Program name

Professional Certificate Program in

Data Science and
Business Analytics
Contents
Why Data Science and Business Analytics?

Why University of Maryland? 

Program Highlights 

Professional Certificate Program in Data Science

& Business Analytics from Maryland

Key Learning Outcomes 

Academic & Industry Expertise at Maryland 

Curriculum 

G]W`dR Learning Experience 13



Meet the Class 15

1

Career Support 16
1

Program Details
17
1
WHY DATA SCIENCE AND
BUSINESS ANALYTICS?
Top skills in the 21st century
Today, from regional offices to the boardroom - data drives decisions. So, data science
graduates are directly involved in the highest levels of the corporate decision-making
process. Data Science is one of the most in-demand sectors globally for 2021 and The
United States is the largest hub for data analysts. Every industry, be it finance, retail,
healthcare or information technology, has opened its doors for data science and
analytics professionals. According to a report shared by the U.S. Bureau of Labor
Statistics, data science expertise will drive a 27.9% rise in employment by 2026.
Business analytics is all about uncovering insights from raw data and using it to
influence business decisions positively. When companies can analyze their past
performances, they get to identify missed opportunities and subpar strategies.

The potential of business analytics is not limited to identifying opportunities to boost

decision-making and operational efficiency. Companies can use analytics to conduct
market and competitor research to find out untapped opportunities such as new
markets, new customer segments, new product ideas, etc. As new doors open, the
potential to grow and earn more profits increases manifold. As an increasing number
of organizations realize the potential of data backed by different data science
technologies, the demand for skilled professionals is also rising. The global business
analytics market continues to grow steadily as we speak, indicating that there is a
rapidly growing demand for certified business analytics experts. In fact, business
analysis ranked as one of the most demanding skills of 2019. Unfortunately, the
demand far exceeds their supply, and while this is bad news for companies, it is great
for aspirants who are looking to build a career in Data and Business Analytics."

$119,702 28% growth

is the average base salary of is expected in Data Science
a Data Scientist in the U.S. jobs starting now through
2026 as per a report from the
U.S. Bureau of Labor Statistics

Source: Indeed.com I Forbes.com I U.S. Bureau of Labor Statistics

3.
WHY UNIVERSITY OF
MARYLAND?

The University of Maryland, College Park is a flagship state university and one of the
nation's preeminent public research universities. A global leader in research,
entrepreneurship and innovation, the university is home to more than 40,700 students,
14,000 faculty and staff, and nearly 400,000 alumni all dedicated to the pursuit of
Fearless Ideas. Located just outside Washington, D.C., they aspire to discover and share
new knowledge every day through their renowned research enterprise and programs in
academics, the arts and athletics. And they are committed to social entrepreneurship as
the US's first “Do Good” campus.

Our Mission
The University is committed to being a preeminent national centre for research and for
graduate education, and the institution of choice for young working professionals to
sharpen their decision-making skills to make a real impact in the workplace and stand
out to employers.

4.
PROGRAM
HIGHLIGHTS

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5.
PROFESSIONAL CERTIFICATE
PROGRAM IN DATA SCIENCE &
BUSINESS ANALYTICS

Professional Certificate Program in DS & BA with University of

Maryland is one of the most advanced certificates available to those in
the field of business.

Format
Online (Les`E[^rhqvS`ppelkpԞRecorded Video Lectures)

Student Support
Learning Support
Student support available from 9:00 am to 9:00 pm EST. Our team
upGrad buddy
will respond andcall
to the dedicated student
back option mentors
within 2 working hours and to
email assistance within 24 hours.

Time Commitment
10-12
12-15 Hours (per week)
hrs/week

Duration

 Months
31 weeks

Projects
 Case
20+ Case Studies andAssignments,
Studies and Assignments, 1 Capstone
1 Capstone project
project in in
industry of
industry ofyour
yourchoice
choice

6.
KEY LEARNING
OUTCOMES
Develop your knowledge of the most popular analytics tools and technologies
pr^d[pT[]h`[rҿPvqdlkҿMvSnh[k_Du^`h.

Developthe
Develop thecapacity
capacitytotouse
use analytics
analytics and
and data
data science
science to solve
to solve business
business problems
problems on
on your
your ownownteqdԞdlropla^lrop`^lkq`kq[k_ԞdlroplaLes`L`^qro`p.
with 300+ hours of hands-on Learning and 50+ hours of live sessions

Learn about Data Science uses and ramifications in various Industries like BFSI,
Retail, E-commerce and Healthcare.

Learn how to extract key business insights from data and convey them to
stakeholders in a clear and concise manner.

Create models that forecast future trends and utilise them to guide business
decisions.

Apply the cutting edge ML algorithms to develop solutions for real-life business
problems.

Design the AI strategy for your vertical and evaluate the various factors involved in
its implementation.

7.
 LEARN FROM BEST OF
ACADEMIA
LEARN FROM BEST OF
ACADEMIA
University of Maryland's Robert H. Smith School of Business Faculty

University of Maryland's Robert H. Smith School of Business Faculty

Anil Gupta PK Kannan Kislaya Prasad

PK Kannan Kislaya Prasad John Bono
Michael D. Dingman Chair in Associate Dean for Strategic Research Professor;
Dean's Chair
Strategy andinEntrepreneurship;
Marketing Science; Research Professor;
Initiatives; Associate Clinical
Academic Director,Professor
Center for
PhD in Management,
DBA, Anil Gupta
Harvard Purdue
University; Academic
Dean's Director,
PK Kannan
Chair in Center
Marketing for
Science; Department of Decision,
Kislaya Prasad
Global Business;
ManagementUniversity;
and Organization PhD inGlobal Business;Purdue
Management, Operations & Information
PhD, Syracuse University;
Michael D. Dingman Chair in
Marketing Associate Dean University;
PhD, Syracuse for Strategic Research Professor;
Technologies;
University; Decision, Operations and
Strategy and Entrepreneurship; Decision,Initiatives;
Operations and Academic
PhD Director,Systems,
in Information Center for
Marketing Information Technologies
DBA, Harvard University; Dean's Chair in Marketing
Information TechnologiesScience; Global Business;
Nova Southeastern University
Management and Organization PhD in Management, Purdue PhD, Syracuse University;
University; Decision, Operations and
Marketing Information Technologies

Kunpeng Zhang Margrét Bjarnadóttir

Assistant Professor Associate Professor
Ph.D., Northwestern University Ph.D., MIT
Lauren
Kunpeng
Decision, Rhue
Zhangand
Operations MargrétOperations
Decision, Bjarnadóttir
and
Information Technologies Information Technologies
Assistant
AssistantProfessor;
Professor Associate Professor
Decision,
Ph.D., Operations
Northwestern and
University Ph.D., MIT
Information Technologies;
Decision, Operations and Decision, Operations and
Ph.DInformation
in Information Systems, New
Technologies Information Technologies
York University

Note: Faculty is subject to change at university discretion.

8.
CURRICULUM
Preparatory content Week 0
• Data Analysis in Excel
The module will help you gain a near professional expertise in excel.

Data Science Toolkit 10 weeks

• Introduction to the program

• Introduction to DS Landscape
Gain an overview of the roles and skillset required in the data science
space. Learn the framework used to apply data driven solutions to
solve business problems.

• Python Programming Essentials I - Variables, Expressions,

and Control Statements
Build a foundation for the most in-demand programming language of
the 21st century.

• Python Programming Essentials II - Functions and Data

Structures
Learn to apply different data structures like lists, tuples, dictionaries in
different types of problems. Learn how to use in built functions as well
as custom functions to accomplish the task in hand.

• Python Libraries for Data Science - NumPy

Learn to use one of the most important python libraries, Numpy. Learn
the use of NumPy in numerical operations in data analysis.

• Python Libraries for Data Science - Pandas

Expand your python knowledge by adding pandas to your arsenal.
Pandas is used for data manipulation and analysis. It offers data
structures and operations for manipulating numerical tables and time
series.

• Python Assignment
Apply the learnings of python and write a code to solve a real life
business problem.

• Data Analysis using SQL

Data in companies is definitely not stored in excel sheets! Learn the
fundamentals of database and extract information from RDBMS using
structured query language (SQL).

9.
• Practical Data Considerations: Data Cleaning and
Preparation
Learn the numerous techniques to clean the different
types of data and prepare it for further analysis and modelling.

Course Project: Python

Apply the learnings of course 1 to solve a real life business problem.

Buffer

Statistical Analysis & Visualisation 11 weeks

• Exploratory Data Analysis

Learn how to find and analyse the patterns in data to draw actionable
Week 29
business insights.
Week 30
• Visualization in Python
Humans are visual learners and hence no task related to data is
complete without visualisation. Learn to plot and interpret various
graphs in Python and observe how they make data analysis and
insight generation easy.

• Visualisation using Tableau

Learn advanced visualisation techniques using the most in-demand
visualization tool in the industry.

• Data Storytelling
Learn how to effectively strategise, communicate, and fine tune your
data analysis projects. Understand how to optimally present your
findings to technical and non-technical stakeholders; and upgrade
your storytelling skills.

• Visualisation and Storytelling Assignment

Apply the learnings of visualsation and storytelling to solve a real life
business problem.

• Inferential Statistics
Build a strong statistical foundation and learn how to 'infer' insights
from a huge population using a small sample.

• Hypothesis Testing
Understand how to formulate and generate insights about the popu-
lation from a sample by applying different hypothesis tests.

10.
• Designing Business Experiments
Identify business metrics and design business experiments to create
various hypotheses to improve the metrics and test them in a practi-
cal setup so as to draw actionable insights.

Course Project: Statistics

Use the power of statistics to solve a real world business problem.

Buffer

Machine Learning 8 weeks

• Linear Regression in an Inferential Setting

Learn about the introductory machine learning algorithm, linear
regression to explain patterns in data and make valuable inferences.

Linear Regression in a Predictive Setting

• Venture into the machine learning community by learning how one
variable can be predicted using several other variables by using
multiple linear regression models.

Introduction to Classification: Logistic Regression

• Learn about the fundamentals of logistic regression which is a binary
classification technique.

Evaluation methods in Classification Models

• Different business problems require optimisation of different business
metrics. Learn how to correlate these business metrics to the different
evaluation metrics used for classification models.

Model Selection & Practical Consideration around

• Modelling + KNN
Learn the pros and cons of simple and complex models and the
different methods for quantifying model complexity, alongwith regu-
larisation and cross validation.

Learn one of the most basic machine learning models, KNN, which
can be used for both classifcation as well as regression tasks.".

Decision Tree Models

• Learn how the human decision making process can be replicated
using a decision tree and other powerful ensemble algorithms.

11.
11
• Assignment
Use the machine learning techniques covered until now to solve a
real world business problem.

• Unsupervised Learning: Clustering

Learn how to use K-means clustering, hierarchical clustering, and
others, when you don't have any pre-defined labels to group data
points into different clusters.

Capstone 2 weeks

Use the machine learning techniques covered in this

course to solve a real world business problem.

12
UPGRAD
LEARNING EXPERIENCE

100% online, on-demand learning meant for

working professionals
Weekly live lectures and interaction with
university faculty
Learning Pedagogy
Comprehensive curriculum to cater to both
tech. and non-tech. professionals
Equal focus on developing business acumen
and technical know-how

Available all days 9 AM - 9 PM. For urgent

queries, use the Call Back option on the
platform.

Student Support

Select capstone project in the domain of

your choice
1:1 career coaching helps chart out your
career in data science
upGrad Learning Buddy to keep track of
Personalized Learning progress and deadlines
Small group coaching in a group of 10
students with industry experts

13.
 Discussion Forum
Timely doubt resolution by peers and
teaching assistants on the discussion forum
Personalized feedback on assignments and
Doubt Resolution case studies

16.
14.
 26

MEET THE
Meet the
CLASS
Class
INDUSTRIES OUR STUDENTS COME FROM
5% Healthcare
5% E-Commerce

1% Telecom
57% IT
1% Finance

15% Other

1% Consulting

1% Education
3% Retail

1% Manufacturing

10% BFSI

WORK EXPERIENCE 15% 6.1-9 years

21% 3.1-6 years

33% 0-3 years 11% 9.1-12 years

20% +12.1 years

15.
13.
14.
CAREER
SUPPORT
With upGrad's 360° career support, the job you want is just within reach.

Mentorship call
Get mentorship calls with Industry experts to receive
personalised feedback.

Career coaching session

You will have career coaching session with experts to
help you with the career planning , Resume review
etc.

16.
PROGRAM
DETAILS

DURATION
DURATION PROGRAM
PROGRAM START DATEDATE
START
31 weeks

NPOUIT Please
Please visit
visit our
our website
website for
for more
more details
details

PROGRAM FEES
Please visit the website for the program fee

ELIGIBILITY
The program
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ADMISSION PROCESS
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ForFor
For any any queries,
anyqueries:
queries, reach
reach us the
us on on the following
following numbers:
numbers:
+44+44
7830 344510, [email protected]
2037691341
+44-1224980039
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- North and South AmericaMiddle East and Africa
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United kingdom - M1 5ES Manchester UK 17.
17.16.
18.