SMART TOURISM Paredes Group Final Papers
SMART TOURISM Paredes Group Final Papers
SMART TOURISM Paredes Group Final Papers
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
A Thesis
Submitted to the Faculty of
Colegio de San Gabriel Arcangel, Inc.
Submitted by:
Joewilyn F. Alameda
Suzainne A. Castro
Juneca A. Fernando
Salve D. Paredes
James Troy G. Quintana
Submitted to:
Chadel C. Cabrera
Research Group’s Adviser
July 2022
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
CERTIFICATE OF ORIGINALITY
We hereby attest to the originality of this research and have cited properly
all the references used. We further commit that this research paper's intellectual
content is the product of our work, even though we may have received
assistance from others on style, presentation, and language expression. We shall
use appropriate citations in referencing other works from various sources.
We certify that the research study has undergone checking for plagiarism.
Researchers,
Joewilyn F. Alameda
Suzainne A. Castro
Juneca A. Fernando
Salve D. Paredes
James Troy G. Quintana
Attested by:
ii
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
“TURNITIN” SCORES
iii
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
CERTIFICATE OF EDITING
Prepared by:
Joewilyn F. Alameda
Suzainne A. Castro
Juneca A. Fernando
Salve D. Paredes
James Troy G. Quintana
Joewilyn F. Alameda
Suzainne A. Castro
Juneca A. Fernando
Salve D. Paredes
iv
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
APPROVAL SHEET
v
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
APPROVED
Chairman
Ramrel F. Añonuevo
Dean, CTHMT
vi
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
ACKNOWLEDGEMENTS
The researchers would like to give thanks and honored to all, especially to the
Almighty God for His protection and guidance. The source of all this knowledge,
understanding and wisdom. They would also like to express their profound
gratitude.
To founder Mr. Gabriel G. Uriarte, Ph. D CDSGA for his moral support on
conducting their survey.
To their parents Mr. & Mrs. Alameda, Mr. & Mrs. Castro,
Mr. & Mrs. Fernando, Mr. Parades, Mr. & Mrs. Quintana who provide moral
and financial support.
To Ms. Chadel C, Cabrera their research adviser who made correction and
suggestion that contributed much in the completion of this research papered.
Once again we thank all those who have encourage and helped us in preparing
this research for publication and who have extended us much understanding,
patience and support.
To the respondents who gave their time and honest information needed to make
this research successful.
vii
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
ABSTRACT
viii
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
TABLE OF CONTENTS
PAGE
Title Page
Certificate of Originality
Certificate of Editing
Approval Sheet
Acknowledgments
Abstract
Table of Contents
List of Tables
List of Figures
Introduction
Review of Related Literature
Theoretical Framework / Conceptual Framework
Research Paradigm
Statement of the Problem
Hypothesis
Scope and Delimitation of the Study
Significance of the Study
Definition of Terms
Chapter 2: METHODOLOGY
Research Design
Research Locale
Respondents/Participants of the Study
Sampling Design
Instrumentation
Validation of the Instrument
Data Gathering Procedure
Ethical Considerations
Statistical Treatment of the Data
ix
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Summary of Findings
Conclusions
Recommendations
Other Recommendations
References
Appendices
A – Letter of Permission to School Head or Office
B – Letter to Respondents
C – Letter to Expert Validator/s of Survey Questionnaire/s
D – Research Instrument Validation Sheet
E – Instruments/Survey Questionnaire/s
F – Computation of Sample Size (Optional)
G – Raw Data
H – Formula with Sample Computation of Statistics Used
Curriculum Vitae
x
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
LIST OF TABLES
TABLE
TITLE PAGE
NO.
xi
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
LIST OF FIGURES
FIGURE
TITLE PAGE
NO.
xii
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Chapter 1
AS A MARKETING TOOL
INTRODUCTION
foreign exchange reserves and provides direct and indirect job opportunities to a
large segment of the population. Its multiple links with the rest of the economy
and cause social and territorial differentiation, among other issues. In addition,
assess the sustainability of a tourist destination. And tourism has proposed that
the future of cities and tourist development should take a sustainable approach,
and scholars have developed sustainability indicators for different contexts and
industries. The sustainable tourism indicators can help assess the impacts and
take actions to improve the tourism industry. The tourism sector's rapid
expansion can help the economy of local tourist destinations Many countries
throughout the world, including Canada, China, Thailand, and Turkey, have
Colombia, Ecuador, and Peru, have established tourist activities cantered on the
Andes Mountains and the Amazon region. Ecuador, in particular, has a lot of
them. Chances to build its tourism business based on landscape and culture.
The Coast, Andes, Amazon, and Insular Regions all offer sun and beach tourism,
tourism, while the country is known for its vast natural and cultural diversity,
context has allowed the country to create a variety of tourist activities. Currently,
around 35% of Ecuadorians buy items or services over the Internet, with tourism
services being one of the most popular categories. Moreover, the digital
this regard, it's worth noting that tourists have gotten more demanding and well-
informed, and they've discovered new means to find information. Because these
changes have resulted in the creation of a digital tourist, the traditional tourism
changed not only how tourists look for destination information, but also increased
2
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
the demand for digital solutions that allow for the monitoring of consumer and
Technology has impacted the growth of smart tourism locations, while visitors
have evolved into smart visitors. Furthermore, the utilization of information and
Smart tourism studies have recently stated that technology is the key to
tourism experiences and facilities has improved. The manner in which they are
new and long-term strategies to achieve the best potential results. On the one
hand, implementing the smart city concept in tourist towns in order to maintain
some tourists may find utility in only a portion of the technology that can
3
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
regular assessment of the utility and value of these digital tools is required. In
development decisions. The goal of this research was to assess the global
decision-making. In this perspective, the study's first goal was to assess the
based on their previous interactions with them. The study's second goal was to
tourists.
Previous studies on smart tourism, the notions of value of experience, and the
and long-term IS design approaches that can meet user needs in the dynamic
tourism industry.
4
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
SMART TOURISM
Significant changes have occurred in the tourism industry over the decades.
been at the heart of these shifts, motivating researchers and practitioners to use
since the late 1990s, with a focus on creating information structures and
interfaces for managers and users. Prior research highlighted the use of IS to
design effective and efficient models for propagating, matching, and sharing
seen in reservation systems and review platforms. Tourists can quickly and
easily access all important information about their selected destination by using
these specified systems. User’s tourists are motivated to change their behavior
and consumption patterns as a result of such systems. For example, rather than
organize their trip plans utilizing the Internet depending on their tastes and
budgetary capability. More lately, there has been a trend in tourism toward more
Scholars have debated the concept of smart tourism systems in the literature; as
can be seen, this concept is still broad and nebulous, but it is primarily explored
5
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
and systems; tailored solutions based on intelligent big data analysis; integration
smart tourism system should make it easier for tourists to make decisions before
or during their journeys by presenting them with relevant and useful information
based on big data analysis, personal information, and behavior patterns, among
other things. To summarize, the smart tourism paradigm has the potential to
in recent tourism literature: many tourists prefer value for money to value for
his personal values, the tourist tends to make an unplanned and disorganized
choice. For example, many tourists make hasty tour decisions in order to have an
variety of activities in order to satisfy their own sustainable values. This pattern
6
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
shows that tourists are more likely to set and demand higher and more diverse
tourism experience values. As a result, the problem is figuring out how to create
a tourist system and ecology that can support these diverse and shifting values.
ecosystems that allow for a wide range of tourist values. However, because the
method and ideals are essentially human, optimizing tourists' diverse values in
that the worth of experience resides only in the mind of each individual based on
spiritual. Prior marketing studies discovered two key folds in product and service
price, quality, benefits, and risk, while the second dimension represents aspects
hedonism. Five parts of consumption values that affect consumer decisions and
emotional, epistemic, and conditional values. The following are some instances
7
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
definition of social value. Previous research has discovered that tourists' choices
of tourism products, brands, and retail service settings are influenced by the
Epistemic value as the perceived benefit achieved when the product arouses
the definition. Previous research has indicated that epistemic values have a
research, and it must be identified and satisfied for end users, service providers,
and stakeholders to ensure long-term use. As a result, this article will address
these four value dimensions and present a framework for observing the long-
term value of a tourist's experience, as well as dealing with one functional value
to multi-dimensional values.
8
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
can enhance the tourism experience. Future tourism systems, according to the
systems to create smart experiences, connect ICT with tourism experiences, and
clear research gap can be seen in the modest number of studies. More research
tourism systems that incorporate the value of experience. Despite the fact that
there are a few research on tourist behaviors and aspirations, present tourism
paper that it is critical to create smart tourism systems that highlight visitors' long-
term experience values and capture their latent values and requirements during
their journey.
Theoretical Framework
one of which is the tourism sector. Departing from the need for effective and
9
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
information system (SIPADU) with the concept of tourism based on android using
virtual reality technology. The research and development (R&D) was used as a
development of this product can help travelers to obtain tourist information easily
and quickly, and can become a medium for sustainable tourism development.
economic growth. In the world, tourism accounts for 10.4% of GDP and 9.9% of
total employment. Meanwhile in ASEAN, this sector is the biggest driver of the
tourism destinations, their industries and their tourists on emerging forms of ICT
that allow for massive amounts of data to be transformed into value propositions.
development. The paper defines smart tourism, sheds light on current smart
tourism trends, and then lays out its technological and business foundations. This
tourism. The paper further draws attention to the great need for research to
inform smart tourism development and management. Smart” has become a new
10
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
technologies that rely on sensors, big data, open data, new ways of connectivity
and exchange of information (e.g., Internet of Things, RFID, and NFC) as well as
abilities to infer and reason. Höjer and Wangel (2015) argue that it is not so much
smartness.
The Philippine tourism industry is expected to grow with more tourists visiting and
Through partnerships with the local government and media developer groups,
way such that it enhances the tourist experience through anticipation of their
services while sharing their experiences to aid other tourists’ decision making on
which places to visit. Smart tourism is a fundamental need for such cities or
municipalities which have historical value and tourist attractions. Due to this, the
ratings, and social network ratings. Augmented reality and near field
11
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
communication will be used to bridge the physical and digital world. The
As the popularity of guided tours has become evident in the aspect of tourism
activities, the expanding yet ambiguous role of tour guides in the tourism industry
gained the attention of scholars globally. While studies have been conducted on
tour guides and tourists’ immersion in other countries, few scholars have delved
into these topics in the Philippine context. Hence, this phenomenological study
robot foto and semi-structured interviews were utilized to gather data from 15
the Resulting Emotional Experiences for the Tourists Findings from this study
recognize and uplift the status of the tour guides in the country. Taylor & Francis
(2021)
12
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Conceptual Framework
This study intends to examine the effect of Smart Tourism among individuals
tourist experience and technology used in this smart tourism experience is both
based conceptual perspective. This means that these concepts are only
theoretical
13
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Research Paradigm
14
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
guarantee that individuals with disabilities are included. Most facilities, on the
other hand, implement these infrastructure improvements just to comply with the
legislation, oblivious to the market's potential. There has been much research on
the informational demands of individuals with disabilities and the many sources
of information that they prefer. Several scholars have also looked at the influence
of smart tourism on the general public's ability to make informed travel decisions,
the utility of smart tourism, and how smart tourism affects visitor satisfaction. The
15
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
study's findings revealed that engaging and trustworthy smart tourism platforms
studies have also revealed the difficulties that people with impairments encounter
living with impairments may be divided into two categories: Interpersonal and
intrapersonal problems that were discussed. Despite the fact that all of these
studies have been completed, no study has been undertaken into the qualities of
smart tourism platforms that people with disabilities seek while using such
platforms. The goal of this study is to find out which features of smart tourism
interview was used to accomplish this goal. Interviews with people who have
mobility issues were undertaken. Therefore, will this be examined through the
collecting and analysis of data about tourist? To do this, several questions have
been formulated to outline the problem and set boundaries for the research.
4. Is the smart tourism program can improved the knowledge of every student?
16
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
6. To the future generations, how Smart Tourism helps to the future generations?
tourism destination?
8. What knowledge do you feel is currently lacking, and what do you think will be
tourism destinations?
Hypothesis
The most direct interaction is between humans and computers. The usage of
management systems, is some of the most widely utilized smart technologies for
create and co-manage their visit experience process, bringing more emotion and
When visitors are more involved in the tourism process, they are more likely to
their overall enjoyment. Tourists are given explanations by electronic tour guides
rather than manual tour guides, which liberates them to some degree and
optimizes their freedom to move freely on the assumption of receiving the most
17
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
smartphones and tablets can be utilized for information, communication, and self-
entertainment.
The scope of the research was done from March to May 2022 at the Colegio De
San Gabriel Arcangel at Area E, Fatima 1, Sapang Palay City of San Jose Del
Monte, Bulacan. The major respondents for this study are visitors to San Jose
Del Monte, Bulacan. The study's purpose was to assess how effective the smart
problems that the researchers had while doing this research were a constraint.
this will involve the use of technology. It’s important to develop a tourism
break a destination. If done well, it can ensure the longevity of the tourism
industry in the area, take good care of the environment, have positive economic
18
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Definition of Terms
places of interest.
especially in industry.
19
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
definition of social value. Previous research has discovered that tourists' choices
of tourism products, brands, and retail service settings are influenced by the
Epistemic value - as the perceived benefit achieved when the product arouses
the definition. Previous research has indicated that epistemic values have a
IS research, and it must be identified and satisfied for end users, service
20
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Chapter 2
RESEARCH METHODOLOGY
and tactile sensations, "have a great impact on the flow of the tourism
experience, the meaning tourists attach to it, their emotional bonding with the
service provider, and their social connections with other customers. Demonstrate
that tourism destinations with physical designs that appeal to all five senses are
experiences. Co-creation The visitor interacts with and inside the tourism location
as part of co-creation. Indicated that the tourist processes the value proposition
the visitor would treat the place as a ‘stage’ within which he/she performs so as
technology has taken the lead in altering tourism in recent decades. Technology
21
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
may help stage and co-create visitor experiences in a variety of ways, from
desired theme through storytelling. Finally, affordance specifies the property and
extent to which visitors understand an object, both tangible such as a chair and
intangible such as a service, so that they can take actions to get the intended
capabilities, but also by his or her goals, beliefs, and previous experiences. If a
tourist goes to a park, he or she may want to wander about, fly a kite, relax on a
bench, eat lunch, or talk about business with a colleague. As a result, affordance
refers to the chance that a visitor will be able to experience the park in a variety
of ways, depending on how the park is structured and the visitor's capabilities
experiential value, is included in the third level of the tourism design system. The
designer can use design thinking to evaluate the fundamental principles of the
22
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
on) within which the place resides, whether actual or virtual. Understanding and
discovery are the first steps in the design thinking process, followed by offering
even replace early items. The fundamental ideas of design thinking in tourism are
applicable at any scale; that is, these techniques can be used to design
extremely modest places like a park bench or to lead the planning of a city or
region. While design thinking stresses the cognitive, strategic, and practical
Gunn's concept of Vacations cape. Many studies have found that the "best"
venues are those that combine art and science in ways that aim to increase well-
Tourism Design adds an extra layer to prescribe the desired tourism design
evolved into a vision and a general "blueprint" that allows many countries and
23
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Research Design
The extent to which science has contributed to our understanding of the tourist
system, particularly in terms of how visitors determine where and when to visit
and the nature of the experiences they have while on the trip, is one of the
organizing the improvements gained over this period. As can be seen, the
framework prioritizes the tourist among three tiers of processes that make up the
tourism design system, which strives to comprehend and create the visitor
experience.
24
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
numerous stages, is the first level of the framework. The tourism experience is
emotion, memory, fantasy, and finally meaning. While the touristic experience is
on the individual and the situation. Goals, prior experiences, culture, and travel
includes the mechanisms that translate the goal. The framework's second level
addresses the key physical and social variables that go into the creation of
25
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
different facet of the tourist design system that has an impact on the elements of
the first level, where sensations are absorbed, assimilated, and interpreted to
Themes influence the entire perceptual process, from influencing how tourists
experience. Strong themes, according to the authors, are necessary for creating
set of guidelines for theming a location: the theme must alter visitors' perceptions
of reality by manipulating space, time, and matter into a cohesive and realistic
whole that includes multiple 'places within the place,' and that generally fits within
the overall character of the location. Stories give the underlying structure and
animate the subject by establishing links between the performers, visitors, and
their hosts, as well as directing the many activities inside the intended setting
depending on the plot and the emotions evoked by actions and reactions. Argued
these reactions and decisions," and that through these stories, places and
result, designers utilize tales to help visitors organize and interpret their
experiences in order to create meaning. Themes and stories, on the other hand,
location that assist the tourism experience are referred to as atmospherics. Say
26
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
sensations, "have a great impact on the flow of the tourism experience, the
meaning tourists attach to it, their emotional bonding with the service provider,
and their social connections with other customers. Demonstrate that tourism
destinations with physical designs that appeal to all five senses are far more
creation The visitor interacts with and inside the tourism location as part of co-
creation. Indicated that the tourist processes the value proposition offered by the
destination by combining the design features of the destination together with the
treat the place as a ‘stage’ within which he/she performs so as to create a sense
used to support tourism businesses, information technology has taken the lead in
altering tourism in recent decades. Technology may help stage and co-create
attracting, and enhancing. The Star Wars Theme Park at Disneyland, for
storytelling. Finally, affordance specifies the property and extent to which visitors
27
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
service, so that they can take actions to get the intended result. Claimed that
affordance is determined not only by a user's physical capabilities, but also by his
she may want to wander about, fly a kite, relax on a bench, eat lunch, or talk
about business with a colleague. As a result, affordance refers to the chance that
how the park is structured and the visitor's capabilities and desired experiences.
experiential value, is included in the third level of the tourism design system. The
designer can use design thinking to evaluate the fundamental principles of the
on) within which the place resides, whether actual or virtual. Understanding and
discovery are the first steps in the design thinking process, followed by offering
even replace early items. The fundamental ideas of design thinking in tourism are
applicable at any scale; that is, these techniques can be used to design
extremely modest places like a park bench or to lead the planning of a city or
region. While design thinking stresses the cognitive, strategic, and practical
28
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Gunn's concept of Vacations cape. Many studies have found that the "best"
venues are those that combine art and science in ways that aim to increase well-
Tourism Design adds an extra layer to prescribe the desired tourism design
evolved into a vision and a general "blueprint" that allows many countries and
29
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Smart tourism, in general, is an extension of’ smart city' projects, with specialized
measure use and conditions of the environment and other tourism assets
30
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Things, and RFID networks and interconnected systems platforms for collecting,
context awareness, and real-time monitoring into their management efforts via
and enterprises inside the destination and its ecosystem is one of the goals of
encompasses and establishes the context for design in terms of the fundamental
espoused. With a focus on the visitor experience, the essence of Smart Tourism
31
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
the individual but can easily be expanded to social groupings. An vast quantity of
data is collected and shared about one's geographical location, physiological and
everyday life. Using the concept of the quantified self, suggested a broad
previous behaviors and stored sensor data from their everyday lives into system
In this regard, recent advances in information technologies and big data analytics
32
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
destination managers can now understand and design value by considering the
33
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Over the last fifty years, our understanding of human behavior and intelligent
focused, science based, systems oriented, scalable from small to large settings,
action-constructive oriented, and employs new tools and metrics, this research
(DST). DST appears to offer a new and substantive framework for addressing
understanding of the fundamental forces affecting the travel journey and in terms
of how this information can be used to design and execute smart places that are
more human-cantered, sustainable, and resilient. It's also evident that this
knowledge will lead to a slew of future inventions that will shape travel behavior
merely a’ starting point,' from which tourism scholars and practitioners can
continue their 'journey' toward a better world. The Annals of Tourism Research
has created a Curated Collection (CC) focusing on Smart Tourism Design and
Analytics to help achieve this goal. The purpose of this CC is to establish a track
within the journal that will continue to draw important contributions from the
greater academic community in the future. Twenty-one pieces were approved for
34
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
publication in the Annals in response to the initial request for papers, and they
are now formally published in this volume. The papers are divided into four
categories.
The first four papers address and demonstrate some of the most
life for visitors and community residents, and ensuring the long-term viability of
society's present difficulties, we need to modify how we think about the world, the
role of tourist, and how we measure tourism. Pauline Sheldon goes on to say that
the first step to successful transformation is for scholars and members of society
to adopt a value that favors sustainability and resilience, and that travel provides
a tremendous foundation for promoting this change. It is hoped that readers will
think about the key themes in these four papers as they hint to better methods to
behaviors as a basis for tourism design. These papers address how tourists
perceive time as part of the journey and how our senses and emotions impact
Research Locale
This study was conducting effectiveness of Smart tourism the said study among
Tourism students and for them to feel comfortable, this study was been
35
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
students, these study has tested the effectiveness. We hope you appreciate
these articles based on our research. Of course, you may differ on the relevance
of particular themes, but we believe that everyone can agree that the purpose of
our effort is to help us learn more about the underlying theory and methods that
we can use to better design, create, and manage tourism destinations. We began
by debating the factors of change that are influencing our society, particularly
tourism. Many of these forces now represent existential risks to our current way
of life, challenging us to modify what we're doing and create a world that is more
humane and capable of improving future generations' quality of life. And it is with
this purpose in mind that we invite you to contribute your thoughts, research, and
The participants of the study are the tourist of Area a Fatima 1, Sapang Palay
City of San Jose Del Monte, Bulacan. Participants in the qualitative research
methodology that connects the theoretical and practical aspects of the study
topic for research this data analysis will provide insights into smartphone usage
in particular among tourists on a journey, the sharing and searching function of it.
36
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
sympathize with the target consumers and obtain insight into their needs, we
recommended a smart tourism platform for future tourism for people with visual
tourism experience.
Sampling Design
It is due to the limited time of the researchers why we conduct the sampling
method. From the year 2000 to the most recent census in 2010, the city of San
people between 2000 and 2025. There are 375 participants needed to conduct a
reliable analysis with confidence level of 95%. The margin of error is 0.5%. in
area e Fatima 1, Sapang Palay, City of San Jose Del Monte Bulacan, the
37
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
n= N population = 5,815
n = 5,815
[ 1 + 5,815 ( .05)2 ]
n = 5, 815
n = 5, 815
1 + 14. 5
n = 5, 815
15.5
Instrumentation
Accessibility [/]
Digitalization [/]
38
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Sustainability [/]
Creativity []
Consumers [/]
Destination [/]
Businesses []
What are the modern applications use to develop the tourism industry?
Maps [/]
39
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
and data by assistance of our research professor and some person inside the
organization that can help the researcher in validating their questionnaire. To test
the reliability of the instrument, the draft of the questionnaire was submitted for
validation to the expert in research and to expert in the field of the study to fully
Determine what Information researchers want to collect. The first thing they need
to do is choose what details they want to collect. The researchers need to gather
a data on how smart tourism can develop the tourism industry. Set a Time frame
40
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Collection Method. The data collection serves as taking a survey and collecting
information on how smart tourism can improve the tourism industry. It will
participate by the researcher/s, interviewer and interviewee. The data that will
collect by the researchers shall use in the objective of the research. Collect the
accurate insights for research using standard validated techniques on how smart
tourism affect in the research. A researcher can evaluate their hypothesis on the
basis of collected data. Analyze the Data and Implement Your Findings. The
researchers will analyze the data collected and improve those thing need to
Ethical Considerations
The ethical principles mean that as researchers, they needs to obtain informed
practices and give participants the right to. The researchers need to considerate
41
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
mean, and standard error of estimate are used to treat the responses of each
f
P= x 100
N
Where:
P= percentage
F= frequency
42
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
products and services which are computed using the weighted mean. It is
factors and the product will be summed-up and divided by the total
number of respondents.
(f )(W )
WM=
N
Where:
f= frequency
W= weight of response
43
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Chapter 3
Research Problem 1:
Research Problem 2:
Research Problem 3:
44
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Chapter 4
AND RECOMMENDATIONS
Summary of Findings
Relative to Problem 1:
Relative to Problem 2:
Relative to Problem 3:
Conclusions
Relative to Finding 1:
Relative to Finding 2:
45
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Relative to Finding 3:
Recommendations
Relative to Conclusion 1:
Relative to Conclusion 2:
Relative to Conclusion 3:
Other Recommendations
46
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
REFERENCES
Online Sources
47
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
APPENDIX A:
LETTER TO RESPONDENTS
Technology
Date:
Sir / Madam:
We are the students of the Colegio de San Gabriel Arcangel, Inc. conducting a
study entitled: which aims to [Click or tap here to enter the primary objective of
the study]. This study is part of the requirements for the degree of [Click or tap
48
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
administer our research instrument. Rest assured that the data gathered will be
Your favorable response will be of great help for the realization of this thesis.
Noted by:
49
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
APPENDIX B:
Technology
Date:
Sir / Madam:
We are the students of the Colegio de San Gabriel Arcangel, Inc. conducting a
study entitled: which aims to [Click or tap here to enter the primary objective of
the study]. This study is part of the requirements for the degree of [Click or tap
In this regard, we would like to request for your good office a . Rest assured that
Your favorable response will be of great help for the realization of this thesis.
50
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Noted by:
APPENDIX C:
51
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Technology
Date:
Sir / Madam:
We are the students of the Colegio de San Gabriel Arcangel, Inc. conducting a
study entitled: [Click or tap here to enter Research Title] which aims to [Click
or tap here to enter the primary objective of the study]. This study is part of the
requirements for the degree of [Click or tap here to enter your Course].
In this regard, may we have the pride and honor to have you as one of the
comments and suggestions. Your much-sought participation will highly lend the
52
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Your favorable attention and action to our request will be of great help to the
Noted by:
APPENDIX D:
53
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Name of Validator:
Degree/Specialization:
Position/Designation:
Direction: This tool asks for your evaluation of the questionnaire to be used in
data gathering for the investigation stated above, to establish its validity. You are
requested to give your honest assessment using the criteria stated below; Please
e n
Indicators 4 3 2 1
54
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
The test directions and the items are written clearly and
☐ ☐ ☐ ☐
understandably.
3. Suitability of Items.
research.
55
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
6. Objective.
56
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Adapted to:
Samosa, R.C. (2021). From Test Validity to Construct Validity & Back: Theory
University, Manila.
57
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
APPENDIX E:
58
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
CURRICULUM VITAE
Address:
Contact No.:
Email Address:
EDUCATIONAL BACKGROUND:
TERTIARY:
Bachelor’s Degree:
Institution Name:
Expected Year of
Graduation:
TECHNICAL VOCATIONAL:
National Competency:
59
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Institution Name:
Year Graduated:
Track/Strand:
Institution Name:
Year Graduated:
Honors / Awards:
Institution Name:
Year Graduated:
Honors / Awards:
PRIMARY:
Institution Name:
Year Graduated:
WORK EXPERIENCE:
60
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
Company
Name:
Designation:
Address:
Inclusive Dates:
Company
Name:
Designation:
Address:
Inclusive Dates:
PERSONAL INFORMATION:
Age:
Sex:
Date of Birth:
Place of Birth:
Civil Status:
Religion:
I hereby certify that all information stated above is true and correct.
61
Colegio de San Gabriel Arcangel, Inc.
Founded 1993
City of San Jose del Monte, Bulacan, Philippines
62