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Blidend by Power - Article To Be Reviewed
Blidend by Power - Article To Be Reviewed
DOI 10.1007/s10726-016-9495-5
Abstract Negotiators are often advised to seek information about their counterparts’
power. However, we know little about how such information affects negotiators’
behaviours and outcomes. Study 1 considered dyadic negotiations in which nego-
tiators have symmetric or asymmetric best alternatives to the negotiated agreement
(BATNAs). It also examined the impacts of (a)symmetry and knowledge of a counter-
part’s BATNA on agreement efficiency (indexed by joint gains), and how knowledge
alters negotiators’ realised power (indexed by percentage of resource claimed) in
BATNA-asymmetric negotiations. Studies 2 and 3 focussed on BATNA-asymmetric
negotiations. Study 2 tested the mechanism by which knowledge affects efficiency.
Study 3 considered the impacts of knowledge on equity concerns, perceived power and
information exchange about preferences. The findings indicate the following: knowl-
edge of BATNA asymmetries (rather than the existence of BATNA asymmetries)
adversely affects agreement efficiency; this knowledge increases strong negotiators’
focus on value claiming, judgement errors about counterparts’ preferences, perceived
power and realised power, but impedes their information-sharing behaviour about pref-
erences. Their focus on value claiming mediates the relationship between knowledge
and judgement errors, whereas judgement errors mediate the relationship between
their focus on value claiming and agreement efficiency. Furthermore, knowledge of
BATNA asymmetries leads to contrasting perceptions of fairness. Strong negotiators
B Ricky S. Wong
[email protected]
Susan Howard
[email protected]
1 Department of Supply Chain and Information Management, Hang Seng Management College,
Room D604-B1, Hang Shin Link, Siu Lek Yuen, Shatin, N.T., Hong Kong
2 The London School of Economics and Political Science, London WC2A 2AE, UK
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216 R. S. Wong, S. Howard
with knowledge believe that a fair agreement should reflect their power advantage;
weak negotiators generally tend to judge fairness based on equality. Counterintuitively,
knowing one’s own strengths can lead to ‘winning’ a meagre prize and neglecting the
opportunity for value creation by trading-off on negotiated issues.
1 Introduction
Negotiation is the attempt of two or more parties to agree on one or more issues. The
outcome varies according to several factors, including the negotiators’ options beyond
the negotiation. Scholars have shown that having better alternatives gives negotiators
an edge (Fisher and Ury 1981; Kim and Fragale 2005). However, negotiators often
have unequal power or alternatives. A growing body of research has thus begun to study
negotiators’ behaviour and the structure of outcomes in power-asymmetric negotia-
tions (Anderson and Thompson 2004; Coleman et al. 2010; Handgraaf et al. 2008;
Koning et al. 2011; Pietroni et al. 2008; Tost et al. 2012; Van Kleef et al. 2006; Wolfe
and Mcginn 2005). Some studies have examined dyads in which both negotiators were
unaware of their counterparts’ power (Gino and Moore 2008; Magee et al. 2007; Van
Kleef et al. 2006). Others have investigated dyads in which both negotiators were
aware of the power dynamics at play (Belkin et al. 2013; Malhotra and Gino 2011;
Schaerer et al. 2015). Such designs do not allow us to understand how knowledge of
counterparts’ power affects negotiators’ behaviours and outcomes.
Scholars frequently advise negotiators to acquire information about their coun-
terparts’ alternatives before negotiating (Thompson 2012; Young et al. 2012).
However, this raises a question: “If negotiators successfully obtain knowledge of
their counterparts’ power in power-asymmetric negotiations, how will their behav-
iours and outcomes change?” Little research has examined the effects of knowledge
in power-asymmetric negotiations. In this research, we contend that knowledge of
power asymmetries affects several factors, including value creation, communications
between negotiators and negotiators’ perceptions of power and fairness.
Opportunities for value creation are available when negotiators have different pref-
erences across negotiated issues in a multi-issue negotiation (Thompson 2012). For
instance, in a negotiation between a union and an employer, the union may think
working hours more important than transportation subsidies while the employer may
consider subsidies to be more important. Ideally, negotiators would recognise the dif-
ferences in their preferences across issues and give up on less important issues in
exchange for concessions by their counterparts on more important issues. This would
result in more efficient agreements (indexed by high joint gains). However, in reality,
negotiators generally settle for inefficient agreements (Pinkley et al. 1995; Thompson
1990, 1991, 2012; Thompson and Hastie 1990; Thompson et al. 2010).
It remains unclear whether power-asymmetric dyads or power-symmetric dyads
are better at value creation. Mixed findings present an open question: do power
(a)symmetries improve agreement efficiency? (Greer and Kleef 2010; Mannix and
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Blinded by Power: Untangling Mixed Results Regarding Power. . . 217
Neale 1993; Pinkley et al. 1994; Roloff and Dailey 1987; Wei and Luo 2012; Wolfe and
Mcginn 2005) The current study examines the interplay among power (a)symmetries,
knowledge of counterparts’ power and agreement efficiency.
In terms of theory, our research represents a significant departure from research on
power-asymmetric negotiations. Previous research has emphasised how power affects
behaviours and outcomes (Mannix and Neale 1993; Tost et al. 2012; Van Kleef et al.
2006; Wolfe and Mcginn 2005). However, it has not considered the possibility that
negotiators without knowledge of their counterparts’ power are inattentive to their
own relative power advantage or disadvantage. In the present study, we investigate
the effects of knowledge on judgements of counterparts’ interests and communication
about interests—both of these have been shown to be important in value creation
(Pinkley et al. 1995; Thompson 1991). We also consider how knowledge may affect
negotiators’ focus on value claiming and what makes an agreement fair.
Our research consists of three experimental studies. Study 1 examines whether
knowledge of one’s counterpart’s power affects value creation and value claiming in
both power-symmetric and power-asymmetric negotiations. Studies 2 and 3 focus on
power-asymmetric negotiations. Study 2 proposes and tests the mechanism by which
knowledge of power asymmetries may both help and hinder negotiators’ outcomes.
Study 3 demonstrates how this knowledge changes communications about preferences
between negotiators. Study 3 also tests the effects of knowledge on how negotiators
perceive their own power (relative to their counterparts) and how they determine the
fairness of an agreement. We provide a causal model demonstrating that knowledge
of power asymmetries—despite helping powerful negotiators perform better at value
claiming—hurts agreement efficiency. Our research findings encourage negotiation
scholars to consider new questions about the consequences of learning counterparts’
power in power-asymmetric negotiations. The practical implications of our findings
are also discussed.
Power may stem from different sources in the context of negotiation, including nego-
tiators’ dependence on the existing negotiation and their social status (Greer and Kleef
2010; Mannix and Neale 1993; Pinkley 1995). Relational theorists argue that power is
a relational variable, tangible when comparing one’s power status to one’s opponent’s
(Emerson 1962; French and Raven 1959). It is rare for one party to have absolute
power over its opponent.
Power has been shown to have profound impacts on a negotiator’s performance (e.g.,
Kim and Fragale 2005). Although empirically comparing different operationalisations
of power is beyond the scope of our study, it is useful to discuss the three major power
operationalisations in negotiation literature. First, a major source of negotiators’ power
is the “best alternative to a negotiated agreement” (BATNA). A BATNA determines
what a negotiator would walk away with in case of an impasse (Fisher and Ury 1981;
Giebels et al. 2000; Kim et al. 2005; Komorita and Leung 1985; Pinkley 1995). Using
BATNAs to manipulate negotiators’ power is common in experimental studies (Brett
et al. 1996; Gino and Moore 2008; Kim and Fragale 2005; Pinkley 1995; Pinkley et al.
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218 R. S. Wong, S. Howard
1994; Wolfe and Mcginn 2005). Second, power can be operationalised via the number
of alternatives. This refers to the number of alternate negotiators if an agreement
cannot be reached (Mannix and Neale 1993; McAlister et al. 1986; Olekalns and
Smith 2013, 2009). Third, Giebels et al. (2000) manipulated negotiators’ power status
by giving either party or both an exit option. That is, the negotiator could opt to
engage with an alternative negotiator at any moment during negotiation. These three
operationalisations of power create differences in the extent to which negotiators rely
on the existing negotiation.
Kim et al. (2005) integrated different theories of power into a dynamic and concep-
tual model that clarified the relationship between power and performance in distributive
negotiation. Kim et al. (2005) partitioned power into four components: potential power,
perceived power, tactics and realised power. Potential power refers to the extent to
which negotiators may have the capacity to obtain benefits from their negotiated
agreement. Negotiators’ potential power is determined by their dependence on the
negotiation. An attractive BATNA is a source of potential power because this allows
negotiators to secure a reasonably good deal elsewhere.
Power is a relational variable. Perceived power regards how negotiators perceive
their power vis-à-vis their counterparts in the relationship. This requires negotiators’
consideration of their own potential power and that of their counterparts. Central to
the contention in Kim et al. (2005) is the negotiators’ awareness of their counterparts’
BATNAs. In BATNA-asymmetric negotiation, higher potential power (e.g., an attrac-
tive BATNA) does not necessarily lead to higher perceived power. We argue that in
power-asymmetric negotiations, knowledge of others’ power, rather than the existence
of power asymmetries, increases negotiators’ perceived power.
The ‘power-use tactic’ is a way by which negotiators may attempt to leverage
existing power capabilities (i.e., claiming more values). Kim et al. (2005) proposed
that negotiators are more likely to adopt power-use tactics when they perceive that
they are more powerful than their counterparts. Realised power refers to the extent to
which negotiators claim benefits from negotiation; that is, the portion of the ‘pie’ that
they are able to claim indicates their realised power in the negotiation.
Our experimental studies examine whether negotiators’ perceived power and
realised power differ as a function of knowledge of power asymmetries. Although
the studies of Kim and Fragale (2005) and Kim et al. (2005) advance our understand-
ing of power in distributive negotiation, we know little about the role of knowledge
in variable-sum negotiation. Our research extends that of Kim et al. (2005) to include
power-asymmetric negotiations. Before discussing the power implications of this
knowledge, we examine why it warrants attention.
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Blinded by Power: Untangling Mixed Results Regarding Power. . . 219
mation about the market selling price of a house in similar ways. This explains why
some recent research on power has examined dyads in which actors had knowledge
of their counterparts’ power (although this power was manipulated in different ways)
(Greer and Kleef 2010; Kim and Fragale 2005; Malhotra and Gino 2011; Nelson
et al. 2015; Wolfe and Mcginn 2005; Schaerer et al. 2015). We have learned that
knowledge of counterparts’ power makes a difference. For instance, two studies have
demonstrated that negotiators’ initial offers are shaped by their knowledge of their
counterparts’ BATNAs, or by being primed to concentrate on counterparts’ ability to
obtain attractive alternatives (Buelens and Poucke 2004; Maaravi et al. 2011).
We contend that knowledge of a counterpart’s power may also affect a negotiator’s
approach, behaviour and outcomes, especially in power-asymmetric negotiations. To
this end, we draw on past research that examines how negotiators estimate their coun-
terparts’ positions prior to negotiation. Thompson and Hastie (1990) have shown that
negotiators tend to base their perceptions of others on their own situations. With-
out the knowledge of their counterparts’ potential power, most negotiators tend to
underestimate the power differences between themselves and their counterparts in
power-asymmetric negotiations (Pinkley et al. 1994; Wong 2014). Wong (2014) found
that when negotiators understood the possible range of their counterparts’ BATNAs,
their estimates were still largely anchored to their own BATNAs. We argue that in
BATNA-asymmetric negotiations, negotiators will not necessarily perceive themselves
to be in a position of higher (or lower) power. Thus, negotiators’ knowledge of their
counterparts’ power does matter in power-asymmetric negotiations. Conversely, this
knowledge may matter less in power-symmetric negotiations because it merely con-
firms negotiators’ perceptions of counterparts’ power. Next, we discuss the extant
literature that considered the relationship between power differences and agreement
efficiency.
Empirical research has provided mixed results on whether power (a)symmetries (or
BATNA (a)symmetries) affect agreement efficiency. Past research employing BATNA
manipulation suggests that dyads with asymmetric BATNAs reach more efficient
agreements than those with symmetric BATNAs (Pinkley et al. 1994; Roloff and
Dailey 1987; Wei and Luo 2012). In particular, Pinkley et al. (1994) have shown that
dyads consisting of one party with no specified BATNA and another with an attractive
BATNA (but less attractive than the compromise solution) generate a sufficient imbal-
ance in BATNAs to improve efficiency. However, when there is a relatively smaller
BATNA imbalance between parties (i.e., with one party possessing a BATNA that is
worth more than the compromise solution and another having a BATNA less attractive
than the compromise solution), there are no effects on agreement efficiency.
In contrast, the stream of research using other power manipulations has shown that
dyads of equal power are more likely to reach solutions of higher efficiency than those
with an unequal power balance (Lawler and Yoon 1993; Mannix and Neale 1993).
These studies adopted the ‘number of alternatives’ and the ‘existence of an alternative’
operationalisations of power to create power imbalances between negotiators.
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220 R. S. Wong, S. Howard
There are contradictions within this set of findings. For one, why do dyads with
unequal power sometimes reach more efficient agreements than those with equal power
and sometimes vice versa? Does power asymmetry in fact matter? No a priori theory
suggests that different power manipulations change the relationship between power
asymmetries and agreement efficiency. We speculate that the variability of negotiators’
knowledge of their counterparts’ power may be the key. An assumption of complete
knowledge about counterparts’ power has been made in previous studies, suggesting
that dyads with equal power reach more efficient agreements (Lawler and Yoon 1993;
Mannix and Neale 1993). Giebels et al. (2000), for example, made both negotiators
aware of the exit option even though only one member of the dyad had the power to opt
out. That is, negotiators knew their own and the other’s power status or BATNAs. Wolfe
and Mcginn (2005) did not provide the exact value of the other party’s alternative, but
provided some information. For instance, in the experimental conditions where the
opponents had a low BATNA, the negotiators were told that their opponents were
not happy with their BATNAs. When a high BATNA was assigned to opponents, the
negotiators were told that the other party had a very attractive BATNA that would be
difficult to beat.
However, Pinkley et al. (1994) and Roloff and Dailey (1987), suggesting that
unequal BATNA dyads reached more efficient agreements, did not assume com-
plete knowledge. It is unclear from the descriptions of their experimental design to
what extent negotiators shared information about their BATNAs. Wei and Luo (2012)
created asymmetry with knowledge of counterparts’ BATNAs. They provided knowl-
edge only to negotiators with low BATNAs under a BATNA-asymmetric experimental
condition. Although not specified in their study, we do not expect that low-BATNA
negotiators would reveal their BATNA disadvantage to counterparts. Thus, we do not
expect that the high-BATNA negotiators knew their BATNA advantage in their study.
In contrast, Brett et al. (1996) and Pinkley (1995) found that when negotiators only
knew their own BATNAs and were told not to reveal their BATNAs to counterparts,
BATNA asymmetries did not affect agreement efficiency.1
Study 1 considers both BATNA-asymmetric and BATNA-symmetric negotia-
tions. It explores the possibility that knowledge of counterparts’ BATNAs damages
agreement efficiency in power-asymmetric negotiations (but not in power-symmetric
negotiations). Specifically, power asymmetry per se is necessary but not sufficient to
affect agreement efficiency.
The present research also addresses the mechanism by which knowledge of power
asymmetries affects agreement efficiency. Here, we confine our attention to BATNA-
asymmetric negotiations. For the sake of brevity, in our studies involving BATNA
1 In Pinkley’s (1995) study, when negotiators only knew their own BATNAs, the impact of BATNA asym-
metries on agreement efficiency disappeared.
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Blinded by Power: Untangling Mixed Results Regarding Power. . . 221
Strong
Negotiators’ Focus on
Knowledge Judgement Inefficient
the Agreements
of BATNA- Distributive Error
Asymmetries Element
Fig. 1 A proposed theoretical model of strong negotiators’ knowledge of BATNA-asymmetries and agree-
ment efficiency
asymmetries, negotiators with a more attractive BATNA and those with a less attractive
BATNA are referred to as strong negotiators and weak negotiators, respectively.
It is speculated that knowledge of BATNA asymmetries may change negotiators’
negotiation styles and mind-sets, which in turn affects a dyad’s ability to search for
efficient outcomes. This knowledge may signal to negotiators that their counterparts
rely on the negotiation to a relatively greater or lesser extent. As a result, a negotia-
tor’s approach can differ as a function of knowledge of BATNA asymmetries. The
mechanism involves two steps (to be tested in Study 2): first, knowledge of BATNA
asymmetries affects the negotiators’ focus on the distributive element and second,
it affects their judgement accuracy about the others’ preferences across issues (see
Fig. 1).
Before detailing the proposed mechanism, a brief review of relevant research is
useful. Research on social power has shown that the possession of power increases
an individual’s inclination to actively approach rewarding outcomes and to focus on
personal gains (Gruenfeld et al. 2008; Inesi et al. 2012; Keltner et al. 2003). Power
seems to adversely affect an individual’s judgements of other people: high-power
individuals are inaccurate judges of others’ emotions and intentions and have a lower
tendency and motivation to understand the feelings and thoughts of others (Galinsky
et al. 2006; Gonzaga et al. 2008; Inesi et al. 2012). Therefore, awareness of one’s own
power advantage may affect how negotiators approach negotiations and judgement of
a counterpart’s interests.
Studies on power-asymmetric negotiations have found that negotiators in positions
of higher power are likely to expect a resource distribution based on equity rather
than equality2 (Bacharach and Lawler 1981; Komorita 1984; Komorita and Hamilton
1984; Lawler and Yoon 1993; Mannix 1993; Shaw 1981). Kim et al. (2005) also
conjectured that negotiators would be more likely to initiate power-use tactics when
they perceived their own potential power to be higher than that of their counterparts.
Similarly, Olekalns and Smith (2013) contended that power asymmetries invite strong
negotiators to display power and weak negotiators to show submission in negotiation.
Central to these arguments is the negotiator’s awareness of power asymmetries.
Extending these predictions, knowledge of BATNA asymmetries increases strong
negotiators’ perceived power. This knowledge may change strong negotiators’ expec-
tations of resource distribution. It may be that strong negotiators, when informed of
all BATNAs, express their superiority distributively to push for agreements that reflect
2 Note that the definition of power in these studies differs from ours. For example, power was represented
in some studies by the number of alternatives that negotiators have; in others, the difference in power was
manipulated by varying the probabilities of various profits of the alternatives.
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222 R. S. Wong, S. Howard
their BATNA advantage. In other words, informed strong negotiators are likely to
focus on the distributive element of the negotiation and to demonstrate higher realised
power (as reflected by a larger portion of surplus received).
The second step of the mechanism is that focussing on the distributive element
may affect how strong negotiators perceive the structure of negotiations. A large body
of research has shown that negotiators often suffer from fixed-pie bias at the outset
of negotiations (Thompson and Hastie 1990; Thompson 1991; Bazerman and Neale
1983). In light of the pervasiveness of fixed-pie perceptions, strong negotiators’ knowl-
edge of BATNA asymmetries may make this powerful bias more likely to persist during
negotiation.3 This occurs because focussing on the distributive side of the negotiation
may steer their available cognitive capacity away from the creation of values (Lax and
Sebenius 1986) and towards claiming values (Mannix and Neale 1993). Focussing on
the distributive element (i.e., value claiming) makes it difficult for informed strong
negotiators to consider opportunities for value creation. As a result, informed strong
negotiators make more judgement errors about their counterparts’ preferences than
uninformed strong negotiators. We argue that the relationship between knowledge
and judgement errors is to some extent mediated by a negotiator’s focus on the dis-
tributive element.
In contrast, knowledge of this kind may make weak negotiators self-aware that they
are more reliant on the negotiation than their counterparts. Knowledge is thus expected
to reduce weak negotiators’ perceived power. Informed weak negotiators are likely
to be less competitive and focus less on the distributive element than uninformed
weak negotiators. This is because knowing themselves to be in a disadvantageous
position does not justify a larger bargaining surplus than their stronger counterparts.
As a result, when weak negotiators know that they are weaker, they will show less
realised power (as indexed by a lower portion of resource pie claimed). In terms
of judgement errors, we are uncertain at this stage as to whether interacting with
others who focus on value claiming will adversely affect negotiators’ judgements
of the preferences of others. Study 2 will fully examine how knowledge of BATNA
asymmetries affects negotiators’ focus on the distributive element and judgement
errors about their counterparts’ preferences.
3 It is important to note that we are not suggesting that only informed strong negotiators suffer from fixed-
pie bias. Instead, it is speculated that informed strong negotiators are more likely to suffer from this bias
than those who lack knowledge of BATNA asymmetries.
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Blinded by Power: Untangling Mixed Results Regarding Power. . . 223
Thus far, we have discussed how knowledge of BATNA asymmetries may shape
outcomes, perceived power, and the way negotiators approach negotiation and
information exchange during negotiation. This research also examines another impor-
tant pre-negotiation parameter, namely, negotiators’ perceptions of fairness, which
helps explain why knowledge of BATNA asymmetries induces different negotiation
approaches.
What seems fair to one party may not be considered fair by another (Bazerman
et al. 2002). We know little about how negotiators determine fairness in BATNA-
asymmetric negotiations. Given the complexity of negotiation structure and power,
we expect that strong and weak negotiators do not necessarily share similar views
on what makes an agreement fair. For example, some may consider an even split of
resources fair, while others take the perspective that a fair agreement should reflect
one’s power advantage or disadvantage. Previous studies have examined self-serving
and egocentric interpretations of fairness in negotiation (Babcock et al. 1995; Gelfand
et al. 2002; Roth and Murnighan 1982; Thompson and Loewenstein 1992). Thompson
and Loewenstein (1992) found that when faced with ambiguity, individuals’ judge-
ments tended to be biased in a manner that favoured themselves. This bias tends to be
stronger when negotiators are in asymmetric roles than when they are in symmetric
roles (Wade-Benzoni et al. 1996).
We posit that knowledge of BATNA asymmetries creates diverse views about what
constitutes a fair agreement from the perspectives of strong and weak negotiators. On
the one hand, one may speculate that informed weak negotiators might think their
stronger counterparts deserve a bigger slice of the resource pie. However, research
concerning egocentric interpretations of fairness suggests the opposite (Epley et al.
2006; Paese and Yonker 2001). Babcock et al. (1995) and Paese and Yonker (2001)
have demonstrated that negotiators will give more weight to the information that
4 Mannix and Neale (1993) conjectured that weak negotiators might be forced to think creatively and come
up with alternative solutions. As more recent studies have shown that power symmetries, rather than power
asymmetries, facilitate value creation (Giebels et al. 2000; Wolfe and Mcginn 2005), we do not expect that
knowledge of power asymmetries increases a negotiator’s ability to create value.
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224 R. S. Wong, S. Howard
favours their side. Even when weak negotiators learn about their power disadvantage,
their concerns about equality are salient. They may determine that an even division of
resources is the foundation of a fair agreement. Similarly, we predict that knowledge
also changes strong negotiators’ assessments of what constitutes a fair agreement in
an egocentric, self-serving manner. Informed strong negotiators would perceive that
a fair agreement should reflect their BATNA advantage.
In summary, Study 1 considers both BATNA-symmetric and -asymmetric negotia-
tions. It examines whether knowledge of counterparts’ BATNAs affects outcomes, in
terms of agreement efficiency and negotiators’ realised power. Studies 2 and 3 only
focus on BATNA-asymmetric negotiations. Study 2 empirically tests how knowledge
of BATNA-asymmetries changes negotiators’ approaches to negotiation and judge-
ments about their counterparts’ preferences. Study 3 considers how knowledge shapes
negotiators’ perceived power, perceived fairness, and information-sharing behaviour
about preferences across issues.
2 Study 1
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Blinded by Power: Untangling Mixed Results Regarding Power. . . 225
2.1 Method
2.1.1 Participants
Two hundred and eighty-eight undergraduate and master students at the London School
of Economics (United Kingdom) and the Hang Seng Management College (Hong
Kong) participated in a negotiation experiment. The sample included 152 men and
136 women, ranging from 18 to 43 years of age, with a mean of 23.65 (SD = 4.08)
years. To control for potential cultural differences between the UK and Hong Kong
samples, the ratio of UK subjects to Hong Kong subjects was kept the same in all
experimental conditions (72 Hong Kong subjects in each condition). As an incentive,
subjects were informed that the money that they received at the end of the experiment
was related to the number of points they earned; they received £0.10 (or equivalent)
for every 100 points earned.
2.1.2 Procedure
Subjects were randomly assigned to experimental conditions and roles, and received
a sheet of paper describing the negotiation task before the exercise began. The exper-
imenter provided subjects with specific negotiation instructions, a “payoff” chart,
details about their role and own BATNAs, information about their counterparts’ BAT-
NAs (if applicable) and a short quiz to ensure that subjects understood their BATNAs
and the payoff chart. The instructions, information and quiz were given in writing
on paper. Subjects were tested individually before being paired with another subject
to negotiate. The experimenter checked the answers to every question; subjects with
errors were told to attempt the question again. Most subjects were correct on their
first attempt and all were correct on their second attempt. Subjects negotiated for a
maximum of 30 min. They negotiated face-to-face in private rooms, out of earshot of
other groups. Their interaction was unrestricted, except that subjects were informed
that the payoff schedule was confidential and should not be shared with the other
party.
All participants were asked to complete questionnaires. The pre-negotiation ques-
tionnaire included a number of demographic questions and was given after reading
the initial role materials and receiving details about their own BATNAs. The post-
negotiation questionnaire asked participants to indicate whether they had revealed
their own BATNAs to their counterparts during the negotiation. After participants
completed this questionnaire, they were debriefed about the purpose of the experi-
ment.
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226 R. S. Wong, S. Howard
The negotiation simulation used was a variable-sum task. The negotiation involved an
employer and an employee resolving six issues in a job contract, including different
options on the following issues: salary, annual leave, bonus, starting date, medical
coverage and company car. “Appendix” describes all the possible ways participants
could settle this negotiation. There were several alternatives for each issue. Each party
had different preferences for alternatives defined by the points the negotiator would
receive if that alternative was agreed upon.
The task included three types of issues: distributive, compatible and integrative.
Salary was a purely distributive issue: when one party gains, the other party loses in a
direct, fixed-sum fashion. Starting date was one in which both parties have perfectly
compatible interests. In this negotiation task, there were two possible fully integrative
trade-offs; the preferences were inverse meaning that one party has to place a higher
value on one issue and a lower value on another. Negotiators had different priorities
for the annual leave and bonus issues and could logroll these to maximise joint gain
(e.g., the employer giving the employee a higher bonus for less annual leave). Addi-
tionally, they had different priorities for medical coverage and company car issues.
Therefore, this negotiation simulation allowed for variation among the integrative
outcomes.
Negotiators could earn a maximum of 12,800 points or a minimum of 0 points. An
obvious compromise solution would yield each negotiator 6400 points for a joint total
of 12,800 points. A more mutually beneficial agreement was possible if negotiators
logrolled issues and realised the same preference for starting date. The maximum
possible joint outcome was 18,800 points.
5 The conditions Both Strong & Knowledge and Both Weak & Knowledge were added to the original design
of Study 1. Hence, the assignment was not fully randomised.
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Blinded by Power: Untangling Mixed Results Regarding Power. . . 227
(weak) negotiators may have created more than just BATNA differences, and any
differences between strong and weak negotiators may be attributable to their roles
rather than their BATNAs. However, past research suggests that this is unlikely to
be an issue.6 The current study concerns the absolute difference across experimental
conditions. As a result, any difference in role should not interfere with the validity of
the hypotheses. In addition, the employers’ BATNAs were slightly less than the value
of the compromise solution, 6400 points. In most cases, the negotiators had at the
very least an alternative (which may not be attractive), and to strengthen the external
validity, negotiators’ BATNAs were worth 1200 points in Both Weak and Unequal
conditions.
Agreement Efficiency The measure of agreement efficiency for each dyad is joint
outcome. Higher joint outcome indicates more efficient agreements.
Realised Power The measure of the realised power for negotiators is the percentage
of total bargaining surplus claimed. Note that the summed total of the percentages of
the surplus claimed by weak and strong negotiators always equal 100 %.
Manipulation Checks Subjects were asked to specify the number of points they would
receive in the case of an impasse. Less than 2 % of participants gave the wrong answers
in the first trial. All of them were correct on their second attempt. All negotiators who
were informed of their opponent’s BATNAs correctly reported those BATNAs.
As mentioned, subjects were allowed to freely communicate with their opponents
during the negotiation. It is important to consider whether negotiators revealed their
own BATNAs. It was expected that negotiators with a less attractive BATNA would
be unlikely to disclose their BATNAs, particularly when they knew that they were
in the weaker position. However, negotiators with an attractive BATNA in Knowl-
edge & Unequal Condition knew that their BATNAs were better than those of their
counterparts. They might have had an incentive to reveal their BATNA advantage to
their weaker counterparts. As a result, this could contaminate (or at least weaken) the
manipulation of knowledge of BATNA asymmetries.
To check this potential design limitation, subjects were asked whether they had
revealed their BATNAs to their counterparts during the negotiation. Only four (of
288) negotiators reported that they revealed their BATNAs to others. Two of the
four were negotiators with a better BATNA in the Unequal & No Knowledge con-
dition. The other two were the negotiators with a less attractive BATNA in the
Unequal & Knowledge condition. Thus, the revelation of their own BATNAs merely
confirmed the information given to their stronger counterparts. Therefore, there is
evidence that the manipulation of knowledge of counterparts’ BATNAs was robust as
intended.
6 Pinkley (1995) considered the potential effect of role in job contract negotiations but was not found to have
a significant impact on pre-negotiation parameters (i.e., reservation price, aspiration levels) and negotiated
outcomes.
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228 R. S. Wong, S. Howard
Source SS df MS F p
Both Strong & Both Weak & Unequal & Both Strong & Both Weak & Unequal &
No Knowledge No Knowledge No knowledge Knowledge Knowledge Knowledge
Subscripting is based upon comparisons of means using pairwise contrasts; different subscripts indicate
means differ at p < .05 or less. (e.g. joint outcomes in unequal and no knowledge condition are given the
subscript ‘a’ and it is significantly different to that for unequal and knowledge condition given subscript
‘b’)
An univariate analysis of variance (ANOVA) was used to test the effects of knowledge
and BATNA (a)symmetries on agreement efficiency. No significant main effect of
knowledge was found for joint gain, F(1, 138) = 1.409, p = .237. Furthermore, the
main effect of BATNA (a)symmetries was not significant F(2, 138) = 1.158, p =
.317. Instead, a marginal, significant interaction (knowledge × BATNA differences)
was found on joint outcomes, F(2, 138) = 3.054, p = .05. This interaction suggests
that the effect of the negotiators’ knowledge on joint outcomes differed, depending on
the level of BATNA differences between negotiators (both low, both high or unequal)
(see Table 1 for related statistics).
Pairwise comparisons were conducted to clarify the relationships among BATNA
(a)symmetries, knowledge of counterparts’ BATNAs and agreement efficiency (see
Table 2). Hypothesis 1 predicted that unequal-BATNA dyads with knowledge reached
less efficient agreements than those without knowledge and equal-BATNA dyads
(with or without knowledge). The findings support this hypothesis. Focussing on
the dyads with unequal BATNAs, when negotiators had knowledge of their oppo-
nents’ BATNAs, joint gains were significantly lower than when they did not
(MUnequal & Knowledge = 15,763 vs. MUnequal & No Knowledge = 17,017), t (46) = 2.70,
p = .004, d = .83. Dyads in the Unequal & Knowledge condition (MUnequal & Knowledge
= 15,763) also reached lower joint outcomes than those in Both Strong & Knowledge
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Blinded by Power: Untangling Mixed Results Regarding Power. . . 229
(MBoth Strong & Knowledge = 16,975), t (46) = 2.61, p = .005, d = .77 and Both Weak
& Knowledge (MBoth Weak & Knowledge = 16,667) conditions, t (46) = 1.95, p = .027,
d = .50. Knowledge of counterparts’ BATNAs hindered dyads from reaching efficient
solutions in BATNA-asymmetric negotiations. These results clarify the relationship
between BATNA (a)symmetries and agreement efficiency. BATNA asymmetries per
se do not necessarily damage joint gains, unless both parties are aware of power
imbalances.
No sample differences (United Kingdom vs. Hong Kong) were found in joint gains,
t (142) = −.332, ns and negotiators’ realised power, t (142) = .418, ns.
3 Study 2
Study 1 produced evidence suggesting that when both negotiators have knowledge of
BATNA asymmetries, dyads tend to reach less efficient outcomes than when negotia-
tors possess no knowledge of such asymmetries. Study 2 was designed to replicate this
finding and to examine how knowledge reduces efficiency. Specifically, we tested the
mechanisms by which knowledge of BATNA asymmetries affects the way negotiators
approach negotiations. As stated above, strong negotiators’ knowledge of BATNA
asymmetries triggers a two-step mechanism: first, it induces an increased focus on the
distributive element and second, a greater focus on value claiming means that judge-
ment errors about their counterparts’ preferences are more likely. If true, this helps to
explain why negotiators’ knowledge of BATNA asymmetries hinders a dyad’s ability
to reach an efficient agreement (see Fig. 1). Study 2 also investigates the impact of
knowledge on weak negotiators’ focus and judgement errors.
It is also important to examine whether a strong negotiator’s focus on the distribu-
tive element mediates the relationship between knowledge and judgement errors (see
Fig. 1). This is because, for example, one might argue that an increase in judgement
errors leads to a greater focus on the distributive element than vice versa.
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230 R. S. Wong, S. Howard
Hypothesis 3a When strong negotiators are informed of both BATNAs, they focus
on how to divide the resources to a greater degree than those without this information.
Hypothesis 3b When weak negotiators are informed of both BATNAs, they focus on
how to divide the resources to a lesser extent than those without this information.
Hypothesis 4 Informed negotiators show higher judgement errors about their coun-
terparts’ preferences than uninformed negotiators.
3.1 Method
3.1.1 Participants
3.1.2 Procedure
The instructions and procedures were the same as those used in Study 1, except that
additional post-negotiation questionnaires were used (see Dependent Measures for
details).
The negotiation task was identical to that of Study 1. Study 2 focussed on BATNA-
asymmetric negotiations. There were two experimental conditions: Unequal & No
Knowledge and Unequal & Knowledge.
To assess whether negotiators focussed on the distributive element, we asked the par-
ticipants to state the extent of their agreement with the statements illustrated in Table 3.
Negotiators responded on a 7-point Likert scale (1 = strongly disagree, 7 = strongly
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Blinded by Power: Untangling Mixed Results Regarding Power. . . 231
agree). To avoid response sets, one statement (3) was worded in the reverse direc-
tion. Responses to these five items were summed to obtain a focus score for each
negotiator.
Judgement Errors about Others’ Preferences Following each negotiation, the exper-
imenter provided each negotiator with a blank payoff schedule and the following
instructions:
Below is a blank payoff schedule similar to the one that has been given to you in
this negotiation situation. At the time, we would like you to “fill in the numbers”
to indicate what you think the other negotiator’s payoff schedule looks like. Your
only hint is that the lowest number on their chart is zero and the highest is 4,000.
From this fill-in-the-blank questionnaire, the measures of judgement errors were
computed by examining deviations between negotiators’ estimates and the true val-
ues (Thompson 1990a, b). Judgement errors measured whether negotiators accurately
perceived that four of the issues (e.g., annual leave, bonus, medical coverage and
company car, see “Appendix”) differed in importance to the other party.7 Negotiators
who believe that the other party’s evaluation of the importance of issues is the same
as their own have a larger error score. The accuracy score was computed by summing
the absolute deviations of strong (weak) negotiators’ estimates from weak (strong)
negotiators’ actual values for the four logrolling issues.
3.2 Results
For dependent measures at the individual level, we examined the dyadic structures of
the data to avoid the potential biases of data nonindependence (Turel 2010). We fol-
lowed Alferes and Kenny’s (2009) method and measured the nonindependence for both
the focus score and judgement errors. The correlation coefficients (r ) demonstrated
that focus scores between strong negotiators and weak negotiators and judgement
errors were not correlated, t (46) = .39, p = .70; t (46) = −.12, p = .91.
All dyads were retained for the analyses that follow because all reached an agree-
ment. For focus scores and judgement errors measured at the individual level, we
analysed strong negotiators’ and weak negotiators’ responses in a single model via
hierarchical linear modelling. Both Knowledge and BATNA (strong or weak) were
treated as fixed parameters. We used the restricted maximum likelihood (REML) to
estimate parameters’ standard errors. The model was fitted using a heterogeneous
compound symmetry covariance structure. The results of both models are presented
in Table 4. We followed the procedure used in Raudenbush and Bryk (2002), that is,
the Level 1 equation was the unconditional model (with no independent variables)
and the Level 2 equation was the conditional model (with Knowledge, BATNA and
Knowledge × BATNA).
7 A complete analysis of accuracy in negotiation would also entail assessing negotiators’ perceptions of
the distributive issue (e.g., salary, see “Appendix”). This is not done in the present study because previous
analyses indicate little or no variance on this measure (Thompson 1990a, b).
123
232 R. S. Wong, S. Howard
Knowledge of BATNA-asymmetries
Strong negotiator 6.125† 3862.500∗
Weak negotiator −0.583 485.417
N = 96. All terms are unstandardised regression coefficients. For the analyses predicting to focus scores
and judgement errors, the effects of knowledge were obtained through linear mixed modelling
* p < .05; † p < .001 (all two-tailed tests)
Focus score
Strong negotiator 17.2 23.3
(6.8) (2.8)
Weak negotiator 18.6 18.0
N = 24 in each condition. (5.5) (4.5)
Maximum focus score = 35.
Higher focus scores indicate a Logrolling accuracy
greater degree to which Strong negotiator 11,900 15,762
negotiators focus on the (4949) (6290)
distributive element. Lower
logrolling accuracy scores Weak negotiator 12,152 12,638
indicate more accurate (6566) (6588)
judgements
123
Blinded by Power: Untangling Mixed Results Regarding Power. . . 233
β = 480.6***
Focus on the Judgement
Distributive Error
Element
β = 6.13*** β = -0.128**
β = -103.4* / β = -39.6ns
β = 3862.5* / β = 1253.9ns
Strong
Negotiators’
Knowledge Joint Gain
β = -1150.0* / β = -544.4ns
Fig. 2 Study 2: Mediation of knowledge effect by focus score for strong negotiators. * p < .05; ** p < .01;
*** p < .001. Note: the coefficient β is bold when taking the mediator(s) into account, and not bold when
looking at the relationship between two variables alone
tiators with knowledge focused more on the distributive element of the negotiation
(M = 23.3) than those without knowledge (M = 17.2). This finding supports Hypoth-
esis 3a. However, no effect was found for weak negotiators’ focus scores, β = −0.583,
ns. Thus, Hypothesis 3b was not supported by the findings.
We then examined the two-step mediation model to determine whether strong nego-
tiators’ focus on the distributive element mediates the relationship between strong
negotiators’ knowledge and judgement errors, and whether the judgement errors medi-
ate the relationship between strong negotiators’ focus on the distributive element and
agreement efficiency. The results of the analyses are shown in Fig. 2.
We demonstrated that strong negotiators’ knowledge predicted their focus on
the distributive element, β = 3.13, t (46) = 4.10, p < .001. Furthermore, their
focus on the distributive element was associated with higher judgement errors,
β = 425.9, t (45) = 2.84, p < .01. When controlling for the focus on the distribu-
tive element, the effect of knowledge on strong negotiators’ judgement errors was no
longer significant, β = 418.0, t (45) = 0.71, p = .48. To test the significance of the
two-step indirect effect (i.e., the path through focus on the distributive element and
judgement error in serial), we followed a bootstrapping procedure using the PROCESS
technique (Hayes et al. 2011; Preacher and Hayes 2008, 2009). The result of 10,000
123
234 R. S. Wong, S. Howard
resamples demonstrated that zero fell outside of the 95 % confidence interval (CI) of
the indirect effect of a focus on the distributive element (95 % CI [−860.8, −97.0]).
That is, the indirect effects of a focus on the distributive element and judgement errors
were likely to be somewhere between −860.8 and −97.0, with the obtained indirect
effect of −334.1 being a sensible point estimate. The indirect effects of a focus on the
distributive element alone and those of judgement errors were probably zero (zero fell
within the 95 % CIs). The results support the two-step mediator model as illustrated
in Fig. 1.
4 Study 3
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Blinded by Power: Untangling Mixed Results Regarding Power. . . 235
4.1 Method
4.1.1 Participants
A total of 104 undergraduates students were recruited from Hang Seng Management
College and Lingnan University, comprising 56 male and 48 female, aged from 18 to 28
years (M = 21.69, SD = 2.30). Subjects voluntarily participated in the experiment.
4.1.2 Procedure
The procedure was similar to that of Study 2, except that additional pre-negotiation
questionnaires were used to elicit participants’ concerns about fairness and perceived
power.
8 In the case that disagreements occurred, the code assigned by the first rater was retained to be consistent
with the larger data set. The inter-rater reliability is reported in Sect. 4.2.1.
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236 R. S. Wong, S. Howard
Perceived Power The measure of perceptions of relative power was collected in the
pre-negotiation questionnaire, as in Wolfe and Mcginn (2005). Participants were asked
to rate, on a scale from 0 to 100, “What is your bargaining power in this negotiation?”
On that scale, 0 was labelled “my counterpart has all the power”, 50 was labelled
“equal power” and 100 was labelled “I have all the power”.
4.2 Results
To assess the reliability of the coding of the first and second raters, Cohen’s κ was
performed and a reliability coefficient of 0.798 showed an acceptable level of inter-
rater agreement. As information-sharing behaviour was a dichotomous outcome where
strong negotiators’ information-sharing behaviour was somewhat correlated with the
weaker counterparts’, we performed a multilevel logistic regression model to analyse
data in a way that included both the dyad and negotiator as units of analysis (Spain et al.
2012). A generalised estimating equations approach (GEE) procedure was adopted
to estimate the effects of Knowledge and BATNA (strong or weak) and to account
for within-dyad correlations. For the GEE, we assumed the exchangeable compound
symmetry correlation structure and used robust standard errors. Furthermore, GEE
provided unbiased estimates of parameters using the Fisher method. Both Knowledge
and BATNA were treated as fixed parameters (Spain et al. 2012). We fitted a Level 1
model with a random intercept. The Level 2 model included Knowledge, BATNA and
Knowledge × BATNA interaction effects. There was an interaction effect of knowl-
edge by negotiators’ BATNA (strong or weak), on information-sharing behaviour (see
Table 6). Table 7 displays the regression coefficients of the logistic regression model.
The findings lend partial support to Hypothesis 5. For strong negotiators, the likeli-
hood of sharing information about preferences in the Unequal & Knowledge condition
were 0.271 times that in Unequal & No Knowledge, β = −1.307, Wald χ 2 = 4.702,
p < .05. However, no significant effect was found for weak negotiators’ information-
sharing behaviour, β = −0.199, p = ns.
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Blinded by Power: Untangling Mixed Results Regarding Power. . . 237
Source Wald χ 2 df p
Knowledge of BATNA-asymmetries
Strong negotiator −1.307†
Weak negotiator 0.199
N = 104. All terms are unstandardised regression coefficients. For the analyses predicting to negotia-
tors’ information-sharing behaviour, the effects of Knowledge were obtained through multilevel logistic
regression model
† p < .05 (all two-tailed tests)
ANOVAs showed significant differences between the Unequal & No Knowledge condi-
tion and the Unequal & Knowledge condition for strong negotiators’ perceived power,
F(1, 50) = 29.71, p < .0005, η2p = .37, and weak negotiators’ perceived power,
F(1, 50) = 14.03, p < .0005, η2p = .22. With knowledge of BATNA asymmetries,
strong negotiators perceived their position to be more powerful (MUnequal & Knowledge =
76.1) than those without knowledge (MUnequal & No Knowledge = 58.1), t (50) = 5.40,
p < .0005, d = 1.53. In contrast, informed weak negotiators perceived their position
to be less powerful than those without knowledge (MUnequal & Knowledge = 41.6 vs.
MUnequal & No Knowledge = 54.0), t (50) = −3.75, p < .0005, d = −1.06. In support
of Hypotheses 6a and 6b, knowledge affected whether strong and weak negotiators
perceived their positions to be more or less powerful than their counterparts.
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238 R. S. Wong, S. Howard
Perceived
Fairness
β = 0.36*** / β = 0.28**
β = 9.89***
Strong
Negotiators’ Focus on the
Knowledge Distributive
Element
β = 5.27*** / β = 2.50ns
Fig. 3 Study 3: Mediation of strong negotiators’ knowledge effect by perceived fairness. ** p < .01;
*** p < .001. Note: the coefficient β is bold when taking a third variable into account, and not bold when
looking at the relationship between two variables alone
port this hypothesis. When determining fairness, weak negotiators with knowledge
did not appear to produce a lower settlement point than those without knowledge
(MUnequal & Knowledge = 50.2 % compared with MUnequal & No Knowledge = 52.0 %),
t (50) = −1.01, p = .16). We also conducted two one-sample t tests against a seed
value of 50, examining weak negotiators’ perceptions of fairness in both Knowledge
and No Knowledge conditions. The findings revealed that informed weak negotiators
generally thought that a 50–50 division of the surplus was fair (MUnequal & Knowledge =
50.2 %), t (25) = .19, p = .85; similar results were obtained for uninformed weak
negotiators (MUnequal & No Knowledge = 52.0 %), t (25) = 1.65, p = .11. Thus, these
findings lend support to Hypothesis 7c. The results suggest that even when weak nego-
tiators knew they were weaker, they did not feel entitled to a smaller proportion of the
surplus, but instead constituted fairness via equality.
Figure 3 displays the relationship among knowledge, strong negotiators’ perceived
fairness and a focus on the distributive element. Note that the focus score was com-
puted in the same way as in Study 2. When regressing the focus score on both strong
negotiators’ knowledge and perceived fairness, we found that the effect of knowledge
on the focus score was insignificant, β = 2.50, t (49) = 1.26, p = .21, whereas the
effect of perceived fairness remained significant, β = 0.28, t (49) = −2.88, p < .01.
We then conducted a bootstrapping procedure (Preacher and Hayes 2008, 2009), and
the result of 10,000 resamples demonstrated that zero fell outside the 95 % CI of the
indirect effect of perceived fairness (95 % CI [0.10, 4.70]). Thus, strong negotiators’
perceived fairness mediated the relationship between focus score and knowledge.
However, the regression analysis showed that weak negotiators’ knowledge had no
effect on both perceived fairness, β = −2.33, p = .29 and the focus score, β = −2.25,
p = .13. The bootstrapping result for the indirect effect of perceived fairness with
10,000 resamples showed that zero fell within the 95 % CI (95 % CI [−1.79, 1.52])
123
Blinded by Power: Untangling Mixed Results Regarding Power. . . 239
123
240 R. S. Wong, S. Howard
123
Blinded by Power: Untangling Mixed Results Regarding Power. . . 241
Acknowledgements This project is partially supported by Hang Seng Management College Research
Fund.
123
242 R. S. Wong, S. Howard
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