Oracle Responsys 2020 Sales Specialist Assessment

Test: 99527 - Oracle Responsys 2020 Sales Specialist
Assessment
Review your answers, feedback, and question scores below.
Section 1
1. Which of these industries is a good target for a Responsys digital marketing

solution?
Public sector
Medical research
Consumer industries
Education
(1/1) Points
2. What B2C challenges faced by marketers are addressed by Oracle Responsys?
Select three.
Mobile commerce has matured to an integrated part of marketing strategy
Customers expect highly relevant experiences
Slow internet speeds affect success of flash sales
Consumers constantly shift the way they spend and engage with brands across
multiple channels
(1/1) Points
3. What principles are elements of the Oracle Marketing Cloud strategy to solve
marketers problems? Select three.
Third party integrations with marketing application extensions
Connected experiences
Connected Data
Connected intelligence
(1/1) Points
4. What features should be included in a good elevator pitch as suggested on Sales
Central? Select three.
Adaptive Framework which provides marketers with actionable data
Cross-channel orchestration
Scalable solution
Robust content library
(1/1) Points
5. How does Oracle Responsys power Adaptive Marketing?
Audience builder creates customer experiences accounting for behaviors and
actions across myriad channels
Content creation and delivery is baked into the platform, making it easy to scale
content across devices and touch points
Next generation analytics speeds getting data in near real-time into powerful
segmentation tools
Marketers can build a cross-channel profile of customers by stitching together
unique channel identifiers back to a single ID
(1/1) Points
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Assessment
Section 1
6. What components of the Oracle CX Cloud solution are fundamental to the Oracle
Marketing Cloud portfolio? Select three.
Connected data
Connected experiences
Connected intelligence
Technology innovation
(1/1) Points
7. Into which Oracle Responsys component layer does the behavioral switch feature
fall?
Advanced Testing & Personalization
Audience Segmentation
Message Designer
Program Cross-Channel Orchestration
(1/1) Points
8. What statements are true about the Responsys Message Designer? Select three.
From a single screen, you can preview your messages to view how they will be
delivered on any device
You can create reusable templates and business rules to control content blocks
You can purchase an add-on module to create SMS and tablet versions of a
message
You can select personalized data to be inserted into content
(1/1) Points
9. What customers would be a good target audience for Oracle Responsys? Select
three.
High message volumes usually greater than 500,000/year
Enterprise or midmarket size organizations
Sending less than 100,000 messages per year
Focused on customer retention and loyalty across one or more channels
(1/1) Points
10. Which of the following are ways that the Oracle Responsys solution allows
customers to leverage existing technology investments? Select two.
Many of the industry's tools are partnered with Oracle through the AppCloud
Connect APIs make it easy to pull together other apps, data and media
Oracle has a team of architects from each of our competitors who can guarantee
that their applications can be replicated by an Oracle solution
Oracle provides an innovative solution to credit customers for applications already
in use at deployment time
(1/1) Points
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Assessment
Section 1
11. Which feature enables marketers to use a drag and drop interface to define and
modify targeting rules?
Audience Designer
Profiler
Audience Segmenter
Profile Designer
(1/1) Points
12. Which of the following is a primary pain point for the B2C VP of Information
Technology?
Increased pressure to comply with new legislation and data privacy laws
Disjointed brand messaging
Hard to provide a consistent experience across channels or devices
No consistency of applications across organizations
(1/1) Points
13. What answers are good responses to the customer objection, Responsys is just
too complex? Select three.
Responsys provides marketers with an easy to use drag and drop program canvas
which empowers marketers to be nimble and fast moving without IT
Oracle is a recognized leader with a long history of catering to the needs of complex
technical organizations
Our professional services organization can provide expertise you may need
Our certification and training programs will take an investment of time and money,
but the benefits of enhancing your team's technical skills are great
Incorrect. Please review Customer Qualification to find the correct answer.
(0/1) Points
14. What conversation openers have been proven to be on target to position Oracle
Responsys B2C marketers? Select three.
Are you having issues with your current provider keeping up with the growing scale
and volume of your marketing programs?
What are you doing to keep pace with advanced strategies such as send time
optimization, multivariate testing, or other disruptive technologies?
How are you using channels other than email to inform and improve your
marketing?
Do you know about our responsive design tool in Message Designer?
(1/1) Points
15. Under which heading in the Salesplay assets page can you locate the elevator
pitch?
Prepare
Discover
Develop
Present
(1/1) Points
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Assessment
Section 1
16. What are key components of the Experience Economy? Select four.
Consume
Engage
Acquire
Discover
Incorrect. Please review Go-to-Market to find the correct answer.
(0/1) Points
17. What is the key feature of Oracle Responsys interaction pricing?
Customers pool messaging across all channels with 1 CPM
Varying platform fees depending on how many channels are activated
Locked in subscription level fees avoid price inflation over time
Third party fees folded into pricing structure
(1/1) Points
18. What types of programs are discussed in the featured product demonstration?
Select two.
Reactivation Program
Re-engagement Program
Welcome Orchestration Program
At Risk Orchestration Program
(1/1) Points
19. Where can you go to locate key customer sales assets?
Sales Central
Demo Central
Topliners
Oracle eSource
(1/1) Points
Previous Page 4 of 4

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Test: 99527 - Oracle Responsys 2020 Sales Specialist

Review your answers, feedback, and question scores below.

1. Which of these industries is a good target for a Responsys digital marketing

Review your answers, feedback, and question scores below.

Review your answers, feedback, and question scores below.

Review your answers, feedback, and question scores below.

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