Group 1 - Sec C
Group 1 - Sec C
Group Assignment
Submitted by
Group 1 - Section C
Aryan 21020841224
Vatsala Mishra 21020841048
Piyush Lohana 21020841020
Smriti Kinger 21020841044
Dhruv Gupta 21020841111
Human Sustainability Strategies
Human Sustainability is the value PepsiCo products offer customers, including their nutri onal
composi on.
For this, PepsiCo has a three- ered system for categorizing its products:
i. Good-for-you products – These products deliver posi ve nutri on through the
inclusion of whole grains, fruits, vegetables, low-fat dairy, nuts and seeds while
modera ng total fat, saturated fat, sodium and/or added sugar. For example,
Tropicana orange juice and Quaker Oats.
ii. Be er-for-you products – These products are those whose levels of total fat, saturated
fat, sodium and/or added sugar are in line with global dietary intake
recommenda ons—for example, sugar-free Pepsi Max.
iii. Fun-for-you products – Products like Lay's chips and Pepsi-Cola that have very low
nutri onal value.
PepsiCo's approach to human sustainability was to divide the Indian market into two
segments –
1. Middle class – This segment shared preferences and health concerns with western
customers. The following steps were taken to improve human sustainability for this
segment:
a) Increase healthy products' share of sales – They enhanced the healthiness of
their product por olio by introducing several global brands, including
Tropicana, Quaker, and Gatorade. They also developed and launched
numerous products, including several juices and juice drinks.
b) Adjustments to exis ng products – PepsiCo made changes to some of its
products to make them healthier. They subs tuted rice-bran oil for palm oil in
some foods and developed a whole-grain, vitamin-for fied version of Cheetos
snacks.
c) Introduc on of Diet Pepsi – The company launched and heavily invested in the
launch and promo on of Diet Pepsi; however, it did not appeal to the taste of
Indian customers as they were used to sugary drinks and didn't appreciate the
taste of Diet Pepsi.
2. Bo om of the pyramid – For India's lowest-income demographic, anaemia and
micronutrient deficiencies were greater concerns than obesity and cholesterol.
PepsiCo launched Project Asha in 2008, developing low-cost, nutrient-for fied food
and beverage products priced below Rs 2 or below to sell to low-income popula ons.
They leveraged their own distribu on networks and partnered with NGOs to pilot-test
this project in India and two African countries.
They also contracted with small-scale farmers and incorporated their produc on (e.g.,
potatoes and rice) into their supply chain. Farmers were provided seeds and saplings,
disease management assistance, financial advice, and other technical exper se to
increase yields and income.
Talent Sustainability Strategies
These strategies encompassed the efforts to make PepsiCo an a rac ve workplace. The
company implemented the following strategies:
i. Tradi onal drivers – PepsiCo focused on recruitment and reten on (e.g.,
compensa on, recogni on and reward systems) to sa sfy their employees.
ii. Focus on sustainability – Through communica on efforts and tangible
accomplishments around sustainability, their employee's morale and confidence in
their mission were very strong. They integrated "purpose" into all aspects of human
resources, such as systems for evalua ng personnel.
iii. Employee Engagement – PepsiCo's employee engagement strategy aims to create a
work environment where employees feel mo vated, challenged, and inspired to
contribute to the company's success. The company regularly solicits employee
feedback and implements ini a ves to address their concerns and needs.
iv. Employee Engagement: PepsiCo's employee engagement strategy aims to create a
work environment where employees feel mo vated, challenged, and inspired to
contribute to the company's success. The company regularly solicits employee
feedback and implements ini a ves to address their concerns and needs.