Group 3 Intro Methods and Questionnaire
Group 3 Intro Methods and Questionnaire
Group 3 Intro Methods and Questionnaire
GOODS
A
Thesis
Presented to the
Faculty of College of Business and Accountancy
Tarlac State University
In Partial Fulfillment
of the Requirements for the Subject
Marketing Research
By
John Ian V. Carreon
Meryll Jade B. Cruz
Justin Aldous D. Dela Cruz
Hanna Jane V. Gumban
Dhaisy Marie B. Maniti
Brilliant Vallerie R. Martelino
Jean Paul Chancey I. Yalung
February 2023
Chapter 1
Water hyacinths (Eichhornia Crassipes), more commonly known as water lilies in the
Philippines, is a variety of freshwater plants that originated from South Africa and has been
regarded as the world’s “most troublesome” aquatic plant. But prior to this, it has been widely
propagated as a water ornament. Today, several countries face the enormous task of controlling
the alarming increase of water lilies that form vast blankets covering lakes, rivers and ponds,
which in turn cause problems for fishing, water transport and biodiversity (“CARAGA
The plant forms large floating mats which cover the entire water surface within a short
period. When allowed to propagate, it quickly colonizes the water mass causing detrimental
effects, including loss of fishing grounds, occlusion of water ways for navigation, interference
with hydroelectric power generating plants, and providing a habitat for breeding of agents of
malaria and bilharzia, as well as suppression of other useful aquatic life (Mathur, 2007; Jayan
The plant reproduces by means of runners or stolons, which eventually form daughter
plants; and when this decay, the process leads to depletion of dissolved oxygen in the water,
often killing fish and other aquatic organisms (Coles and Kabatereine, 2008). Several means
such as spraying with herbicides, and occasional desilting of the water bodies in which they grow
have been tried to control its rapid growth and spread, but these have not yielded any meaningful
result due to its varied adaptive strategies for survival (Bindu and Ramasamy, 2005).
Deemed as one of the most damaging aquatic plants in the world, the water hyacinth has
severely infested Philippine waters and its nearby communities with its rapid rate of
proliferation. It can flower throughout the year and releases more than 3,000 seeds per year. With
this extraordinary rate of production, the Water Hyacinth species outnumber other aquatic
species in the vicinity, threatening the stability of fresh water and its biological diversity.
Furthermore, its leaves and pads can reduce light and oxygen, which causes phytoplanktons to
significantly decrease in number, affecting the photosynthetic cycle and endangering fish species
(ecoingenuity, 2019).
Water hyacinths are an invasive plant species that can take over the entire surface of a
body of water if left unchecked. They can be a nuisance since they allow disease-spreading
vector species of mosquitoes to breed freely in the static waters. The plants’ decomposition
results in a foul odor, decreases the clarity of water, and depletes the level of dissolved oxygen in
Water hyacinth often clogs waterways due to its rapid reproduction and propagation rate.
The dense mats disrupt socioeconomic and subsistence activities (ship and boat navigation,
restricted access to water for recreation, fisheries, and tourism) if waterways are blocked or water
pipes clogged (Ndimele et al., 2011, Patel, 2012). The floating mats may limit access to
breeding, nursery and feeding grounds for some economically important fish species
Moreover, the water hyacinth weed negatively affects the activities of the people with
direct and indirect dependence on the infested water bodies ecosystem (Ayalew et al., 2020). The
hazards impact differs across livelihoods context and effective hazard impact assessment must be
On the other hand, the profusion of water hyacinths may be put to use in a variety of
ways to make them more beneficial. For instance, water hyacinth fibers are used to make paper
and rope. It is utilized as pig, duck, and fish feed in several regions of Asia. Furthermore, water
hyacinths are employed as fertilizers and help purify water for drinking or for liquid sewage
system effluent. The plant is most frequently used in the Philippines to make furniture, mats, and
baskets.
The products made from water hyacinth fiber have the advantage of the fiber tough and
durable properties, which could last up to 3-5 years. It could be weaved into any form which is
suitable to change according to the market trend. Currently, water hyacinth fiber has been
applied to create various products such as coaster, slippers, basket, hat, fruit tray, furniture,
handbag, and women purse. Tough yet flexible is known to be key properties of water hyacinth
stem, which is the main material used to produce water hyacinth fiber. Thanks to those
properties, water hyacinth fiber could be weaved into any form desired, with 3D weaving
technique. Natural water hyacinth fiber come in beautiful golden-brown color, yet both natural
and chemical dyes can be added to create even more colorful artifacts. Water hyacinth fiber is
also biodegradable. With a proper coating and care, water hyacinth products could live up to 3-5
years of use, however, water hyacinth fiber could be naturally disposed within a few months as
well. Nowadays water hyacinth is used for decorative purposes and it plays main role in hand
craft products like handbags, wallets, flower pots, fashion accessories, mats etc. Many creative
and decorative home furnishing products are manufactured from water hyacinth stem (Rajan et
al., 2022).
The products derived from water hyacinth plants have good market potential. They not
only have domestic market in the region but also can fetch good foreign exchange. Developing
and encouraging such ventures also aids in reducing unemployment. The products have good
popularity in exhibition stalls. Moreover, the economics of the products can be increased as these
can be produced by the unemployed women folk of the family in their leisure time. In the present
day context, when the agricultural community at large is facing the challenges of climate
challenge and global warming, such ecofriendly and bio- degradable products can contribute to
sustainable agriculture. They can also play a significant role in utilization of natural and human
This research will cover the ecology of water hyacinths in general and the effects of their
hyacinth valorization techniques for the affected chosen barangays is also intended to be
suggested as a green push. In order to limit the spread of its detrimental effects on people and the
environment, this would encourage the sustainable management of water hyacinth. The
conversion of the weed into alternative handcrafted goods will be the central subject of analysis
of the water hyacinth market possibilities. These are goods that the chosen barangays may
produce and sell on their own to generate cash and cut costs. As part of the endeavor to create a
circular microeconomy, closing the water hyacinth movement loop in the microeconomic model
will also be investigated. The microeconomic model can help certain barangays impacted by the
water hyacinth infestation deal with and manage the problem, which would promote resilience
and lead to longer-lasting solutions to the problems with water hyacinth control and
management.
Chapter 2
This chapter presents the research design and methodology, respondents of the study,
The study will use a qualitative methodology in market acceptability of water hyacinths
as alternative handcrafted goods. The researchers will use a qualitative research approach to
collect primary data, specifically a combination of a questionnaire and an interview, the major
goal of this research is to develop a waterlily-based recycled product that can be used to promote
and behavioral issues related to public health that are not achievable with quantitative methods
(plants, 2021). Qualitative method was used in gathering and tabulating data. This method
enabled the researchers in examining the data they gathered from their respondents to help them
evaluate and investigated people’s opinions and convictions regarding recycling water lilies., and
thus provided them accurate and reliable data which will help them with the study they
conducted.
respondents. The Tarlac City barangays that are selected are Balibago, Banaba, and Culipat.
Research Locale
The study will be conducted in Tarlac City, in which the selected barangays are located.
The chosen respondents will be given questionnaires inside their homes or any other location
Research Instrument
interview as their study tools to evaluate the market acceptability of water hyacinths as
alternative handcrafted goods. A questionnaire is a list of questions or other things used to elicit
data from respondents about their views, way of life, or opinions. The interview method and
questions are regulated in a directive interview, but the non-directive interview is unguided, uses
normally to obtain information regarding how well the market will embrace water hyacinths as a
Data Collection
The researchers will guarantee in writing to the barangay halls that the records from the
barangays will be enough to supply the essential information on the list of respondents of the
chosen barangays once the instrument has been validated. The researchers will notify the
selected respondents about the study’s objective and verify that they satisfy the requirements
after gaining permission. Eligible participants will also be consented. The questionnaire will be
then be constructed by the researchers as well as the interview guide. They will participate in a
30- to 45-minute in-person interview that will follow the respondents’ narration and create
questions based on their comments on that narration in order to allow for subject growth and
investigation and to guarantee accurate and thorough qualitative data. By conducting interviews
with the respondents, the researchers will learn more about their general backgrounds, their
experiences, and any problems they encountered. The probes will target crucial topics such as the
market acceptability of water hyacinths as alternative handcrafted goods. The data will be
assessed, interpreted, and analyzed after speaking with the respondents in an interview.
Data Analysis
Data analysis will involve a process that produced findings or the study’s conclusion
based on the collected data regarding the market acceptability of water hyacinths as alternative
handcrafted goods. Following transcription, the data will be coded, examined, explained, and
validated. Through repeated reading of the transcribed interviews, the researchers would be able
to better comprehend the subject. As a result, for each conception, the overall interview rating
was a weighted average of the explicit response to the conception prompt and the researcher’s
study of the general pattern of responses. Once everything has been thoroughly transcribed, the
data will be coded. The applied codes, keywords that will be used to classify or arrange text, will
be regarded as a crucial component of qualitative research. The information will then be
examined, grouped, and put into themes and later sub-themes that formed from the coding
process. The motifs that surfaced will be given a distinct code in accordance. The data will be
interpreted in the following step by looking for any recurring patterns and emphasizing any
similarities and contrasts. Data verification is the last step, which involves going over the
transcripts and codes again to make sure that the researchers have understood everything
correctly. This step will allow the researchers to confirm or change any previously formed
hypotheses. The hypothesis of the issue will be determined by verbal interpretation of the
production consequence. To ensure that the interviewees had sufficient experience using impact
methods, the interviewee or interviewees must be a resident of the said selected barangays.
Tarlac State University
QUESTIONNAIRE
Dear Respondent,
We are students from the Tarlac State University, under the Bachelor of Science in
requirement for the subject Marketing Research, we are working on a research paper entitled,
to kindly answer the questions in this questionnaire. The information you provide will enable our
group to attain the purpose of the study. Thank you for your cooperation.
The Researchers
Section 1
The question below relates to personal data. Please check (✔) the appropriate one.
1. Gender:
Male
Female
2. Age:
3. Marital Status:
Single
Married
Separated
Widowed
4. Educational Qualification:
Matriculate
Intermediate
Graduate
Post-Graduate
Others (please specify): ___________________
5. Occupation:
Student
Service
Business
Home Maker
6. Monthly Income:
Up to 10,000 PHP
Section 2
These set of questions are related to Market Acceptability of Water Hyacinths as alternative
handcrafted goods. Please answer the following questions by writing your answers.
________________________________________________________________________
1.1 Do you know that there are water lilies in your barangay?
__________________________________________________________________
1.2 What do you think are the negative effects of water lilies?
__________________________________________________________________
________________________________________________________________________
________________________________________________________________________
3.1 What are your thoughts on handcrafted water lily goods as a market opportunity in
terms of:
_____________________________________________________________________
3.1.2 employment?
_____________________________________________________________________
_______________________________________________________________________
5. Does your community have any procedures in place for determining how water lilies
_______________________________________________________________________
_______________________________________________________________________
7. Do you pay attention to the news stories on water pollution that are reported?
_______________________________________________________________________
8. Do you concur that water lilies have an influence on agricultural livelihood? Why or why
not?
_______________________________________________________________________
9. Do you agree that water lilies are invasive pests? Why or why not?
_______________________________________________________________________
10. Are you aware that water lilies can be transformed into a proactive environmental
product?
_______________________________________________________________________
11. Personally, do you agree that it is necessary for water lilies to be vehemently controlled?
_______________________________________________________________________
12. In your perspective, do you think it would be preferable if it were commercially utilized
so that its numbers could be efficiently reduced while also promoting economic
_______________________________________________________________________
13. Do you think it would be better for the government to start using water lilies by altering
the way the local residents view the plant and making it a source of livelihood? Why or
why not?
_______________________________________________________________________
REFERENCES