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2021 H2 TikTok Ads Rate Card SEA
2021 H2 TikTok Ads Rate Card SEA
Rate Card
Overview
TikTok
Notes:
1. If advertisers run a 100% SOV ad with one creative for the whole day, the same creative cannot be used on consecutive days.
2. If advertisers run 100% SOV with multiple different creatives, no limitation on running any of the creatives on consecutive days
3. If advertisers run split impressions/SOV ads (<100%), then there is no limitation on using the same creative on consecutive days.
4. If used in the TopView ad placement, the same creative cannot be used in the in-feed ad placement on the same run date. This applies for any number of TopView slots purchased,
5. Each brand can place a maximum of 2 TopView/Brand Takeover orders per week per market and a maximum of 9 TopView/Brand Takeovers per month per market.
6. As ad policies, creative policies and placement policies can sometimes change, please ask your TikTok representative for the latest policies.
7. Number of ad slots is as of 25 May 2021 and could be subject to change.
Notes:
1. Premium Badge can not be used at the same time with in-feed card ads and Super Like.
2. For Infeed Add-Ons, the maximum continuous delivery time is 7 days, and the non-continuous delivery of the same campaign shall not exceed 15 days.
3. Super Like must be used with In-Feed One Day Max or Brand Premium, Account format only, and reach the threshold price by market.
4. Super Like cannot be used at the same time with In-feed card ads (Display, Voting, Interactive cards) and Premium Badge.
5. Creative needs to be submitted 10 business days in advance of campaign flight launch. View creative specifications here.
6. For Brand Premium buys, a minimum of 100,000 impressions per ad/creative per day is required.
Indonesia $0.84/CPM
Malaysia $2.00/CPM
Minimum Order $800 (USD).
In-feed Brand Premium Thailand $1.35/CPM Minimum of 100K impressions
per ad per day.
Philippines $0.95/CPM
Singapore $3.00/CPM
Cambodia $1.10/CPM
Indonesia $52,000
Malaysia $13,600
Philippines $14,600
Singapore $2,600
Cambodia $5,000
Notes:
1. Premium Badge can not be used at the same time with in-feed card ads and Super Like.
2. For Infeed Add-Ons, the maximum continuous delivery time is 7 days, and the non-continuous delivery of the same campaign shall not exceed 15 days.
3. Super Like must be used with In-Feed One Day Max or Brand Premium, Account format only, and reach the threshold price by market.
4. Super Like cannot be used at the same time with In-feed card ads (Display, Voting, Interactive cards) and Premium Badge.
5. Creative needs to be submitted 10 business days in advance of campaign flight launch. View creative specifications here.
6. For Brand Premium buys, a minimum of 100,000 impressions per ad/creative per day is required.
Premium 2D 3D
Ad Product Market (2D / 2D Pro) (3D / Special effects / Gamified)
(USD) (USD)
Notes:
1. If advertisers run a 100% SOV ad with one creative for the whole day, the same creative cannot be used on consecutive days.
2. If advertisers run 100% SOV with multiple different creatives, no limitation on running any of the creatives on consecutive days
3. If advertisers run split impressions/SOV ads (<100%), then there is no limitation on using the same creative on consecutive days.
4. If used in the TopView ad placement, the same creative cannot be used in the in-feed ad placement on the same run date. This applies for any number of TopView slots purchased,
5. Each brand can place a maximum of 2 TopView/Brand Takeover orders per week per market and a maximum of 9 TopView/Brand Takeovers per month per market.
6. As ad policies, creative policies and placement policies can sometimes change, please ask your TikTok representative for the latest policies.
7. Number of ad slots is as of 25 May 2021 and could be subject to change.
Notes:
1. If advertisers run a 100% SOV ad with one creative for the whole day, the same creative cannot be used on consecutive days.
2. If advertisers run 100% SOV with multiple different creatives, no limitation on running any of the creatives on consecutive days
3. If advertisers run split impressions/SOV ads (<100%), then there is no limitation on using the same creative on consecutive days.
4. If used in the TopView ad placement, the same creative cannot be used in the in-feed ad placement on the same run date. This applies for any number of TopView slots purchased,
5. Each brand can place a maximum of 2 TopView/Brand Takeover orders per week and a maximum of 9 TopView/Brand Takeovers per month.
6. As ad policies, creative policies and placement policies can sometimes change, please ask your TikTok representative for the latest policies.
7. Number of ad slots is as of 25 May 2021 and could be subject to change.
Notes:
1. Premium Badge can not be used at the same time with in-feed card ads and Super Like.
2. For Infeed Add-Ons, the maximum continuous delivery time is 7 days, and the non-continuous delivery of the same campaign shall not exceed 15 days.
3. Super Like must be used with In-Feed One Day Max or Brand Premium, Account format only, and reach the threshold price by market.
4. Super Like cannot be used at the same time with In-feed card ads (Display, Voting, Interactive cards) and Premium Badge.
5. Creative needs to be submitted 10 business days in advance of campaign flight launch. View creative specifications here.
6. For Brand Premium buys, a minimum of 100,000 impressions per ad/creative per day is required.
Indonesia $0.88/CPM
Malaysia $2.10/CPM
Minimum Order $800 (USD).
In-feed Brand Premium Thailand $1.45/CPM Minimum of 100K impressions
per ad per day.
Philippines $1.00/CPM
Singapore $3.15/CPM
Cambodia $1.20/CPM
Indonesia $74,000
Malaysia $19,700
Philippines $19,900
Singapore $4,000
Cambodia $5,500
Notes:
1. Brand Premium pricing and product might experience changes in Q4 2021. TikTok reserves the right to make any changes to Brand Premium product at any time.
2. Premium Badge can not be used at the same time with in-feed card ads and Super Like.
3. For Infeed Add-Ons, the maximum continuous delivery time is 7 days, and the non-continuous delivery of the same campaign shall not exceed 15 days.
4. Super Like must be used with In-Feed One Day Max or Brand Premium, Account format only, and reach the threshold price by market.
5. Super Like cannot be used at the same time with In-feed card ads (Display, Voting, Interactive cards) and Premium Badge.
6. Creative needs to be submitted 10 business days in advance of campaign flight launch. View creative specifications here.
7. For Brand Premium buys, a minimum of 100,000 impressions per ad/creative per day is required.
Premium 2D 3D
Ad Product Market (2D / 2D Pro) (3D / Special effects / Gamified)
(USD) (USD)
Placement Policies
● A brand can place a maximum of 2 TopView/Brand Takeover orders per week (Monday to Sunday week).
● A brand can place a maximum of 9 TopView/Brand Takeover orders per month.
● If a brand puts in the maximum of 9 TopView/Brand Takeover orders in a month, the same creative cannot
be used in any of the 9 TopView/Brand Takeover, regardless of the number of slots bought per orders (this
policy takes precedence over other creative policies).
● The maximum number of orders apply regardless of the number of slots bought per order.
● If 2 consecutive days of TopView/Brand Takeovers are bought, then a minimum of 4 days must be between
these TopView/Brand Takeovers and any other TopView/Brand Takeovers following that.
1. Tap and direct to the customized challenge page or watch the official video directly.
2. Ad Placements: 2nd placement for the first day, 4th placement for the second day, and 6th
Hashtag 3 days Impression, click
placement for the last day.
3. Positions on screen may change due to product updates.
Challenge Page
Custom profile picture (Can be different from background picture) 3 days
Profile Picture
Challenge Page
Custom background picture (Can be different from profile picture) 3 days
Background Picture
Challenge Page
Custom Hashtag Challenge description 3 days
Description
Optional placement for contest rules with pop-up page consisting of four sections:
a. Heading: Contest Details
b. Contest Description Challenge page view,
Contest Details Page 3 days video view, video
c. How to Participate
d. Judging Criteria creation, like,
e. Prizes comment, share
Account Button Optional button below hashtag name that links user to advertiser’s account page 3 days
1. Branded effect page is the page which aggregates videos with the
effect
2. Information displayed on branded effect page can be customized by
Branded effect page
the advertiser, and it includes: effect icon, effect name, advertiser's name
display, effect description, external link, and 1~6 official videos
3. Placement on screen may change due to product updates
1. ‘Branded effect magic icon’ and ‘Branded effect page’ will be valid for
Rights Extension 60 days
another 60 days after the first 6 days of campaign.
2D 2D Pro 3D
• In terms of creatives ad specs, please refer to our ad specs for more details.
1. Ulike designer will in charge of the Branded look design 1. Impression of the branded look on the look
Branded look 2. If the Branded look design elements involve the advertiser's panel
/ 2. Number of unique users that view the
design and setting copyright, Ulike needs to get the authorization from the client
3. Branded look set up is handled by internal staff of Ulike branded look on the look panel
3. Clicks of the branded look on the look panel
4. Number of unique users that click on the
1. User can click on the Branded look on the look panel to shoot branded look on the look panel
videos with this Branded look 5. Number of Videos/photos with the Branded
Branded look 2. Branded look will be placed on the hot panel inside looks look
6 days
panel section from homepage, 5th placement for the first 3 days, and 6. Number of Videos/photos created by unique
7th placement for the last 3 days users with the Branded look
3. Placement on screen may change due to product updates
1. Badge will be displayed when user clicks on the look. It will 1. Impression of the badge
display as open mode at first 3 seconds, and it will become 2. Number of unique users that view the badge
In-camera 6 days
closed mode after that. 3. Clicks of the badge
conversion badge
2. Click on the badge, and the user will be directed to the 4. Number of unique users that click on the
landing page badge
1. Display branded look icon at looks icon position in 1. Impression of the icon
homepage, user will be directed to branded look shooting page 2. Number of unique users that view the icon
Homepage looks
after clicking. 1 day 3. Clicks of the icon
icon
2. After users clicked the homepage looks icon, the homepage 4. Number of unique users that click on the
icon will turn into default non-commercial icon icon
• In terms of creatives ad specs, please refer to our ad specs for more details.
Indonesia
Ad Product Price (USD) Impressions
Brand Takeover 100% SOV, CPD $1,120 720,000
• In terms of creatives ad specs, please refer to our ad specs for more details.