Pointers EAPP
Pointers EAPP
Directions: Read the Article written by Sharon Housley in 2012. Then, extract the
essential statements of the Introduction, Body and Conclusion. Write them in your
notebook. Follow the format below.
The continued growth of technology has had a significant impact on the political
ratings that candidates achieve. The article Impact of Technology on Politics attempts
to analyze how these two spheres of modern life, technology and politics, interrelate
and what the outcomes are of this interrelationship.
Political candidates use technology in many ways. Different communication
channels provided by the Internet have the power to influence the growth of different
individuals in their respective spheres. The likes of Twitter, Facebook, and
YouTube are powerful communication media platforms that can easily raise the
ratings of political candidates. Housley claims that whether we acknowledge it or not,
technology is a deciding factor in most political races. Through technology, politicians
are able to access funds, gain political pundits, and spend less on campaigning and
pushing their candidacy.
One of the ways in which technology influences politics is the financial
side. Raising funds to use for campaigning is an important factor for political
candidates. It comes with the need to create a vertical response to the whole country
or target region. This is a major hurdle experienced by political candidates. The
Internet aided Howard Dean to get donations that he required to gain access to a large
part of the campaign region. By broadcasting through technological marketing,
candidates get suitable donors to support different parts of their campaigns. Publicity
on the Internet is a cheap method, as they do not have to re-publish, unlike what is
provided by the print media. This is placed in various commonly-accessed links
(Housley, Par. 1).
The Internet enables politicians to use podcasting. The act of podcasting can
make anyone a journalist. Through podcasting, politicians are able to portray a
journalistic stature, thereby ensuring that the information is considered credible. Self-
proclamation of politicians through pundits is easily spread through messages. It is,
however, difficult for politicians to guarantee the integrity of the information posted.
Introduction
Body
Conclusion