Research Project on

Principles of
effective business
communication

Samriddhi Bammidi
March,2021
What is effective business
communication?

Effective business
communication is a process of
sharing which involves two or
more parties sending a message
that can be easily understood by
each person.
It can significantly contribute to a
company's success.

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Why effective communication?

Communication is a process which

involves exchange of information,
facts, ideas, thoughts, opinions
between two or more persons or
group of persons. When the
communication is clear, complete,
concise, correct and fully understood
by the recipient, it is known as
‘Effective – Communication’.

Effective communication establishes a

link between the managers and the
employees. The relationship between
them is eased and various problems
and grievances are removed.
 Benefits of Effective Communication

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General principles of effective
communication

▪ Attention ▪ Timing ▪ Interest and Acceptance

▪ Adequacy ▪ Strategic Use of Informal Organization ▪ Courtesy

▪ Two-way Communication
▪ Clarity ▪ Balance between Adaptability and
Uniformity

▪ Integrity ▪ Feedback
▪ Conciseness

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Tips for effective communication:
Quick Flash

The seven C’s of communication is a list of principles

for written and spoken communications to ensure that
they are effective.

Their purpose is to help ensure that the person we’re

communicating with hears what we’re trying to say.
The seven C’s are: clear, correct, complete,
concrete, concise, considered and courteous.

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k
7 C’s of Communication

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Communication- not always effective!

Sadly, communication is not always as

effective as it should be. Research has
pointed out that almost 75% of all business
communication fails to achieve the desired
result. Certain external and internal forces
impede the flow of communication. They
interrupt or block communication or prevent
mutual understanding.
Communication then, may suffer from lack
of clarity or poor retention. Barriers between
people do not screen out all communications,
rather they operate like filter to permit some
communications but hold back others,
thereby making communication inadequate.
 Barriers of effective business communication

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 Conclusion

Innumerable problems (e.g. gossip,

rumors, conflict, mistrust among
the employees, managers etc.) can
crop up in a business organization
due to poor communication or no
communication.
Effective communication can solve
these problems easily.

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 Thank
You!
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 RESEARCH PROJECT
On
‘Principles of effective business communication’
Submitted to

MAHARASHTRA NATIONAL LAW UNIVERSITY, AURANGABAD

Submitted by

SAMRIDDHI BAMMIDI

B. A.LL.B. (Hons.) Semester-II

Roll No. 2020/BALLB/75
Paper : Business Communication

Under the guidance of

Ms. Mahenaz Haque
Assistant Professor of English,

Maharashtra National Law University, Aurangabad

March, 2021

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 ACKNOWLEDGEMENT

First and foremost, I would like to thank our Hon'ble Vice-Chancellor Prof. Dr. K. V. S.
Sarma for providing me an opportunity to do this research project.

I owe a debt of gratitude to my mentor Ms. Mahenaz Haque, Assistant Professor of English
for her intensive support and helping me complete the project. She has always been
supportive in all my endeavours and I am grateful for her support.

I humbly thank my friends for their constant support and help whenever I was feeling low. It
is their inspiration that made me complete the project with precision. I would also like to
express my gratitude to my teachers, friends and my relatives for helping me and providing
me support, inspiration and encouragement throughout the study.

And lastly but not the least I thank my Lord and Saviour for helping me in every way
possible. He has been my strength and my supplier and his providence always helps me to
desire for more.

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 INDEX

Sr.NO. CHAPTER PAGE NO.

1. WHAT IS EFFECTIVE 4
BUSINESS COMMUNICATION?

2. WHAT STATISTICS SAY ? 5

3. GENERAL PRINCIPLES OF 6-8

EFFECTIVE COMMUNICATION

4. 7 C’s OF COMMUNICATION 9-10

5. BENEFITS OF EFFECTIVE 11
BUSINESS COMMUNICATION

6. CONCLUSION 12

7. BIBLIOGRAPHY 13

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 WHAT IS EFFECTIVE BUSINESS COMMUNICATION?

In the world of business, business communication is something very crucial to its operation.
It is a process which involves two or more persons sharing their thoughts, ideas and plans
about a certain topic. Effective business communication is not only desirable but also
essential to make the company or organisation successful.

At the point when it is used at workplace, this type of correspondence can altogether build the
organization's prosperity. At the point when we represent, with, or for the benefit of the
business, the use of powerful correspondence, makes work guidelines, data, assumptions,
alongside work measures, better to comprehend. It’s an obvious fact that the accomplishment
of an organization is an immediate impression of individuals running it, which is the reason
effective business correspondence needs to turn into a basic piece of our workplaces.

Then again, if the manner in which we impart at work is incapable, which most are, the
organization winds up paying for it, in a real sense. A research report shows that companies
with as little as 100 employees, spend, on average, around 17 hours a week explaining past
correspondence, which, when converted into dollar signs, rises to, roughly $525,000. Often
what we observe is ineffective communication not only in business but also otherwise.
People often find themselves incapable of transmitting information as they want to , to the
intended ones. Either the other person wrongly perceives what is being said or misses out on
some of the most important points of the speech. This unfortunately has become so common
in our daily lives, that we fail to recognise that how important it is to enhance our
communication skills.

The communication which makes projects work, the one which makes plans to get executed
and strategies shoot , is surely what we call an effective business communication. There are
certain general principles and flash tips which we must keep it mind in order to make this
happen, which we will be discussing further in this project.

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 WHAT STATISTICS SAY ?

• 86% of employees and executives cite lack of collaboration or ineffective

communication for workplace failures. (Ratzan, n.d.)

• Only 5.9% of companies communicate goals daily. (govitru.com, n.d.)

• 33% of employees said a lack of open, honest communication has the most negative
impact on employee morale. (recruiter.com, 2013)

• 57% of employees report not being given clear directions and 69% of managers are
not comfortable communicating with the employees in general. (Kashyab, 2019)

• 60% of companies don’t have a long-term strategy for their internal communications.
(Jensen, 2019)

• Businesses with effective communication are 50% more likely to have lower
employee turnover. (Pollock, 2014)

• Employee productivity increases by 20 to 25% in organizations where employees

are connected. (Sharma, 2017)

• Organizations with effective change and communication programs are 3.5 times
more likely to outperform their peers. (Bambost, 2019)

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 GENERAL PRINCIPLES OF EFFECTIVE COMMUNICATION

➢ ADEQUACY
An optimum flow of information is necessary which should cover the field of discussion
while during a communication. The communication process should be such that all the
employers get what they are supposed to do and this information with respect to
individualistic messages should be adequate. Communication more than what is
desired fails to lay stress on the important points which cannot be ignored at any cost
while communication less than what should be done causes confusion and
misunderstandings.

➢ ATTENTION
When a message is received or a particular information is communicated, the onus now
lies with the receiver to understand and comprehend it in its actual sense. Sometimes,
a well composed message is often misunderstood or is not comprehended correctly
because of lack of attention. Thus, it’s important that in order to have effective business
communication, we pay attention to what is being said or addressed to us.

➢ TIMING
The effectiveness and utility of any message lies in its timing. Therefore, in order to
ensure effective communication, it is not only essential that the message reaches the
intended person but also that it reaches the person on time. If important things are not
communicated timely, there may be a lot of trouble afterwards. It is possible that in
order to compile an information having complexities involved, the person may need
some time and therefore the planning must be done beforehand as to avoid last minute
hustle.

➢ INTEGRITY
Integrity in this context means that, effective business communication must support the
objectives and aim of the organisation. Both seniors and juniors in a corporate setup,
must ensure effective communication between up and should jointly cooperate to meet

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 the organisation’s goals. Subordinate officers are the centre of communication and
hance should be focussed on.

➢ STRATEGIC USE OF INFORMAL ORGANISATION

Casual association starts from the need for communicating data. It proceeds with or
without the endorsement of the supervisors and ought to have valuable or ruinous
finishes. Along these lines, it ought to be the obligation of a chief to utilize it
productively as a method for correspondence. At the point when casual association
develops suddenly, it's not fitting to curb or get rid of it. It ought not additionally be
disregarded, however ought to be used to send and get interchanges to enhance those
of formal association.

This will guarantee legitimate co-appointment and ambitious endeavours. Additionally,

the message that streams officially between the unrivalled and in this way the
subordinate may seem, by all accounts, to be insufficient and temperamental in taking
care of them speedily with appropriate agreement. In such a circumstance, vital
utilization of casual association is conductive to the correspondence interaction.

➢ BALANCE BETWEEN ADAPTABILITY AND UNIFORMITY

The smooth working of an association relies mostly on consistency. However,
versatility ought to be turned to when various circumstances and people are included.
Orders and reports could likewise be imparted through the frameworks that give
freedom to variation to explicit circumstances.

➢ INTEREST AND ACCEPTANCE

The reason for a business correspondence is to get a positive reaction. The individual
conveyed to ought to be keen on the message and acknowledge it. Descending
correspondence is more successful if assurance is acceptable, and upward
correspondence traverses when the predominant is a decent audience.

While applying the standards of correspondence, it ought to be recalled that they would
seldom be able to be implemented. Thus, intentional acknowledgment of these
standards by all individuals from the association is to be attempted.

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➢ COURTESY
Kindness ought to be kept up no matter what in any correspondence. In business
correspondence, particularly, politeness is an indication of a decent association.
Utilization of amenable language, conciliatory sentiment for a misstep, saying thanks
to for some help, noting a letter immediately, and so forth are a portion of the instances
of graciousness in business correspondence.

➢ CONCISENESS
Business correspondence, to be successful, ought to be brief. Just fundamental realities
are to be expressed dodging redundancies.

➢ FEEDBACK
A correspondence is finished when input is gotten from the beneficiary. A definitive
target of communication is satisfied through this guideline.

➢ TWO WAY COMMUNICATION

Single direction correspondence isn't alluring. It can't satisfy the reason for business
correspondence. Both the sender and the collector ought to speak with one another. It
helps the input cycle.

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 7 C’s OF COMMUNICATION

These 7 C's of correspondence should be trailed by each business substance and people with
the goal that the working environment correspondence can be viable. Correspondence holds a
vital job in any business. Without clear and exact correspondence, a business can't stand. It is
the establishment for any business.

At the point when business correspondence is successful, it improves effectiveness and

profitability. This all lessens the redundancies in the business. There are structures in business
when the correspondence is urgent.

1. COMPLETENESS
The main standards of a viable correspondence are its fulfilment. The message or the
setting of the correspondence ought to contain all realities needed for legitimate
response by the beneficiary. A total correspondence explains every conceivable inquiry
and assists with taking appropriate choice.

2. CONCISENESS
The topic of the correspondence ought to be brief and short in nature. No superfluous
elaboration is to be made in a correspondence. Words utilized in a correspondence
ought to be suitable and articulation ought to be exact. Redundancy ought to be dodged.
Brief message saves season of both the sender and the collector.

3. CONSIDERATION
While making correspondence the sender ought to think about the social and social
foundation, schooling, age, feelings, and so on of the beneficiary and adjust language,
change mentality and approach appropriately.

4. CONCRETENESS
Solid correspondence alludes to trade of explicit, positive and definite data rather than
obscure and general data. It is persuading and adequate to the beneficiary as there is no
vagueness in it.

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5. COURTESY
A gracious methodology ought to be available in a successful correspondence. The
sender of the message ought to be ready in regard of pride, regard and honour of the
collector. Care ought to be taken so the correspondence may not do any harm, harm,
disparage or bother the collector in any capacity. Sender will likewise be regarded thus
as honour generates honour.

6. CLARITY
Clearness should be kept up in communication. The thought contained in the message
ought to be communicated plainly. There will stay no disarray in regard of the
significance of the message. The sender and the recipient of the message will
comprehend it indistinguishably.
In view of lucidity, the comprehension of thoughts gets simpler. As the clearness is
accomplished for thoughts and musings, the significance of the words is upgraded. The
message turns out to be more suitable and accurate.

7. CORRECTNESS
Viable correspondence ought to be right in spelling, development of sentence and
utilization of language. Syntactic slip-ups should be evaded. It is important that we
double check our work to guarantee there are no punctuation or spelling mistakes. In
the case of utilizing outlines, diagrams, or measurements, to improve correspondence,
the data should be accurate.
Word reference, automated spelling checker, and so on might be utilized to make the
message mistake free. Update of the content is expected to evade any reckless oversight.
A right message makes great effect on the collector and improves prestige of the sender.

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 BENEFITS OF EFFECTIVE COMMUNICATION

Correspondence is the foundation of any association's prosperity; business contains consistent

collaborations with different gatherings – chiefs, workers and customers. Effective
correspondence guarantees the streaming of data between every applicable gathering, lessening
the potential for misconception, disappointment and absence of trust. Correspondence inside
an association takes numerous structures: from oral correspondence and composed
correspondence to convey through email/intranet/IM/business organizations and even non-
verbal communication, which can be so significant in the present progressively multi-social
work environment. Thus, the manner by which an association imparts should be reliable and
clear across numerous channels.

Organizations work inside a circle of a consistent flow of information and data. Sharing and
transferring data, and getting input, can be done optimally, or sub-optimally. At the point when
business correspondence is done accurately, everybody is in total agreement, disarray is
alleviated, and everybody can take care of their work, all of which expands efficiency and even
innovativeness -which translates to a better top and bottom line. Despite what is generally
expected, sub-par correspondence brings about disarray, confrontations, delays, planning
issues, and an assortment of different issues that can bring about a business slowing down, not
scaling, and additionally projects being postponed or going over financial plan, all of which
adversely influences the base and top lines of the association. Effective communication
practices, in light of key moral standards in an organization's set of accepted rules (or code of
morals), can bring about quantifiable additions related with profitability and overall workflow
efficiency.

At the point when the correspondence is clear, finished, compact, right and completely
comprehended by the beneficiary, it is known as 'Effective – Communication'. On the off
chance that the correspondence is unclear, fragmented, off base and hard to comprehend, it
could be named as 'Inadequate Communication'. Inadequate communication creates nothing
but bad outcome; despite what might be expected, it is the favourable place of misconception,
question, hostility, strife and confusion. In a business association successful correspondence is
of most extreme significance as it helps in dynamic, speeds up progression of work, expands
efficiency, makes business relationship solid, builds clients' fulfilment and takes care of
numerous different issues.

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 CONCLUSION

Effective business correspondence is the means by which employees and employers

communicate among one another to arrive at suited objectives and be more lined up
with the core company values. Its primary object is to improve hierarchical practice,
keep employees educated and lessen mistakes. Business correspondence is fundamental
for progress and development of each association. In contrast to ordinary interchanges,
business correspondence is consistently goal oriented.

Without an appropriate communication strategy , it is difficult to keep an effective

interdepartmental communication inside organizations. With the end goal for members
to be more profitable, they should have the option to discuss and work together without
any problem. Effective business communication helps to boost managerial efficiency,
effective leadership, better decision making, mutual trust and confidence

Running a business is not as easy as it may seem. The absence of legitimate

correspondence can bring about issues identified with the association's proficiency.
However, regardless of what the mode of communication is, there are various reasons
why communication should be stressed in one’s business. As indicated by an
investigation, organizations that adopt efficient communication in their business
perform almost threefold better than organizations that don't.

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 BIBLIOGRAPHY

(n.d.). Retrieved from govitru.com: https://govitru.com/workplace-statisticsistics/

(2013). Retrieved from recruiter.com: https://www.recruiter.com/i/survey-poor-communication-

largest-factor-in-morale-problems/

Bambost, B. V. (2019, february 14). Retrieved from thinktalent.eu: https://thinktalent.eu/why-

internal-communication-is-the-key-driver-for-employee-engagement/

Jensen, S. (2019, may 3). Retrieved from workforce.com: https://www.workforce.com/news/poor-

internal-communication-can-be-a-costly-mistake-for-businesses

Kashyab, V. (2019, May 20). Retrieved from hrtechnologist.com:

https://www.hrtechnologist.com/articles/employee-engagement/effective-communication-
in-the-workplace-how-and-why/

Pollock, S. (2014, april 3). Retrieved from clearcompany.com: https://blog.clearcompany.com/final-

destination-organizational-transparency

Ratzan, D. S. (n.d.). Retrieved from salesforce.com: https://www.salesforce.com/blog/2012/09/nick-

stein-work-post-2.html

Sharma, H. (2017, october 12). Retrieved from inc.com: https://www.inc.com/shama-

hyder/research-shows-that-companies-that-do-this-one-thing-increase-worker-productivity-
by-25.html

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