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    Khushi Chauhan
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    Hamleys is a large toy store located in New Delhi, India. The store has a red theme throughout and uses red to attract attention and signify importance. Displays are arranged by toy brand and type of toy in different zones throughout the looping floor plan. Lighting includes spotlights on the ceiling to illuminate products and LED lights. The exposed ceiling is painted black with blue cloud shapes to resemble a sky. Signage and wall art are also used effectively to guide customers.

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    Hamleys is a large toy store located in New Delhi, India. The store has a red theme throughout and uses red to attract attention and signify importance. Displays are arranged by toy brand and type of toy in different zones throughout the looping floor plan. Lighting includes spotlights on the ceiling to illuminate products and LED lights. The exposed ceiling is painted black with blue cloud shapes to resemble a sky. Signage and wall art are also used effectively to guide customers.

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    42 views22 pages

    Case Study - Walmart

    Uploaded by

    Khushi Chauhan
    Hamleys is a large toy store located in New Delhi, India. The store has a red theme throughout and uses red to attract attention and signify importance. Displays are arranged by toy brand and type of toy in different zones throughout the looping floor plan. Lighting includes spotlights on the ceiling to illuminate products and LED lights. The exposed ceiling is painted black with blue cloud shapes to resemble a sky. Signage and wall art are also used effectively to guide customers.

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    of 22

    CASE STUDY -

    HAMLEYS
    LOCATION

    TF - 09, Third Floor, Pacific Mall, Najafgarh


    Road Tagore Garden, Near Subhash Nagar
    Metro Station, New Delhi, Delhi 110018
    HAMLEYS
    FLOOR PLAN
    Hamleys is one of the world's best-

    ABOUT Hamleys known retailers of toys.

    Its flagship store in London is the world's largest


    toy store. The chain has six other outlets in the
    United Kingdom and others worldwide.

    The company was purchased by the French toy retailer


    Groupe Ludendo in September 2012.It had previously
    been owned by Baugur Group, which purchased Hamleys
    in 2003 for £58.7 million.
    THEME
    RED THEME

    Red stands for passion, excitement


    and anger. it can signify importance
    and command attention
    WHY COLOR MATTERS IN RETAIL STORE INTERIOR
    DESIGN
    When it comes to sales, retail store displays are more than about looking pretty

    • 73% of purchasing decisions are made in store.


    • Potential customers make a subconscious judgement within 90 seconds of entering a store.


    • 62%-90% of first impressions are based on color.


    • 52% of shoppers won't return to a store if they don't like the aesthetics.

    • 93% of purchasing decisions are based on


    visual appearance.

    • Color advertisements are read 42% more than black and white.

    As to indirect effects on your brand and product:


    • Color increases brand recognition by up to 80%.


    • Color boosts memory by adding an extra stimulus for the brain.


    ENTRY/EXIT

    The color of the entrance is ‘RED’

    Separate escalator for Entry –Exit.

    Left-Entry& Right- Exit

    Entry Exit
    SPECIAL DISPLAYS

    The RED BUS is big


    attraction at
    Hemleys outlet. All
    the toys are kept
    aside at bus to
    follow loop path.
    ENTERTAINMENT
    All the demonstration and entertainer are be
    at the entrance level.

    They are showing demo on new toys which


    are operated on battery or very attractive.
    ENVIRONMENT
    Watchmen is present at entry
    side to sanitize your hands
    and measure your body
    temperature

    Entire outlet is having AC.

    Environment was good for kids


    ZONE
    It is loop layout so the section are created for Toy Brand as

    Barbie

    Hot Wheels

    Marvel

    Disney
    DC
    RACKS & DISPLAY
    Every section have a different rack.

    For Teddy bear they have like supermarket rack.

    Rack shelf is depend on the size of the toys.

    The height of the rack is max 5 feet. Shelf is also max 4-5.
    Some time toys or branded big cars are kept on table
    display which is centrally located to attract the kids.
    Racks Display

    Table Display

    Hanging Display
    FLOORING
    TILE FLOORING
    A tile is a manufactured piece of hard wearing
    material such as stone, metal, or even glass,
    generally used for covering roofs, floors, walls.
    LIGHTING
    SPOT LIGHT
    The lighting of hamleys is very dream like, as they
    have used golden, spherical lighting units to
    illuminate the whole store. On the ceiling. their are
    cloud shaped props, with lighting, so as to create the
    appearance of a glittering sky. The lighting above
    each of the fixtures made each of the product stacked
    on the fixture visible from far.

    LED LIGHT
    CEILING

    EXPOSED CEILING
    Ceiling is full of black and some part is
    painted by
    blue color. So overall they given look of
    sky the blue
    part is cloud. In beetween they kept
    Spot lighting.
    WALL TREATMENT
    Wall Art

    Wooden
    SIGNAGES
    V
    PROS & CONS
    Variety of Toys They have to use different
    types of colors..so the store
    look more aesthetic

    Children Friendly Environment They could have use different


    color for reception area so it
    easily to detect

    Lighting was good They have to use different color


    for different zone
    CONCLUSION

    As an interior design student my overall experience was good as i am


    satisfied with the facility provided, safety measures ,interior of the store
    ,environment and etc. also i got the opportunity to study about the place
    and gain knowledge about several things that for gonna help in the course.
    Puneet

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