Jesha del Macia Mazapan

IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE SUBJECT

MARKETING

Submitted by:
Emmanuel Rodel
Lailani Mahilum
Trisha Alyssa Gabaldon
Norman Garcia
Jerick Tabangay

Submitted to:
Rossel Miguel
I. Acknowledgment
We are greatly thanking all of the people who involved to
conduct this marketing plan, especially for our teacher
Ma’am Miguel who help us to finish this marketing plan and
guiding us until the end. We are also thanking for those
teachers who are willing to help us to implement our
marketing festival and to those students who are highly
participated to this activity for being customers.

We are grateful for the teachers and staff who are

currently working at Central Taytay National High School to
giving us a permission to sell our product that gives to us
a lot of help and also get a higher profit. We are thankful
to the students in CTNHS who are giving an opportunity to
conduct this and to have a successful implementation
business and for those good feed backs they giving to us.

And we couldn’t make it if we don’t have cooperation and to

all the people who help us gain a great profit.
II. INTRODUCTION
Food is a part of our life, it make us
satisfied and content, when choosing food to eat during
free time and snacks time, it is important to pick the
affordable and suitable when it comes to your cash, taste
and time to eat. There were more foods to be chosen but it
should be suit and enough, which can give not only
satisfaction or satisfied when you’re eating but also it
should made you feel that you need to buy, and it again.

OBJECTIVE
To gain money, and to give satisfaction to
our customer.

VISION
The pioneer Molido product here in Taytay
that can get additional income and to increase individual
livelihood. It has own manufacturing area and increase
numbers of supplies and product made.

MISSION
•To provide quality product
•To product delicious molido in the best price
•To inform and promote traditional Filipino food.
•To have additional income.

Location
 Jesha del Macia Mazapan produce a molido
product, located at Monte Vista, Taytay Palawan.

III. DESCRIPTION OF THE BUSINESS

 The business is a partnership, operate by each member of
the business lead by Trisha Alyssa Gabaldon. The target
customer of this business are students and vendors. This
business will operate on January 24, 2020.

II. PRODUCT FEATURE

The product of this business is simple but unique, it
aims to promote one of the traditional Filipino food.
Special Offer Product Name
Sweet Potato Candy

Cassava Candy

PRODUCT DEFINITION
•Product is Molido or Mazapan
•Molido product is common in provinces like Samar, Quezon
Province, Bicol and many others Molido or Mazapan is a
favorite homemade candy back in the days when our lives
much simple compared to the lavish technology we have
today. Where all kinds of imported candies can be purchased
just anywhere you go. Back decades parents usually cook
molido for afternoon snack.
Financial Pro-Porma Analysis
•Particular •Cost •Amount
•Sweet Potato Candy •Php1,000.00 •Php1,500.00
1000 pieces x 1.5
pesos
•Total •Php1,000.00 •Php1,000.00

PRICING
Expense + effort + Commission / Pieces of Products
1,700 + 2% + 3% / 1000 = 1.7
Product Price
Sweet potato Candy Php1.5.00

Cassava Candy Php1.5.00

FINANCIAL REPORT
Expenses
ADMINISTRATIVE EXPENSE

Licensing Permit

Mayor Permit Php100.00

Baranggay Clearance Php150.00

Sanitary Permit Php100.00

Other Permit Php100.00

 TOTAL ADMINISTRATIVE EXPENSE Php450.00

EQUIPMENT EXPENSE

Pan Php300.00

Ladle Php30.00

Colander Php25.00

Rolling Wood Php350.00

TOTAL Php705.00

OPERATING EXPENSE

Transportation expense Php30.00

PRODUCT EXPENSE

Sweet Potato 4kg. Php100.00

Coconut 4pcs. Php28.00

Sugar 3kg. Php120.00

TOTAL Php248.00

TOTAL EXPENSE

Administrative Php450.00

Operating expense Php300.00

Equipment expense Php705.00

Product expense Php248.00

 TOTAL Php1,703.00

>Project sell and income for I month up to 1 Year

Income -
Expense

1st Week Php203.00

1500 - 1703

2nd Week Php1,049.00

1500 - 203 +248

3rd Week Php1,252.00

1500 - 248

4th Week Php1,252.00

1500 - 248

Monthly Total Income Php4,805.00

Income x Months

1 year Php57,
4805 x 12 660.00
III. Marketing Plan
The Target Market are the resident of Poblacion, Taytay,
palawan. To all every individual, Families, Students,
Teachers, and Vendors. It also belong the demographic
Profile such as age, and gender. The location of this
business is in Central Taytay Senior High School Stand
alone and we sale this product who want to buy.

Target Market
Target Customer Description Individual
Individual Person such as children 5-9
years old, teenagers 10-19
years old and adults.
Families Any group of families closely
related by blood and
relatives around school
vicinity.
Students Person attending school to
learn things.
Teachers Person with licenses to teach
students under the department
 of the education
Vendors Person owned sari-sari store.

Marketing Strategies Promotion

1. Posting
2. Sales talk
3. Chronological pricing

SWOT Analysis

Strength Weaknesses
•a liability of resources •High price
•clean and real working area •unstable price of raw
•Abundant supply of sweet materials
potato •Place of manufacturing
•Workers are trained

Opportunities Threats
•selling process of Molido •Competitors
product •limited information about
•new product product
•delivering •unstable price of raw
materials
IV. Organization and Management

OWNER

PRODUCER CASHIER MARKETER

Owner
Job Description
•Person who is responsible for the initial investment of
the business.
•Person who keep the profit.
Job Specification
•Had a high attainment of education.
•Had a background idea bout business.
Producer
Job Description
•In existence skills in processing the product
Job Specification
•Must have medical certificate.

Cashier
Job Description
•Handle the payment of the customer.
•Responsible for the purchase and sell product
Job Specification
•Must be graduated in ABM Holding.

Marketer
Job Description
•Delivered the order of customer
•Entertain the customer
Job Specification
•Patient
•Responsible
Technical Study

CUSTOMER
A person who buy goods and service from the business.

MARKETER
A person that deal in the market to promote and sell

CASHIER
A person that responsible for the sale and retail of the business.
FLOW OF SERVICE

CUSTOMER - Person who buy the product.

VENDOR - Person who

market the product.
 - Person that responsible for the
CASHIER income cash of the business.

V. PRODUCTION PLAN

Step1: Prepare all materials and ingredients need for the product.

Step 2: Boil the potato until it cooked after that

squeezed the potato until it’ s soften.

Step 3: Grate 1 kilo of coconut then mixed the potato and grated
coconut also the brown sugar in a pan. And blend well.

Step 4: Cook and continue stirring in low heat. Stir until the mixtures
turned into golden brown and caramelized.(but not toasted)
Step 5:
6:Cut
Placeand
andserve.
pour itOptional you can
in a molding pan orwrap
in aitflat
onobject,
a colorful
setplastic or paper
aside for tountil
an hour make it nice.
it hard.