CORE GATEWAY COLLEGE, INC

Maharlika Highway cor. Cardenas St.

San Jose City,Nueva Ecija
Tel. No.: (044) 511-1609 fax No.: 940-3154

ELECT 2
Ma’am Jennelyn Fulgencio
Submitted to:

Krisel U. Tadtad
Submitted by:
 Krisel U. Tadtad
Zone 6, Saranay Sto Niño 3rd San Jose City
(09238018292)
[email protected]

Proposed to:
Ma’am Jennelyn D. Fulgencio

Date Submitted: April 25, 2022

Executive Summary
Kristea shop is a strong milk tea shop which aims to provide customers with quality at
reasonable and affordable price. My shop targets the students and young professionals. As
newcomer in the milk tea market, Kris-Tea seeks to come up with products that will distinct our
competitors, a product that provide satisfaction, quality taste, new variety of milk tea, and just
give in for a Tea-rrific experience. Thus we present sorbetea, a taste beyond milk tea flavor that’s
craze among the younger generation and the classic dessert ice cream. Kris-Tea wants to create a
product that will help survive the downfall of the trend of milk tea once it happens. Currently
there is tough competitor’s are entering the market. We at Kris-Tea, integrated and reviewed our
past strategy in able for us to exceed past performance and increase our efficiency: sorbetea as a
product, Kris-Tea aims to shift costumers unawareness through advertising, to build up sales
through our new product and build and established strong reputation in milk tea industry.

Objectives:
- To engage its costumers so as gain understanding on customers point of view and to
gather feedback.

Mission:
- The company aims to be recognized as the best tasting milk tea shop in the town that
can give a unique creamy taste with a great drinking experience and satisfaction.
- To provide costumers with a diverse range of the highest quality products by
providing the tools necessary a create blend of tea that will suit them. All products are
guaranteed to be fresh and organic.

I. Marketing Plan

Product/Services Offerings:
- Kris-Tea drink menu includes a variety of teas and a large assortment of coffee
drinks. We also offer juices, smoothies, frappes and bottled water.
- Our food menu contains muffins, coffee cake, and various desserts as snacks. We also
have bagels and sandwiches for lunches. We offer meal-deals which contain a food
menu item and a drink item at a discounted price.
- Kris-Tea is capable of producing own pearls, pudding and jellies with no artificial
flavor.
- And you will surely enjoy the unique sorbetea milk tea because your tea becomes not
just ordinary milk tea.
- The product ranges for about Php35 to Php105, depending on the size and flavors.The
business offers different flavors that are in different variety.

We provide a range of services for our customers as well:

- We offer live music entertainment on weekends. We have a small stage in our shop to
allow for local musicians to come and play Friday, Saturday, or Sunday evenings. We
invite anyone to sign up, but we ask for an acoustic style of performance. We request
this because the stage is not large enough for a full band, and also the acoustic style of
music will be less likely to interfere with customers meal orders or students study
time.
- Every 1st Monday of the month we host an open mic poetry night where people can
share their talents will others in the community.
- If local residents are looking for a place to show off their artwork, we are happy to
oblige. We have wall space around the shop specifically designed to display art pieces
and slots beside them to hold business cards if the artist is interested in selling.
- We at Kris-Tea desire to help students achieve their goals. That is why we offer a
quiet homework lounge, free Wi-Fi, and study materials for students to use. The study
materials include tools such as dictionaries, calculators, encyclopedias and more.

I. Production Plan

- Milk tea is a refreshing flavored iced tea with tapioca balls at the bottom. Milk is
mixed with a tea base, fruits, and flavored syrups, and later, the tapioca balls are
added. With its delicious and different take on a supposedly typical drink, milk tea
became a real hit.

- To serve Kris-Tea, it is the option of the business owner to decide what equipment
and supplies are to be purchased to assist in the preparation of the drink.
Raw Materials:

- Milk tea cup sealing machine-Php3700

Milk tea Flavors

Tapioca Pearls – Php 80/1kg
Wintermelon Milk- Php 102/500g
Okinawa Milk tea- Php 102/500g
Cookies and Cream- Php 102/500g
Dark chocolate- Php 102/500g
Taro Milk Tea- Php 102/500g
Matcha Milk Tea- Php 102/500g
Red Velvet Tea- Php102/500g
Mango cheese cake- Php 102/500g
Kream Puff- Php 109/250g
Caramel sugar milk tea- Php 123/500g
Cream cheese- Php 225/500g
Fun Frappe Milk tea- Php 204/500g
Dalgona coffee milktea- Php 112/500g
Assam Black Tea- Php 236/500g
Lemon Iced milk- Php 123/500g
Thai milk tea- Php 134/500g
White bunny milk- Php102/500g

Add-ons
Ice cream- 225/1.5 L
Cucumber- Php 50
Lemon- 5kls- Php 105/k
Chia Seeds- Php 350/Pack
Yakult- Php45/pack

- Iced- 500 pesos/day

- Sugar- 3kls Php 162
- Measuring Scoop- Php15
- Containers for bubble tea flavor powders- Php50-75
- Container for cooked tapioca- Php50-75
- Stove top or burner to cook tapioca- Php500-1500
- Pot to cook tapioca- Php350
- Strainer Scoop- Php75
- Cups & Lids – Php600-650
- Straws – Php85 to 105 pesos per pack
- They are always available in the market
- Labor- Php450/day
- Incentives are given to workers when they reach the quota.
- They have free milk tea every day.
Profit Computation:
Selling Price
35
Costing per serving(6.5 oz)
11.18
Profit per cup(6.5 oz)
₱23.82
Cups sold per day
100
Profit per day
₱2,382
Profit per month
₱71,460
Organizational Chart

Krisel U. Tadtad
Owner of Kris-Tea

Jamyca Pedronan
Manager

Ronie De quina Ma. Lara Reyes Macky Ros Macabante

Barista Cashier Barista

How to start a Milk Tea Business

- Milk tea is a beverage originating from Hong Kong but is influenced by the British in
their long stint in the region. It is consist of black tea with evaporated milk or
condensed milk. Unlike Chinese Tea which is served plain, milk tea uses condensed
milk and sugar that gives the tea a richer feel. Milk tea is one of the two types of
bubble tea also known as pearl (milk) tea or boba (milk) tea and is a Taiwanese-
originated beverage.

1. Choose the best milk tea recipe suitable for your area.
Be sure that your milk tea recipe and concept will drive every possible customer in
your shop. Study your customer’s preference of milk tea. Every age has their own
taste of milk tea. However, don’t forget to offer wide arrays of choices for your milk
tea recipes like using soy milk or fruits that adds a flavorful taste to your milk tea.

2. Be original.
Milk tea business is a flourishing business but what makes you different from other
businesses is your originality. Successful milk teas businesses have one thing in
common–and that is their unique and distinct concept and recipes. If you are offering
milk tea, be sure it is milk tea but present customers with many choices.
3. Understand your market.
It is good if you find out personally what makes your customers happy. Talk to your
customers as if they have been in your shop for a long time. Bridged friendship to
them so that you will find out their comments about your milk tea.

4. Love your staff

Before anything else, show concern for your staff. Your crew has friends and relatives
who could be your number one customers. Understand their situation and they will
surely give you the best service for your clients. Your staff mirrors your leadership.

5. Register your Business

In order for your business to be official and legitimate, make sure you have all
pertinent permits and licenses to operate. This is to protect your business and your
recipes from any copycats.

How to Make Milk Tea

To make the tea, water and tea (about 1 to 3 teaspoons of tea a cup, depending how
strong the drinker likes) are brought to a boil then simmered for about 3–6 minutes.
The tea is usually put in a sackcloth bag before the water is added to the pot to filter it
out or if no bag available poured through a strainer. Many people also remove the pot
from the heat once it boils for about 3 minutes, then bring the pot to a boil again. This
process can be repeated several times, intensifying the caffeine/flavor.

Promotion and Advertisement

Promotion:
- Free taste
- Advertising through internet
- Senior/Disability discount
Advertisement:
- By hosting music and poetry at night, the performers will advertise to their friends
about the shows, this removes a majority of the need for us to advertise on our own.
In the same way, artists will invite friends to come to our shop to see their posted
work. Soon we will have enough funds to begin giving back to the community by
sponsoring local events, activities, and organizations which will help gain the support
of the community.

Analysis
SWOT ANALYSIS

Strengths:
1. Has a minimum of 5 orders per delivery.
2. It is a customer-oriented store. The staffs welcome its customers; knows its regular
customers by name; adds its customers on facebook; and interacts with them through
facebook.

Threats:
1. Seasonal products are offered
2. Since not all combination suites well to tea, it limits the company in its product
innovation opportunities.

Opportunities:
1. Employees working near the area are one of the store’s potential customers.
2. Since coffee has become part of every Filipino’s activity, the company could expand its
product line by offering coffee products. At the same time it could also offer that depends
on the demand of the market.

Weaknesses:
1. Including unavailable offerings(i.e. Heavy meal)
2. Unavailability of promotional materials such as flyers.

Objectives:
1. To be the largest milk-tea shop in the town.
 2. To be the best well-known tea shop in the Philippines.
3. To branch out to other cities.
4. Keep the customers feel always Tea-rrific.

Strategies:
Our marketing strategy will be targets the customers of the market leaders, such as Teavana. By
targeting these customers, we will know that they are active tea drinkers and will prove to be
lucrative customers. We feel confident by implementing the customizable tea that may customers
at a rapid rate.

Tactics:
- Know your customers (Staffs is always friendly and helpful)
- Create a website(for inquiries)
- Be active in social media (for boosting the business)
- Connect with the nano-influencer( those people who make blogs)

Controls:
- By monitoring the implementation of a plan and correcting deviations from the plan.

The problem statement and the proposed solution:

Possible problems occurs:
- Nature of organization
- External environment that is affecting organization
- Problems being faced by management
- Any relevant strategy that can be added
- Control and out-of-control situations

Possible solution:
- Decisions needed to be made and the responsible person to make decision.
- Improve profitability.
 - Realistic solution should be identified that can be operated in the company with all its
constraints and opportunities.

Key to Success!
There should be only one recommendation to enhance the company’s operations and its growth
or solving its problems. The decisions that is being taken should be justified and viable for
solving the problems.

Happy to invite you and being part of our growing business!