Scribd Logo
Upload

Welcome to Scribd!

  • Case - 01 - Group 06 Presentation Slide

    Uploaded by

    Tabassum Akhtar
    17 views17 pages
    This presentation discusses how Argos, a UK retailer, created customer value amid change and turbulence through acquisitions by Sainsbury's. It highlights how Argos offered a variety of high-quality products through multiple accessible shopping channels utilizing technology. This expanded customers' shopping possibilities and provided faster delivery and easier customer service, reinforcing loyalty. The presentation evaluates if Argos' marketing orientation followed the marketing concept through its customer-focused approach. Suggestions are provided for Argos to continue adding value, such as improving its online presence and offering personalized service.

    Original Description:

    Original Title

    Case_01_Group-06-Presentation-Slide.pptx

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This presentation discusses how Argos, a UK retailer, created customer value amid change and turbulence through acquisitions by Sainsbury's. It highlights how Argos offered a variety of high-quality products through multiple accessible shopping channels utilizing technology. This expanded customers' shopping possibilities and provided faster delivery and easier customer service, reinforcing loyalty. The presentation evaluates if Argos' marketing orientation followed the marketing concept through its customer-focused approach. Suggestions are provided for Argos to continue adding value, such as improving its online presence and offering personalized service.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    17 views17 pages

    Case - 01 - Group 06 Presentation Slide

    Uploaded by

    Tabassum Akhtar
    This presentation discusses how Argos, a UK retailer, created customer value amid change and turbulence through acquisitions by Sainsbury's. It highlights how Argos offered a variety of high-quality products through multiple accessible shopping channels utilizing technology. This expanded customers' shopping possibilities and provided faster delivery and easier customer service, reinforcing loyalty. The presentation evaluates if Argos' marketing orientation followed the marketing concept through its customer-focused approach. Suggestions are provided for Argos to continue adding value, such as improving its online presence and offering personalized service.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 17

    Welcome to

    Our Presentation
    Discussion Topic

    “Company Case Argos: Creating Customer Value amid change


    and Turbulence”
    First of all we would like to
    thank our honorable teacher to
    give us an opportunity to
    perform this presentation and
    also for her hard work for the
    betterment of our
    performance…
    Roushanara Islam
    Department of Finance,
    Jagannath University
    We are Group No-06
    TEAM MEMBERS

    Zinia Akter Keya M22020203511


    Tanny Roy M22020203522
    Tahmina Akter M22020203566
    Sherina Akter M20190203304
    Tabassum Akhtar M20190203341
    Question 1-16: To what extent do you think the acquisitions of Argos by
    Sainsbury's resulted in delivering value to the customers?

    1. Comparative retailer.
    2. Offering a variety of products.
    3. A vast catalogue with high quality product.
    4. Making it accessible.
    5. Creating more shopping possibilities.
    6. Utilizing technology to meet customers needs.
    7. Faster delivery.
    8. Providing customer service easier.
    9. Reinforced the loyalty of customers.
    Tanny Roy
    M22020203522
    Question 1-17: How is the concept of share of
    customer illustrated in the case study?

    •Share of customer is the position of the customer’s


    purchasing that a company gets in its product
    categories.
    •By adding a variety of products to client base and
    adding an Argos selling point with Argo's technological
    catalog in its supermarkets and on its websites to
    make shopping cozy for its online visitors, Saintsbury
    increases its range of products.
    Tahmina Akter
    M22020203566
    Question1-18: To what extent would you agree with the claim that Argo’s
    marketing management orientation is a marketing concept? Justify your
    standpoint with relevant points from the case study.
    ❖ The marketing concept focuses on satisfying the needs and wants
    of target markets The marketing management focus of Argos would
    be a great example of the marketing concept. They followed the
    concept well, as shown by the following executed ideas:
    1. Convenient customers' experience in their transactions, from
    placing the order to receiving the items.
    2. The wide range of products categorized on its website make
    shopping easier.
    3. The focus on catalog retailing to please customers by providing
    convenience.
    Continued.....

    4. The daring "Same Day Delivery" service reinforced loyalty


    among the organization's current clients and wooed others
    happy to see more efficiency in the marketplace.
    5. Argos's transformation into a digital business resulted in a
    16 percent rise in internet sales in June 2016.
    Sherina Akter
    M20190203304
    Question 1-19: what are the key actions taken by Argos which shows that the
    organization is following the changing marketing landscape?

    ❖ In order to adapt to the changing marketing landscape, Argos


    has taken several action: digital age, online store have been
    created with easy access and a same day delivery option etc.
    Argos focus on catalog retailing is based on its quest to satisfy
    customers .
    Make shopping easy for its online visitors.
    The first retailer in the United Kingdom to make over euro 1 billion
    through mobile payments.
    All of this has helped Argos make a seamless entry into the digital
    world in retail business.
    Tabassum Akhtar
    M20190203341
    Question: 1-20 In view of stiff competition in the UK retail sector suggest various ways by

    which Argos could continue to provide better value to its customers

    Argos has been doing a great


    job keeping pace with its
    competitors and implementing
    improvements that added
    customer value. Following are
    the few suggestions that help
    provide better value to its
    customers:
    Continued………

    ➔ Opinion from customers and a two way communication through


    feedback
    ➔ Improvement of online stores and their catalogue
    ➔ Stop distribution of paper catalogue as printed paper doesn’t go with
    modern company
    ➔ Personalized service for customers
    ➔ Free resources such as company branded calendar which is relevant
    to the market and serve the purpose of the brand.
    THANK YOU

    You might also like