Professional Documents
Culture Documents
Case Study - Walmart
Case Study - Walmart
HAMLEYS
LOCATION
• 52% of shoppers won't return to a store if they don't like the aesthetics.
• Color advertisements are read 42% more than black and white.
Entry Exit
SPECIAL DISPLAYS
Barbie
Hot Wheels
Marvel
Disney
DC
RACKS & DISPLAY
Every section have a different rack.
The height of the rack is max 5 feet. Shelf is also max 4-5.
Some time toys or branded big cars are kept on table
display which is centrally located to attract the kids.
Racks Display
Table Display
Hanging Display
FLOORING
TILE FLOORING
A tile is a manufactured piece of hard wearing
material such as stone, metal, or even glass,
generally used for covering roofs, floors, walls.
LIGHTING
SPOT LIGHT
The lighting of hamleys is very dream like, as they
have used golden, spherical lighting units to
illuminate the whole store. On the ceiling. their are
cloud shaped props, with lighting, so as to create the
appearance of a glittering sky. The lighting above
each of the fixtures made each of the product stacked
on the fixture visible from far.
LED LIGHT
CEILING
EXPOSED CEILING
Ceiling is full of black and some part is
painted by
blue color. So overall they given look of
sky the blue
part is cloud. In beetween they kept
Spot lighting.
WALL TREATMENT
Wall Art
Wooden
SIGNAGES
V
PROS & CONS
Variety of Toys They have to use different
types of colors..so the store
look more aesthetic