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    Mojoyinola Adewuyi
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    SAMPLE SOCIAL MEDIA REPORT

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    84 views13 pages

    Sample Social Media Report

    Uploaded by

    Mojoyinola Adewuyi

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 13

    Sponsor A Child Through School

    Social Media Report


    Analytics report for year 2022

    Introduction
    The social strategy as of January 2022 was to get more video content which will
    help showcase all the impactful work being done at SACTS.
    The goal was to attract the three hotbeds of engagement- Gen Z, Millennials,
    and Boomers.

    Without a savvier approach to representation/content creation, digital presence


    will remain as it were.

    Before the second quarter began, the best engagement we could garner was a
    maximum of 10 likes on Instagram- which only happens after we bombard the
    page with build-ups.

    Profiles discussed in this report


    · SACTS Instagram Profile
    · SACTS LinkedIn profile

    Table of content
    ● Cross-channel performance
    ● Video performance
    ● Individual channel performance
    ● Listening
    ● Key Learning
    ● Challenges
    ● Suggestions
    ● Social media relationship with other media channels
    ● Action plan
    Cross channel performance(LinkedIn
    +Instagram)
    Key Performance Indicator Results

    Total engagement(number of likes, 1222


    comments, shares)

    Net New audience 748

    Total posts 137

    Total audience 772

    Top posts by engagement


    Video
    Performance(LinkedIn+Instagram)
    From the month of June, we began to lean towards putting out more
    reels on Instagram and using the more structured video compilations
    for LinkedIn.
    Key Performance Indicator (LinkedIn Result
    + Instagram)

    Total videos posted 53

    Video Impressions 3890

    Video views 4199

    Video engagement 425

    LinkedIn
    Our LinkedIn strategy was to put informative videos that keep partners,
    potential partners, and connections apprised of our impactful activities.

    We also resolved to share contents or stories that preach the importance of


    living an impactful life.

    Primary LinkedIn Metrics


    KPI Results

    Total Impressions 7740

    Total engagement 675

    New followers 668

    URL clicks 357

    Instagram
    Our strategy for Instagram is to push organic content that shows us in
    action, repost content from counterparts, share background stories of
    consenting beneficiaries and report impact.

    We also thought of generating TikTok videos using volunteers to


    push content relating to education, SDGs, and other relatable content
    tailored to the organization’s mission.

    Primary Instagram Metrics


    KPI Results

    Total Impressions 792

    Total engagement 277

    New followers 68

    Reels views 7763

    Reels posted 25

    Brand stories 65

    Brand posts 96

    Video views 119+ 5066 5185

    Videos posted 22

    Ad Performance LinkedIn
    Post( Mr. Biyi Organic discovery Sponsored discovery
    Mananagement video)

    Impressions 243 10,872


    Click through rate 0.8% 0.0%

    URL clicks 2 5

    Reactions 11 0

    Comments 1 0

    Shares 2 0

    Listening: Topics that are being


    discussed in our industry
    -Skills acquisition in response to ASUU strike
    -Period poverty
    -Tech opportunities for children
    -Effects of flooding
    -Increased learning poverty

    Challenges
    - Uncoordinated and Untimely delivery of graphic designs
    - Insufficient fun organic content that is suitable for Instagram
    - Delayed distribution of media from activities/events

    Key Learnings
    - Banners don’t get enough traction on Instagram as it does on
    LinkedIn
    - Reels with short captions go a long way
    - People are more interested in seeing us do what we do rather
    than reading reports on what we have done.
    - Leveraging our partners’ social media following like posting
    them as WCW/ MCM really boosts our LinkedIn following.
    - Holding IG live to discuss value-filled topics, then going live
    at events is bound to give us more traction and exposure.
    - Banners may not be able to beat reels at gaining traction, but
    they can go a long way if done right.
    - Create more motion graphics videos.
    - Edit our videos in a more professional manner using UNICEF
    as inspiration.

    Recommendations
    ● Use a quality phone camera, preferably an iPhone, and
    ring light to create content filming the right things, at the
    Right angles and at the right time.
    ● Content creation will be allocated to individuals available
    for physical events/locations.
    ● Get a graphic designer who is keen on branding and can
    come up with a design template that’s coordinated

    Anyone on the content/management team can help with content


    collection.

    - Bearing in mind that we can’t show the faces of some of the


    beneficiaries, other people (volunteers, partners, members) that
    can consent to be filmed could be approached as any of their
    actions might just become “the content”.

    - Impactful content stems from things we do when we are not


    on guard. Our passion is communicated more through the
    originality of our content and this will require all-around
    filming- even for the “inconsequential things”.

    While this may be uncomfortable in some regards, we have to


    work our way around it.

    Looking Forward
    - To showcasing all of the organization’s activities ( no matter
    how “inconsequential”) in a fresher light.
    - To piquing and holding the interest of potential
    donors/partners online and offline.
    - To gaining massive traction on both Instagram and
    LinkedIn.

    What Is Needed
    - A good iPhone/ camera
    - Volunteers for videos
    - A well-seasoned and reliable graphic designer
    - A better approach at the video editing.

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