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    Momenur Rahman
    84 views14 pages
    Investing in SEO is essential for businesses today. SEO influences many aspects of a business like traffic, visibility, leads and branding. It is more effective and cost-efficient than traditional marketing. Organic search drives 95% of traffic and content optimization increases brand visibility by 70%. SEO should be approached strategically with initial analysis, keyword research, content optimization, technical audits, quality link building and reporting to deliver results and transparency.

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    Investing in SEO is essential for businesses today. SEO influences many aspects of a business like traffic, visibility, leads and branding. It is more effective and cost-efficient than traditional marketing. Organic search drives 95% of traffic and content optimization increases brand visibility by 70%. SEO should be approached strategically with initial analysis, keyword research, content optimization, technical audits, quality link building and reporting to deliver results and transparency.

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    84 views14 pages

    SEO New Proposal

    Uploaded by

    Momenur Rahman
    Investing in SEO is essential for businesses today. SEO influences many aspects of a business like traffic, visibility, leads and branding. It is more effective and cost-efficient than traditional marketing. Organic search drives 95% of traffic and content optimization increases brand visibility by 70%. SEO should be approached strategically with initial analysis, keyword research, content optimization, technical audits, quality link building and reporting to deliver results and transparency.

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    © All Rights Reserved
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    of 14

    Why invest in SEO

    In the world where everything is online, SEO is not a nice addition


    to your business - it’s a must. SEO influences almost every aspect
    of your business from boosting web traffic and visibility to building
    your brand and generating high quality leads.

    Here are just a few reasons why implementing SEO in your


    business is a decision you’ll hardly everregret.
    TRAFFIC

    Organic search drives almost 95% all traffic

    VISIBILITY

    On average , Content optimization increases brand


    visibility by 70%
    COST-EFFECTIVENESS

    SEO is a lot more effective and cost – efficient


    than traditional marketing

    WARENESS

    50% of search who have already seen you company in the


    search result will check on it
    Our Strategy
    We’re all for transparency and effectiveness. Therefore, we
    want you to be involved in the whole process as much as
    possible, being 100% aware of what’s going on with your site.

    More than that, different customers have different needs, goals,


    and backgrounds. With that in mind,we form a range of necessary
    search marketing activities to match your business’ objectives
    only.
    Step 1: Initial analysis
    When kicking off an SEO campaign, we start by diving
    deep into your company, website, industry, and
    competitive landscape. By doing so, we can make some
    rough estimates on how much time and work it requires
    for your site to conquer the desired Google top.

    Step 2: Comprehensive keyword research and content optimization


    After getting an idea of where you stand with your website
    and rankings, we’ll carry out keyword research to find top
    sales driving search terms for your business. This
    activity includes revealing keywords that your
    competitors rank for, digging for new key word
    opportunities, as well as a lot of filtering and analysis. In
    the end, we’ll come up with the most powerful list of key
    words to further optimize your website for.
    Step 3: Smart website auditing
    The reality is, sometimes a small technical issue can
    result in poor user experience, hold back your
    rankings, and even get your site under a Google
    penalty. So at the next step, we’ll run a 360° audit to
    identify your website’s weak spots (crawl ability,
    indexing, Redirects, coding errors, etc.) And fix them
    before they grow in to an SEO problem.

    Step 4: Quality link building


    Fact is, reaching Google’s 1st position is impossible
    without building quality links. That is why we take link
    building very seriously. Unlike many cheap, black-hat
    SEO agencies that simply buy you tons of low-quality
    links (that disappear in a month or get you under a
    Google penalty), we only acquire links from
    authoritative and trust worthy publishers.
    Step 5: Working out a content strategy
    “One-size-fits-all” is totally not the approach we follow when
    creating a content strategy for your organization. Instead,
    we workout content recommendations that are 100%
    custom and fit your business goals perfectly. They’ll
    include high level messaging, a value proposition, and a
    social media integration. To maximize the positive impact
    on SEO, we’ll also develop publishing work flows for you
    to stick to.

    Step 6: Delivering results


    We strive for results and transparency. That is why every
    week you’ll get a full set of detailed and easy-to
    understand reports, to see what has improved and how
    the whole process is going.
    SEO Activities

    ➢ Keyword Research - Home Page, Services etc.


    ➢ Keyword Suggestions for Content
    ➢ Meta Tags
    ➢ URL Structure Changes
    ➢ Analytics Lookup, Filter Setup & Goal setup
    ➢ Webmasters Reports & Error Analysis with Solution
    ➢ Sitemap Changes with Priority
    ➢ Robots.txt Lookup and Changes as Required
    ➢ Other Website Suggestions
    ➢ Keyword Density Checking in All sites Pages
    ➢ Error Pages Checking in Google & 404
    ➢ Redirection Competitors Analysis & Report
    ➢ Generation Profile
    ➢ Analytics Lookup & Work Accordingly on Link
    SEO - Initial Review & Analysis
    ➢ Initial Review & Analysis

    ➢ In-Depth Site Analysis

    ➢ Duplicate Content Check

    ➢ Competition Analysis Keyword

    ➢ Analysis Broken Links

    ➢ Check Initial Rank Report


    SEO - On Page Optimization
    ➢ Canonicalization

    ➢ Website Page Load Optimization

    ➢ Header Tags Optimization

    ➢ Html Code Cleanup & Optimization

    ➢ Internal Link Structuring & Optimization

    ➢ Image & Hyperlink Optimization

    ➢ Robots.Txt Creation/Analysis

    ➢ Xml Sitemap

    ➢ Google Webmaster Tools Set Up (if not setup)


    SEO - On Page Optimization
    ➢ Google Analytics Set Up (if not setup)

    ➢ Title & Meta Tags Optimization

    ➢ Page Speed Optimization

    ➢ Analysis Site Map Creation

    ➢ Optimization of robots.txt & Googlebot crawls

    ➢ Proper URL structure analysis

    ➢ analysis and recommendations

    ➢ Website usability recommendations

    ➢ Google Analytics setup with conversion tracking Content Optimization


    SEO – Off Page Optimization
    ➢ Article Submission

    ➢ Press Release Submission

    ➢ Video Submission

    ➢ PPT Promotion

    ➢ Classified Submissions

    ➢ PDF / Doc Submission

    ➢ Profile listing

    ➢ Blog Commenting

    ➢ Social Bookmarking

    ➢ Local Listings
    THANK YOU

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