The Ultimate 3DAR Guide For E-Commerce, Sayduck 2022
The Ultimate 3DAR Guide For E-Commerce, Sayduck 2022
3D & AR
GUIDE FOR
ECOMMERCE
TABLE OF
CONTENTS
01
Intro - Why are companies implementing 3D, AR and
Virtual Photography
Basic Definitions
Reasons to adopt 3D/AR
04
Top 8 stats about 3D/AR/Virtual Photography in
eCommerce
05
Killer 3D features in eCommerce
3D viewer and its key features
AR: Place in space and on the face
Virtual Photography
10
How is 3D made?
11
Case Studies
WHY ARE
COMPANIES
IMPLEMENTING
3D/AR?
3D & Augmented Reality (AR) and Virtual Photography are increasing their
presence in eCommerce. The main driver is that consumers love more engaging
and realistic product pictures online. These enriched customer experiences lead
to more informed buying decisions, leading to more satisfied customers and less
need for returns. The Covid-19 pandemic, and massive investments and
initiatives led by tech giants such as Apple, Google, and Facebook, are further
accelerating the growth and consumer adoption of these visual technologies. In
the not-so-distant future - consumers will demand this!
On the next page, we will share the basic definitions of 3D, AR, VTO, and
Virtual Photography.
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BASIC
DEFINITIONS
8 AR/3D
STATS FOR
ECOMMERCE
Do AR and 3D really work? That’s a question that can clearly be answered today.
Although we are still in the early stages of 3D adoption in enterprises, the data
speak for itself. We’ve listed some key stats and proofings below:
KILLER 3D FEATURES
IN ECOMMERCE
01.
3D VIEWER /
CONFIGURATOR
& KEY
FEATURES
With the configurator you can also specifications and view it from any angle in
change: real-time, creating a special shopping
colors experience.
materials
sizes 3D configurators can also provide dynamic
and learn more about the product through pricing for chosen configurations and, when
annotations. integrated with Shopify or other eCommerce
platforms, check if a certain product
The 3D viewer can also be enriched with configuration is currently in stock.
animations and lots of other features that can 3D configurators are truly supercharging
be easily customized to fit in with any website, eCommerce.
brand, and target audience.
3D Viewers and Configurators are typically
The Visual Configurator is a transformative supported by most browsers on mobile and
feature for eCommerce - it allows your desktop and come with responsive design - so
customers to personalize a product to their no need to worry about that.
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02.
AR (WebAR)
WebAR is rapidly moving from a nice-to-have feature to a must for online businesses. By
2025 it is expected that nearly 75% of the global population (ages 13-69) will be frequent
AR users. The consumers of tomorrow want an interactive shopping experience, in which
they can explore, validate and make informed buying decisions, without leaving their
couch.
AR IS BRIDGING THE
SHOPPER "IMAGINATION GAP"
1. After implementing in-store VR furniture In the end, it is all about trying out products
visualization, Macy's reduced their return in real-time just as you would in a store. But
rate to only 2% and had a 45% increase in with a smartphone or computer and placing
purchase sizes. the product in a context, which sometimes
might not be possible in a physical store.
2. IKEA Place is the second-most popular
free app built on Apple’s ARKit.
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PLACE IN SPACE:
Visualize a product in your room. Does this been especially benefiting from this
sofa look nice together with my current technology.
interior? Does it really fit? With one tap, that
sofa can appear in your room, letting you Returns are a $550 billion problem, and the
see for yourself. larger the product, the higher the cost of
returns becomes. AR is one cost-efficient
With the help of 3D and AR, shoppers can way to reduce this problem. Shopify has
try every possible material, size, and color recorded a 40% decrease in returns from
in order to find the ideal match. Large, as retailers using 3D visualization.
well as highly customizable product
manufacturers and retailers have
PLACE ON FACE:
This is what many define as a VTO (virtual However, when it comes to clothing VTOs,
try-on). VTO allows you to try various the current state of technology isn't quite
products out on your face or body with your there yet. While already achievable, the
camera. Currently, VTOs are best utilized results for clothing try-ons are usually not
for eyewear, headphones, helmets, realistic enough. They require a lot of
footwear, makeup, and other similar manual input from consumers, or use
products. Basically, anything that you would computer-generated preset models, on
try on your head, face, and feet. which you can see the flow of the garment,
on various body proportions, but not on self.
The technology in this area has developed
rapidly. Nowadays, VTOs based on faces Yet, with companies such as Facebook,
can achieve results that are almost trying to create VTOs possible even from
indistinguishable from real life. Footwear ads and Snapchat acquiring online clothing
virtual-try-ons have made huge leaps fitting company Fit Analytics, we could
forward in the past years, with players such expect to have the fashion industry moving
as Adidas, Nike and JD stepping in. to VTOs within the next few years.
03.
VIRTUAL PHOTOGRAPHY
Virtual photography, otherwise known as photorealistic renders, uses 3D models,
instead of a traditional photo studio and a photographer, to create stunning product
visuals, that can be used on websites, social media, and other digital or printed mediums.
With the surge of online shopping, the value Based on your 3D models, you can use
of high-quality digital content in marketing virtual photography to snap whitespace
and sales has significantly increased. Yet render from any angle, and in seconds have
the problem remains - the larger the a perfect image of your product in any size
product, or higher the customization it or color that is available.
offers, the harder it becomes to photograph
the product. The problem can often be Professional 3D modelers can also relatively
solved by using 3D models. On average, it cheaply create lifestyle scenes, and place
is estimated that 3D models can be up to your product in any desired destination, to fit
six times cheaper than traditional your brand and lifestyle.
photography, with guaranteed results.
pn 10
HOW IS 3D
MADE?
The 3D creation process might seem complicated at first sight if you are not tech-savvy.
However, the process has become easier and cheaper every year, while the quality has
improved significantly.
CASE STUDIES
01.
PART&WHOLE CASE STUDY
Part & Whole has partnered with Sayduck to better showcase the high customizability of
their furniture through one of the fastest in-the-market product configurators, and give
their buyers higher control of their design and shopping experience.
A contemporary furniture company from pandemic, Part & Whole has shifted its focus
Victoria, Canada, creating modern, highly to eCommerce. However, with it came the
customizable, and functional furniture to last issue of increased returns, because
through time. Part & Whole wanted to ease shoppers were unable to visualize how the
the customization process for their furniture would fit into their space.
shoppers, allowing them to add or remove
seats and arms, and be able to see how For this reason Part & Whole brought their
each option would fit in their homes. furniture customization into 3D, straight onto
their website, allowing buyers to fit the
Adapting to the internet era of shopping, furniture in their homes and offices through
and hastened with the emerging Augmented Reality.
pn 13
Challenge
• Producing 3 configurable sofas and customers, we made sure to create 3D
armchairs with variations in size, armrest, furniture models that would mimic the live
and fabric sofas and armchairs to the nail. We have
• Needed a custom configurator that could also, through custom API integration,
seamlessly integrate into their eCommerce created a custom picker for configuring Part
website and fit the brand look & Whole furniture to fit the website layout.
Part & Whole needed a configurator that Their development team worked on creating
would effortlessly integrate into their a specific style of UI in order to adapt it to
eCommerce website. One that would create their brand look and feel.
a flowing shopping experience, with their
3D models replicating the real products to Our modelers made sure to provide Part &
the smallest detail, and give the real and Whole with the models to meet their exact
immersive AR experience when testing out needs. Then, our product team assisted with
the furniture at home. embedding the code into the website and
gave further coaching on our platform editing
The result capabilities, which allowed Part & Whole to
In order to create an exceptional furniture add new fabrics to their sofas and armchair.
shopping experience for Part & Whole
02.
S&A LIVING CASE STUDY
Talking 3D and Configurable products with S&A Living
S&A Living: George entertainment system (left) and Isabella bookshelf (right)
“You guys are excellent to work with; intelligent, proactive, thoughtful, fast.”
– S&A Living, Nicholas Acquroff
Based in Australia, S&A Living has made Giving a perfect understanding of a product,
home decoration products for almost a especially in online retail, has always been a
century. During this time, S&A Living has challenge. However, nowadays 3D and
become synonymous with consistency, Augmented Reality (AR) can change the
quality, and style. whole game in eCommerce by making it
easy and simple to visualize complex
As times change and visualization products that come in multiple variations and
technology evolves, new ways to present configurations.
products emerge. It has been exciting for us
to help S&A Living take the first step in
utilizing 3D and Augmented Reality.
pn 15
“Our new product range for S&A Living is a modular system, and one of the
biggest problems we’ve always had is having customers see how things are
going to look at home. Sayduck is helping us change our industry – because
we’re able to show people pre-modeled products that we’ve put together into
ranges. In the past, it’s always been custom from the ground up”
– S&A Living, Nicholas Acquroff
03.
ARITCO CASE STUDY
3D Configurator and WebAR implementation for a premium lifts manufacturer
Aritco
The recent global situation has permanently changed both B2C and B2B business
strategies. Customers have learned the value of understanding products without being
able to see or touch them, and now expect brands to create online shopping experiences
that are both informative, engaging, and personally relevant. Although it might sound like
a tough task to do, it is actually easy to achieve with product visualization in 3D and
WebAR.
Aritco is an award-winning manufacturer of A great example that reflects our passion for
platform lifts and home lifts. The company a better online shopping experience, is our
supplies lifts to public and private markets collaboration with Aritco. To keep up with the
all over the world. Today, almost 4,000 lifts pace of inevitable digitalization, Aritco
are produced per year and sold in 40 decided to go with interactive product
different countries through more than 170 visualization in 3D and AR. The main task
distributors. was to visualize Aritco’s
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three main lifts in 3D with the ability to This dynamic 3D and AR implementation
configure each of them and view the final makes it easier to engage with the product
chosen product in AR. almost as in-store, while still staying safely at
home or in the product's natural
Now Aritco’s customers are able to choose environment.
the type of lift, the number of floors, height,
location of doors/windows, choice of The implementation of 3D and WebAR not
material, lighting, and more, according to only drives more sustainable purchases, as it
their wishes. Once the customer is happy reduces the possibility of returns, but also a
with the customized lift that is visually 3D configurator technology is proven to
presented to them, the WebAR function drive at least a 10 percent increase in
comes next. With only one click on a mobile sales/conversions over traditional
device, the customer can try the lift in their methods. Additionally, it has also provided a
own environment, have a look at the details, competitive advantage over similar brands
move it around and see if it actually fits. for Aritco.
04.
BRONI&BO INTERVIEW
WebAR and Virtual Try-On solutions for the accessories retailer Broni&Bo
We all testify how the world is currently changing in every sphere, including eCommerce.
Businesses are facing many challenges and have to look for solutions to adapt and
survive during this time. One of them is to find ways how to provide a better customer
journey, as customers are shopping online without leaving their homes.
About Broni&Bo
We have always been all about finding the Broni&Bo is an accessories label
best solutions for each and every one of our specializing in knitted ties and knitted bow
customers according to their product, main ties. Since 2011, this brand has worked on
problem, and vision. Broni&Bo was the first a range of carefully selected ties and bow
customer for whom we built the unique ties in a variety of styles and materials for
possibility to experience bow ties in any occasion.
Augmented Reality and also with the Virtual
Try-On feature. This allows the customers In 2020 Broni&Bo was the first company to
to virtually fit the products while staying at launch bow ties using the latest in facial
home and using only a phone. recognition technology. With the Virtual-Try-
On implementation, Broni&Bo now offers
We’ve talked with Matthew Boulding, the their customers a unique opportunity to try
owner of Broni&Bo about the WebAR and their products from home, or wherever they
Virtual-Try-On integration to their company. may be.
pn 19
1. How did you first come up with the 2. What were the reasons you decided to
idea to add 3D and Augmented Reality add a virtual-try-on feature to some of
features to your products? your knitted bow ties?
We work in a very saturated market and The true benefit of augmented reality is the
there is no way to get away from that in potential to provide an immersive shopping
regards to our products. There are so many experience that empowers customers to
businesses out there offering similar remotely explore every inch, every part, and
products to ours which means competition every angle of a product, without having to
is tough. Our aim has always been to purchase it first. At Broni&Bo we launched
differentiate ourselves from the competition augmented reality to do just that, and offer
by becoming a specialist in our area and our customers a closer look at our knitted
delivering a higher level of service, from ties and bow ties, which is impossible to do
customer support to our bespoke color- from traditional product photography.
matching service. Initially, we saw
immersive technology as a great way to One of our key goals in implementing virtual-
enhance our service to customers that went try-on was to help make buying our products
beyond our current proposition. It also easier, specifically for the wedding market.
allows us to share this service with our retail We know that choosing a color scheme for a
clients who can easily add these to their wedding is one of the first and biggest
websites. decisions that is made by a couple and helps
set the tone and vibe for the big day.
groomsmen. They could virtually try on our 3. Have you worried about anything
extensive range of colors without the need before deciding to go with 3D & AR?
to actually buy a range of our bow ties to try
on and then need to return. It also provides I know that 3D and AR isn’t universal
the ability to virtually try the products on in across all devices and platforms so there
the comfort of their own home, where ever was and is a worry that usability isn’t going
in the world they may be or, more to be as high as it could be. Shopify, our
particularly, in stores that sell suits but not eCommerce platform of choice has always
necessarily the wide range of the products been forward thinking when it comes to
they need. integrating new technology in to it’s platform
but at the moment there isn’t anything in
Another key factor was overseas regards to reality files that can be easily
customers. Whilst we have sold our added to the site as they have done with
accessories in over 36 countries, we felt USDZ files so we have found a work around
that the potential overseas customer may for now.
be less willing to buy from us because of As a very small business owner and limited
the cost of shipping and return just to test in-house technology (ie. What I know) we
the color. If the color or style isn’t right, will be limited to what Shopify can offer in
using AR can help avoid regards to integration. Hopefully it’s on their
agenda soon.
Whilst we have sold our accessories in over 36 countries, we felt that that
the potential overseas customer may be less willing to buy from us because
of the cost of shipping and return just to test the colour.
– Matthew Boulding, the owner of Broni&Bo
the hassle of purchasing, trying, and 4. Have you noticed any improvements in
returning or exchanging. Shipping and your business after implementing 3D &
returns were and still are creating AR on your website?
unnecessary costs both for us and the
We didn’t do a large launch with this service
customer, something we want to try and
simply because of the times that we are in.
minimize with virtual-try-on. Helping to
Whilst this would be a perfect time to launch
reduce the impact of shipping and in regards to people not being able to visit
returns helps us play a small part in stores we know that our key demographic
reducing the impact on the environment. isn’t purchasing at the moment and business
has been tough.
We had no other real issues as of yet but
UX will always play a key factor in
adoption and usage.
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We hope that as things start to pick up with From a fashion point of view, we are lucky
the wedding industry we will start to see the that our products can easily be tried on
impact of this new experience and a way of using your phone in your hand. This isn’t as
shopping driving our business forward. easy to, say, our ties because of the varying
length of people and our ties. There will
5. How do you see the future of 3D & AR need to be a shift in the technology that we
in the eCommerce industry? use that will allow other businesses to adopt
this. Who knows, we may see a new IKEA
I think that people and businesses will be mirror that links directly to a website and
reticent to adopt AR in the coming year but you can try on various brands and order at
as customer adoption starts to become the the touch of a button.
norm we will start to see a huge shift in
demand for AR.
You can learn more about Broni&Bo virtual try-on case study as well as other case
studies by visiting our website or subscribing to our newsletter!
Start providing
interactive shopping
experiences with
Sayduck Platform
Donatas Padvelskis
Head of Operations, Sayduck
[email protected]
sayduck.com
[email protected]