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MMC Assignment 1 - Rashed
MMC Assignment 1 - Rashed
The "Disney Brothers Cartoon Studio" was founded by Walt and his brother Roy on 16th-
October-1923, in California, currently named as The Walt Disney Company. When Walt was
working for "Kansas City Film Ad Company” he became interested in hand drawn animation.
He started drawing cartoons for newspapers when he was young. He struck an agreement in
1923 after Walt's "Laugh-O-Gram Studio" was in bankruptcy, to direct six more short films
show, the brothers established a production business and persuaded their Ub Iwerks &
After Oswald the Lucky Rabbit and the Alice Comedies found success, Disney began work
on his most famous masterpiece. Mickey Mouse had his public debut in 1928 and now this
cartoon character is ranked among the most famous and well-known in the history. Disney's
studio was able to develop a feature picture thanks to the popularity of the Mickey Mouse
cartoons, and he began production on one in 1934. Snow White and the Seven Dwarfs was a
huge success when it was released shortly before Christmas 1937, despite the fact that the
project exceeded 400% of the budget and required over 300 animators, illustrators, and
assistants.
In the 1950s, the company began to expand into real - time action films and theme parks after
seeing significant success by the early 1940s. Ever since, Disney Company has produced
several cutting-edge and well-liked films. It has purchased dozens of more companies in the
Fun Fact:
despite these downs and successes. In the same year, Disney Company recorded $67.4 bil in
global sales & about $203 bil in total assets. Marvel Studios, Lucasfilm, ESPN,
Started with only two brothers (Walt Disney and Roy Disney) with a determined mindset to
entertain the children in the best possible way and came out with an idea of drawing cartoon
characters frame by frame which was a huge success and it evolved into an animation which
turned over the entire kid’s media industry. Currently Disney has over 8000+ employees
working on new projects with a lot more advanced technology than before.
Audience (Fragmented)
Disney started its evolution by creating cartoon animation for the children entertainment. But
after seeing the response the team started to develop more cartoons which can entertain the
audience in teenagers and families too. Consumers are offered a variety of product categories
offered by the Disney brand make up the target demographic. These include the Disney+
video streaming service, Disney retail and consumer goods, Disney theme parks and
Although Disney has a global target audience, America is accountable for the most share of
its revenue. The target of market of Disney is mostly middle-class and lower-class families.
But in the other hand for Disney theme parks ticket prices are higher than comparing to other
Disney has recently started its own on-demand video streaming platform Disney+ to join the
competitors like Netflix and Amazon Prime in December 2019. Disney+ was only introduced
in the Europe countries in the first year after receiving the positive response of the audience it
was available across globally. The Competitive advantage Disney+ had over Netflix and
Amazon Prime was Marvel. Marvel Studious which was bought by Disney in the year 2009
started making superhero series which the audience especially marvel fans got hooked up
into. The series either has a continuation from the movies or has scenes to understand the plot
of the next Marvel movie. This concept of switch between series and blockbuster movies
creating by the Marvel Studios made the entire Marvel Entertainment to a different level of
take various forms, including young couples in their twenties, small families with children,
All age groups and genders are served by Disney, as proven by the wide range of Disney
films, TV shows, goods, parks, and programs. For example, every Disney Park features rides
for individuals of all ages and heights, adult-only clubs, and wheelchair accessible.
Disney's demographics for audience is found worldwide, but Canada & North America has
the largest number of viewers. Operating income in this region is significantly higher than in
clientele. In reality, Disney was in the sixth position from the top 10 most visited parks
worldwide in 2020, which are located in Japan, China & USA. Disney+ streaming has
progressively expanded globally since its inception in late 2019, and it is now accessible in
Disney's audience is a large moviegoer; in 2021, Disney had a 25.5% market share and was
the famous film studio in Canada & USA. Sony Columbia, the next-closest rival, held a
23.1% market share. Families in the middle class are the target audience for the Disney parks;
those who make between $50,000 and $74,999 annually are the most interested in visiting
Disneyland. Those with the highest incomes, between $150,000 to $200,000, were the
significantly less likely to visit the park in coming year. People who visit Disney’s theme
parks do be extremely devoted; among first-time visitors, the return rate is 70%.
Fun Facts:
The Walt Disney Company is a multinational conglomerate based in the United States that
operates also in North & Latin America, Europe, Asia, and Japan. Its economic interests are
centered on mass media and entertainment industry. The conglomerate has divided into four
streaming media. This sector includes ESPN Inc., the Disney Channel, and the ABC
Television Group. The Walt Disney Company has a significant presence in the
American media landscape when all of the media brands and companies under its
2. Parks& Resorts: All companies engaged in leisure and travel for families are
Currently, this section runs three resorts, eleven theme parks, and five high-end
holiday spots spread across the globe. The Disney Cruise Line, which currently sails
stage plays, movies, and music. This division includes specific businesses or affiliates
4. Consumer Products and Interactive Media: This industry sector produces and
introduced the Disney Interactive sector in 2008 to handle all operations relating to
the online world, such as interactive media and games, in order to profit on the
worldwide as a diverse and international mass media company. The company has
worked to further promote the creation of creative contents, which has always been at
Beattie, A. (2020, July 26). Walt Disney: How Entertainment Became an Empire.
Investopedia. https://www.investopedia.com/articles/financial-theory/11/walt-
disney-entertainment-to-empire.asp
https://www.britannica.com/biography/Walt-Disney
https://www.organimi.com/organizational-structures/disney/
Start. (2022, August 25). Disney Target Market – Discover Disney’s Audience
https://www.start.io/blog/disney-target-market-discover-disneys-audience-
demographics-marketing-strategy-competitors/