Is a qualitative methodology used to describe traits of humans on psychological attributes.

a.
Psychographics

b.
Demographics

c.
Participants

d.
Loyalty segments

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Question 2
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Marketing Strategy - Distribution includes: 
a.
Distribution channels

b.
 All of the above 

c.
 Electronic distribution

d.
 Geographical coverage

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Question 3
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Facts for this section will come from management accounting, costing and finance sections.
a.
 Sales and distribution data 

b.
Product data

c.
Financial data

d.
 Merchandising data

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Question 4
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A potentially favorable condition in which a business can capitalize on a changing trend or an
increasing demand for a product by a demographic group that has yet to be recognized by its
competitors.

a.
Marketing Mix

b.
Marketing Plan

c.
Market Opportunity

d.
 Marketing Environment 

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Question 5
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Develop when governmental institutions become sellers and citizens assume the role of buy

a.
 B2C
b.
) B2E

c.
B2B

d.
 G2C

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Referring to a physical location, it could mean selling via a website, catalog, social media, utilizing
trade shows and, of course, brick and mortar stores.

a.
) Promotion

b.
 People
c.
Price

d.
Place

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Question 7
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Factor in Macro Environment-35 

a.
Supplier 

b.
 Customer 
c.
Technology 

d.
Technology 

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Question 8
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This is the one feature or the perceived benefit of a good which makes it unique from the rest of
the competing brands in the market.

a.
 USP

b.
Augmented product

c.
 Quality Function Deployment
d.
 Product mix

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Question 9
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Refer to the creation of new technologies and how they shape products, product development, and
access to new market opportunities.

a.
Sociocultural

b.
 Economic 

c.
 Demographics
d.
Technological

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Question 10
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This concept determines what the consumer wants, then produces the same and sells the same,
avoiding having a dissatisfied customer.

a.
Marketing Concept

b.
 Production Concept

c.
 Product Concept

d.
Selling Concept
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Question 11
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_____________ is a diagrammatic technique used by asset marketers that attempts to visually display
the perceptions of customers or potential customers. 

a.
 G.E. Multi Factoral analysis

b.
Quality Function Deployment

c.
 Perceptual mapping

d.
B.C.G. Analysis
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This is empowering your customers, creating greater efficiency and accessibility of your products

a.
Trapped value

b.
New value

c.
Vertical value

d.
Horizontal value

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Question 13
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Composed of government agencies and representatives, at the local, state, and national levels, that
enforce laws and regulations affecting the organization’s operations.

a.
Competitors

b.
 Customers

c.
 Regulators

d.
 Suppliers

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________________ are represented by individuals who purchase goods, products or services for their
own consumption.

a.
 P2P

b.
 C2C

c.
 B2C

d.
 B2E

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Question 15
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Identify if it is Strengths, Weaknesses, Opportunities or Threats "Can rebuild their brand and come
back stronger"

a.
 Strengths

b.
Threats

c.
 Weaknesses

d.
Opportunities 

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Providers of the human, information, and financial resources and raw materials needed for the
organization’s operations.

a.
 Regulators

b.
 Customers

c.
Suppliers

d.
Competitors

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Question 17
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Can take the form of a purely verbal description of the strategic options which have been chosen. 

a.
Competitive Analysis

b.
 Merchandising data

c.
 Strategy statement

d.
 Sales and distribution data 

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Question 18
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Identify if it is Strengths, Weaknesses, Opportunities or Threats "Livestrong’s credibility has
seriously been put into question as a result of the Lance Armstrong doping scandal"

a.
 Opportunities 

b.
Threats

c.
Strengths

d.
 Weaknesses

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It defines your pricing structure, gross margin levels, and any discount that you plan to use.

a.
Industry Description and outlook

b.
Size of the primary target market

c.
Information About Your Target market

d.
Pricing and gross margin targets

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Question 20
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Consists of the actual organizations, groups, and persons with whom an organization interacts and
conducts business.

a.
 Internal Environment

b.
Macro Environment

c.
 Specific Environment

d.
 Micro Environment

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Question 21
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A written account that gives an overview of the main points of a longer report, marketing plan, etc.

a.
Action Program

b.
 Executive Summary

c.
Controls

d.
Financial Forecast

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Question 22
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Represent the ability of online users to interact directly with each other, without the need for an
intervening organization other than to facilitate the communication.

a.
 B2E

b.
 C2C

c.
 B2C

d.
 B2B

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Question 23
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Refer to the processes and methodologies businesses use to set prices for their products and
services.

a.
 Price elasticity and customer sensitivity

b.
 Discounts and allowances

c.
Pricing strategy

d.
Price zoning

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Question 24
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_______________ competition by product line or service and market segment. 

a.
Competitive Analysis

b.
 Market Analysis

c.
 Market Value Analysis

d.
Customer Analysis

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Question 25
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Describe your industry, including its current size and historic growth rate as well as other trends
and characteristics.

a.
 Pricing and gross margin targets

b.
 Size of the primary target market

c.
Industry Description and outlook

d.
Information About Your Target market

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Consists of all the background conditions in the external environment of an organization

a.
 Business Environment

b.
Task Environment

c.
General Environment 

d.
Specific Environment

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Question 27
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Refers to anything that’s being sold - a physical product, service or experience. 

a.
 Promotion

b.
 Place

c.
Product

d.
Price

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Question 28
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Made up of the total number of potential buyers of a product or service within a given market. 

a.
Market trends

b.
 Market Analysis 

c.
Market Size

d.
 Market Segmentation 

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Question 29
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A comprehensive document or blueprint that outlines a company's advertising and marketing
efforts for the coming year.

a.
Marketing Research

b.
Marketing Analysis

c.
Marketing Plan

d.
 Marketing Environment 

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Question 30
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Marketing Strategy - Promotion includes: 

a.
SMED

b.
Capital Budgeting

c.
Distribution channels

d.
Promotional goals

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Question 31
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The development of an ongoing connection between a company and its customers. 

a.
Customer Service 

b.
Customer Management 

c.
 Customer Engagement

d.
Customer Relationship 

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Question 32
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A transaction that reflects what businesses do attract and keep their employees in terms of
recruitment tactics, benefits and opportunities

a.
B2B

b.
B2C

c.
B2E

d.
 P2P

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Question 33
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The paths that products and services take on their way from the manufacturer or service provider
to the end consumer.

a.
Electronic distribution

b.
Physical distribution and logistics

c.
Geographical coverage

d.
Distribution channels

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Question 34
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______________ means raising awareness of a brand, product or service within a market; telling a story
to encourage consumer engagement. 

a.
Promotion

b.
 Place

c.
 People

d.
 Price

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Current Situation - Consumer Analysis: 

a.
None of the above 

b.
Corporate objectives

c.
Financial objective

d.
Mission statement and Vision statement

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Composed of norms, customs, and values on such matters as human rights; trends in education and
related social institutions; as well as demographic patterns in society.

a.
Legal-political conditions

b.
 Technological conditions

c.
Sociocultural conditions

d.
 Economic conditions
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Question 37
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Individuals, groups, and other organizations/institutions that hold an equity interest in the
business.

a.
 Customers

b.
 Suppliers

c.
Competitors

d.
 Investors/owners

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Question 38
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Main contents of a marketing plan are: 

a.
 All of the above 

b.
Opportunities / Issue Analysis - SWOT Analysis

c.
Executive Summary

d.
Situational Analysis

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Question 39
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Affecting the macro environment relate to forces that affect how consumers spend and their
purchasing power.

a.
Demographics

b.
Sociocultural

c.
Legal-political

d.
Economic 

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Question 40
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Identify if it is Strengths, Weaknesses, Opportunities or Threats " Strong brand recognition"

a.
Threats

b.
Opportunities 

c.
Weaknesses

d.
Strengths

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Question 41
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Describes a blend of promotional variables chosen by marketers to help a firm reach its goals. 

a.
USP

b.
Promotional Mix

c.
e-Enterprise Human Resources 

d.
Training

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Question 42
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This is improving the functionality of your existing products.

a.
Horizontal value

b.
Trapped value

c.
 New value

d.
Vertical value

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Question 43
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___________ means more than just proof of purchase. 

a.
Merchandising data

b.
Product data

c.
Financial data

d.
Physical evidence

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Question 44
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______________ is a marketing strategy where a business will use short-term campaigns to spark
interest and create demand for a product, service or other offers.

a.
Viral Marketing

b.
Promotional Mix

c.
 Sales promotion

d.
Promotional Goals

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Question 45
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Identify if it is Strengths, Weaknesses, Opportunities or Threats "Those who were regular donors
might decide to switch to a different foundation"

a.
 Weaknesses

b.
Threats

c.
Opportunities 

d.
 Strengths

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Question 46
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Ultimately involve human populations that patronize businesses and contribute to the economy.

a.
Demographics

b.
Natural environment

c.
Sociocultural

d.
Legal-political

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______________ is a method of analyzing the operating environment of a competition of a business.

a.
Porter's Five Forces

b.
Market trends

c.
Competition and market share

d.
 Market segmentation

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Question 48
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Outsider attacks on the part of individuals attempting to gain unauthorized access to the network
of the targeted organization.

a.
 Internal strengths

b.
Critical success factors in the industry

c.
 External opportunities

d.
 External threats

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Question 49
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It creates public awareness for a brand.

a.
 Electronic Promotion

b.
Sales promotion

c.
Publicity and public relations

d.
Physical distribution and logistics

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Question 50
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Financial Summary consist of :

a.
Pro-forma monthly income statement

b.
Performance indicator

c.
Prediction of future scenarios

d.
Plan of action for each scenario

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