Prelim TP Strategic MNGT BSHM3 2aa PDF

STI COLLEGE – GENERAL SANTOS INC.
J. Catolico Sr. Avenue, Lagao, General Santos City
STRATEGIC MANAGEMENT
PRELIM TASK PERFORMANCE
Submitted to:
Ms. Melochilen Betia, LPT
Instructor
Submitted by:
BELANDRES, MAE KYLLA N.
BSHM 3-2AA
MARCH 2021
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I. Unilever’s Value Proposition
Unilever’s key value proposition is its reputation as a high-quality and

low-cost supplier of products. Because of its size, it is able to manufacture
products at a lower cost while maintaining a high level quality. Its size also
gives it access to niche markets, which are especially important in
developing countries. Unilever, on the other hand, owns a large number of
brands, each with a distinct value proposition. Unilever products are
consistently high-quality, well-designed, and effective, and are offered at a
price that is appropriate for their target customer and use.
II. Unilever’s Triple Bottom Line (TBL) and Sustainable Practices
Unilever's goal is to make sustainable living a way of life for all by

promoting sustainability and delivering goods that help people look good,
feel good, and get more out of life. Unilever is a company that specializes in
fast-moving consumer products. It owns many well-known brands all over the
world. Unilever divides its market into commodity groups. Each product
category is targeted at a specific group of consumers, with some brands
providing a "premium" line for more affluent customers.
Economic Pillar
Logistics
 Unilever’s Maintain a constant emphasis on enhancing fleet
performance and lowering emissions associated with product delivery.
Marketing, sales and consumer use of products (including end-of-life)
 Unilever’s Collaborate with policymakers to build a climate that

supports the development of a circular economy, including the
infrastructure needed to collect and recycle materials.
 Unilever’s Use risk assessments to identify any negative environmental
consequences of our products' use and disposal.
Social Pillar
Corporate functions
 Ensure that workers are aware of Unilever's environmental policy and

are encouraged to put it into practice, as well as that they are aware of
their own obligations and are provided with the requisite training and
support.
Environmental Pillar
Innovation
 Unilever’s Use lifecycle evaluation in new product design and on

current products to better understand the environmental effects of the
products and find ways to minimize them.
 Unilever’s Research to find ways to reduce the environmental effects of
goods and practices.
Sourcing
 Unilever’s Engage manufacturers in order to reduce in environmental

footprint.
 Unilever’s Engage with suppliers and farmers through the Sustainable
Agriculture Code 2017, a set of strict guidelines aimed at enhancing
the supply chain, including legal enforcement, no deforestation, soil
and water management, waste, and biodiversity.
Manufacturing
 Unilever’s Improve the environmental efficiency during manufacturing
by developing in environmental management systems and processes.
III. Corporate Governance Initiatives Assessment
The two fundamental aspects of corporate governance are

transparency and accountability. Unilever’s approach to business is based on
ethical conduct. Its decisions are driven by the company’s ideals and beliefs,
which are emphasized at all levels. Unilever personnel are divided to doing
something in the right way, which includes making good business choices
and behaving ethically. That Unilever acknowledge its personnel’s’ individual
and mutual obligations to conduct business responsibly. Unilever’s workers
agree that success necessitates the highest levels of corporate conduct
against those they work with, the people they affect and the environment
which they have an effect on. This is way to sustainable, profitable growth
and creating employment.
Reference:
(“Corporate Governance of Unilever, 2013”). Retrieved from

http://worldofyourchoice.blogspot.com/2013/04/corporate-governance-of-
unilever.html#:~:text=Transparency%20and%20accountability%20are%20the,all%20levels
%20within%20the%20Company.
Careers at Unilever. (n.d.). cleverism.com. Retrieved from

https://www.cleverism.com/company/unilever/#:~:text=Unilever's%20main%20value
%20proposition%20is,markets%2C%20particularly%20in%20developing%20countries.
Engel.(2018). UNILEVER’S ENVIRONMENTAL POLICY. Retrieved from

https://www.unilever.com/Images/unilever-environmental-policy_tcm244-436111_en.pdf
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STI COLLEGE – GENERAL SANTOS INC.

J. Catolico Sr. Avenue, Lagao, General Santos City

PRELIM TASK PERFORMANCE

Unilever’s key value proposition is its reputation as a high-quality and

II. Unilever’s Triple Bottom Line (TBL) and Sustainable Practices

Unilever's goal is to make sustainable living a way of life for all by

Marketing, sales and consumer use of products (including end-of-life)

 Unilever’s Collaborate with policymakers to build a climate that

 Ensure that workers are aware of Unilever's environmental policy and

 Unilever’s Use lifecycle evaluation in new product design and on

 Unilever’s Engage manufacturers in order to reduce in environmental

III. Corporate Governance Initiatives Assessment

The two fundamental aspects of corporate governance are

(“Corporate Governance of Unilever, 2013”). Retrieved from

Careers at Unilever. (n.d.). cleverism.com. Retrieved from

Engel.(2018). UNILEVER’S ENVIRONMENTAL POLICY. Retrieved from

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