Professional Documents
Culture Documents
Abm 12 Mil 1st Semester Finals Module 2 Toh
Abm 12 Mil 1st Semester Finals Module 2 Toh
2nd Quarter-Module 2
PEOPLE MEDIA
FOREWORD
Performance Standard
The learner produces a living museum or
electronic portfolio or any other creative forms
of multimedia showcasing their / his/her
understanding, insights, and perceptions of the
different resources of media and information.
What I Know
KEY TYPE. WRITE “PAS” FOR PEOPLE AS MEDIA AND “PIN” FOR PEOPLE
IN MEDIA.
PEOPLE
MEDIA
People People
as in
Media
s Media
n
PEOPLE AS MEDIA
1.Opinion Leaders
2.Citizen Journalism
3.Social Journalism
4.Crowdsourcing
OPINION LEADERS
•highly exposed to and
actively using media
•source of viable
interpretation of
messages for lower
end media users
The Two-step
Flow
Communication
Model (1944)
Paul Lazarsfeld,
Bernard
Berelson, and
Hazel Gaudet.
medium.com/@steph enkhan/moveover-citizenjournalismhere-comessmartjournalismace72f97a389#
.sken4rj5m
SOCIAL JOURNALISM •Journalists are using social media to make their content
available to more people.
What’s More
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PEOPLE AS MEDIA
CROWDSOURCING
•the practice of obtaining needed services, ideas, or content by soliciting
contributions from a large group of people and especially from the online
community
(Source: https://www.merriamwebster.com/dictionary/crowdsourcing)
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalists
PEOPLE IN MEDIA
What I Have Learned
CARTOON ANALYSIS
What is your idea about this picture?
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_________________________________________
_________________________________________
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Assessment
Instruction. Identify what is asked or described in each item. Encircle the letter
of the correct answer.
1. These are people highly exposed to and actively using media.
a.opinion leaders b. citizen journalism c. social journalism d.crowdsourcing
2. People without professional journalism training can use the tools of modern
technology and internet to create, augment or fact-check media on their own
or in collaboration with others.
a.opinion leaders b. citizen journalism c.social journalism d.crowdsourcing
4. Journalists are using social media to make their content available to more
people.
a.opinion leaders b. citizen journalism c.social journalism d.crowdsourcing
REFERENCES