BUSINESS PLAN OF GROUP 2

"Saan mo gusto kumain?"

KAHIT SAAN
Barcelona, Jerard
Barcelona, Jersey
Besa, Jeronn
Cabral, Samantha
Dumoran, Ronnel
Espeñera, Chearlyn
Esquivel, Denisse
Ferrer, Alessandra
Lagamia, Angelica
Ramboyong, Franc
Ramos, Khrysna
Saldua, Claire

2023
 Table of Contents
CHAPTER 1: EXECUTIVE SUMMARY, VISION
STATEMENT, MISSION STATEMENT, KEY TO
SUCCESS

1.0 Executive Summary.........................................1

1.1 Vision Statement..............................................2
1.2 Mission Statement...........................................2
1.3 Key to Success.................................................2

CHAPTER 2: COMPANY SUMMARY

2.0 Company’s Logo...............................................3

2.1 Company Background......................................3
2.2 Company Overview..........................................3
2.3 Introduction of Product...................................4
2.4 Service..............................................................4

CHAPTER 3: MARKETING

3.0 Market and Research Analysis....................5-6

3.1 Competitors.....................................................6
3.2 Product and Target Market..............................7
3.3 Distribution Channel........................................7
3.4 Promoting and Advertising..............................7
3.5 Pricing Policy....................................................7
3.6 SWOT Analysis.................................................8

CHAPTER 4: MANAGEMENT RESPONSIBILITIES

4.0 Management Responsibilities.........................9

Chief Executive Officer (CEO)................................9
Chief Operating Officer (COO)................................9
Chief Financial Officer (CFO)..................................9
Vice President of Finance (VPF)..........................10
Chief Marketing Officer (CMO).............................10
Chief Digital/Design Officer (CDO).......................10
Main Chef Cooks..................................................11
Account Management/
Customer Service Manager.................................11
Sales Manager/Sales Staff...................................11
Organization Chart...............................................12
CHAPTER 1: Executive Summary, Vision
Statement, Mission Statement, Key to
Sucess
1.0 Executive Summary
Kahit Saan is a food stand that sells street foods and sweets that will cater to the
SOLS students’ preferences. Seeing that there is an unintentional monopoly in
school, we have resolved to find a solution to this problem. We wish to participate in
the market so that students have another, more affordable, and individualized food
alternative. Our business is confident because we polled students and then
customized our menu offerings based on the information we gleaned from the poll.

What we offer is variance. The main feature of our food products is the combination
of price, quality, taste, and attractiveness in presentation. We offer the sweetest and
most popular food streets that are loved by all people regardless of their age,
gender, social status, and culture. In such a way, the popularity of our product is a
well-known name precondition to the choice and makes a customer buy.

Our target market is the SOLS students within SOLS Inc. There are a total of more or
less 500 students in all grade levels, and we would be especially targeting Grades 4–
12. Every now and again, students desire something new, and we are the business
that provides the solution to this. Our idea is that instead of spending money on
something they do not like and that is expensive, students would rather buy
something they want that is inexpensive—which is us, Kahit Saan.

Since we have seen the advantage of technology in business, we have decided to

utilize advertising through Facebook and Instagram, which is our advantage
compared to our competitor(s). We also provide flexibility and ease because
students will have the choice to "pre-order" and have their food already prepared by
the time of their recess or lunch period.

The distinctive value proposition we provide sets us apart from our direct
competitors. Given the experiences of our members, our group does well in
providing these edible products, and we are also able to meet market demands.
Group 2 of Grade 12 STEM, with a total of 12 students, has combined efforts and
decided who would be in what organizational positions. For the initial capital, each
member contributes 300 pesos per head, which is a total of 3,600 pesos. Through
perseverance and the use of the strategies we would utilize, the team's potential
could be demonstrated in due time.

As for the store, we are only planning to build a small business and focus our
strengths on one physical and one digital store. We only deliver our products to
customers who live within the SOLS boundaries.

Kahit Saan | Page 1

 1.1 Vision Statement
What we do is more than just selling. We aim to establish a win-win business
in the sense that both employees and customers will be satisfied with the
results. Our goal is to build a small food business that is according to the
students’ preferences and is, at the same time, allowing all of our team
members to apply heir skills to it and thus make the most of their abilities
accordingly.

1.2 Mission Statement

Our main drive is that we believe that students should be able to have
options and that their preferences should be encouraged to be
communicated with, especially with the food they eat. When the students are
satisfied and happy with the things they choose, they are more likely to
perform better. We built our business according to our consumers' liking,
providing the best street food products in the maximum quantity that our
customers wanted.
“Saan mo gusto kumain?” “Kahit Saan–ikaw bahala.”
Freedom in the food you eat, whatever is it, we provide it.

1.3 Key to Success

Since we did a poll in advance to make
A comprehensive business plan
sure we are in touch with our clients, we are confident in our products.

We are aware of the audience, and sooner or later,

The intended market
they will become aware of who we are and what we can give.

Although we are aware that developing a local support clientele can take
time, we are confident that because to our current relationships, we will
be able to generate recurring incomes and word-of-mouth
Customer loyalty and service
endorsements. We can incur this through excellent customer service—
convenience, promptness, and satisfaction can be all found in the
comestibles we offer.

Our business is everywhere, be it offline or online, so the

customer would be able to approach us anytime. We know we can build a
Digital Presence
solid online presence with a fully functional page and efficient social
media digital marketing.

We offer the people's favorite street delicacies and confections at a

Product
relatively affordable price.

Kahit Saan | Page 2

 CHAPTER 2: Company Summary

2.0 Company's Logo

The first one from the left would be the main logo, while the other 2 would be used as a
“slogan”.

2.1 Company Background

United by a single cause for the Entrepreneurship performance task and established in
January 2023. Empathy, communication, and freedom are the key heart principles of the
Kahit Saan team. When we realized that our clients were craving a novel offer that had
never been provided before, we decided to take the initiative to move forward and meet
their desires. We wish to discern unfilled requests and address them. That is why we,
twelve students from 12-STEM in SOLS Inc., have emerged as a group of creative and
competent individuals who can come up with excellent ideas based on the needs of the
clients and make these ideas a reality.

We are devoted to creating an inclusive culture that recognizes everyone. We cultivate

the Salettinian spirit in addition to making food. Our mission is much broader than
making money. Kahit Saan would benefit both the students we work with and the team
members.

2.2 Company Overview

Company Name: Kahit Saan
Date of Establishment: January 2023
Location/Selling Area: School of Our Lady of La Salette, Inc.
Type of Business: Joint Venture Partnership
Start-up Capital: 3,600 pesos
Products: Street foods and sweets
Main activities: Producing, selling, and advertising food edibles
Number of Staff: 12 people

Kahit Saan | Page 3

2.3 Introduction of Product
We want to produce and serve the following variety of food:

FOOD BEVERAGE

Siomai Gulaman Drink

Burger with Egg Shake/Scramble

Burger with Patty

Hotdog Sandwich

Hotdog on Stick

Cheesesticks

Dynamite Cheese

Kikiam

Squidball/Fishball

Kwek Kwek

2.4 Service
We will be taking orders before preparing and our customers can then pick up their
orders. Since we encourage trust in our company culture, we will offer a "pre-order"
option where students can place their orders the day before they need them with the
option of "Cash on Delivery."

Kahit Saan | Page 4

 CHAPTER 3: Marketing
3.0 Market and Research Analysis
We have collected data by survey based on 150 SOLS students, both from High
School and Elementary Departments. We have received a total of 103 responses
from High Schools and the rest from Elementary. The results of our short survey
show that a lot of people want to buy certain street foods, and they have suggested
some that we may have never thought of before had we not conducted the survey.
Among these are the suggestions that we picked. The items listed below have
been suggested by 2 or more people listed in random order, and we have indicated
the majority picks:

1. Shanghai
2. Siomai (more than 5 people suggested)
3. Graham Balls (one of the most requested, more or less 10 people
suggested)
4. French Fries (one of the most requested, more or less 10 people suggested)
5. Shake (more than 5 people suggested)
6. Kikiam (more than 5 people suggested)
7. Pancake w/ Margarine
8. Kwek Kwek (one of the most requested, more or less 10 people
suggested)
9. Egg Sandwich (more than 5 people suggested, someone said the canteen
does not offer this)
10. Hotdog (more than 5 people suggested)
11. Tteokbokki
12. Fruit drinks blended with Real fruit
13. Cookies/Crinkles
14. Maruya
15. Cheese Stick (more than 5 people suggested)
16. Gulaman (more than 5 people suggested)
17. Buko
18. Scrambles
19. Siopao
20. Cheesecorn
21. Calamares
22. Potato spirals
23. Squid Balls (one of the most requested, more or less 10 people suggested)
24. Takoyaki
25. Iced coffee
26. Tokneneng
27. Banana Cue (more than 5 people suggested)
28. Burger (more than 5 people suggested)
29. Egg Waffles
30. Onion Rings
31. Ice cream
32. Dynamite cheese
Kahit Saan | Page 5
 We also tried to find out their ideal price range. We found out that Highschool students
are more likely to buy products up to 20-30 pesos, which has confirmed our initial
hypothesis of the need for affordability, and at the same time can be a solid foundation
for our product choice offerings. As for the elementary school students, out of 47
respondents, we found out that the majority agreed with the price of up to 20 pesos. As
such, we picked our food products out of their suggestions in a way that the price and
preferences would meet ideally. And the 14 food products have met our criteria.

3.1 Competitors
There is one primary, known competitor for us, and there could be up to four more from
the other groups. Since we embrace the collaborative spirit taught by our school, we do
not view our competitors as rivals. We look at them, though, in terms of who can fill the
gap of who, supporting each other. By providing alternatives, we should assist the SOLS
cafeteria in enhancing students. Satisfaction. Additionally, we intend to work with the
other groups as effectively as we can so that everyone will profit from our venture. That
is only one thing that sets us apart from others. Since we do not know other
competitors’ products and services yet, we picked the SOLS Cafeteria as our main
basis.

Kahit Saan | Page 6

3.2 Product and Target Market
Our products are as follows:
a) Siomai h) Hotdog on Stick
b) Gulaman Drink i) Cheeseticks - The target market is mainly
c) French Fries j) Dynamite the SOLS students in all
d) Shake/Scramble k) Kikiam departments.
e) Burger w/ Egg l) Squidball/Fishball
f) Burger w/ Patty m) Kwek Kwek
g) Hotdog on Sandwich

3.3 Distribution Channel

Pre Orders are accepted, but we also allow buyers to make their own decisions. We'll
have a food stall of our own in the cafeteria of the local school. We use suppliers outside
the school for our ingredients.

3.4 Promoting and Advertising

Flyers, posters, and social media—both offline and online—are all usedfor advertising.

3.5 Pricing Policy

We have considered the main factors when deciding our prices:
a) operational expenses
b) inventory quantity
c) demand variations

We have decided to adapt the Cost-Plus Pricing method in pricing our products. We
increase the overall cost of our products by a certain percentage to arrive at the selling
price. We chose a 60% markup.

For example, in a single product:

Cost: 10 pesos (manufacturer) + 5 pesos (packaging) + 10 pesos
(labor) = 25 pesos
Markup: 60%
Formula: Cost x Markup Percentage = Margin + Cost = Selling Price
Result: 25 pesos x .60 = 15 pesos + 25 pesos = 40 pesos
New Selling Price: 40 pesos

Kahit Saan | Page 7

3.6 SWOT Analysis

STRENGTH
Students can only purchase food and beverages at the school canteen during school
hours and are not permitted to go outside, therefore the canteen is their only source
of food and beverages.

WEAKNESS
The school canteen is located on the lower ground floor of the school's new building,
which is quite far for students on the third and other floors, resulting in students not
going to the canteen and instead staying on the school grounds. The cost of the food
options is another reason why students prefer to bring their own snacks.

OPPORTUNITIES
Prices may change if the canteen manager decides to switch suppliers and offer more
options.

THREATS
Stores outside the school grounds sell at cheaper prices, allowing students to save
their money for spending after school hours.

Kahit Saan | Page 8

 CHAPTER 4: Management Responsibilities
4.0 Management Responsibilities

Jersey Kirsten Barcelona

Chief Executive Officer (CEO)

Jersey Kirsten Barcelona is the CEO of our company. She was unanimously elected as the
company's leader, "Kahit Saan”. She is in charge of making decisions and taking
accountability for them. She also leads the team in developing the corporation's vision and
achieving the Kahit Saan goal. She also coordinates the business's strategic plan. She leads
by directing all departments and establishing the corporate culture. She manages risk to
ensure a constant income stream and will also be in charge of managing the business's
capital. She owes the team members legal and ethical obligations.

Ma. Chearlyn Espeñera

Chief Operating Officer (COO)

Ma. Chearlyn Espeñera, the Chief Operating Officer at Kahit Saan, is the CEO's main assistant
and is in charge of the effectiveness of the business operations. She answers the CEO
directly. She is in charge of giving the staff members feedback and supporting them to get the
most out of them. In addition to maintaining the continuity of the scheduled meetings, she
oversees interactions with the team members and other partners.

Alessandra Marie Ferrer

Chief Financial Officer (CFO)

Alessandra Marie Ferrer is responsible for the preparation of all financial statements,
including income statements, balance sheets, and shareholder reports. She works with the
CEO to plan and establish priorities for the planning process in which capital is used. She
focuses on recording the income and expenses and communicating it to the CEO.
Kahit Saan | Page 9
 Jerard Barcelona
Vice President of Finance (VPF)

Jerard Barcelona is the keeper of the money. He collaborates with the CFO in managing the
team’s finances and expenses. He makes sure that all the expenses and incomes are audited
properly. He makes or oversees any necessary adjustments to future projections and
budgets. He also reviews the planning process and suggests improvements to current
methods to increase income and reports to the CEO.

Khrysna Caith Ramos

Chief Marketing Officer (CMO)

Khrysna Caith Ramos is the chief marketing officer (CMO), the corporate executive
responsible for an organization’s marketing activities. The CMO's primary responsibility is to
determine the brand’s direction and marketing strategies, lead the marketing team, and
generate revenue by increasing sales through affordable goods and quality services. She
keeps the marketing strategy on track in order for the business to reach a larger audience.

Angelica Lagamia
Chief Digital/Design Officer (CDO)

The small business Kahit Saan's Chief Digital and Design Officer is Angelica Lagamia. Through
research, observation, and customer interviews, she determines customer wants and habits.
She is in charge of making the products more appealing to the target market by making
suggestions for product enhancement and customer interviews, she determines customer
wants and habits. She is in charge of making the products more appealing to the target
market by making suggestions for product enhancements. She works closely with the CEO
and CMO. She is also in charge of running social media marketing and an online page. She
creates excellent graphics and aesthetic elements to be used for marketing.
Kahit Saan | Page 10
 Claire Saldua, Alessandra Ferrer, Angelica Lagamia
Main Chef Cooks
Claire Saldua, Alessandra Ferrer, and Angelica
Lagamia will be the main cooks, and Ronnel
Dumoran, Samantha Cabral, and Franc Ramboyong will be the sub cook for the Kahit Saan
street food stall. They are in charge of cooking and assembling the main dishes ordered by
our dear customers. The main responsibility of the cooks is to provide a pleasurable dining
experience for customers by preparing high-quality and fresh foods. They ensure proper food
handling, sanitation, and following food storage procedures. They also make sure customer
orders are managed and served in a timely manner.

Franc Ramboyong, Samantha Cabral

Account Management/Customer Service Manager

Franc Ramboyong and Samantha Cabral are the Account Management/Customer Service
Managers. Their duties are handling any customers' complaints, working on finding a solution
to any customer's issue, They are the ones who keep track of all processes that pertain to the
customer's desire, and Collaborating with various internal departments to ensure that they
fulfill all customers requests.

Denisse Esquivel, Ronnel Dumoran, Jeronn Besa

Sales Manager/ Sales Staff

The sales staff and product sellers for the Kahit Saan team are Denisse Esquivel, Ronnel
Dumoran, and Jeronn Besa. Our Kahit Saan street food stall success is ensured because they
are resilient, enthusiastic people who take the time to learn about their customers' demands,
display empathy, and confidently deal with a product. They ensure that the customer is
satisfied and adequately taken care of while making a purchase. This way, they can establish
new accounts for their employer. In other words, they carry out all marketing plans and serve
as the company's spokesperson.
Kahit Saan | Page 11
Map of the Organization

Kahit Saan | Page 12