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7 C's of Effective Communication
7 C's of Effective Communication
We communicate all day long; at home, at work, with our next-door neighbour and at the sports club. We
communicate verbally, non-verbally and in writing. Unfortunately, the message does not always come
across as intended. NOISE! This can lead to miscommunication and (small) misunderstanding or the wrong
impression.
The message is said to be effective when the receiver understands the same meaning that the sender was
intended to convey. For any communication in business, in order to be effective, it must have seven
qualities. These seven attributes are called seven C’s of effective business communication. (All these
attribute starts with the alphabet ‘C’ so are called 7 C’s)
1. Correctness:
At the time of encoding, if the encoder has comprehensive knowledge about the decoder of
message, it makes the communication an ease. The encoder should know the status, knowledge
and educational background of the decoder. Correctness means:
3. Conciseness:
A concise message saves time of both the sender and the receiver. Conciseness, in a business
message, can be achieved by avoiding wordy expressions and repetition. Using brief and to the
point sentences, including relevant material makes the message concise. Achieving conciseness
does not mean to loose completeness of message.
Conciseness saves time.
4. Completeness:
By completeness means the message must bear all the necessary information to bring the
response you desire. The sender should answer all the questions and with facts and figures. and
when desirable, go for extra details.
Being definite, vivid and specific rather than vague, obscure and general leads to concreteness of
the message. Facts and figures being presented in the message should be specif.
Concreteness reinforces confidence.
7. Courtesy:
Courtesy doesn’t only mean understanding of human nature but it also mean to give respect to
receiver’s feelings, and emotions.
Samples Questions:
1) What are seven C’s of communication?
2) Why are seven ‘C’s’ of communication so called?
3) Differentiate between courtesy and consideration.
4) State one use/merit/benefit of Conciseness.
5) State two ways of bringing conciseness in Communication.