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    Red Bull

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    vasanth mvvasanth
    Red Bull is an Austrian company known for its energy drinks. It was founded in the 1980s by Dietrich Mateschitz and launched its signature Red Bull Energy Drink in 1987. Red Bull has since expanded its product line while pursuing aggressive marketing strategies centered around extreme sports sponsorships, memorable slogans, guerrilla marketing, and high-quality social media content to target young active consumers globally. These strategies have helped make Red Bull one of the most popular and recognizable brands worldwide.

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    Red Bull

    Uploaded by

    vasanth mvvasanth
    43 views8 pages
    Red Bull is an Austrian company known for its energy drinks. It was founded in the 1980s by Dietrich Mateschitz and launched its signature Red Bull Energy Drink in 1987. Red Bull has since expanded its product line while pursuing aggressive marketing strategies centered around extreme sports sponsorships, memorable slogans, guerrilla marketing, and high-quality social media content to target young active consumers globally. These strategies have helped make Red Bull one of the most popular and recognizable brands worldwide.

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    RED BULL

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    Red Bull is an Austrian company known for its energy drinks. It was founded in the 1980s by Dietrich Mateschitz and launched its signature Red Bull Energy Drink in 1987. Red Bull has since expanded its product line while pursuing aggressive marketing strategies centered around extreme sports sponsorships, memorable slogans, guerrilla marketing, and high-quality social media content to target young active consumers globally. These strategies have helped make Red Bull one of the most popular and recognizable brands worldwide.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    43 views8 pages

    Red Bull

    Uploaded by

    vasanth mvvasanth
    Red Bull is an Austrian company known for its energy drinks. It was founded in the 1980s by Dietrich Mateschitz and launched its signature Red Bull Energy Drink in 1987. Red Bull has since expanded its product line while pursuing aggressive marketing strategies centered around extreme sports sponsorships, memorable slogans, guerrilla marketing, and high-quality social media content to target young active consumers globally. These strategies have helped make Red Bull one of the most popular and recognizable brands worldwide.

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    © All Rights Reserved
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    of 8

    RED BULL

    INTRODUCTION:
    Red Bull is a private company based
    in Salzburg, Austria, primarily known for its
    energy drinks and ownership of sports teams.
    Dietrich Mateschitz founded Red Bull in the mid-
    1980s and launched Red Bull Energy Drink in
    Austria on April 1, 1987. 
    Red Bull Energy Drink is appreciated
    worldwide by top athletes, students, and in
    highly demanding professions as well as during
    long drives.
    PRODUCTS:
    Over the years, Red Bull has offered
    many variations of its drink, all based on the
    same formula but differing in taste and colour.
    Energy Drink
    Sugarfree
    Zero
    Red Edition
    Yellow Edition
    Blue edition
    Green Edition
    Peach Edition
    MARKETING STRATEGIES OF RED BULL
    IN INTERNATIONAL TRADE:

    1. Inspiring and memorable slogan:


    Red Bull is the proud owner of one
    of the most popular and memorable brand
    slogans in the world: “Red Bull gives you wings“.
    2. Sponsorship of extreme sports:
    Red Bull doesn’t give you wings
    literally, but they sure stayed true to their slogan
    by sponsoring extreme sports events to establish
    powerful brand awareness and imply that their
    energy drink gives you incredible, out-of-the-
    world performance.

    3. Brilliant advertising approach:


    Next on our list of Red Bull
    Marketing strategy lessons is their fun and
    humoristic approach to advertising. It all started
    back in 2000 with a series of video ads with
    distinctive illustrations that always drew the
    attention of the audience. This also proves the
    power of the brand awareness that the company
    has been cultivating for years.
    4. Smart use of Guerrilla Marketing:
    Another lesson that we can learn from
    Red Bull Marketing strategy is their wonderful
    application of Guerrilla Marketing. If you are not
    familiar with the term, Guerrilla Marketing refers
    to the use of clever and unconventional methods
    to boost sales or attract the attention in
    business, generally making use of one’s
    environment.
    For example, one of their first
    Marketing moves ever was hiring the famous
    “Red Bull” girls to hand out free drinks to college
    students, which also fall within one of their main
    target audiences – young active people.
    5. Word-of-mouth Marketing:
    The sponsorship of extreme events
    and sports not only brings publicity and works
    brand awareness as it attracts millions of viewers
    worldwide and thus increases the effectiveness
    of word-of-mouth Marketing.

    6.Focus on quality content:


    Red Bull is also doing a great job
    with their social media strategy. They are
    masters of making their posts feel relatable to
    their audience (young males) through memes,
    teasers, or by simply posting content like this:
    INTERNATIONAL TRADE

    ASSIGNMENT 1

    NAME : DHANALAKSHMI.V

    ROLL NO. : E21BA005

    DEPARTMENT : BUSINESS ADMINISTRATION

    CLASS : BBA II YEAR


    INTERNATIONAL TRADE

    ASSIGNMENT 2

    NAME : DHANALAKSHMI.V

    ROLL NO. : E21BA005

    DEPARTMENT : BUSINESS ADMINISTRATION

    CLASS : BBA II YEAR

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