Salesforce

PARDOT-CONSULTANT Exam
Salesforce Certified Pardot Consultant (WI20) Exam

Version : 6.1
[Total Questions : 143]
Question #:1

It is possible for prospect to have less than 0 score

A. True

B. False

Answer: A

Question #:2

Check the lowest and the highest available Prospect's score in Pardot

A. D

B. A+

C. A

D. F-

E. F

Answer: A D

Question #:3

LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from
events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider,
what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial
Pardot email sends. Choose 2 answers:

A. The date LenoxSoft last compared data between the email provider and Salesforce.

B. How many emails a month were sent from the current email provider.

C. When was the last time a prospect was emailed in their current email provider.

D. Identify the currently mailable and unmailable prospects in their current email provider.

Answer: C D

Question #:4

Which one is Pardot Event Connector

 A. Eventbrite

B. Eventor

C. EventMe

D. TheEvents

Answer: A

Question #:5

LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales
rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo
form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the
assignment?

A. Export the submission report & Import

B. Run completion Action on form Request a demo with action assign to user

C. Run completion Action on form Request a demo with action notify Admin

D. Run an automation rule to assign based on the « Request demo » Submission & prospect status field

Answer: D

Question #:6

There is Custom Field Type in Pardot called Email

A. True

B. False

Answer: B

Question #:7

Is it possible to split Dynamic Lists into more than two Static Lists?

A. True

B. False

Answer: A
Question #:8

Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They
currently use three different systems, including Salesforce, to manage their customer data. All data does NOT
currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A. Add custom prospect fields to Pardot and map to Salesforce.

B. Import and merge existing records from all systems to Pardot

C. Import and merge existing records from all systems to Salesforce

D. Add custom account fields to Pardot and map to Salesforce

Answer: C

Question #:9

With Pardot, what is the recommended way to measure the success of an email campaign?

A. Click Through rate

B. Email Complain Rate

C. HTML Open Rate

D. Spam complaints.

Answer: A

Question #:10

What type of fields are not supported by the Pardot sync

A. Geolocation

B. Lookup Relationship

C. Date/Time

D. Time

E. Text Area (Rich)

F. Date/Time

G. Formula
 H. External Lookup Relationship

Answer: A B E G H

Question #:11

What is true about completion actions? [Choose two answers]

A. Completion actions are retroactive and will apply to activities done before and after you apply them

B. Completion actions only execute for prospects. They will not affect visitors.

C. Completion actions can be criteria based.

D. Completion actions will not execute for image files.

Answer: B D

Question #:12

If someone opt-out's do we need to delete this Prospect record?

A. Yes, it is restricted by law

B. False. It is restricted by law not to email them, but we still can track the activity

Answer: B

Question #:13

What is available to choose within Repeat Rule

A. Days before eligible to repeat rule

B. Limit rule matches

C. Certain Prospects

D. Repetition Order

Answer: A B

Question #:14

Select available Webinar Scoring Rules

A. Webinar Attended
 B. Webinar Invited

C. Webinar Refusal

D. Webinar Registered

Answer: A B D

Question #:15

Choose required fields while creating a Prospect

A. Email

B. Company

C. CD Campaign

D. Profile

E. Score

F. Grade

G. Assign To

Answer: A C D E

Question #:16

What would an Administrator set up to have a document automatically download after a successful form
completion?

A. Include a link to the content in the Thank You Content of the form.

B. Redirect the prospect to a landing page that has a link to download the content by checking the box
labelled "Redirect the prospect instead of showing the form's Thank You Content."

C. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the
prospect instead of showing the form's Thank You Content."

D. Create an email template that includes a link to your document. On your form, add a completion action
to "Send autoresponder email" and select the email template that includes the document.

Answer: C

Question #:17
You can enable Progressive Profiling with Pardot Forms in orderd to show ceratin fields only if the prospect
already has data in selected field(s)

A. True

B. False

Answer: B

Question #:18

What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same
computer at a trade show booth?

A. Kiosk/Data Entry Mode

B. ReCAPTCHA

C. "Not you?" Link

D. Progressive Profiling

Answer: A

Question #:19

LenoxSoft would like to enable the Google AdWords connector in Pardot. Which of the following would you
NOT advise them on before they enable the connector?

A. They should ensure their URL structures can handle parameters before verifying the connector.

B. The connector cannot be linked directly to an MCC account.

C. The connector will update all of their AdWords ads to include the tracking parameter, including those
that were deleted or disabled.

D. The connector will make copies of their AdWords ads (not including those that were deleted or
disabled) and include the tracking parameter in the URL for the new versions.

Answer: C

Question #:20

LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the
resources. What do you

advise?
 A. Start a company blog and promote a few high-quality pieces of content.

B. Post content from other websites on your own site.

C. Hire an agency to create content.

D. Focus on creating as much content as possible.

Answer: A

Question #:21

Which standard connectors can be activated in Pardot [Choose two answers]

A. Survey Monkey

B. Youtube

C. GoToWebinar

D. Olark

Answer: C D

Question #:22

There is limitation of 50 forms and 50 landing pages in Pardot Growth Edition and also you can't create more
than one Scoring Category in this edition

A. True

B. False

Answer: A

Question #:23

LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data
collected in Pardot to quickly be created in Salesforce with a single, specific record type. Which set of actions
would ensure this behavior?

A. Automatically assign all prospects in Pardot and review the Salesforce Connector user's permissions.

B. Create an Engagement Program in Pardot and verify the Salesforce connector.

C. Manually assign all prospects in Pardot and verify the Salesforce connector
 D. Regularly export data from Pardot and data load file into Salesforce

Answer: A

Question #:24

How often does Pardot check for changes in Salesforce

A. 5 minutes

B. 1 hour

C. 2 minutes

D. 10 minutes

Answer: C

Question #:25

Which activity appears on a prospect's record when they submit a Pardot form named 'Contact Us' that resides
on a Pardot landing page?

A. Pardot Successfully submitted the "Contact Us" landing page and form

B. Pardot Successfully submitted the "Contact Us" form

C. Nothing will display

D. Pardot Successfully submitted the "Contact Us" landing page.

Answer: B

Question #:26

Can we connect Twilio SMS Center via Pardot Connector?

A. True

B. False

Answer: A

Question #:27

Which is true about Pardot Flile Hosting limits

 A. No limits at all

B. Pardot Growth Edition: 100MB Pardot Plus Edition: 500MB Pardot Advanced Edition: 10GB

C. Pardot Growth Edition: 1GB Pardot Plus Edition: 5GB Pardot Advanced Edition: 10GB

D. Pardot Growth Edition: 500MB Pardot Plus Edition: 2GB Pardot Advanced Edition: 5GB

Answer: B

Question #:28

Which one is not an email template you can create in Pardot? [Choose one answer]

A. "Engage" template

B. "One to one emails" template

C. "List emails" template

D. "Autoresponder emails" template

Answer: A

Question #:29

LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom
field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have
more success with the platform, and those with low engagement have a high rate of attrition. To encourage
engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training
Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They
have the following requirements. - Prospects with no Engagement custom field value should be added to the
Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are
removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these
requirements?

A. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List

B. Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List

C. Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
 Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List

Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list

D. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List

Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list

Answer: B

Question #:30

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the
links and variable tags as prospects will see them. What Pardot feature of email now can be used to run these
tests?

A. Create a test list of approved users to use in the testing tab of the email now.

B. Create a dynamic list of approved users to use as the recipient list in the sending tab.

C. Create a one off email test send by entering an email address in the Send to Emails section of the testing
tab

D. Create a static list of approved users to use as the recipient list in the sending tab.

Answer: A

Question #:31

When you go to View HTML code section at selected Form record you can only see the iframe tag

A. True

B. False

Answer: A

Question #:32

What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To allow emails to be sent from your domain

B. To host all Pardot landing pages and forms on your website

 C. To give a seamless transition between pages and form that you host and your Pardot hosted assets.

D. All of the above

Answer: C

Question #:33

You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your
grade profile. You need to capture all prospects with any form of Vice President in their job title but want to
exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria
will accomplish this?

A. Match ALL overall logic: Prospect List > Isn't > suppression List A; B; C; D Prospect default field >
Title > contains > Vice President; VP

B. Match ALL overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field >
Title > IS >Vice President

C. Match ANY overall logic: Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D
Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP

D. Match ANY overall logic: Prospect List > Isn't > Suppression List A; B; C; D Prospect default field >
Title > contains >Vice President; VP

Answer: C

Question #:34

Which is true about Pardot API limits

A. No limits at all

B. All editions have 10 000 API limit

C. Pardot Growth Edition: Pardot Plus Edition: 25 000 Pardot Advanced Edition: 100 000

D. Pardot Growth Edition: 25 000 Pardot Plus Edition: 50 000 Pardot Advanced Edition: 100 000

Answer: C

Question #:35

LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either
be technology or finance. C-level is the best fit but managers should also be included as they may make
purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A"
grade.
 A. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3

B. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

D. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

Answer: D

Question #:36

LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade
show on a Pardot-hosted landing page. The consultant suggests creating two

versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What
is the primary benefits of using a multivariate test in this campaign?

A. Pardot will automatically send underperforming landing page to recycle bin

B. Pardot will automatically populate personalized information of each unique prospect.

C. Pardot will give you content ideas for each landing page.

D. Pardot will determine which version of the landing page generated most conversions

Answer: D

Question #:37

LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from
events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider,
what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial
Pardot email sends. Choose 2 answers:

A. Identify the currently mailable and unmailable prospects in their current email provider.

B. How many emails a month were sent from the current email provider

C. The date LenoxSoft last compared data between the email provider and Salesforce.

D. When was the last time a prospect was emailed in their current email provider.

Answer: A D

Question #:38
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain
options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft
current grading strategy?

A. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.

B. LenoxSoft added location based criteria

C. LenoxSoft must add prospect to a dynamic list

D. LenoxSoft uses location based scoring categories .

Answer: A

Question #:39

LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website,
what would be the best recommendation to implement?

A. Page action

B. Custom redirect

C. Completion action

D. Automation rule

Answer: A

Question #:40

How many Engagement Programs can run at one time

A. Always 100

B. Pardot Growth Edition: 20 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

C. Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

D. Pardot Growth Edition: 20 Pardot Plus Edition: 50 Pardot Advanced Edition: 100

Answer: B

Question #:41

Select all available User Email Preferences

 A. Send daily prospect activity emails (for my prospects)

B. Send daily prospect activity emails (for all prospects)

C. Send daily prospect assignment emails

D. Send daily visitor activity emails

E. Send an email when a prospect is assigned

F. Send starred prospect activity alerts

G. Send weekly search marketing email (sent on Mondays)

H. Send weekly search marketing email (sent on Fridays)

I. Send monthly inactive automations report email

J. Send weekly inactive automations report email

K. Send daily visitor assignment emails

Answer: A B C D E F G I

Question #:42

Which are true about Pardot Recycle Bin

A. Items in the recycle bin don't count toward usage limits

B. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with
the deleted campaign

C. Admins can permanently delete prospects in the recycle bin. Pardot no longer tracks prospects when
they're permanently deleted

D. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted

E. Tags are deleted permanently and don't appear in the recycle bin

F. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin

G. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin

Answer: A B C E G

Question #:43

What are available Data Formats in Pardot Form Fields

 A. Text

B. Number

C. Email

D. Phone

E. Email with valid mail server

F. Email not from ISPs and free email providers

G. Date

H. Password

Answer: A B C E F

Question #:44

Do hard bounces need to be removed from lists

A. True

B. False

Answer: B

Question #:45

What is essential to setup when you are implementing Pardot for the first time? [Choose three answers]

A. Create and add a tracking code to the website

B. Setup DNS for each used domain and validate the connection

C. Setup tracker subdomain and validate it

D. Choose which sender IP to use

Answer: A B C

Question #:46

LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater
than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain
in the program. Which solution would you recommend ?
 A. Dynamic List

B. Test List

C. Static or Dynamic list

D. Static List

Answer: D

Question #:47

The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at
least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

A. Completion Action

B. Automation rule match All

C. Automation rule match Any

D. Page Action

Answer: C

Question #:48

Which are true about Salesforce Engage

A. Before you can set up Salesforce Engage, you must have a verified Salesforce-Pardot connector

B. Salesforce Engage is not supported for Salesforce sandbox accounts

C. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions

D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)

E. You can use Salesforce Engage with Gmail by downloading an extension

Answer: A B C D E

Question #:49

LenoxSoft just purchased Pardot and will be migrating to Pardot from another marketing automation tool. On
the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the
accelerated timeframe, what is the recommended first step?
 A. Install the Salesforce AppExchange Package and verify the Salesforce connector

B. Complete the technical setup items and create Pardot users. Conduct a Strengths Weaknesses
Opportunities and Threats (SWOT) analysis of their current marketing strategies

C. Export all the data and assets from the existing tool

D. Salesforce Connector User has 'Read1 permission to the custom object

Answer: C

Question #:50

LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The
company wants to use Pardot to increase the number of impressions across their online channels. Which are
the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

A. Monitor no of visitors, social post enagements and natural search reports month over month

B. Monitor no of visitors, form conversion and email click-through rate reports month over month

C. Monitor no of prospects, social post enagements and paid search reports month over month

D. Monitor no of prospects, form submission and email open rate reports month over month

Answer: A

Question #:51

You have several white papers on your website, but you want to start gateing those and gather more and more
details about prospects as they download the white papers. What is the best way to achieve this?

A. Create a form and enable progressive profiling

B. Create a form handler and enable progressive profiling

C. Create a form handler for each white paper

D. Create a form per white paper and enable progressive profiling

Answer: D

Question #:52

You are creating a new series of pay per click ads and want to track where a prospect originates when they
arrive at your website. How would you set this up?

A. Create a Pardot campaign for each pay per click ad and place the tracking code on the landing page
 B. Create a custom redirect for each pay per ad click and and select a Pardot campaign for each custom
redirect

C. Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a
list

D. Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a
list

Answer: B

Question #:53

LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same
email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the
email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to
track the colleagues. Which of the following is not a Pardot best practice for preventing this issue in the
future?

A. Use the "Forward to a friend" variable tag in Pardot emails

B. Enable Kiosk mode on the Pardot form

C. Enable the Pardot account setting "Prevent Cookie Crossing"

D. Enable the "Not You?" link to display on the Pardot form

Answer: C

Question #:54

Which are true about Custom Objects in Pardot

A. You can create and sync a custom object from anything that is linked to a contact, lead, or account in
your CRM

B. You can create and sync a custom object from any object in Salesforce

C. You can create and sync a custom object from anything that is linked lead and contact, but can't be
linked to account due to high risk of errors

D. You can create and sync a custom object from anything that is linked to a contact, lead and account in
your CRM at the same time

Answer: A

Question #:55
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the
regional sales managers. The regional managers use this list for cold calling and for insight on whether any
recent opportunities are active on their site. Which sequence of steps should the Pardot Administrator take to
automate this process?

A. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

B. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

C. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

D. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.

Answer: B

Question #:56

While creating Layout Templates it is possible to Import Layout from certain URL

A. True

B. False

Answer: A

Question #:57

Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing
page that they wish to migrate over to Pardot and need to understand what steps are involved in order to
maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over
to Pardot while maintaining the page's existing look and feel?

A. Import the HTML file into Pardot and apply it to the layout template

B. Create a Pardot landing page and import HTML from the landing page HTML

C. Create layout template and import HTML from the landing page URL

D. Import the HTML file into Pardot and apply it to the landing page

Answer: C

Question #:58

How many Social Posting Connectors is it possible to create

A. You can create as many Social Posting connectors as you want

 B. One each type

C. Many but only one type

D. You can't use any Social Posting connector

Answer: A

Question #:59

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and
Account objects are combined. The Pardot Administrator wants to enable person accounts and understand how
this configuration affects the syncing from Pardot to Salesforce. Given default Pardot and Salesforce syncing
behavior, which statement is correct when Person Account are enabled?

A. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with
contact and account.

B. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with the
person account.

C. The Salesforce contact level and account level fields will only sync with prospect fields in Pardot.

D. The Salesforce person account record will only sync with the prospect record in Pardot.

Answer: B

Question #:60

What is true about A/B testing? [Choose two answers]

A. You can disable A/B testing before and after email sent.

B. You can only do A/B testing on list emails.

C. When you turn off A/B testing you will have to choose which version to keep.

D. It is recommended to test at least 5 different elements in your A/B tests.

Answer: B C

Question #:61

How long can it take for Custom Object in Pardot to sync with Salesforce

A. 10 minutes
 B. 2 minutes, because that's the frequency of Pardot looking for changes in Salesforce

C. 1 hour

D. 4 hours

Answer: D

Question #:62

Which are Actions Available with Salesforce Connector (Choose three)

A. Add to Salesforce campaign

B. Assign prospect to queue

C. Assign prospect via Salesforce active assignment rule

D. Create a Salesforce event

E. Delete a Salesforce task

Answer: A B C

Question #:63

You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and
have submitted a specific landing page. You decide that you want to change this up to reflect more recent
activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days
or less and submission of any landing page and update the action to add 75 points instead. Which of the
following statements is true?

A. For all prospects who have already matched, no new actions will be applied.

B. For all prospects who have already matched the rule, they will receive the 75 point completion action
instead of the 50 points they already received.

C. For prospects who have already matched but also meet the new criteria, they will receive the 75 points
in addition to the 50 points they already received.

D. For all prospects who have already matched the rule, they will receive the 75 point completion action in
addition to the 50 points they already received.

Answer: A

Question #:64

What is possible with a trigger in engagement program? [Choose two answers]

 A. Email link click

B. File open

C. Specific email link click

D. Form handler error

Answer: B

Question #:65

Which editions of Pardot provides Buisness Units and Einstein functionalities

A. All

B. Pardot Plus Edition and Pardot Advanced Edition

C. Only Pardot Advanced Edition and it includes unlimited Buisness Units

D. Only Pardot Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2
000$/month

Answer: D

Question #:66

Which actions can be achieved with completion actions? [Choose three answers]

A. Assign to queue

B. Notify account owner

C. Set profile

D. Increment prospect field value

Answer: A C D

Question #:67

LenoxSoft wants to test all elements of their email, including variable tags, link clicks, and how the email
looks on all email. Which testing strategy should you recommend to the all the elements?

A. Use individual email test

B. Use multivariate test & Review email preview

 C. Use rendering test and send to Test List

D. Use A/B test

Answer: C

Question #:68

LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using
your WebEx connector. What advice do you give them? You simply remind them that since registering for an
event is a completion action it will always run when a form is filled out.

A. Filtered prospects will not be registered for a webinar through a Pardot form since "Register for a
webinar" completion action and Pardot prospects who are filtered do not have completion actions
applied to them.

B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are
usually staff members.

C. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register
through the WebEx registration form itself.

D. Filtered prospects will not be registered for a webinar through a Pardot form, but you can still register
your
Answer: C

Question #:69

It is recommended that Email Preference Center should use more than one page level depth

A. True

B. False

Answer: B

Question #:70

What is true about Pardot tracking? [Choose two answers]

A. The code is generated from a Salesforce campaign

B. Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notifications etc) from
certain IP addresses

C. Cookies will always expire after 10 years

 D. Visitors and prospects that have "do not track" settings enabled on their browser will not have their
activities tracked while on your site.
Answer: B D

Question #:71

Select available Webinar Connectors

A. Webex

B. WebinarJam

C. ReadyTalk

D. GoToWebinar

E. Demio

F. ClickMeeting

Answer: A C D

Question #:72

LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately.
What is the correct way to handle this?

A. Recommend that it is okay to send to purchased lists in Pardot.

B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

C. Run a permissions pass on the purchased lists to get permission quickly before sending them a
marketing email.

D. Recommend that they must receive explicit permission from those prospects on the purchased list before
they can upload that prospect list into Pardot.

Answer: D

Question #:73

Administrators can reset passwords for users

A. True

B. False
Answer: A

Question #:74

Is it possible to split Dynamic List to other Dynamic Lists?

A. True

B. False

Answer: B

Question #:75

What is true about Dynamic Content? [Choose three answers]

A. You can add up to 25 variations of content

B. You can base variations on Scoring Categories

C. You can add dynamic content to web pages

D. You can use dynamic content in subject lines

Answer: A C D

Question #:76

Can Email Preference Center demand for logging in

A. True

B. False

Answer: B

Question #:77

LenoxSoft has a service portal for customers. A Pardot page action set by the admin will change a prospects
engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who
visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a
high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the
following requirements: * Prospects with no Engagement custom field value should be added to the
Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they
should be removed from the engagement program. What steps do you recommend to achieve those
requirements?
 A. Automation Rule with blank critera and add action &

B. Automation rules with attended webinar and remove action

C. Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove
action

D. Automation Rule with blank critera and add action & Completion action rules with attended webinar
and remove action

E. Automation Rule with blank critera and add action & segmentation rules with attended webinar and
remove action
Answer: A

Question #:78

How many scheduled Engagement Programs is it possible to have

A. 5

B. 3

C. 10

D. 15

Answer: C

Question #:79

Select three available Pardot Editions

A. Pardot Growth

B. Pardot Plus

C. Pardot Professional

D. Pardot Advanced

E. Pardot Ultimate

F. Pardot Standard

Answer: A B D

Question #:80
When mapping fields between Pardot and Salesforce how can you control the synchronization? [Choose one
answer]

A. Use Salesforce's value

B. Use Pardot's value

C. Use the most recently updated record

D. All of the above

Answer: D

Question #:81

How are prospect that have started a wait step impacted when an entire engagement program is paused?

A. They will NOT continue to progress through the wait step and

once the engagement program is resumed the wait step will start where it left off.

B. They will continue through the wait step until they hit the end of it and once the engagement program is
resumed, the prospect will immediately move on to the next step even if the engagement program pause
was shorter than the wait step.

C. They will NOT continue to progress through the wait step and once the egagement program is resumed,
they will start the wait step from the beginning.

D. They will continue to progress through the wait step until they hit the end of it and once the engagement
program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately
move on to the next step.

Answer: C

Question #:82

An admin user would like to create a User Role for a new marketing intern to only have the ability to view
prospect lists and emails that have already been sent. Which of the following is the best way for the Admin
user to set up this role for the intern if LenoxSoft has an Ultimate level account?

A. Set the intern up in the Default 'Marketing' User Role

B. Set the intern up in the Default 'Marketing Intern' User Role

C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

D. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
Answer: C

Question #:83

Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to
ensure as Status field values change, the prospect will automatically stop receiving the previous program and
move to the next program to receive only the relevant content. What solution would you recommend

A. Test list

B. Static list

C. Static list or Dynamic, both list can be used

D. Dynamic list

Answer: C

Question #:84

Select Assets that allow to Adjust prospects score

A. Automation Rules

B. Segmentation Rules

C. PI Completion Actions

D. Engagement Programs

E. Tables

Answer: A C D

Question #:85

Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to
send reminders to customers, and the sales department has no insight into what reminders marketing is
sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who
have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement
program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement
program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed -
Gives sales continuous insight into prospect engagement with the program. Based on the requirements
outlined, which of the following is the best process for Lenoxsoft to set up?

A. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank. Add an
action of "Add to List" and an action of "Notify assigned user."
 B. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the
list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.

C. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an
action of "Add to list" and an action of "Notify assigned user."

D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an
action of "Add to list" and an action of "Notify assigned user."

Answer: B

Question #:86

What is true about the Salesforce connector [Choose two answers]

A. When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.

B. You can connect Pardot to a Salesforce sandbox or production environment

C. Only lead, contacts and accounts are synchronized from Salesforce to Pardot

D. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

Answer: B D

Question #:87

Which one is Pardot Video Connector

A. YouTube

B. Wistia

C. Vimeo

D. Dailymotion

Answer: B

Question #:88

How many Scoring Categories is it possible to create

A. 25

B. 100

C. 15
 D. 50

Answer: D

Question #:89

What is true about grading? [Choose two answers]

A. A prospect can be associated to multiple profiles.

B. You cannot change the default profile criteria

C. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a
grade.

D. All prospects start with a grade of D.

Answer: C D

Question #:90

Lenoxsoft needs to sync their Salesforce custom objects to Pardot prospects in order to run an automation rule.
What is the first step in the process of setting up custom object syncing between the two systems?

A. Create the Pardot custom object on the prospect level before the prospect Account level

B. Configure the Salesforce custom object to relate to th< account, lead, or contact

C. Adjust the sync behavior on the pardot custom object to use the Salesforce value

D. Perform a full Pardot database sync, prior to creating the Salesforce custom object

Answer: B

Question #:91

How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a
follow-up email each time he or she submits?

A. Send using the form's completion actions.

B. Send using an automation rule

C. Use a dynamic list to use as a recipient list on an email send.

D. Send using a segmentation rule.

Answer: A

Question #:92

Pardot's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM
provisions include

A. Don't use false or misleading header information

B. Don't use deceptive subject lines

C. Identify the message as an ad

D. Tell recipients where you're located

E. Tell recipients how to opt out of receiving future email from you

F. Honor opt-out requests promptly

G. Monitor what others are doing on your behalf

Answer: A B C D E F G

Question #:93

Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists
based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program
that streamlines this process and has the following requirements: - Only leads with a status of "New" can be
added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be
notified when a lead has opened an email. Based on the above requirements, which is the best way to segment
prospects for Lenoxsoft's Sales Engagement Program?

A. Create a completion action based on the Lead Status field value.

B. Create a dynamic list based on the Lead Status field value

C. Create an automation rule based on the Lead Status field value

D. Create a segmentation rule based on the Lead Status field value

Answer: B

Question #:94

Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to
Pardot. The system has a list of mailable prospects and a list of unmailable prospects who
unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay
complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted
out prospects when they migrate this data over to Pardot. How should the data be imported?

A. Import all prospect data and create a suppression list.

B. Import only the list of mailable prospects in Pardot.

C. Import unavailable prospects in Pardot; perform permission pass.

D. Import unmailable prospects in Pardot; mark as global opt-out.

Answer: D

Question #:95

Is it possible for many users to edit exact same Email Template simultaneously?

A. True

B. False

Answer: B

Question #:96

You have been asked to create a form that gathers information from prospects. This information should be
available in Pardot as well as a custom build community site. How would you achieve this?

A. Create a website form that integrates with a Pardot form handler, details are submitted to the community
site using Pardot API.

B. Create a website form that submits the details to the community site and integrate it with a Pardot form
handler.

C. Create a Pardot form and via an automation rule submit the details to the community site.

D. Create a Pardot form and via completion actions submit the details to the community site.

Answer: B

Question #:97

LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available
through the Pardot Connectors?

A. Webinar & Event invite. Registrations & Attendance

 B. Webinar & Event Registrations & Attendance

C. Webinar: Attended/NoShow/Registered Event :Checked In/Registered

D. Only Webinar & Event Attendance

Answer: C

Question #:98

What activities can be done in Pardot's engagement program? [Choose one answer]

A. Trigger, action and rule

B. Trigger, activity and rule

C. Trigger, activity and check

D. Trigger, listen and check

Answer: A

Question #:99

Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on
the 15th of each month. They are beginning their Pardot implementation on the 5th and must send the email on
time. They have asked to focus on the minimum setup in Pardot in order to meet their email send deadline.
Based on the above constraints, what should the Consultant determine to be the first steps in Pardot?

A. Set up a Pardot campaign, import necessary subscriber lists, and transfer email templates to Pardot.

B. Implement Pardot tracking code, set up email authentication, and create page actions for website views.

C. Create a folder structure, import, and map sales users, and transfer email templates into Pardot.

D. Set up email authentication, import necessary subscriber lists, and transfer email templates into Pardot.

Answer: D

Question #:100

Which is not a standard role in Pardot? [Choose one answer]

A. Sales Manager

B. Marketing

C. Administrator
 D. Sales User

Answer: D

Question #:101

The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated
and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that
would provide these metrics. Choose 2 answers:

A. Form Report: Impressions

B. Lifecycle Report: New Prospects Created

C. Form Report: Conversions

D. Form Report: Submissions

Answer: B C

Question #:102

There is Custom Field Type in Pardot called CRM User

A. True

B. False

Answer: A

Question #:103

During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with
older leads that went cold. Given this requirement, which Pardot features are the minimum requirement for a
successful Engagement Program?

A. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

B. CNAME > Salesforce connector > Email Templates > Lists > Engagement program

C. CNAME > Email Authentication > Email templates > Lists > Engagement program

D. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

Answer: C
Question #:104

LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the
Salesforce Production org?

A. Install the Pardot AppExchange package for Production Environments

B. Rename the Salesforce connector for the Sandbox org

C. Delete all data from the Sandbox org

D. Create a new Salesforce Connector for the Production org

E. Unverified and delete the Salesforce connector for the Sandbox org

Answer: A D E

Question #:105

There is Custom Field Type in Pardot called Date

A. True

B. False

Answer: A

Question #:106

Select available User Roles

A. Administrator

B. Sales User

C. Marketing Manager

D. CD Marketing

E. Sales

F. Sales Manager

Answer: A D E F

Question #:107

What factors are involved in determining email deliverability?

 A. Sender Policy Framework (SPF)

B. Domain Keys

C. Sender ID

D. Whitelist

E. CAN-SPAM

Answer: A B E

Question #:108

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on
and segment

prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a form with a Completion Action to send a pricing sheet.

B. Create a Dynamic List based on page view to segment automatically

C. Create a special campaign to track pricing page views.

D. Create a Page Action set to Tag prospects as having viewed it and add them to a list.

Answer: D

Question #:109

Select available Social Posting Connectors

A. Facebook

B. Twitter

C. Linkedln

D. Zone

E. WhatsApp

F. Instagram

G. Tumblr

Answer: A B C
Question #:110

Recommend a model to route qualified and unqualified leads across the business. Place in order from most
qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High
Score D. Low Grade | High Score

A. CDAB

B. ABDC

C. CBDA

D. CDBA

Answer: D

Question #:111

Lenoxsoft wants to continue to use their existing forms. Pardot form handlers cannot be used due to the
encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing
forms to be created as prospects in Pardot with their Pardot campaign set to Salesforce connector. With this
restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New
prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once
prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program.
Based on the above, which process should the Consultant recommend?

A. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.

B. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more
than :: 100, Action :: add to list

C. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10,
Action :: add to list

D. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect
score :: is less than :: 100, Action :: add to list
Answer: A

Question #:112

What is true about scoring? [Choose one answer]

A. Pardot comes with a scoring model that cannot be adjusted or changed.

B. Pardot will automatically assign prospects a score from F- to A+.

 C. Salesforce opportunities can influence a prospect's score.

D. It is not possible to reset a prospect's score to 0.

Answer: C

Question #:113

What is important to remember when creating custom prospect fields in Pardot? [Choose one answer]

A. Pardot cannot sync with multi picklist in Salesforce

B. The matching field in Salesforce must have the exactly the same name on the lead and contact object in
order for Pardot to synch to both objects.

C. Pardot cannot sync with formula fields in Salesforce

D. You can only create 50 custom fields in Pardot.

Answer: B

Question #:114

An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A
few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be
accomplished?

A. Run a segmentation rule based on the Pardot campaign

B. Run an automation rule based on the Pardot campaign

C. Look for the original list based on the Pardot campaign

D. Run a dynamic list based on the Pardot campaign

Answer: A

Question #:115

Monthly cost of Salesforce Engage is

A. 50$

B. 100$

C. It's always free

 D. 15$

Answer: A

Question #:116

LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged
Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule
Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign
prospect to user in group: Sales Round Robin

B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule
Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign
prospect to user in group: Sales Round Robin

C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50
-Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions
Assign prospect to user in group: Sales Round Robin

D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule
Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign
prospect to user: Sales Round Robin

Answer: B

Question #:117

When integrating Pardot Ultimate edition with Salesforce custom objects, what are two key attributes to
ensure seamless custom object integration? Select 2

A. Lead, Contact or Account record added as a Related Object to the Salesforce custom object

B. Salesforce Connector User has 'Read' permission to the custom object

C. Campaign or Opportunity record added as a Related Object to the Salesforce custom object

D. Customized 'Display in Table' values when configuring fields

Answer: A B

Question #:118

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to
their prospects when its time to renew on the annual product. On top of it sales is complaining they have no
insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet
to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: *
Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew
their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what
would you recommend to LenoxSoft?

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to
their prospects when its time to renew on the annual product. On top of it sales is complaining they have no
insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet
to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: *
Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew
their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what
would you recommend to LenoxSoft?

A. Build automation rules add criteria as Contact as blank add action as notify assigned user

B. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

C. Build dynamic list add criteria as Contact as blank add action as notify assigned user

D. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

Answer: C

Question #:119

What can you do in Advanced Section of Look and Feel step in Pardot Form

A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

B. PI Enable explicit bot protecting using reCAPTCHA

C. Include "Not you?" link to allow visitors to reset the form

D. Disable autoresponder emails on this form

Answer: A B C

Question #:120

There is Custom Field Type in Pardot called Email

A. True

B. False
Answer: B
Question #:121

Select available Social Media Connectors

A. Twitter

B. Facebook

C. CD Linkedln

D. AddThis

E. FullContact

Answer: D E

Question #:122

Which is true about Visitor Filters?

A. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email
notifications

B. You can the filter by IP

C. You can filter by a hostname

D. You can filter by a hostname wildcard

E. You can't filter your own company IP

Answer: A B C D

Question #:123

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to
make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to
update that custom field for anyone who has submitted the form before today. What combination of
automation tools should LenoxSoft use to achieve this?

A. Automation rule and completion action

B. Dynamic list and automation rule

C. Completion action and dynamic list

D. Segmentation rule and completion action

Answer: A

Question #:124

What is true about custom redirects? [Choose two answers]

A. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will
trigger.

B. Custom redirects will continue to work if they are deleted in Pardot.

C. When a visitor converts to a prospect completion actions on a custom redirect will trigger

D. Custom redirects are great for linking to files or pages you do not host.

Answer: B D

Question #:125

Can Marketing both Import and Export Prospects?

A. True

B. False

Answer: A

Question #:126

LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their
previous experience working with Pardot at another company, they know that it is a simple process to 'Enable
Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them
access over the phone. Which of the following would be the appropriate course of action to take?

A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US

CAN-SPAM laws.

B. After being given their consent, go into their Pardot account settings and enable operational emails
sending.

C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to
enable operational email sending that it is for non-marketing purposes.

D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for
non marketing purposes prior to enabling the setting for them.
Answer: C
Question #:127

Which objects are synched between Pardot and Salesforce? [Choose two answers]

A. Account

B. Opportunity

C. Case

D. Order

Answer: A B

Question #:128

Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain
criteria under Job title and Industry, and adds them to a Salesforce campaign. The Pardot connector is verified
and their existing Salesforce records have been reviewed, but they have yet to sync this data to Pardot. Lenox
wishes to replicate this process within Pardot with the following requirements: - Prospects with a job title of
"CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which
steps should Lenoxsoft prioritize to replicate their process?

A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job
Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign

C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::
Software, action :: add to Salesforce Campaign

Answer: A B

Question #:129

There is Custom Field Type in Pardot called Date/Time

A. True

B. False

Answer: B
Question #:130

What type of Pardot field should you sync Salesforce Phone field

A. Phone

B. Text

C. Number

D. You can't do this

Answer: B

Question #:131

There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic
workflow can be created to prevent them from getting assigned?

A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.

B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been
active in 60 days.

C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been
active in 60 days

D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been
active in 60 days.

Answer: C

Question #:132

It is possible to assign certain Prospect to selected Scoring Category

A. True

B. False

Answer: B

Question #:133

How many variations of Dynamic Content it is possible to create

 A. A-Z (25)

B. A-C (3)

C. 10

D. A/B (2)

Answer: A

Question #:134

Which are true about Engagement Program

A. If a prospect is removed from a list that a program uses, that prospect stops moving through the program

B. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start
where they left off in the program

C. If a prospect opts out of a list used for a program, they still move through the program, but don't receive
program emails

D. When no new prospects are added to or processed in a program for 30 days, it becomes inactive

E. When merged prospects are members of the same engagement program, it's possible for one to skip
steps or move through the same step twice. The new master prospect restarts a program from the step
that any of its merged prospects touched most recently

F. A single rule step can evaluate up to five conditions

G. When no new prospects are added to or processed in a program for 365 days, it becomes inactive

Answer: A B C D E F

Question #:135

A. Repeat Rule

B. Automation Criteria

C. Repeat Settings

D. Loop Settings

Answer: A

Question #:136
How many automation rules can you have

A. Always 100

B. Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 150

C. Pardot Growth Edition: 50 Pardot Plus Edition: 100 Pardot Advanced Edition: 200

D. Pardot Growth Edition: 100 Pardot Plus Edition: 150 Pardot Advanced Edition: 200

Answer: B

Question #:137

There is Custom Field Type in Pardot called Phone

A. True

B. False

Answer: B

Question #:138

How many CRM connectors can be active simultaneously in Pardot?

A. One each type

B. Many, but only Salesforce

C. One

D. There are no restrictions about that

Answer: C

Question #:139

LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create
a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to
recycle bin). What objects in Pardot & SFDC would you use?

A. Pardot Engagement Program

B. Salesforce Queue

C. Pardot Automation Rule

 D. Pardot Static List

E. Pardot Marketing Campaign

Answer: A D E

Question #:140

What is true about page actions? [Choose three answers]

A. You can define a page to be a priority page to highlight the activity to Sales reps and other users.

B. It is possible to use URL wildcard by adding * to the end of the URL.

C. You cannot use auto responder emails with page actions.

D. You cannot set the prospect's source campaign with page actions.

Answer: A B C

Question #:141

LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would
you advise them to accomplish this?

A. Create a new automation rule.

B. Create a new segmentation rule.

C. Add a completion action to the form the prospects completed to register for the webinar.

D. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their
scores.

Answer: A

Question #:142

You want to assign prospects to a specific sales user when that prospect submits a form and is from region
EMEA. What tool do you need to use? [Choose one answer]

A. Segmentation Rule

B. Completion Action

C. Dynamic List

D. Automation Rule
Answer: D

Question #:143

LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should
the consultant

recommend?

A. Locate the relevant documentation and follow the steps to enable.

B. Update your Salesforce connector user permissions

C. Contact Pardot Support to enable the necessary connector behavior

D. Update your field mappings by going to Admin > Configure Fields

Answer: C