 46
40
40 35
32 33
28
30
21
20
12
10
0
[C-10] [EMPA 117] [C-S-85] [C-S-38]


100
90
79 80 78 78
80 77 76 76 76
67 67 68
70
62
60
50
40
32 31
30
20
8
10
0
[EMPA 161] [C-S-26] [C-S-27]


100
90
80
70
62
56 56 58 58 58
60
51
48
50 44
40 42
40 39
40
33
28
30
20
10
0
[C-S-73] [EMPA 165] [PC-S-73]


100
90
80 74 74
68 68 68
70
60 56 56
54 54 54
50 46 47 46
43 44
40 35 33
32 34 32
30
20
10
0
[wfk 10 LS] [C-S-46B] [C-01] [KC-H-026]


100
90
80
73 72
70 65 65 63 63
60 57 56
52
50 45
42 41 40
40 35 33
28 29 29
30
19
20
13
10
0
[C-10] [EMPA 117] [C-S-85] [C-S-38]


100
90
79 79 78 77 78 76
80 76 75
72
69 68
70
62
60
50 45
42 41
40 34
31
28
30
19
20
9
10
0
pigment & oil & milk starch corn starch potato starch
[C-10] [EMPA 161] [C-S-28] [C-S-27]


100
90
80
70
61 62 62
58
60
50 49 51
48
50
40 39
40 37 35 36
31
30 24
20
10
0
[C-S-73] [EMPA 165] [PC-S-73]


100
90
80 74 74
70 65 65 64
60 55 55 55 56 56
50 46 46 45
43 44
40 35 35 33
32 31
30
20
10
0
[wfk 10 LS] [C-S-46B] [C-01] [KC-H-026]

IMCD Cleaning More For Less 2021 10 28

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IMCD Cleaning More For Less 2021 10 28

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Cleaning more,

Claudia Sturm, Fanélie Jaeglé

For internal use only

How to compact already compacted formulations

Sustainable high performance liquid laundry – a proposal

For internal use only

wash load [%] by category

Liquid Tablet Detergents Concentrated Liquid Detergents Concentrated Powder Detergents

3 For internal use only

Standard Liquid Detergents Concentrated Liquid Detergents Liquid Tablet Detergents

4 For internal use only

Price per wash for different laundry application forms

0 0,05 0,1 0,15 0,2 0,25 0,3 0,35 0,4

Pods (€) Liquid (€) Powder (€)

5 For internal use only

Change in Market Share by Company 2012 to 2020

P&G Henkel Unilever others

6 For internal use only

Ultra concentrates capsules

every dosage possible with limitation

Half filled containers, no squeezing possible

processing of high concentrated surfactants

7 For internal use only

Requirements for pods… … meaning avoiding

low water content <10% Hygroscopic products

Compatibility of all ingredients with the foil Reformulation

Solvent content adjust to foil Borate

8 For internal use only

9 For internal use only

10 For internal use only

11 For internal use only

12 For internal use only

For US green & efficient is ONE

13 For internal use only

“Refill not rebuy!”

14 For internal use only

16 For internal use only

17 For internal use only

PRODUCTION INGREDIENTS PACKAGING LOGISTICS MARKETING

18 For internal use only

Surfactant concentration Surfactant concentration Surfactant concentration

19 For internal use only

20 For internal use only

21 For internal use only

22 For internal use only

● Plant derived – made from pine wood ships

● Produced in Europe - Finland

● High alkalinity resistant

● Water hardness sensitivity

● Detergency comparable to classical soaps

● Cold processable / cold saponification possible – TOFA is liquid

● Liquid 100% active matter

● Sustainability score: very good

23 For internal use only

24 For internal use only

● Mild surfactant from Personal Care

● No water hardness sensitivity

● Builds up high viscosity due to high salt content

● Sustainability score: very good