Lesson 2 Topic 3

Presented by:
Jessa Lovely Gail T. Asilo, RPm

At the end of this lesson, you should be able to:
1. Explain the association of self and
possessions;
2. Identify the role of consumer culture to self
and identity; and
3. Appraise one’s self based on the description
of material self.
We are living in a world of shopping spree.
We are given a wide array of products to purchase from a simple
set of spoon and fork to owning a restaurant.
Almost everywhere, including the digital space, we can find
promotions of product purchase. Product advertisements are
suggestive of making us feel better or feel good.
Part of us wants to have that product.
What makes us want to have those products are connected with
who we are. What we want to have and already possess is related
to our self.
Belk (1988) stated that “we regard our possessions as
parts of our selves. We are what we have and what
we possess.”
There is a direct link between self-identity with what
we have and possess.
Our wanting to have and possess has a connection
with another aspect of the self, the material self.
William James, wrote in his book, The Principles of Psychology
in 1890 that understanding the self can be examined through its
different components:
(1) its constituents;
(2) the feelings and emotions they arouse—self-feelings;
(3) the actions to which they prompt—self-seeking and
self- preservation
The constituents of self are composed of the material self, the
social self, the spiritual self, and the pure ego.
Body
Clothes
Immediate Family
Home
the innermost part of our material self
we strive hard to make sure that this body
functions well and good.
we do have certain preferential attachment
or intimate closeness to certain body parts
because of its value.
essential part of the material self
the fabric and style of the clothes we wear
bring sensations to the body to which
directly affect our attitudes and behavior.
is a form of self-expression. We choose and
wear clothes that reflect our self.
our parents and siblings hold another great important
part of our self. What they do or become affects us.
when our immediate family members dies, part of
our self dies too. When their lives are in success, we
feel their victories as if we are one holding the
trophy.
we place huge investment in our immediate family
when we see them as the nearest replica of our self.
home is where our heart is. It is the earliest nest
of our selfhood
our experiences inside the home were recorded
and marked on particular parts and things in our
home.
is an extension of self, because in it, we can
directly connect our self.
Russel Belk (1988) said that “… we regard our possessions as
part of ourselves. We are what we have and what we posses”
As we grow older, putting importance to material possession
decreases.
But, material possession gains higher value in our lifetime if
we use material possession to find happiness, associate these
things with significant events, accomplishments and people in
our lives.
The possessions that we dearly have tell something about
who we are, our self-concept, our past and even our future.
We regard our possessions as parts of our selves. We are what we have
and what we possess.”
Material self investment diagram
Body - we strive hard to make sure that this body functions well and good.
Clothes - essential part of the material self
Immediate family - our parents and siblings hold another great important
part of our self.
Home - It is the earliest nest of our selfhood
As we grow older, putting importance to material possession decreases.
The possessions that we dearly have tell something about who we are, our
self-concept, our past and even our future.
Reflect and answer the following: (10 points each)
1. How much do I love myself? Based your answer on the
different perspectives of the self.
2. How do I see myself based on the perception of others?
3. How am I affecting other people?
4. Explain the statement in not less than 300 words, “A truly rich
man knows how to give and serve others”

Lesson 2 Topic 3

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Lesson 2 Topic 3

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Presented by:

Jessa Lovely Gail T. Asilo, RPm

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