SPJMIR Professional Certificate in Brand Strategy
SPJMIR Professional Certificate in Brand Strategy
Table of Contents
Capstone Presentation 21
Application Process 07
SPJMIR Masterclass 21
Talk to an Admissions Counselor 08
Certificate 22
Careers in Brand Management 09
Advisory Board 24
Program Outcomes 13
Learning Path 14
5 C analysis 15
Brand Design 17
Brand Communication 17
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Professional Certificate in Brand Strategy
The right mix of live interactive sessions, knowledge checks, business scenarios,
and hands-on projects — leveraging the expertise of the SPJIMR faculty — will help
you understand the concept of brand, relate it to the business challenges
you face, and formulate customer focused solutions.
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Professional Certificate in Brand Strategy
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Professional Certificate in Brand Strategy
About SPJIMR
Bharatiya Vidya Bhavan’s S P Jain Institute of Management and Research
(SPJIMR) is a leading school of management situated in the heart of India’s
financial capital, Mumbai. It also has a center in the Bhavan’s campus at KG Marg,
New Delhi.
39
in the world
2
in the India
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Professional Certificate in Brand Strategy
About Simplilearn
Simplilearn is the world’s #1 online Bootcamp provider, enabling learners across
the globe with rigorous and highly specialized training offered in partnership with
world-renowned universities and leading corporations. We focus on emerging
technologies and skills, such as data science, cloud computing, programming,
and more, that are transforming the global economy. Our training is hands-on and
immersive, including live virtual classes, integrated labs and projects, 24x7 sup-
port, and a collaborative learning environment. Over two million professionals and
2,000 corporate training organizations across 150 countries have harnessed our
award-winning programs to achieve their career and business goals.
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Professional Certificate in Brand Strategy
Eligibility Criteria
For admission to this Brand Strategy program, you must have:
Application Process
Candidates can apply to this program in 3 simple steps:
1 SUBMIT AN
APPLICATION
A group of admissions
3 ADMISSION
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Professional Certificate in Brand Strategy
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Professional Certificate in Brand Strategy
Junior Brand
₹2L - ₹6L /yr
Manager
Brand
₹7L - ₹21L /yr
Manager
Senior Brand
₹15L - ₹35L /yr
Manager
Senior Manager
₹11L - ₹23L /yr
of Marketing
Associate
Director of ₹13L - ₹33L /yr
Marketing
Director of
₹18L - ₹57L /yr
Marketing
Senior Director
₹17L - ₹67L /yr
of Marketing
Vice President
Source : Glassdoor.co.in
Senior Vice
President of ₹25L - ₹64L /yr
Marketing
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Professional Certificate in Brand Strategy
₹ 3.5L
(lowest)
₹ 12.0L
(average)
800
3.5
700
-
7.1 7.1
-
600 10.6
₹ 32.0L
(highest)
Salaries Reported
10.6
500
-
14.2
400
14.2
-
Source : .Ambitionbox.com
10
Professional Certificate in Brand Strategy
₹ 24.1L
(average)
₹ 10.0L
(lowest)
₹ 42.0L
(highest)
90
Salaries Reported
75
22.0
- 26.0
14.0 26.0
60 -
10.0 -
18.0 30.0 30.0
- 18.0
- -
14.0
Source : .Ambitionbox.com
22.0 34.0
45
30 34.0 38.0
- -
38.0 42.0
15
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Professional Certificate in Brand Strategy
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Professional Certificate in Brand Strategy
Program Outcomes
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Professional Certificate in Brand Strategy
Learning Path
02 5 C analysis
05 Brand Design
06 Brand Communication
09 Brand Architecture
13 Capstone Presentation
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Professional Certificate in Brand Strategy
Curriculum
02 5C Analysis
Learn about the 5C’s — Company, Collaborators, Customers, Competitors, and
Context and its applications. Learn how the 5C’s are used to make informed
decisions with help of situational analysis.
Curriculum
Segmentation
Targeting
Understanding Customers
Competitors
Context
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Professional Certificate in Brand Strategy
Curriculum
What is Positioning?
Tools to Identify Your Positioning
How to Position in a Mature Market?
Writing Positioning Statements
Curriculum
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Professional Certificate in Brand Strategy
05 Brand Design
A brand’s visual identity is the aesthetic embodiment of its positioning and
personality. Learn how to develop a brand’s visual identity in this course by
developing a cohesive system of design elements such as logos, colors,
typography, illustrations, and photographs.
Curriculum
06 Brand Communication
Identify and explore various vehicles for marketing communications channels that
would effectively reach your brand’s target market in this course.
Curriculum
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Professional Certificate in Brand Strategy
Curriculum
Curriculum
Managing Portfolios
Ansoff and BCG
Brand Extensions and Line Extensions
Brand Hierarchy
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Professional Certificate in Brand Strategy
09 Brand Architecture
Learn about brand architecture so you can clarify what is the relationship between
different brands to customers and how they perceive them. It serves as a roadmap
for brand identity, development, and design while also enhancing flexibility for future
product or service extension.
Curriculum
Learn how to manage brands in different stages of the brand life cycle.
Curriculum
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Professional Certificate in Brand Strategy
Curriculum
Curriculum
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Professional Certificate in Brand Strategy
Capstone Project
You can put the knowledge you’ve gained in this Brand Strategy program in this
course. Create a brand strategy for the given problem statement and present it to
the SPJIMR faculty. The capstone project, the last in the learning process, will also
enable you to demonstrate your competence to potential employers.
SPJMIR Masterclass
Attend online interactive masterclasses by top SPJIMR faculty and discuss brand
management and strategy. Understand why it has become essential for any organi-
zation to understand and implement a brand strategy.
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Professional Certificate in Brand Strategy
Certificate
Upon successful completion of the Professional Certificate in Brand Strategy
program, you will receive a certificate of completion from SPJIMR. This certificate
will testify to your skills as a Brand Strategist.
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Professional Certificate in Brand Strategy
Advisory Board
Ashita Aggarwal
Professor, Marketing
Chairperson - PGMPW
Janakiraman Moorthy
Professor and Chair, Marketing
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Professional Certificate in Brand Strategy
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Professional Certificate in Brand Strategy
Program Highlights
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Professional Certificate in Brand Strategy
Why wait!
Take the first step to your Brand Management career journey by applying below
Apply Now
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