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Date of Birth: 28th Nov 1994 | Cell: 0331-2548819

Muhammad Musa LinkedIn: Muhammad Musa | E-mail: [email protected]


ACADEMIC QUALIFICATIONS
2021 BABS Shaheed Zulfiqar Ali Bhutto Institute of 2.8 CGPA
Science and Technology
WORK EXPERIENCE

EMI Garments December 2019 – April


2022
Co-founder/Head Of Business Development

Responsible for managing to source, merchandising negotiation and operations valuing $10 Mil per annum.
Supported customers for global product creation & manufacturing strategies to increase margin, identify
potential issues, and find solutions.
Direct work with "Design Studio" & "Fabric R&D" for best products & guide according to customer DNA.
Led a 100 -members team & oversaw planning & product creation process from concept through
commercialization; identified trends & develop business strategies till production.
Onboarded 21 vendors in 4 months such as Gul Ahmed, Lucky Textile, Feroze 1888, etc.
thus, increasing sales by 5.25% every month.
Partnered with key vendors to increase visibility and coverage by 4.5% every month.
Revamped the product architecture and UI/UX of the OMS as well as the live cargo tracking panel with a
highly feedback driven approach resulting in an increase in adoption rate.
Look for new vendors with the help of the RS (Responsible Sourcing) team, PQI (Product Quality Integrity)
Audit by QA, and through costing and development exercises

Nometa January 2017 – November


Foundation 2019
Head Of Marketing

Initiated a 360-Degree Marketing Plan for the NGO using innovative social media and digital strategies with a
focus on soliciting donations and calling out to volunteers
Build and catered to an audience of 3000+ over the span of 5 years
Raised over PKR 5 million in donation through online marketing and donation drives.
Led a team of over 100 volunteers in multiple large-scale projects involving medical
camps, ration drives, food drives and health awareness sessions.
Started a permanent clinic at Gulshan-e-Hadeed catering to free treatment of over 100 patients per week.
Headed social water projects at Tharparker, Thatta, Badin, Mirpurkhas, Sanghar, Dadu, and Winder
(Baluchistan) installing hand pumps at various sites
Conducted temporary clinics in Gizri, Kimari, and Lyari to provide free medical checkups to over 100 patients
daily.

The Health April 2018 – December


Foundation 2019
Marketing Coordinator

Prepared and designed funding pitch decks, financial growth models and questionnaire responses in liaison
with the company directors.
Raised over Rs. 10 million by applying and securing funds from the Gilead Grant Asia Program.
Designed a comprehensive layout for the development of the new biometric software for dealing with
customer feedback and improving app reviews & ratings.
Led a corporate coalition program partnering with PepsiCo and Ferozsons Laboratories to raise funds for
underprivileged Hepatitis patients.
Established an annual internship program “THF Student Ambassadors” in which 100 out of 900 applicants
were selected, 2.1 million funds were raised and 600 families catered to.
Organized the THF Football Festival 2018 and raised over Rs. 7 million funds for Hepatitis patients
Coordinated with Sindh government for EPI programs for procurement of Hepatitis B vaccines

A.M.A Leathers Pvt. Ltd. March 2017 – March


2018
Business Development Executive

Coordinating between all regional stakeholders for planning, execution and adoption of 6 different products
while defining their short- and long-term visions to support the company’s overall strategy.
Participated in corporate finance monitoring functions, including monthly/quarterly financial performance
analysis, forecasting & budgeting.
Built rapport, increased direct involvement & analyzed the capacity and compliance status of manufacturing
units to ensure OTT (on-time tracking).
Responsible for customers like Mascot (Denmark), TeeJays (Denmark), Bestseller (Denmark), Primark
(UK), Seidensticker (Germany), Giordano (Korea), O'stin (Russia) and Max (UAE)
Initiated a marketing program and received successful orders from Norway and other Scandinavian
countries of goods worth over $20,000.
Developed an SOP for production to meet all international standards required by Pakistan Denim
Manufacturers and Exporters Association (PDMEA).
Supervised sourcing of raw materials monitoring costing and product quality to ensure repeat orders and
maintain customer retention rate of 66.7%.

NOVA July 2015 – December


LEATHERS 2016
PVT LTD.
Corporate Sales Executive

Led a 50+ members team & oversaw planning & product creation process from concept through
commercialization; identified trends & develop business strategies till production.
Established & maintained interdepartmental relationships with all functional areas. Furthermore, I
communicated with senior leadership (CEO and HOM) to explain the business activities, analyzed financial
data for multiple product flows while managing an increased number of customers.
Participated in corporate finance monitoring functions, including monthly/quarterly financial performance
analysis, forecasting & budgeting.
Led "Innovation Team" first time where the only focus was to create new/sustainable/exclusive product
lines. The aim was to develop 60-70 styles in a month and a presentation once in three months.
Headed meetings with the executive marketing team of Bata, Service and Borjan and successfully secured
orders worth over Rs. 9.5 million.
Planned and executed an inventory management program along with meeting production deadlines,
overcoming logistical issues and quality control to ensure OTT (on-time tracking).
Working closely with multiple stakeholders to build performance dashboards and enhance CRM processes
and tools to evolve customer and supplier lifecycles for higher engagement and retention.

M1 Gaming Zone July 2014 – June 2015


Head Of Operations/ Co-Founder

Established an entirely student run business venture from scratch that caters to the planning, management &
execution of every aspect of event management & brand marketing.
Handled day to day operations and managed personal interaction with an average of 50 customers per day.
Generated a monthly average profit of Rs. 80.000/-

Events 360° June 2014 – June 2015


Operations Associate

On-boarded & maintained reputable business relationships with over 20 corporate clients & institutions in the
past year.
Assisted in organizing various concerts such as Atif Aslam, Amjad Sabri, etc. at multiple venues reaching out
to various sponsors.
Overlooked logistical issues and supervision of other areas such as ticket management, setup and security.
Generated a PKR 8.5 million plus turnover in the last fiscal year.

The Citizens Foundation July 2014 – September


2014
Intern
Planned and executed a six-week summer camp for the students of The Citizens Foundation
Interacted with students on a one-to-one basis and helped them explore and identify their interests and guide
them on future academic choices they should make to follow their dreams and achieve economic
independence.

Al Zohra Welfare Association July 2018 – August 2018


Project Manager
Started a marketing campaign to raise donations for the underprivileged through an internship program.
Organized free Hepatitis screening camps and vocational training classes for the underprivileged.

SKILLS AWARDS AND HONORS


Proficient in MS Excel, Word, PowerPoint Nixor Student Government Member 2014-15
Sustainable Development · Textiles Environmental Dean’s Wall (2014-15) at Nixor College
Management Systems · Energy Management · Nominated for the Project Manager of the Year
Corporate Social Responsibility · Auditing · ISO Award at Nixor Execs Awards 2015
Standards · Waste Management · Sustainable Token of Appreciation | Hands
Development · Internal Audit · Research and Winner Uraan’s Futsol Tournament | Nixor Captain
Development (R&D) · Community Development · Performance Award | The Health Foundation
Environmental Sustainability Best project award | Business Research Methods-
Szabist

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