Professional Documents
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Muhammad Musa-Resume
Muhammad Musa-Resume
Responsible for managing to source, merchandising negotiation and operations valuing $10 Mil per annum.
Supported customers for global product creation & manufacturing strategies to increase margin, identify
potential issues, and find solutions.
Direct work with "Design Studio" & "Fabric R&D" for best products & guide according to customer DNA.
Led a 100 -members team & oversaw planning & product creation process from concept through
commercialization; identified trends & develop business strategies till production.
Onboarded 21 vendors in 4 months such as Gul Ahmed, Lucky Textile, Feroze 1888, etc.
thus, increasing sales by 5.25% every month.
Partnered with key vendors to increase visibility and coverage by 4.5% every month.
Revamped the product architecture and UI/UX of the OMS as well as the live cargo tracking panel with a
highly feedback driven approach resulting in an increase in adoption rate.
Look for new vendors with the help of the RS (Responsible Sourcing) team, PQI (Product Quality Integrity)
Audit by QA, and through costing and development exercises
Initiated a 360-Degree Marketing Plan for the NGO using innovative social media and digital strategies with a
focus on soliciting donations and calling out to volunteers
Build and catered to an audience of 3000+ over the span of 5 years
Raised over PKR 5 million in donation through online marketing and donation drives.
Led a team of over 100 volunteers in multiple large-scale projects involving medical
camps, ration drives, food drives and health awareness sessions.
Started a permanent clinic at Gulshan-e-Hadeed catering to free treatment of over 100 patients per week.
Headed social water projects at Tharparker, Thatta, Badin, Mirpurkhas, Sanghar, Dadu, and Winder
(Baluchistan) installing hand pumps at various sites
Conducted temporary clinics in Gizri, Kimari, and Lyari to provide free medical checkups to over 100 patients
daily.
Prepared and designed funding pitch decks, financial growth models and questionnaire responses in liaison
with the company directors.
Raised over Rs. 10 million by applying and securing funds from the Gilead Grant Asia Program.
Designed a comprehensive layout for the development of the new biometric software for dealing with
customer feedback and improving app reviews & ratings.
Led a corporate coalition program partnering with PepsiCo and Ferozsons Laboratories to raise funds for
underprivileged Hepatitis patients.
Established an annual internship program “THF Student Ambassadors” in which 100 out of 900 applicants
were selected, 2.1 million funds were raised and 600 families catered to.
Organized the THF Football Festival 2018 and raised over Rs. 7 million funds for Hepatitis patients
Coordinated with Sindh government for EPI programs for procurement of Hepatitis B vaccines
Coordinating between all regional stakeholders for planning, execution and adoption of 6 different products
while defining their short- and long-term visions to support the company’s overall strategy.
Participated in corporate finance monitoring functions, including monthly/quarterly financial performance
analysis, forecasting & budgeting.
Built rapport, increased direct involvement & analyzed the capacity and compliance status of manufacturing
units to ensure OTT (on-time tracking).
Responsible for customers like Mascot (Denmark), TeeJays (Denmark), Bestseller (Denmark), Primark
(UK), Seidensticker (Germany), Giordano (Korea), O'stin (Russia) and Max (UAE)
Initiated a marketing program and received successful orders from Norway and other Scandinavian
countries of goods worth over $20,000.
Developed an SOP for production to meet all international standards required by Pakistan Denim
Manufacturers and Exporters Association (PDMEA).
Supervised sourcing of raw materials monitoring costing and product quality to ensure repeat orders and
maintain customer retention rate of 66.7%.
Led a 50+ members team & oversaw planning & product creation process from concept through
commercialization; identified trends & develop business strategies till production.
Established & maintained interdepartmental relationships with all functional areas. Furthermore, I
communicated with senior leadership (CEO and HOM) to explain the business activities, analyzed financial
data for multiple product flows while managing an increased number of customers.
Participated in corporate finance monitoring functions, including monthly/quarterly financial performance
analysis, forecasting & budgeting.
Led "Innovation Team" first time where the only focus was to create new/sustainable/exclusive product
lines. The aim was to develop 60-70 styles in a month and a presentation once in three months.
Headed meetings with the executive marketing team of Bata, Service and Borjan and successfully secured
orders worth over Rs. 9.5 million.
Planned and executed an inventory management program along with meeting production deadlines,
overcoming logistical issues and quality control to ensure OTT (on-time tracking).
Working closely with multiple stakeholders to build performance dashboards and enhance CRM processes
and tools to evolve customer and supplier lifecycles for higher engagement and retention.
Established an entirely student run business venture from scratch that caters to the planning, management &
execution of every aspect of event management & brand marketing.
Handled day to day operations and managed personal interaction with an average of 50 customers per day.
Generated a monthly average profit of Rs. 80.000/-
On-boarded & maintained reputable business relationships with over 20 corporate clients & institutions in the
past year.
Assisted in organizing various concerts such as Atif Aslam, Amjad Sabri, etc. at multiple venues reaching out
to various sponsors.
Overlooked logistical issues and supervision of other areas such as ticket management, setup and security.
Generated a PKR 8.5 million plus turnover in the last fiscal year.