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COMPARATIVE STUDY ANALYSIS ON E-BANKING SERVICES OF SBI AND ICIC

INTRODUCTION

Electronic banking uses an electronic medium to help users get access to their funds. It eliminates the
need for the bank’s customers to visit the bank to do financial transactions. With more and more
customers now using the internet for a host of their day-to-day activities, this digital medium of
banking makes banking more accessible and convenient for users. There are many different types of
e-banking services which you can use for various bank transactions like internet banking ,ATM
,Mobile banking ,Debit card. Online Service quality is considered as an important part of any service
organization especially to customer centric system like bank This project has all the detail covering
the level of e-banking services provided by the SBI and ICICI banks to its customer. The research is
basically done on the comparative analysis of e-banking services of ICICI and SBI bank. It is done to
know that which bank is better in providing the e-banking services.. In this research we used to find
the quality of online banking service of banks so as to compare the banks in terms of service quality.
The study uses public sector banks like SBI and Private sector banks like ICIC.

LITERATURE REVIEW

IA Bank ties up with SBI for money transfers Sunday, 09.23.2007, 11:59pm (GMT-7)

NEW JERSEY: Indus American Bank has tied up with State Bank of India to offer money transfer
services to India for its clients. Under the new money transfer service, which will provide expanded
services to Indus American Bank customers can expect 14,000 branch locations of State Bank of India
within India, and at over 14,000 additional RTGS participating banks,Funds remitted from Indus
American Bank would reach recipients typically within 24 hours. As the largest bank in India, State
Bank of India offers excellent exchange rates which are now available to Indus American Bank
customers. India is one of the biggest destinations for foreign remittances.

ICICI Bank allots equity shares

ICICI Bank allotted 17,800 equity shares of face value of its 10 each of Sep 18 2007 under the
employees stock option scheme, 2000 (ESOS) ICICI Bank (ICICIBANK) was promoted in 1994 by
ICICI, an Indian development financial institution. The two entities subsequently merged become the
largest commercial bank in the private sector.Shares of the company gained Rs 7.75, or 1.38%, to
settle at Rs 569.9. The total volume of shares traded was 173,655 at the BSE

CONCLUSION

I want to conclude that the best e-banking service is provided by the SBI Bank while comparing with
the ICICI Bank. That means the public sector bank is progressing than the private sector bank.While
doing the questionnaires with the customers I know about their views regarding the online banking
services and also the scope of online banking services. Indian customers are very conservative and less
risk taker.The banks should or must be focus on-Launch Innovative product, Customized advance
products, Better customer services, fastest customer's problem solving techniques, and Customer
retention.

Since both the banks are competing equally with each other. But SBI bark is little bit above the line in
young customer handling when compared to ICICI bank. SBI should be considering more reliable
because of public sector bark & because of its various schemes customers are getting the expert's
services.

In this project I tried to focus on the customer preference & their views regarding online banking
services.

SUGGESTION

Banking should take necessary steps to create awareness among rural people about the advantages and
use of online banking services available in the banks.

The online banking should make the online enquiry & online payment much easier to the customers to
Grap the illiterate population.

Most of the customers have not availed of the e-banking services because they don't trust the internet
charnel So bank may set up a team of personnel to train the customers to get familiar with internet
channel

Customers judge technology on function and emotion, in other words, how it makes their lives easier,
and how it feels when they use it. If the banks digital presence is dated, it make the customer feel
satisfied and fail the effect of online function like delay, insufficient information, etc.

Always update the website & make the customers update about your new product and services through
banks website.

Charge lesser amount for online transaction and also inform the customers about their transaction and
the charges cut on that online transaction through SMS or email

BIBLIOGRAPHY

www.icicbank.com

www.scribd.com
www.slideshare.com

www.google.com

www.economictimes/sbinews

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