SWOT Analysis of Apparels Industry - Sakahawat Hossen (22281006)
SWOT Analysis of Apparels Industry - Sakahawat Hossen (22281006)
Submitted to:
Submitted by:
Sakhawat Hossen
ID- 22281006
Brac University
Introduction:
The journey of the RMG sector dates back to 1960, along with the Reaz store in Dhaka. Later
in 1973, they changed the store name to Reaz Garments Ltd.
In 1978, for the first time, Reaz Garments started expanding the apparel industry in
Bangladesh by exporting 10,000 pieces of shirts in Paris for 13 million francs.
And since the 21st century, the readymade garments sector has been leading the country’s
Gross Domestic Products, Exports and thus economy and also helping to increase Per Capita
Income and thus to decrease poverty rate simultaneously.
To face the upcoming challenges in the readymade garment industry, Bangladeshi garment
owners must have a strategic vision. To tackle a crisis, one has to get to the bottom of the
problem. So, in this case, we are analyzing the situation using SWOT analysis. We will
discuss our strengths, weaknesses, opportunities and threats.
Strength:
I. Availability of skilled labor at lower cost.
III. Some of our companies have already made a good impression in the global market.
VIII. Duty free access in the worlds some largest market like EU, USA.
IX. Availability of energy and other relative materials at relatively low cost.
X. Several associations like BGMEA, BKMEA, and BEPZA etc. to build the tight
VII. Lack of skilled worker and lack of training facilities for worker, supervisors and
managers also.
VII. Chattogram port going to give much faster service, which will be decreased lead time.
Threats:
I. Price rise of raw materials.
VIII. Poor Infrastructural facilities like (communication, energy supply & transportation).
Recommendations:
Moreover, we should take some steps to overcome our treats and weaknesses and achieve our
Product Diversifying.
Quality improvement.
Firstly, we can reduce lead time by developing our port management, road transportation,
Electricity problem is worldwide now. We can reduce this problem by maximize use of
renewable energy.
We need more training facilities and more work-oriented study curriculum in our educational
institutions and factories to improve the capabilities of the existing management and
We are in right track by building more Green Factories, but we also need to improve our
Future growth requires more linkages between our industry and academia, more focus on