WEEK 1-2: DISCOVERING MEDIA AND INFORMATION LITERACY

OBJECTIVES:
At the end of the week:
1. Define communication, communications and media.
2. Define media and information literacy as composite concept.
3. Share in class your media habits, lifestyles, and preferences.

DURATION:

4 Hours

LEARNING OUTCOMES:

✓ Describe how communication is influenced by media and information.

✓ Identify the similarities and differences between and among media literacy, information
literacy, and technology literacy.

AREA OF COMPETENCY:

CRITICAL THINKING/COMMUNICATION

REFERENCES

Alagaran II, Jose Reuben Q. “Media and Information Literacy: Empower the Discerning
Audiences”. ABIVA Publishing House. 2017.
Campos, Patrick F. “From Cave to Cloud: Media and Information Literacy For Today”.
Phoenix Publishing House. 2016.
Liquigan, Boots C. “DIWA Senior High School Series: Media and Information Literacy”.
DIWA Learning Systems Inc. 2016.

MATERIALS NEEDED/TOOLS AND EQUIPMENT

Without Internet and computer devices:

- Oslo Paper na ginupit into shortbondpaper-size para sa Job sheet (Optional)

With Internet and computer devices:

- Internet connection
- Canva Account
- Google Account
- Social Media Account (Facebook, Instagram)

DEVELOPER ZANDER ALLEN S. FLORES MEDIA & INFORMATION

LITERACY
DATE DEVELOPED DECEMBER 2, 2020 (Discovering Media &
PAGE NO. 1 Information Literacy)
 INFORMATION SHEET NO. 1-2
“DISCOVERING MEDIA AND INFORMATION LITERACY”

COMMUNICATION AND THE MEDIA

1. Communication – is the process of sharing ideas and opinions about issues, people,
events, and places between or among persons through various channels with the intent to
gain common understanding. Ito ay isang “interactive” process, meaning, palitan ng mga
meanings about text, images, people’s actions and behavior. Ito ay dumadaan through
verbal (sa salita lamang) at non-verbal (kilos lamang) means of relaying information or
through the use of media such as print, broadcast, electronic, or new media.
2. Communications – the technical means of communication or the channel through which
the messages is conveyed. Mobile phones and computers are part of communications.
3. Media – the channels through which we communicate.
TWO CLASSIFICATIONS OF MEDIA
a. Traditional Media – includes mass media such as newspapers, radio, and
television.
b. New Media – includes computers, mobile phones, and other digital gadgets.
4. Communication Media – mass media and ICT combined.
5. Information – the message conveyed by a sender to its recipient through various
channels.
6. Multimedia – the combination of different forms of media in one platform.
Example: Audiobook - is a recording of a book or other work being read out loud.
Combination of text and audio media.

THE ROLES OF TODAY’S MEDIA AND INFORMATION IN SOCIETY

THREE MAJOR FUNCTIONS OF COMMUNICATION MEDIA IN THE PHILIPPINES.
1. To inform – Umaasa ang mga Pilipino sa mass media and internet para makakuha ng
mga impormasyon tungkol sa bansa, sa gobyerno, mga programa at polisiya nito, mga
batas, tao, mga kaganapan, lugar, lagay ng panahon, sports at iba pa.
2. To entertain – Mahilig ang mga Pilipino manuod ng mga “drama” at “situational
comedies” (sitcoms) on televisions and internet. Nakikinig tayo sa paborito nating musika
sa radyo through podcast, MP3 Players, at sa internet. Ang iba ay naglalaro ng video
games gamit ang tablets at laptop computers.
3. To educate – Gumagamit ng iba’t-ibang media for education gaya ng mga educational
shows on television and radio, lectures videos sa internet, and podcasts.

MILLENIALS AS PRODUCERS AND CONSUMERS OF MEDIA AND INFORMATION

✓ Millenials – those people born between 1977 and 2000.
4 IMPORTANT CHARACTERISTICS OF MEDIA & INFORMATION-LITERATE INDIVIDUALS
1. Efficient information managers – alam nila kung paano ma-access ulit ang isang
information quickly gamit ang mga search engines at mag-store ng information using

DEVELOPER ZANDER ALLEN S. FLORES MEDIA & INFORMATION

LITERACY
DATE DEVELOPED DECEMBER 2, 2020 (Discovering Media &
PAGE NO. 2 Information Literacy)
 bookmarking techniques and data folders or cloud storage such as Google Drive and
Dropbox.
2. Wise consumers – kailangan mong maunawaan ang mga messages ng mabuti mula sa
mga media and internet outlets at kung paano ito gagamitin sa paggawa ng mga
mahalagang desisyon. Halimbawa ay ang dapat bilhin or kung sino ang dapat iboto sa
mga eleksyon at iba pa.
3. Responsible producers – irespeto ang privacy at kultura ng ibang tao, sundin ang
“netiquette” kapag online at kilalanin ang sources ng iyong information kapag gagamitin
mo ito sa iyong research or academic work.
4. Active participants – Kapag alam mo ang mga information na kailangan mo, pwede ka na
makiisa sa mga social and civic events. Tandaan: huwag mag-participate sa isang bagay
na hindi mo nalalaman ng lubusan.

DEFINITION OF MIL
“Media and Information Literacy is defined as a set of competencies that empowers
citizens to access, retrieve, understand, evaluate and use, create as well as share
information and media content in all formats, using various tools in critical, ethical, and
effective way, in order to participate and engage in personal, professional and societal
activities. (UNESCO 2013, 29)”

THE EXPLORE, ENGAGE, EMPOWER MODEL (Alagaran,2014)

1. EXPLORE – is to identify,
access and retrieve information and
media content skillfully. Gumagawa ka
1. EXPLORE - Paano ko ng paraan para ma-locate, ma-access
2. ENGAGE - Paano ko
malalaman, makukuha at and ma-retrieve ang mga information
mapag-aaralan at
mababawi ang isang
masusuri ang isang media and media content gamit ang iba’t-
information & media
and information content?
content? ibang tools and techniques. Kailangan
masigurado mo ang kapakinabangan
ng information sa mga audience mo
bago mo ito i-search online.
2. ENGAGE – is to analyze and
evaluate media and information
3. EMPOWER- Paano ako
makakagawa at critically. Suriin at i-check mabuti ang
makakapagbahagi ng media content in terms of language
isang information and
media content ng buong
through codes and conventions, and
galang, ligtas at representations of gender, ethnicity,
responsable para sa
decision-making at pag-
race, sexuality, or religion.
take ng action? 3. EMPOWER – create or
produce, share or communicate, and
use information and media content ethically, safely, and responsibly for decision-making
and taking action. Pinapaunlad mo ang iyong sarili kapag gumagawa, ibinabahagi at
ginagamit mo ang mga information at media content ng ligtas, magalang, responsible at
buong karunungan para i-improve ang iyong personal, professional at social life.

DEVELOPER ZANDER ALLEN S. FLORES MEDIA & INFORMATION

LITERACY
DATE DEVELOPED DECEMBER 2, 2020 (Discovering Media &
PAGE NO. 3 Information Literacy)