EXECUTIVE SUMMARY

The commercial sector has been growing rapidly in spite of an ongoing

pandemic due to the cultivation of creative and innovative minds. People work on
what is readily available in the market so suppliers or farmers of raw materials
encounter difficulty in meeting demands or even producing profitable goods—
with quality and quantity that enables them to earn a reasonable profit in an
extended timeline while retaining the natural state of the farm resources instead
of exploiting them. An organic fertilizer, particularly Fermented Fruit Juice (FFJ)
will help them boost their agri-businesses on a long-term scale and at the same
time, enrich the soil by revitalizing its nutrients and microbiological environment.

Presented in this paper is a thorough examination of the marketability of

fertilizers, in general, and how the proponents are going to establish organic
fertilizer, particularly the proposed product, FertiGrow, a type of organic fertilizer
in the form of Fermented Fruit Juice (FFJ), as a farm necessity rather than an
occasional and optional component in farming.

Inside are the five (5) chapters of a business plan: General Company
Description, Marketing Plan, Production Plan, Organization and Management
Plan, and the Financial Plan. Each chapter also consists of subsections that
explain the details of this project in tables, figures, and words.

Brief Description of the Project

Among the two types of fertilizers, namely organic and synthetic fertilizers,
the latter is the most consumed. This is due to the availability and the faster
effects it gives to the plants. However, after total absorption, it leaves the soil
empty and even chemically deadly to the microbiological environment.

The proposed product, FertiGrow, a type of organic fertilizer in the form of

Fermented Fruit Juice (FFJ), provides the necessary nutrients to the plants, and
at the same time, revitalizes the microbiological environment in the soil. This

1
process will keep the soil healthy as it sustains microbiological life which is a
significant agent in crop production and soil cultivation and fertilization. This will
help farmers lessen their expenses in the long run because the longer the
product is used, the lesser the soil needs fertilizer due to the revitalization of its
nutrients and microbiological environment.

Profile of the Entrepreneur

The project legally registers as a sole proprietorship with the following

information.

TABLE 1.0 Profile of the Entrepreneur

Name Educational Address

Background

Jessel C. Bantayan Davao de Oro State P-3B, Cabinuangan, New

College (2019-Present) Bataan, Davao de Oro

Bachelor of Science in 0915-848-8810

Entrepreneurship, Year
[email protected]
III

Project’s Contribution to the Economy

The proponents of the project are dedicated to contributing a significant

impact on society, particularly on the local economy. Thus, the project is
designed to:

1. Establish a solution to the farmers’ long-term expenses for fertilizers

2. Enrich the farming environment by revitalizing its microbiological
environment
3. Provide farming education to the local farmers and farmhands

2
4. Adopt a fruit farming or vending community that will secure the
supplement of the product’s raw materials
5. Generate profit, thus charging tax to the proponents, which is beneficial
and sustenance to national and local projects
6. Lessen the unemployment rate by opening job opportunities

3
 INTRODUCTION

There are two types of fertilizers: organic and inorganic, also known as
synthetic. The former is made of manure and compost that, through the help of
weather, existing organic compounds, and living organisms, eventually break
down providing nutrients to the soil. The latter, on the other hand, are artificially
manufactured and are more time-efficient because it does not need the help of
any external agents but water to dissolve (Eagle Wood Farm, 2019).

Synthetic fertilizer was developed in the late 19 th Century. It was and is still
used to supply a consistent amount of nutrients to the soil, boosting the
agricultural produce. It immediately takes effect on soil, unlike organic fertilizer
which needs to break down before absorption. On the other hand, synthetic
fertilizer kills beneficial microorganisms in the soil, which are agents of
composting plant, animal, and even human remains—the primary and most
natural sources of nutrient-rich organic matter.

Over decades, there has been significant growth among the number of
advocates worldwide, both individuals and organizations, against the use of
synthetic fertilizer due to its long-term, short-term, and even fatal effects on
plants, animals, and even humans, and their habitats as well.

A research blog by Schill (2019) particularly named four disadvantages of

using synthetic fertilizer: environmental impact, dangers to pets and kids,
expensive in the long run, and its inability to work better than organic fertilizer.

Schill emphasized the harm of excessive nitrogen and phosphorous levels

of synthetic fertilizer. This results in the death of beneficial bacteria in the soil,
which makes the synthetic fertilizer consume more organic matter than how
much it can put into the soil. Its excess chemicals also run off the bodies of
water, which can cause a disaster to aquatic life. It is also dangerous to use it on
plants within reach of children and animals, who potentially puts everything they

4
can into their mouths. It can make them vomit, seizure, and even be fatal when
directly ingested.

Objectives of the Study

1. Assess the marketability of the FertiGrow Fermented Fruit Juice (FFJ) in

the local market
2. Evaluate and apply an appropriate marketing method or approach to
successfully establish the necessity of the product
3. Secure the availability, sustainability, and supplement capacity of the
product’s raw materials
4. Project and ensure the financial feasibility of the business within 3
consecutive years
5. Provide farming education to the local farmers and farmhands of New
Bataan, Davao de Oro

Methodology

This study is generally structured under a descriptive quantitative

approach. In collecting the data, the proponents prepared a set of survey
questionnaires to be consensually answered by the respondents. The former
explains the process to the latter and is especially informed about the
confidentiality of their answers and their rights to withdraw within the duration of
the research. The proponents also utilize Slovin Formula in determining the
sample size. On the other hand, random sampling is used in the selection of
respondents, which considers no gender, civil status, and other personal factors
so long as only one member of legal age in the household answers the prepared
survey questionnaire. Included in the questionnaire are the respondent’s profile,
the historical marketability of fertilizer in general, and the projected marketability
of organic fertilizer, particularly the FertiGrow. In delivering the results of the
research, the proponents employ the statistical straight-line method.

5
Scope and Limitation of the Study

In spite of the fact that the project aims to be competitive in a larger and
central market, the proponents limited the study to Barangay Andap, New
Bataan, Davao de Oro. The proponents sent a letter of request to gather the
yearly population count, particularly in households, of Andap in three consecutive
years, wherein the latest is utilized to calculate the sample size. A confidence
level of 95% and an error margin of 5% are set to obtain the sample size

6
 CHAPTER I

GENERAL COMPANY DESCRIPTION

This chapter consists of the company’s vision, mission, goals, enterprise

objectives, business philosophy, business size, and the legal form of ownership
that comprise the general company description.

Vision

To be an environmental friendly farm practice using Bio-products to

conserve nature and profitability.

Mission

To promote sustainable and inexpensive farming in New Bataan, Davao

de Oro, and even worldwide

Goals

The proponents set goals to keep the business on track and impactful in
the next three years. Here is a list of the enterprise’s goals:

1. Promote agricultural sustainability

2. Help in reducing the carbon footprint and contamination of the bodies of
water and even the potable ones
3. Become the leading supplier of organic fertilizer in town

Enterprise Objectives

7
 The proponents set objectives—a list of feasible actions to be taken to
achieve the goals of the business in the next three years.

1. Provide farming education, particularly about the sustainability of using

organic fertilizer
2. Converting farmers who currently use synthetic fertilizers into users of
organic fertilizers
3. Establish the business and continuously increase sales annually

Business Philosophy

As science and technology advance, everything seems to be made out of

synthetics. The proponents recognize the positive impact it contributes to society.
However, there are also cons to it. One of which is the temporal effects of the
products we use and how it leaves the natural resources exploited and even
harmful to living organisms, including human, in the long run.

FertiGrow aims to reduce the constant fertilizer expenses of farmers and

at the same time, restore the nutrients and revitalize the microbiological
environment in the soil. The longer the farmers use FertiGrow, the lesser the
need to put fertilizers into the soil because the product has already restored the
soil’s nutrients as well as its microbiological nature, which is a significant agent in
boosting crop production and soil fertilization and cultivation.

Business Size

The business starts with an initial investment of Php 13,480 with three
employees under the management of the sole proprietor, Ms. Bantayan. As a
startup, it also serves a geographically small market. Thus, the business is
considered a micro-enterprise.

Legal Form of Ownership

It is prevalent among startups that the establishment of the legal form of

ownership is easiest under sole proprietorship. The business registers under the
8
name of Jessel C. Bantayan, a third-year student of Davao de Oro State College,
under the Entrepreneurship Program. She is a resident of Purok 3B,
Cabinuangan, New Bataan, Davao de Oro, a neighbouring barangay of Andap,
and at the same time, a prospect market of the business. This gives Ms.
Bantayan complete authority and control to run the business, especially in the
decision-making processes, which allows a smooth and argument-free operation.
However, Ms. Bantayan shall still welcome suggestions and opinions from the
business’ stakeholders before arriving at a significant decision.

9
 CHAPTER II

MARKETING PLAN

This chapter consists of two subsections: The Marketing Aspect which

shows the current marketing situation and the Marketing Plan which elaborates
on the futuristic and feasible approach to establishing the enterprise.

Marketing Aspect

The world is currently facing an irreversible circumstance due to human

activities. The globe is warming, species are down to extinction, ice is melting,
and marine life is deteriorating among others.

The use of synthetic fertilizer is a significant contributor to these situations.

As stated in the introduction, 12-15% of the synthetic fertilizer we use is left on
the soil after absorption, not to mention after killing its microbiological nature. 8-
12% of this goes directly to the waters underground, which is our main and safest
source of potable water, and to the ocean, killing marine life.

Shall we revive the earth; we must consider switching from synthetic

fertilizer to an organic one to promote sustainable and responsible farming.

Description of the Product

FertiGrow is an organic fertilizer in the form of Fermented Fruit Juice

(FFJ). Unlike synthetic fertilizer, it provides nutrients to the soil without killing its
microbiological life. The product revitalizes it instead. It may take a while for the
soil and the plants to adjust to its new fertilizer but the long-term effects are worth
all the adjustment.

10
Proposed Location

FertiGrow operates through social media and a physical store located at

the town central market, Purok 1, Cabinuangan, New Bataan, Davao de Oro.
Although the study’s scope is in the neighboring barangay, Andap, the locals
from all barangays still go to the central market to buy their necessities and
wants. This is due to the availability and affordability of almost, if not all, kinds of
products, giving the FertiGrow’s physical store the most exposure possible in
town.

Figure 1.0 Vicinity Map

Market Area

This section provides the comprehensive details of the target market,

historical demand, projected demand, historical supply, projected supply, supply
and demand analysis, and the market share of the business.

11
 a. Target Market

FertiGrow focuses on the farmers, farmhands, and vegetable and flower

growers at home, commonly known as “plantitas and “plantitos” of New Bataan,
Davao de Oro. They can be either existing consumers of fertilizers, both
synthetic and organic, or not.

Market Population

1,407 1,346

1,370

2019 HH 2020 HH 2021 HH

Figure 2.0 Market Population

b. Historical Demand

This shows the market for past three (3) years of the chosen location. See
the computation below.

Table 2.0. Historical Demand for 250 mL Fertilizer

Purchase Total
Populatio % of No. of
Year Frequency Annual
n Customers Customers
/ customer Demand
2019 1,346 98% 1,315 77 101,449
2020 1,370 98% 1,338 77 103,258

12
 2021 1,407 98% 1,374 77 106,047

This is the data result done by the proponents of the product (FertiGrow
250ml.) to completed data, for the past three year demand of the product.

Table 3.0. Historical Demand for 500 mL Fertilizer

Purchase Total
Populatio % of No. of
Year Frequency Annual
n Customers Customers
/ customer Demand
2019 1,346 98% 1,315 80 104,648
2020 1,370 98% 1,338 80 106,514
2021 1,407 98% 1,374 80 109,390

This is the data result done by the proponents of the product (FertiGrow
500ml.) to completed data, for the past three year demand of the product.

Note: The percentage (%) of customers presented above is the rate of the
possible customers --- Number of respondents who said (YES)/Total number of
respondents.

c. Projected Demand

The data inside the table was based on the historical demand computation to
get the rate of increase per year of the market.

Table 4.0 Projected Demand for 250 mL Fertilizer

Average % Projected
Year Base Year
Increase Demand
106,0
2023 2% 108,424
47
108,4
2024 2% 110,855
24
2025 110,8 2% 113,340

13
 55

The table above help the business proponent to look for potential number
of demand for the next three years of operation for (FertiGrow 250ml.)

Table 5.0 Projected Demand for 500 mL Fertilizer

Average %
Year Base Year Projected Demand
Increase
2023 109,390 2% 111,843
2024 111,843 2% 114,350
2025 114,350 2% 116,914

The table above help the business proponent to look for potential number
of demand for the next three years of operation for (FertiGrow 500ml.)

Note: The increasing rate of the projected demand was just based on the
number of population of the households in Barangay.

d. Historical Supply

We search for the top three (3) competing business that offer the same
product of proposed business for the past three (3) years of their operation.

Table 6.0 Historical Supply of 250 mL

YEAR 1 YEAR 2 YEAR 3

COMPETITOR
2022 2023 2024
RJT agri-vet Supply 350 530 1,100
Simbajon Agricultural Supply 520 920 1,060
Pareng Dondon Agri-vet
740
Supply 820 990
Total Supply 1,610 2,270 3,150

The top current stores operating in the vicinity today for the product
(FertiGrow 250ml.). It contains the data of their sales per unit in a year.

14
 Table 7.0 Historical Supply of 500 mL

YEAR 1 YEAR 2 YEAR 3

COMPETITOR
2022 2023 2024
RJT Agri-vet Supply 600 980 1,100
Simbajon Agricultural Supply 750 880 2,110

Parent Dondon Agri-vet Supply

880 940 1,210
Total Supply 2,230 2,800 4,420

The top current stores operating in the vicinity today for the product
(FertiGrow 500ml.). It contains the data of their sales per unit in a year.

Note: There is no pre-existing supply of the other products that was not
been presented above.

e. Projected Supply

This is the three (3) years projection of the supply in the market based on the
calculation in the previous table.

Table 8.0 Projected Supply of 250 mL

Base Average %
Year Projected Supply
Year Increase

2023 40% 4,406

3,150

2024 40% 6,163

4,406

2025 40% 8,621

6,163
The table above shows the projection of three years business operation of
the FertiGrow. The material above was based on the data we collected on the
current stores that offers the same product (FertiGrow 250ml.).

15
 Table 9.0 Projected Supply of 500 mL

Average % Projected
Year Base Year
Increase Supply

2023 42% 6,264

4,420

2024 42% 8,876

6,264

2025 42% 12,578

8,876

The table above shows the projection of three years business operation of
the FertiGrow. The material above was based on the data we collected on the
current stores that offers the same product (FertiGrow 500ml.)

f. Supply and Demand Analysis

The table below present the unsatisfied demand of the market. This would
help to put limitation upon the production of the product to avoid oversupply.

Table 10.0 Supply and Demand Analysis of 250 mL Fertilizer

UNSATISFIED
YEAR DEMAND SUPPLY
DEMAND
HISTORICAL
2019 101,449 1,610 99,839
2020 103,258 2,270 100,988
2021 106,047 3,150 102,897
PROJECTED
2022 108,424 4,406 104,018
2023 110,855 6,163 104,691

16
 2024 113,340 8,621 104,719

This is the breakdown of the data presented (on the previous pages), to
achieve the number of the unsatisfied demand of the product (FertiGrow 250ml.)

Table 11.0 Supply and Demand Analysis of 500 mL Fertilizer

UNSATISFIED
YEAR DEMAND SUPPLY
DEMAND
HISTORICAL      
2019 104,648 2,230 102,418
2020 106,514 2,800 103,714
2021 109,390 4,420 104,970
PROJECTED      
2022 111,843 6,264 105,579
2023 114,350 8,876 105,474
2024 116,914 12,578 104,336

This is the breakdown of the data presented (on the previous pages), to
achieve the number of the unsatisfied demand of the product (FertiGrow 500ml.)

The unsatisfied demand shows a good sign of the viability of the proposed
business. By which, portion of it will be catered based on the maximum
production capacity of the business.

g. Market Share

This present the existing market to be satisfied by the proposed business. Still
the production will depend on the production capacity of the business.

Table 12.0 Market Share of 250 mL Fertilizer

UNSATISFIED PRODUCTION
YEAR MARKET SHARE
DEMAND CAPACITY

17
 2023 104,018 7,200 7%
2024 104,691 14,400 14%
2025 104,719 17,280 17%

The table above present the rate of the product to be satisfied by the
proposed business as it operates. It is also presented there be increasing
number of the production of the product (FertiGrow 250ml.).

Table 13.0 Market Share of 500 mL Fertilizer

UNSATISFIED PRODUCTION MARKET

YEAR
DEMAND CAPACITY SHARE
2023 105,579 7,200 7%
2024 105,474 14,400 14%
2025 104,336 17,280 17%

The table above present the rate of the product to be satisfied by

the proposed business as it operates. It is also presented there be increasing
number of the production of the product (FertiGrow 500ml.).

Note: Production -- 150 bottles in a week for FertiGrow 250ml. products and 150
bottles in a week for FertiGrow 500ml. products.

Competition Analysis

Expensive

Time-Efficiency Sustainability

Affordable
18
Figure 3.0 Perceptual Map, Competition Analysis

RJT Agri-vet Supply

Simbajon Agricultural Supply

Pareng Dondon Agri-Vet Supply

MARKETING PLAN

This section focuses on the marketing objectives, marketing strategies,

marketing mix, and the sales forecast of the business.

Marketing Objectives

Marketing is utilized to meet specific goals. These goals are then broken
down into measurable and more achievable objectives so the business could
keep track of its efficiency and the business venture itself.

Listed below are the marketing objectives of FertiGrow:

1. Provide farming education to the locals.

2. Create traditional marketing materials that will expose the business to the
target market.
3. Post an efficient and appealing promotion through Facebook page.
4. Increase sales by at least 10% monthly.
5. Double to triple the sales in the next three years.

SWOT Analysis

Every business has strengths that can be maximized to advance to

greater opportunities. On the other hand, it is also important to recognize the
business’ weaknesses in order to minimize threats.

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 Table 14.0 SWOT analysis of FertiGrow.

STRENGTHS WEAKNESSES

 New to the market so people  New to the market so people

might be curious and would might not trust the product
want to try the product  No safety net or extra fund to
 Sustainable product sustain the business in case
the launching fails

OPPORTUNITIES THREATS

 New Bataan has plenty of  Existing and established

farmlands competitors
 Partnership with the DENR and  The procedure for making
farming communities Fermented Fruit Juice (FFJ) is
available on the internet

MARKETING STRATEGIES

This section explains the Product Strategy, Promotional Strategy, Pricing

Strategy, Distribution Strategy, and Marketing Budget.

a. Product Strategies

Unlike the usual fertilizers used by local farmers, FertiGrow is in a liquid state
that is supposed to be mixed with a certain amount ratio of water.

b. Promotional Strategies

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 The business utilizes both traditional and digital methods of promoting the
product. This pertains to:

1. Farming Education. Since the product is less prevalent than synthetic

fertilizer, the proponents will invite speakers from the Department of
Agriculture and conduct a one-session farming education for at least
50 farmers. The session will emphasize the advantages of using
organic fertilizer in farming.
2. Social Media. Due to the advancement of technology, people have
also advanced their ways to shop. The proponents will create a
Facebook page that will be managed by one of the employees. The
page will introduce the product to the netizens, post farming tips and
education, and at the same time, update availability, and cater to
inquiries and orders.

Figure 4.0 Facebook Page

3. Traditional Marketing Materials. Since the first promotional strategy
limits its participants and New Bataan does not have strong internet
connectivity, hindering the process of the promotion, the business will
print tarpaulins that will be placed at the physical store and at places
that earn the most exposure in town.
4. Free Delivery. We offer free delivery within the target area.

21
 c. Pricing Strategies

FertiGrow will penetrate the market using the cost-based pricing strategy.
This will secure the survival of the business

Table 15.0 FertiGrow 250ml. Pricing

FertiGrow 250ml.  
Unit Cost ₱40.94
Mark-up ₱20.47
Selling Price ₱61.41
Rounded Up SP (nearest ones) ₱62.00
Price increase on the 3rd year 20%
Price at 3rd Year 74.40
Rounded off SP (nearest tens) ₱75.00

Table 16.0 FertiGrow 500ml. Pricing

FertiGrow 500ml.
Unit Cost ₱40.07
Mark-up ₱20.04
Selling Price ₱60.11
Rounded Up SP (nearest ones) ₱61.00
Price increase on the 3rd year 20%
Price at 3rd Year 73.20

Rounded off SP (nearest tens) ₱74.00

Note: The mark up is even with a rate of 50%.

d. Distribution Strategy

22
 During the start-up stage, the business will employ a direct distribution
strategy where the company directly sells the product to its consumers. This way,
the business can take all the profits, without additional expenses charged from
any distribution channels.

FERTIGROW

DELIVERY CUSTOMERS

Figure 5.0 Distribution Channel

e. Sale Forecast

This shows the three (3) years projection of the sales made by the business
based on the following major assumption that affects sales.

Table 17.0: Sales Forecast of FertiGrow 250ml.

YEAR 2023 2024 2025
Projected Demand 108,424 110,855 113,340
Projected Supply 4,406 6,163 8,621 
Unsatisfied Demand 104,018 104,691 104,719
Market Share 7% 14% 17%
Total Market Share  7,200 14,400 17,280
Forecasted Sales ₱446,400 ₱892,800 ₱1,071,360

23
 Table 18.0: Sales Forecast of FertiGrow 500ml.
YEAR 2023 2024 2025
Projected Demand 111,843 114,350 116,914
Projected Supply 6,264 8,876 12,578
Unsatisfied Demand 105,579 105,474 104,336
Market Share 7% 14% 17%
Total Market Share 7,200 14,400 17,280
Forecasted Sales ₱439,200 ₱878,400 ₱1,054,080

Marketing Budget

The table below are the following expenses to be incurred by the business
to promote its product and name.

Table 19.0 Marketing Budget

Cost
Particular Specificatio Quantit
Per Year 1 Year 2 Year 3
s n y
Unit
₱ ₱
Handbills pieces 1000    
0.25 250.00
₱
₱ ₱ ₱
Tarpaulin pieces 350.0 5
1,750.00 1,750.00 1,750.00
0
Cellphon ₱ ₱ ₱ ₱
Load 365
e Load 5.00 1,825.00 1,825.00 1,825.00
₱3,825.0 ₱3,575.0 ₱3,575.0
TOTAL      
0 0 0

24
 Chapter III

Production Plan

This chapter shows the detailed process of making the FertiGrow product
and a brief description in each step. Also the necessary materials and equipment
that will be used in the operation of the business.

Production Process

The illustration process of taking raw materials and converting them into
fertilizers.

Table 20.0 Raw Material and Its Measurement per Production (FertiGrow)

Raw Materials Unit of Measurement

Banana 15kg.
Papaya 15kg.
Watermelon 15kg.
Molasses 15kg.
Jar 150pcs.

FertiGrow Production Process

Step 1: Prepared all ingredients and sliced the fruits into bits.

25
Figure 6.0 Preparation of ingredients

Step 2: Put all the sliced fruits and molasses in the bucket.

Figure 7.0 mixing all ingredients

Step 3: Cover with net and placing the stone.

Figure 8.0 Covering with net and stone

Step 4: Conceal the bucket with fabric and ferment.

26
Figure 9.0 Concealing and Fermenting.

Property, Plant and Equipment

This show the essential equipment needed for the business operation.
The table shows the cost of the market price.

Table 21.0 Property, Plant and Equipment and Its Cost

Particulars Unit Cost Quantity Total Cost

Delivery Vehicle 45,550 1 45,550

Depreciation of Property, Plant and Equipment

This show the total cost of the property, plant and equipment and its
depreciation. The table below indicate the annual depreciation for the next three
years of operation.

Table 22.0 Depreciation of Property, Plant and Equipment

ESTIMATE
PARTICULAR TOTAL D USEFUL
2023 2024 2025
S COST LIFE (NO.
OF YEARS)
Delivery ₱45,550.0 ₱6,073.3
15 ₱3,036.67 ₱6,073.33
Vehicle 0 3
₱45,550.0 ₱6,073.3
Total
0   ₱3,036.67 ₱6,073.33 3

Repair and Maintenance

This would be the total budget for repair and maintenance to maintain the
equipment in good ability during business operation. The table below will show all
the cost needed.

27
 Table 23.0 Repair and Maintenance

Year Total Cost

2023 ₱2,300.00

2024 ₱2,300.00

2025 ₱2,300.00

Factory/Store Equipment

This will be the store to buy all necessary equipment that will be needed in
the business operation. The table below shows all the references.

Table 24.0 Sources of Equipment

Equipment Specifications Purchase Name of Terms of

price/ Est. Supplier/ Purchase (if
Market value Donor applicable)

Delivery 1 ₱45,550.00 DHCI Inc. Down

Vehicle payment

28
Store/Factory Layout

Factory layout will show the floor plan and design of the store. See the
figure below.

Ent
Display Area ran
Office ce

Changing
Area
Production Area Exit

Figure 10.0 Store/Factory Layout

Rent/Lease Expense

The proposed business will rent a building in the public market of New
Bataan. See the table below for the cost.

Table 25.0 Rent/Lease Expense

Rent/month
1,000.00

Annual
12,00.00

Raw Materials and Its Cost

29
 The table below will show all the raw material needed and its cost for the
production.

Table 26.0 Raw Materials and its Cost (FertiGrow 250ml.)

Raw Total Cost Total Cost

Classification Unit Cost Quantity
Materials per Month per Year

Banana Direct ₱30.00 15kgs. ₱1,800.00 ₱21,600.00

Papaya Direct ₱25.00 15kgs. ₱1,500.00 ₱18,000.00
Watermelon Direct ₱35.00 15kgs ₱2,100.00 ₱25,200.00
Molasses Direct ₱36.00 15kgs. ₱2,160.00 ₱25,920.00
Jar Indirect ₱15.00 150pcs. ₱9,000.00 ₱108,000.00
Total Direct
  ₱141.00 ₱16,560.00 ₱198,720.00
Materials

Table 27.0 Raw Materials and its Cost (FertiGrow 500ml.)

Raw Total Cost Total Cost

Classification Unit Cost Quantity
Materials per Month per Year

Banana Direct ₱30.00 15kgs. ₱1,800.00 ₱21,600.00

Papaya Direct ₱25.00 15kgs. ₱1,500.00 ₱18,000.00
Watermelon Direct ₱35.00 15kgs ₱2,100.00 ₱25,200.00
Molasses Direct ₱36.00 15kgs. ₱2,160.00 ₱25,920.00
Jar Indirect ₱15.00 150pcs. ₱9,000.00 ₱108,000.00
Total Direct
  ₱141.00 ₱16,560.00 ₱198,720.00
Materials

Note: The unit of measurement is based on the prototyping of the product

made by the proponents. The annual cost of the raw materials is the sum of the
same product with different fruit variety.

Raw Materials Availability

30
 These are the following businesses that offer the following raw materials
needed by FertiGrow. This includes the terms of purchases. See table below.
Table 28.0 Raw Materials Availability

Raw Materials Purchase Price Name of Supplier Term of Purchase

Papaya ₱25.00 Public Market Weekly
Watermelon ₱35.00 Public Market Weekly
Banana ₱30.00 Public Market Weekly
TingTing
Molasses ₱36.00 Enterprise Weekly

Inventory Management

To maintain our inventory we will be using pen and paper. To track our
inventory a notebook and pen will do, by making list of every item we have that is
currently for sale. To process our product, we will make list of all the raw
materials to use to produce the goods.

Utility Expense

The table presented below is the costs that the estimations based on the
usage for production.

Table 29.0 Utility Expense

PARTICULAR SOURCE BASIS RATE

S TOTAL COST

2023 2024 2025

Electricity Daneco Series ₱6,000.0 ₱7,800.00 ₱10,140.00

0

Water New Series ₱1,200.0 ₱1,560.00 ₱2,028.00

Bataan 0
Water

31
 District

TOTAL ₱7,200.0 ₱9,360.00 ₱12,168.00

0

Cost of Labour

The salary of the employees was based on the minimum wage imposed
by the LGU.

Table 30.0 Cost of Labour

POSITION NO. OF RATE NO. OF WAGE ANNUAL

EMPLOYEE PER WORKING PER COST OF
DAY DAYS MONTH WAGES
PER
MONTH

Manager 1 ₱450.00 20 ₱9,000.00 ₱108,000.00

Delivery 1 ₱396.00 20 ₱7,920.00 ₱95,040.00

Personnel

Production 3 ₱396.00 20 ₱23,760.00 ₱285,120.00

Personnel

TOTAL ₱488,160.000

Labour Availability

At the first year of operation, only members will get involve with the whole
operation of the business. But as to the labor availability, since the business is
situated within the New Batan Public market students can work and make
arrangement with their time availability.

Other Factory Overhead

The table shows all other factory ovearhead

32
 Table 31.0 Other Factory Overhead

Particulars Classification
Delivery Vehicle Distribution Overhead
Raw Materials Production Overhead
Office Supply Selling Overhead
Salary and Wages Administrative Overhead
Production Supply Production Overhear

a. Quality Control

To ensure that the product meets the requirement that the customer need.

Customer

Satisfactio
Process
n

Gaurante
Reliability
e

Figure 11.0 Quality Control

Production Cost

33
 This present the totality of all the cost incurred in producing the products.
It was presented below based on their category.

Table 32.0 Production Cost (FertiGrow 250ml.)

Particulars 2023 2024 2025 Total

₱417,312.0 ₱525,813.1 ₱1,141,845.1
Direct Materials ₱198,720.00 0 2 2
Direct Labor 95,040.00 99,792.00 104,781.60 ₱299,613.60
Overhead ₱742.33 ₱1,484.67 ₱1,538.67 ₱3,765.67
₱518,588.6 ₱632,133.3 ₱1,445,224.3
TOTAL ₱294,502.33 7 9 9

Units Produced 7,200 14,400 17,280 38,880

Unit Cost ₱40.90 ₱36.01 ₱36.58 ₱37.17

Table 33.0 Production Cost (FertiGrow 500ml.)

PRODUCT
COSTS 2023 2024 2025 TOTAL
₱198,720.0 ₱1,141,845.1
Direct Materials 0 ₱417,312.00 ₱525,813.12 2
Direct Labor 88,800.00 99,792.00 104,781.60 ₱293,373.60
Overhead ₱742.33 ₱1,484.67 ₱1,538.67 ₱3,765.67
₱288,262.3 ₱1,438,984.3
TOTAL 3 ₱518,588.67 ₱632,133.39 9

Units Produced 7,200 14,400 17,280 38,880

Unit Cost ₱40.04 ₱36.01 ₱36.58 ₱37.01

34
 CHAPTER IV

Organizational and Management Plan

This chapter will discuss about the person will be managing, planning and
organizing the business. Also, the persons involve in making, selling and
purchasing the product of the proposed business.

Form of the Business

The proponent of the “FertiGrow” business decided to have a Sole

Proprietorship, in which Jessel C. Bantayan will solely managed the business.
The owner of the proposed business is living near at the business in New
Bataan, Davao De Oro. Sole proprietorship is usually small in terms of business
operation and resource. The advantages of the sole proprietorship are the
simplicity and ease in term of formation and management, also there is a
disadvantage that are growth is limited to the resource of the owner, limited
capital and unlimited liability. (Aduana, 2014).

Below are the following procedures and requirements in forming the

business ownership:

1. Register a business name at the Department of trade and Industry.

a. Come-up with the three business name.

35
 b. Search in DTI’s website if there is an existing name similar to the
chosen name.
c. If your business name is available, fill-up Business Name
Application form.
d. Submit your completed Business Name Application form to DTI’s
Office.
e. Wait for the DTI’s Certificate of Registration.

After the approval of the DTI’s Certificate of registration, you may now
proceed to the next step.

2. Registration with Barangay

a. Proceed to barangay office where the business establishment is
situated and fill-up application for business permit.
b. Submit the following requirements:
 Certificate of Registration form DTI
 Two valid ID’s
 Contract of Lease
c. Wait for the release of your Barangay’s Business Permit
3. Register your business in the Mayor’s Office
a. Proceed to Municipal Office and fill-up application form for Mayor’s
Business Permit.
b. Submit the following:
 Certificate of Registration from DTI
 Barangay’s Business Permit
 Two Valid ID’s
 Contract of Lease
c. Wait for the release of your Mayor’s Permit and Licenses.
4. Register your Business in the Bureau of Internal Revenue (BIR)
a. Go to Regional District Office (RDO).

36
 b. Fill-up form 1901 from BIR – Application for registration.
c. Submit the following:
 Certificate of Registration from DTI
 Barangay’s Business Permit
 Two Valid ID’s
 Contract of Lease
 Mayor’s Business Permit
d. Pay and fill-up BIR Registration Form 0605
e. Register the Book of Accounts and Invoices
f. Claim your BIR’s Certificate of Registration (Form 2303).

After completing the following requirements, business is now legal to

make operations of the business.

Organizational Structure

The organization structure of the proposed business will be owned by

Jessel C. Bantayan along with the other member of the group. Also, composed of
manager, delivery personnel, sale personnel and production personnel.

Manager

Production
Salesperson Delivery Personnel
Personnel

Figure 12.0 Organization Structure

Business Experience and Qualification of the Entrepreneur

To become an entrepreneur one must have a good communicating skills

to be able to communicate effectively, both verbal and written. Social skills is
another factor to making advance career, especially in crucial moment if you are

37
 trying to get support for your independent business. Also as an entrepreneur you
must have a strong leadership skills and confidence in your ability as a leader.

Administrative Personnel

This section discusses the jobs and roles of following personnel involved
in the proposed business.

Table 34.0 Administrative Personnel

POSITION JOB JOB DUTIES AND NUMBER SALAR

QUALIFICATION DESCRIPTION RESPONSIBILITI OF Y RATE
ES EMPLOYE
ES

Manager  Graduate of The one who will -Head of all the

any Business manage and staffs.
Degree gives instruction
 Has a to the other
managerial employee
- Lead employees
experience to meet the 1 ₱450.00
 25 yrs. Old organization's
and above expectations for
 Good productivity,
decision quality, and goal
maker accomplishment.

-Maintain
employees good

38
 working
relationship
-Responsible in -Greet customers
dealing with the and ascertain
1 ₱396.00
costumer and for what each
selling the customer wants
product. or needs.

-Maintain
knowledge of
current sales and
promotions,
 High School
policies regarding
Graduate
payment and
 Female (18-
exchanges, and
35yrs. Old)
security
Salesperson  Has any job
practices.
experiences
 Has good
communicatio -Compute sales

n skills prices, and total

purchases.
Maintain records
related to sales.
Watch for and
recognize
security risks and
thefts, and know
how to prevent or
handle these
situations.
39
 -Recommend,
select, and help
locate or obtain
merchandise
based on
customer needs
and desires.

-Answer
questions
regarding the
store and its
merchandise.
Describe product
and explain use
products to
customers.

-Arrange and
display
merchandise to
promote sales.

 Has a -The person to -Make a daily

Professional deliver all product report of every
Driver’s to the costumer. transactions.
License
Delivery  Hardworking 1 ₱396.00

40
Personnel  Physically fit -Work enthusiast.
 20-35 yrs. Old

-Must be effecient
and effective.

Production  Neat and -The one -Must meet

clean responsible for all average quota
Personnel 2 ₱396.00
 Literate (able the production of per week.
to follow the company
-Must make a
process)
weekly report of
 18-40 yrs. old the raw materials.

Office Layout

Chair
Do
Office 1
or

Office 2 Office 3 Restroom

Figure 13.0 Office Layout

Office Equipment

This section present all the equipment needed in the business operation.

Table 35.0 Office Equipment

Unit of Unit
Particulars Quantity 2023
Measurement Cost

Record Book 1 1

41
 48.00 48.00

Ball pen 2 12
6.00 72.00

Calculator 1 1
245.00 245.00
365.
TOTAL      
00

Pre-Operating Activities and Expenses

The table below helps the proponents in determining the amount to invest
in starting up the business.

Table 36.0 Pre-Operating Activities and Expenses

Total Initial Project Cost

Pre-operating Expenses ₱2,200.00
Capital Asset ₱3,000.00
Production Cost ₱8,280.00
₱13,480.0
TOTAL INITIAL PROJECTED COST
0

Administrative Expense

This section discusses all the necessary administrative expenses that

business will acquire. It shows the three-year projection of the following
expenses.

Table 37.0 Administrative Expense

PARTICULAR UNIT Qty. COST TOTAL COST PER YEAR

S COST PER
2023 2024 2025
MONTH

42
Plastic Gloves ₱45 2 - ₱90.00

Knife ₱50 2 ₱100.00

Apron ₱31 2 - ₱62.00

Masking Tape ₱35 3 ₱105.00

Hairnet ₱30 2 - ₱60.00

Table ₱1,200 1 - ₱1,200.00

Trash Bin ₱150 2 - ₱300.00

Light - - ₱500.0 ₱6,000.00 ₱7,800.00 ₱10,140.00

0

- - ₱100.0 ₱1,200.00 ₱1,560.00 ₱2,028.00

Water
0

Repair and - - - ₱2,300.00 ₱2,300.00 ₱2,300.00

Maintenance

Taxes and - - - ₱1,835.00 ₱1,835.00 ₱1,835.00

Licenses

Ball Pen ₱6 12 ₱72 ₱72.00 ₱72.00 ₱72.00

Record Book ₱48 1 ₱48 ₱48.00 ₱48.00 ₱48.00

Staple ₱35 1 ₱35 ₱35.00 ₱35.00 ₱35.00

Calculator ₱245 1 ₱245 ₱245.00 ₱245.00 ₱245.00

Depreciation - - -
Expenses ₱4,328.00 ₱8,656.00 ₱8,656.00

Handbills ₱0.25 1,000 - ₱250.00 - -

43
Communication - - - ₱1,825.00 ₱1,825.00 ₱1,825.00
Expense

CHAPTER V

Financial Plan

This chapter discussed about the mode of financing, capitalization

requirements of the business and projected income statement to know if the
business is feasible.

This shows the following financial statements: Balance Sheet, Statement of

Financial Performance, Owner’s Equity, Cost of Goods Sold, and Cash Flows.
Capitalization Requirements

The proposed business will start up a capital worth of P35, 000. This
capital will be used in purchasing the raw material and other expenses that will
be needed in the production.

Mode of Financing

44
 The proposed business is a sole proprietorship which is solely owned and
manages by Jessel C. Bantayan. As to financial needs the proponent will seize it
through the personal funds of the group member.

Total Project Cost

The projected cost has a total of ₱13,480 based on the project cost that
was presented below.

Table 38.0 Project Cost

Total Initial Project Cost

Pre-operating Expenses ₱2,200.00
Capital Asset ₱3,000.00
Production Cost ₱8,280.00
₱13,480.0
TOTAL INITIAL PROJECTED COST
0

*Pre-operating expenses are the government requirements for the legalization of

the business operations.

Major Assumption

This section serves as the basis of the forecast of financial statements. The
following are the assumptions that affect the business operation:
1. Inventories – there will be an ending inventory during the physical count at
the end of the period. The raw materials and finished goods inventory will
have an ending account of 15%.
2. Utilities - increase in utilities of 10% annually.
3. Salaries and Wages – the business assumes that there will be a 5%
annual increase in minimum wage.
4. Production Supplies – 100% and 20% increase in the next two years of
operation.
5. Direct Labor – 5% increase annually.

45
 6. Withdrawals – 50% of profit annual drawings.
7. Direct Materials – annual increase of 5% in its price.
8. PPE and Accumulated Depreciation – straight line method will be used.
9. Production – double the production for the 2 nd year of operation and 20%
for the preceding years.
10. Indirect Materials – annual increase based on the production expansion
(double in the 2nd year, 20% in the 3rd year).
11. Office Supply – 40% increase annually.

Local Tax – 3% of the gross income.

Projected Financial Statement

This section shows the three (3)-year projection of the business as it

operates. It includes Statement of Cost of Goods Sold, Statement of Financial
Performance, Statement of Changes in Equity, Statement of Cash Flows,
Statement of Financial Position and Financial Ratios and Analysis which will
determine the viability of the business proposed.

Table 39.0 Statement of Cost of Goods Sold

  FERTIGROW    
Statement of Cost
   
of Goods Sold
For the Projected
   
Years 2023-2025
       
  2023 2024 2025
Raw Materials Inventory,
beginning 0 ₱1,242.00 ₱247,226.04
1,051,626.2
Add:Purchases 8,280.00 834,624.00 4
Less: Indirect Materials 675.00

46
 675.00 675.00
Total Direct Materials ₱1,050,951.
Available for use ₱7,605.00 ₱833,949.00 24
Less: Raw Materials
Inventory, ending 1,242.00 247,226.04 296,671.25
Total Direct Materials ₱6,363.00 ₱586,722.96 ₱754,279.99
Direct Labor 475,200.00 498,960.00 523,908.00
7,42 7,69
Overhead 3,711.67 3.33 3.33
Total Cost of Goods ₱1,093,106. ₱1,285,881.
Manufactured ₱485,274.67 29 33
Add: Finished Goods
Inventory, beginning   ₱8,280.00 ₱16,560.00
Total Cost of Goods ₱1,101,386. ₱1,302,441.
Available for Sale ₱485,274.67 29 33
Less: Finished Goods
Inventory, ending ₱8,280.00 ₱16,560.00 ₱19,872.00
₱1,084,826. ₱1,282,569.
Cost of Goods Sold ₱476,994.67 29 33

Table 40.0 Statement of Financial Performance

  FERTIGROW    
Statement of
Financial
  Performance  
For the Projected
     
Years 2023-2025
  2023 2024 2025
Sales ₱874,147.00 ₱1,748,294. ₱2,574,720.

47
 00 00
₱1,748,294. ₱2,574,720.
Net Sales ₱874,147.00 00 00
Less: Cost of 1,084,826.2 1,282,569.3
Goods Sold 476,994.67 9 3
₱663,467.7 ₱1,292,150.
Gross Profit ₱397,152.33 1 67
Less: Operating
Expenses      
Salaries and ₱312,984.0 ₱312,984.0
₱298,080.00
Wages 0 0
Taxes and
13,749.57 21,739.03 40,599.52
Licenses
Rent Expense 12,000.00 13,800.00 15,870.00
Utilities Expense 7,200.00 9,360.00 12,168.00
Marketing
3,825.00 3,575.00 3,575.00
expenses
Office Supplies
365.00
Expense 584.00 934.40
Total Operating ₱362,042.0 ₱386,130.9
₱335,219.57
Expenses 3 2
₱301,425.6 ₱906,019.7
Net Income(Loss)
₱61,932.76 8 5

Table 41.0 Statement of Changes in Equity

  FERTIGROW    

Statement of
  Changes in Equity  
For the Projected
     
Years 2023-2025

48
       

  2023 2024 2025

Bantayan, J., Capital,
₱13,480.00 ₱44,446.38 ₱195,159.22
Beginning

Add: Net Income 61,932.76 301,425.68 906,019.75

₱345,872.0 ₱1,101,178.
Total ₱75,412.76
6 97

Less: Withdrawals 30,966.38 150,712.84 453,009.88

Bantayan, J., ₱195,159.

₱44,446.38 ₱648,169.10
Capital, Ending 22

Table 42.0 Statement of Cash Flow

  FERTIGROW    
Statement of Cash
  Flow  
For the Projected
     
Years 2023-2025
       
  2023 2024 2025
Cash Flows from
Operating Activities      
₱301,425.6 ₱906,019.7
Net Income ₱61,932.76
8 5

49
Depreciation (part of
3,036.67 6,073.33 6,073.33
overhead)
Increase/Decrease in - -
- 9,522.00
Inventories 254,264.04 52,757.21
Increase/Decrease in
11,914.57 7,989.46 18,860.49
Liabilities
Net Cash flows from ₱61,224.4 ₱878,196.
₱67,362.00
operating activities 3 37
       
Cash Flows from
Investing Activities      
Initial investment ₱13,480.00    
- -
Payment of Liabilities
-₱44,550.00 ₱89,100.00 ₱21,275.00
Purchase of equipment - 3,000.00 -₱3,000.00  
- -
Withdrawals - 30,966.38
150,712.84 453,009.88
- -
Net Cash flows from
-₱65,036.38 ₱242,812. ₱474,284.
investing activities
84 88
       
Cash Flows from
     
Financing Activities
Payment of Liabilities      
-
₱403,911.
Net Cash Flows ₱2,325.62 ₱181,588.
49
41
Beginning Cash -
  2,325.62
Balance 179,262.79
Ending Cash Balance ₱2,325.62 - ₱224,648.
₱179,262.

50
 79 70

Table 43.0 Statement of Financial Position

  FETRIGROW    
Statement of
Financial
  Position  
For the Projected
     
Years 2023-2025
       
ASSETS 2023 2024 2025
Current Assets      
-
₱224,648.
Cash ₱2,325.62 ₱179,262.
70
79

51
Raw Materials ₱247,226. ₱296,671.
₱1,242.00
Inventory 04 25
Finished Goods
8,280.00 16,560.00 19,872.00
Inventory
₱84,523.2 ₱541,191.
Total Current Assets ₱11,847.62
5 95
       
Noncurrent Assets      
Property and ₱81,990.0 ₱75,916.6
₱42,513.33
equipment (net) 0 7
Total Noncurrent
42,513.33 81,990.00 75,916.67
Assets
       
₱166,513. ₱617,108.
TOTAL Assets ₱54,360.95
25 62
       
LIABILITIES AND
 
OWNER'S EQUITY    
LIABILITIES      
Current Liabilities      
- -
Accounts Payable
-₱2,000.00 ₱48,550.0 ₱69,825.0
(PPE)
0 0
Income TAX ₱19,904.0 ₱38,764.5
₱11,914.57
Payable 3 2
       
- -
TOTAL Liabilities ₱9,914.57 ₱28,645.9 ₱31,060.4
7 8
       
OWNER'S EQUITY      

52
 ₱195,159. ₱648,169.
Bantayan, J., Capital ₱44,446.38
22 10
       
TOTAL Liabilities
₱166,513. ₱617,108.
and Owner's ₱54,360.95
25 62
Equity

Table 44.0 Break-even Point

Fixed Cost 2023 2024 2025

Fixed Overhead

Salaries and Wages 298,080.00 312,984.00 312,984.00

Rent Expense 12,000.00 13,800.00 15,870.00

Utilities Expense 7,200.00 9,360.00 12,168.00

Marketing expenses 3,825.00 3,575.00 3,575.00

Office Supplies Expense 365.00 584.00 934.40

Total Fixed Cost (TFC) 321,470.00 340,303.00 345,531.40

Sales Price (SP) 62.00 62.00 62.00

Variable Cost
1,084,826.2
Cost of Goods Sold 476,994.67 9 1,282,569.33
Less: Fixed Overhead 1,484.67 2,969.33 3,077.33

53
      

Variable Cost of Goods 1,081,856.9

Sold 475,510.00 6 1,279,491.99
No. of Units Produced 14400 28800 34560

Variable Unit Cost (VUC) 33.02 37.56 37.02

Contribution Margin/unit
(SP-VUC) 28.98 24.44 24.98

Break-Even Point in Units

(FC/CM per Unit) 11,093 13,927 13,834

Break-Even Point in Sales

(BEPuxSP) 687,766.00 863,474.00 857,708.00

Table 45.0 Break-even Point per Product (2023)

Break-even Unit per

Product: 2023
Units Weight Break-Even per Break Even
Product Produced % Product Sales
₱343,883.0
FertiGrow 250ml. 7,200 50% 5,547 0
₱343,883.0
FertiGrow 500ml. 7,200 50% 5,547 0
₱687,766.0
Total 14,400 100% 11,094 0

Table 46.0 Break-even Point per Product (2024)

54
Break-even Unit per
Product: 2024
Units Weigh Break-Even per Break Even
Product Produced t% Product Sales
₱431,737.0
FertiGrow 250ml. 14,400 50% 6,964 0
₱431,737.0
FertiGrow 500ml 14,400 50% 6,964 0
₱863,474.0
Total 28,800 100% 13,928 0

Table 47.0 Break-even Point per Product (2025)

Break-even Unit per

Product: 2025      
Units
Produce Weight Break-Even per Break Even
Product d % Product Sales
₱428,854.0
FertiGrow 250ml. 17,280 50% 6,917 0
₱428,854.0
FertiGrow 500ml 17,280 50% 6,917 0
₱857,708.0
Total 34,560 100% 13,834 0

55
 Table 48.0 Return of Investment

₱61,932.7 ₱301,425.6 ₱906,019.7

Net Profit 6 139 8 5
154% 140%
₱ % ₱ ₱
Net Worth 44,446.38 195,159.22 648,169.10

Table 49.0: Financial Ratios and Analysis

Sales-to-
Assets
₱874,147 ₱1,748,294 ₱2,574,720
Sales .00 1608 .00 1050 .00
417%
Total ₱ % ₱ % ₱
Assets 54,360.95 166,513.25 617,108.62
Return on
Assets
Net Profit ₱61,932. ₱301,425.6 ₱906,019.7
Before Tax 76 114 8 181 5
147%
Total ₱ % ₱ % ₱
Assets 54,360.95 166,513.25 617,108.62

Project Feasibility

Based on the data presented, showing the proposed business has a great
chance towards progress and development. Eventhough that financial reports
are just projection for the business operation, but data presented above was
based on surveys conducted by the proponents.

56
 Environmental and Social Impact Analysis

We the FertiGrow can help the environment by running an environmental

friendly business. To help reduce pollution impact on the environment and
preserves natural resources. We only use a type of organic fertilizer in the form
of Fermented Fruit Juice (FFJ), as a farm necessity rather than an occasional
and optional component in farming.

This will help farmers lessen their expenses in the long run because the
longer the product is used, the lesser the soil needs fertilizer due to the
revitalization of its nutrients and microbiological environment.

57
 References

Schill, J. (2021). Four startling reasons to reduce your synthetic fertilizer use
immediately [Blog post]. Retrieved from https://www.schilllandscaping.
com/blog/reasons-to-reduce-your-synthetic-fertilizer-use-immediately
How to keep track of inventory manually https://smallbusiness.chron.com/keep-
track-inventory-manually-21920.html
Eagle Wood Farm. (2019). The two types of fertilizer. [Blog post]. Retrieved from
https://www.eaglewoodgourmetfood.com/types-offertilizers.html#:~:text=
The%20two%20types%20of%20fertilizers,in%20plant%20growth%20and
%20health.
Aduana, N. 2014, Fundamentals of Accounting, 893 EDSA, South Triangle

58
 Appendix

Appendix A. Letter of Request

59
Appendix B. Household Data

60
Appendix C. Raw Materials Prices

61
Appendix D. PPE Prices

62
Appendix E. Survey Questionnaire

63
 DAVAO DE ORO STATE COLLEGE
New Bataan Campus
Poblacion, New Bataan, Compostela Valley Province
COLLEGE OF BUSINESS EDUCATION
Bachelor of Science in Entrepreneurship

Greetings!

We, third-year students of Davao de Oro State College - New Bataan Campus, under the
entrepreneurship program, are conducting a localized feasibility study of organic fertilizer,
particularly the FERMENTED FRUIT JUICE.

We would like to invite your participation in our study by answering our prepared questions.
There is no right or wrong answer, but we prefer an honest one. Furthermore, all answers,
including your personal information, are protected under Republic Act No. 10173, also known
as the Data Privacy Act that seeks “to protect the fundamental human right to privacy of
communication while ensuring free flow of information to promote innovation and growth [and]
the [State’s] inherent obligation to ensure that personal information in information and
communications systems in government and in the private sector are secured and protected.”

If you wish to change or withdraw your answers, you may reach either of us, the researchers,
personally or through Messenger chat.

Sincerely,

JESSEL C. BANTAYAN
JHONMARK P. DAYDAY
JOHN MARC T. JAMISOLA
RAYMARK L. TUBA
RHOBIE BRYAN G. YBAÑEZ
.

Instructions: Please fill the blanks provided and check the box that best corresponds to your
answer.

64
Part I. Demographic Profile
Kindly fill out the blanks provided and check the box that best corresponds to your answer.

Name (optional): __________________________________________________

Address: ________________________________________________________
Gender:  Female  Male
Civil Status:  Single  Married

Monthly Income:
Php 10,000 and below Php 30,001 – 40,000
Php 10,001– 20,000 Php 40,001 – 50,000
Php 20,001 – 30,000 Php 50,001 and above
Part II. Historical Marketability
Kindly check the box that corresponds to your answer.

1. Do you use fertilizer?

 Yes  No

2. Which kind of fertilizer do you use?

 Organic  Synthetic

3. Which plants do you use it for? Kindly check all that apply.

 Vegetables  Fruits  Flowers  Herbal plants  Other:

4. Which quantity of fertilizer do you usually buy?

 100 mL or grams  250 mL or grams  500 mL or grams  Other:

5. Have you ever used organic fertilizers?

 Yes  No

6. Do you have knowledge about the availability of organic fertilizers in New Bataan?

65
  Yes  No

7. If you answered yes in the two previous questions, where do you buy organic fertilizers?
Kindly select all that apply.

 town market  neigborhood retail stores  online  Other:

8. How often do you buy fertilizers?

 Weekly  Monthly  Quarterly  Semi-annually (every 6 months)

 Yearly  Other:

9. If you are currently using a fertilizer, how much do you usually pay for it?

 Php 150 and below  Php 151 - 300  Php 301 - 450

 Php 450 - 600  Php 600 and above

Projected Marketability
Kindly check the box that corresponds to your answer.

10. Shall a seminar about organic fertilizer be conducted in New Bataan, will you participate?
 Yes  No

11. Are you familiar with FERMENTED FRUIT JUICE FERTILIZER?

 Yes  No

12. Shall a startup offer FERMENTED FRUIT JUICE FERTILIZER, will you patronize it?

 Yes

 No

66
13. Shall a startup offer FERMENTED FRUIT JUICE FERTILIZER, will you buy in individual
bottles or in promotional packages?

 Individual bottle

 Promotional package

14. Shall a startup offer FERMENTED FRUIT JUICE FERTILIZER, how much are you willing
to pay for it?

 Php 150 and below

 151 - 300

 301 - 450

 450 - 600

 Php 600 and above

15. Shall a startup offer FERMENTED FRUIT JUICE FERTILIZER, what factors will you
consider to make them your primary and maintaining fertilizer supplier for your plants?
Kindly check all that apply.

 Consistency of supply

 Reasonability of the price

 Effectivity of the product

 Other:

67
Appendix F. Sample Size

68
69