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UGRD HM6460 Tourism Hospitality Marketing Prelim To Finals Answers
UGRD HM6460 Tourism Hospitality Marketing Prelim To Finals Answers
Marketing
The segmentation of age, sex, pay, occupation, religion, level of instruction, and
family cycle, among different factors.
=Demographic Segmentation
Consumers are partitioned into bunches as per the basic practices they share.
=Behavioral Segmentation
The segmentation to serve your clients in a specific region, place or when your
customer has a particular preference of a service or product in a particular
location.
=Geographic Segmentation
A strategy used to the segment target client, current or past clients by their
mutual character attributes, convictions, values, mentalities, interests, and ways
of life and different elements.
=Psychographic Segmentation
A group of people that share same culture and/ or character having similar
needs.
=Market segment
This includes examining and evaluating the market, and having a SWOT analysis
=Analyzing the current situation
ERP stands for
=Enterprise resource planning
The procedure of strategizing approaches to persistently bolster and keep up an
item.
=Product life cycle management
PLM stands for
=Product Lifecycle management
A lot of methods and information sources utilized by marketing administrators to
filter data from the condition that they can use in their basic leadership.
=Marketing intelligence system
A portion of these techniques can frame an _____________ that delays the
life of your present item or administration.
=augmentation procedure
Perceive how to ____________ your item or service.
=Value
CRM stands for
=customer relationship management
The internal records that are of quick incentive to marketing choices are: orders
gotten, stock holdings and sales invoices.
=internal reporting system
MATURITY
=Stage 3
INTRODUCTION
=Stage 1
DECLINATION
=Stage 4
GROWTH
=Stage 2
A proactive quest for data.
=Marketing research system
The procedure of strategizing approaches to persistently bolster and keep up an
item.
=Product life cycle management
CRM stands for
=customer relationship management
A portion of these techniques can frame an__________ that delays the life of your
present item or administration.
=augmentation procedure
Communicate results.
=Stage 4
Gather relevant data.
=Stage 2
Make marketing decisions
=Stage 5
Plot data.
=Stage 3
Determine what metrics to include in your marketing information system
=Stage 1
SCM stands for
=supply chain management
Charging a generally significant expense for a brief time-frame when you
dispatch another, creative or significantly better item.
=Skimming Value System
It gives a wellspring of thoughts to growing new items and administrations.
=RESEARCH
You ought to at first beginning valuing at the most elevated point you trust it is
conceivable to accomplish.
=PRICING
It is best to work with a brand structure or interchanges organization as you
build up an item to set up a solid brand.
=PROMOTION
you ought to consider diverse distribution models during various times of the
item life cycle, e.g.new items for various seasons in a garments shop.
=Distribution