Marketing Plan Group 10

MARKETINGPLAN
Enriquez, Hannah Mae

Galindo, Trisha Mae
Padicio, Sandro
Tablante, Honey Beth
Tablante, Honey Shane
MARKETINGPLAN
A marketing plan is your road map for finding and keeping customers. By
planning your marketing step by step, you give your company the best chance
of success in today’s competitive marketplace. From establishing a strong brand
to understanding your ideal customer to creating a compelling buying
experience, the time you put into planning now will pay off many times over in
the months and years to come.
TABLE OF CONTENTS
DEFINE THE BRAND

What is your vision statement? ......................................................................................... 4
What is your value proposition? ....................................................................................... 4
What is your positioning statement? .............................................................................. 5
IDENTIFY THE CUSTOMERS

Your top three personas .................................................................................................... 3
UNDERSTAND COMPETITORS
Your top three competitors............................................................................................... 8
ANALYZE BUSINESS
Strengths ............................................................................................................................. 10
Weaknesses........................................................................ Error! Bookmark not defined.
Opportunities ..................................................................................................................... 10
Threats ................................................................................................................................. 10
DEFINE DIFFERENCE
What is your USP? .............................................................................................................. 12
What is your elevator pitch? ........................................................................................... 12
MAP CUSTOMER’S JOURNEY

Your customer’s journey .................................................................................................. 14
ACTION PLAN
What is your marketing budget? ................................................................................... 19
Who is on your marketing team?................................... Error! Bookmark not defined.
Who is responsible for what? .......................................................................................... 20
What is your pricing strategy? ........................................ Error! Bookmark not defined.
How will you distribute your goods or services? .......................................................... 24
How will you create or update your website? ............ Error! Bookmark not defined.
What is your social media strategy? ............................................................................. 25
What is your email strategy?........................................................................................... 26
What is your advertising strategy?................................................................................. 27
What is your public relations strategy? ......................................................................... 28
What is your after-the-sale strategy? ............................................................................ 30
MONITORING, MEASURING AND IMPROVING

How will you measure the effectiveness of your marketing activities?.................. 31
How will you adjust to improve? .................................................................................... 33
MARKETINGPLAN
EXECUTIVE SUMMARY
Rimonte Enterprises was established on 2013, it was owned by Mr. Noel

Rimonte it was located at Brgy. United Bayanihan, 4023 San Pedro Laguna. They
offer different kind of electronic product such as voice amplifier, printer,
projector, laptop, desktop, and other product for education and business
purposes. They aiming to give you quality products as well as the best services
they can offer because they believe that, customers deserve value. They based
all their effort embracing the STP by identifying target market, and offers
product and services fit to their needs. One of the important aspects of their
business is trust, it is the goal of their firm to have 100% customer satisfaction in
regards to quality, friendliness and time to completion, and discover new ways
to exceed the expectations of their customers while doing so at the lowest
possible cost.
Rimonte Enterprises is a small business that is designed to offer computer

products and other gadgets. Rimonte Enterprises allows businesses and individuals
to be informed of the latest trend in technology and grab it in the most accessible
way through the internet. With Rimonte Enterprises, customers can choose and
shop a wide variety of computers, laptops, and gadgets at all times and
customers have easy way to access for their inquiry. Customers can avail their
products and service by subscribing to their server on the internet. However, as
with any small business, Rimonte Enterprises recognizes its risks, they are a small
business and as such, they will need to meet market acceptance. To that end,
the business is working to determine trends in the industry, and how best to
address the needs of the customers. They expect to compete as a thriving
electronic product industry. The electronic product industry has stable growth in
the Philippines today. Electronic devices are now in demand as they replace the
need for personal computers. their business has identified three key factors that
will be instrumental to its sustainability and these are to ensure 100% customer
satisfaction, repeat customers and customer referrals are valuable. Quality, sell
meaningful and valuable power protection products. And implement strict
financial controls, this is very important because although Rimonte Enterprises is
a small business, they must be a stand-alone entity financially yet they have
financial and accounting responsibilities to the distributors.
MARKETINGPLAN
Part 1 DIFINE THE BRAND
VISION STATEMENT
To be one of a distinguished business providing a high-quality standard of

product and wide range of services with sales.
VALUE PROPOSITION
Rimonte Enterprise ensuring that their business is always in good shape to

carry out their consumers needs and to make it more convenient. They provide
different kind of electronic product such as voice amplifier, printer, projector,
laptop, desktop, and other product for education and business purposes. They
are not just offering electronic devices but also repair and consulting services
like hardware or software error diagnostics, Laptop or desktop tune-ups;
including disk defragmentation, registry cleaning, and software removal, virus
and malware removal, computer wipes and operating system reinstallations,
data recovery and many more. Rimonte Enterprise give their best for the sake of
consumer satisfaction in regards to quality, friendliness and time to completion.
Among the competitors they aim of maximizing profits for having high
demand and not focusing on the quality of the product and services that they
can provide to their consumers. Rimonte Enterprise can provide the both factors
that the consumers expected value they deserve. It is a challenge to keep
prices lower than others while maintaining a high quality of product or service.
Some people might question the quality of product and service if the price is too
low. Moreover, it might lead to huge losses but it will depend on how they will
manage the risk that they might encounter in the future. But Rimonte Enterprise
assured that the quality of service should always remain the same or improve
and it should not deteriorate at any cost. And considering that they have
efficient strategic plan. They earn consumer loyalty through their consistent
efforts, great response, valuing consumer feedback and improving their product
and service suiting consumer needs. They build a strong relationship between
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MARKETINGPLAN
Part 1 DIFINE THE BRAND
the consumers and to their employee so that Rimonte Enterprise can favorably
compete with other leading business in industry.
POSITIONING STATEMENT
For consumers who want to purchase a High-quality product with a wide

range of services, Rimonte Enterprise aiming to give quality products as well as
the best services they can offer considering that consumers deserve value. They
focused on setting the best value they seek to proffer on what consumers need
and wants, as well they are responsible for communicating and managing the
occurring in the market to have an efficient business strategy. By the help of
Rimonte Enterprise functionality they solved the problem or desire and meet the
expectations of the consumers and make that an opportunity that the
consumers have a reason to select them among the other competitors. Having
a great deal will lead to consumers loyalty and generate profits.
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MARKETINGPLAN
Part 2 IDENTIFY YOUR CUSTOMERS
TOP THREE PERSONAS

Your personas will help you visualize the customers you are targeting and
develop brand messages and marketing tactics that will resonate with them.
PERSONA 1 PERSONA 2 PERSONA 3
STUDENTS EMPLOYEES POTENTIAL RESELLER

What is their these are these are these are the
demographic children, workers and Dealer and the
profile? teenagers or professional one who
Age, sex, adults who are people working purchased
profession, going to school for a company, products from
income, social and a learner. organization or Rimonte
status, education, community for Enterprises.
etc. wages or salary.
What are their Students spend they are fulfilling they are
values, attitudes, most of their the duties and essentially the
interests, needs time in learning. responsibilities middlemen
and lifestyle They continue established to between
choices? learning to see their respective distributor and
What is important things from job. They mostly customers. They
to them? multiple doing training purchase goods
perspective. programs and or services to
Engaging with seminar to resell it from their
the technology is achieve own name or
a beneficial to awareness and trade and to run
themselves understanding of their own
especially to internal controls marketing team.
their learning standards. The essential
process. Technology is thing for them is
one of the having a right
essential things distributor or
that they business partner.
needed to help
them perform
accurately to
their job.
How do they like Students mostly Employees do Potential Reseller

to do business? do non-face to the face-to-face do the face-to-
Online or face-to- face transaction. transaction to face transaction
face? Negotiations are ensure the to make a great
How much do mostly done credibility of the deal.
they spend? through online product or
transaction. service and the
What kind of value itself.
products Because of their
do they buy? hectic schedule
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MARKETINGPLAN
Part 2 IDENTIFY YOUR CUSTOMERS
What do they they prefer only

want one-time face to
in terms of face transaction.
features,
functionality and
cost?
Where are they Basically, at Offices, Urban areas

located? School or Home manufacturing
facilities or
factories and
company and in
any location
where work is
performed.
Why would this Rimonte Electronic Rimonte

person buy your Enterprises devices play an Enterprises sell
product or products and important role in and market our
service? services are our society products and
suitable to them especially to the services largely
considering that professional through a
they people. By the network of
acknowledge help of Rimonte channel partner.
the presence Enterprises Choosing the
and use of strategic ways to right partner can
technology on help them save make the
their time and money business reach
educational was the success and
system. Rimonte implemented. It expected
Enterprises was useful to demand for the
products and them both businesses.
services help considering that Providing their
them to perform aside from the business with not
or complete benefits that only products,
their task easier Rimonte but the
and it will fit on Enterprises offer, resources they
their needs. it was needed to sell is
Students of this affordable. And what Rimonte
generation are naturally it will Enterprises duty
considered help them to to fulfill. As their
technological make their work distributor,
learners so easier Resellers are
having a high- beneficial to
quality products them and vice
and good versa.
services with a
low cost,
Rimonte
Enterprises fit on
their needs.
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MARKETINGPLAN
Part 3 UNDERSTAND YOUR COMPETITORS
TOP THREE COMPETITORS
Use the following chart to analyze your top three competitors.
COMPETITOR 1 COMPETITOR 2 COMPETITOR 3
COMPANY A COMPANY B COMPANY C

Where are they Company A Company B was Company C
located? was located at located at San was located at
San Pedro Pedro Laguna San Pedro
Laguna Laguna
How long have they Company A Company B Company C

been in business? 9 years 8 years 8 years
operating operating operating
What are their Customer who Customer who Customer who

target markets? are need to are looking for are looking for
repair their the accessories updates and
computer for the gadget accessories for
their Computer
What are their they developed they have lots they have the
unique selling a method of of accessories ability to
points, competitive providing the that the upgrade the
differentiators? same benefits customer needs system of the
as a competitor, for Their customer of
but at a lower gadgets and their Computer
cost, or when it because of that and also offers
can offer the customer complete and
additional have lots of very detailed
benefits at the choices. service manuals
same cost as a for all their
competitor. And systems and
they can assure they can be
you that they downloaded for
can provide the free.
Lowest Price PC
Parts without
compromising
reliability and
quality.
What are their the strength of the strength of the strength of

strengths, this business is this business is this business is
weaknesses? having a the customer having the
competent staff service that customer
and they offer satisfaction that
knowledgeable because of they offer and
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MARKETINGPLAN
Part 3 UNDERSTAND YOUR COMPETITORS
about the many options also the good

product and to on the staff while the
help them accessories weakness of this
operate their while the business is not
businesses weakness is, everyone has
better and due to the capacity to
more efficiently excessive upgrade their
while creating choice the system so with
long-term customer will that, some will
relationships. hard to choose refuse to
They endeavor of the update.
to create jobs accessories
and raise the they want.
Filipino
standards in
computer and
electronic
services. while,
their weakness
of this company
is some
customers think
if they provide a
lowest price in
fixing the
gadget maybe
some others will
think that the
parts are also
cheap so some
of them will
think it cost a
lot.
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MARKETINGPLAN
Part 4 ANALYZE YOUR BUSINESS
STRENGTHS
• unique skills
• the business offer all in one kind of service (repair, installing of apps etc.)
• the business also offers a consultation about the specs and what about of a
particular gadget
• the owner builds a strong relationship towards its customer
• the owner and employee have the knowledge about the business
WEAKNESSES
• delay of delivery
• defect parts of gadgets
• not enough skills of an employee
• more service to be offer, but not enough for the cost they receive for the
labor
• the feeling of failure or lack of confidence to run the business
OPPORTUNITIES
• Customers’ Needs
• Competitors Vulnerabilities
• New customers could potentially reach
• Market growth
• Technological Advances
• Few competitors in your area.
• Your company developing an innovative idea that will open up new
markets
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MARKETINGPLAN
Part 4 ANALYZE YOUR BUSINESS
THREATS
• Environmental effects
• Economic Condition
• Competitors Advantages
• Uncertain changes in Industry
• Shrinking target customers
• New competitor with lower prices
• Price inconsistency
• Changing regulatory environment
• Negative thoughts of your clients toward your business
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MARKETINGPLAN
Part 5 DEFINE YOUR DIFFERENCED
A USP must articulate a compelling and decisive advantage you have

over the competition. Consider writing your USP as an “only statement” as in:
“We are the only business in the city/the country/the world that does X.” Refer to
your vision, values and positioning statements in Part 1.
USP
A unique selling proposition, more commonly referred to as a USP, is the

one thing that makes your business better than the competition. It’s a specific
benefit that makes your business stand out when compared to other businesses
in your market.
Competition is the natural order in business, especially for ecommerce brands
where it’s not just your local competitors that you need to worry about.
Customers are overwhelmed with options, and they want to quickly understand
what makes one product or brand different than another. Knowing the right way
to position yourself and your products can mean the difference between
standing out and blending in.
“Our work, is not just our work, it’s our pleasure, then think to repair, think us.”
This is their slogan for their business hence a bit long and wordy, still this is their
come up of USP because it's completely transparent and to the point. The terms
are so clear that the customer knows they can hold the company to its promise.
ELEVATOR PITCH
A good elevator pitch should be concise yet persuasive, touching on what

you do, who you serve, and what differentiates your business from the
competition. The goal isn't necessarily to start a sale but instead a conversation
with your small business pitch.
“Hi, I’m the owner of Rimonte Enterprise and we offer technology services.
It’s great to meet you. I’m not sure if you’ve heard of us, but we have done
extensive business with computer and repair. We have found great success with
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MARKETINGPLAN
Part 5 DEFINE YOUR DIFFERENCED
these clients and I am here looking to help other clients. We also have a staff of
experts at the ready for any necessary repairs or tech support your office may
need in the future.”
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MARKETINGPLAN
Part 6 MAP YOUR CUSTOMER’S JOURNEY
Your goal is to deliver the right messages, to the right people, at the right
time. It’s essential to communicate your brand consistently throughout your
customer’s entire journey with you—from discovery to purchase to after-
purchase support and repeat business.
The key is to understand, at each point in the journey, what customers hope to
achieve from the transaction and what their expectations of your business are.
By referring back to the customer personas you completed in Part 2, complete
the following chart to clarify what marketing activities at each point on the
journey are necessary for creating a loyal customer.
CUSTOMER’S JOURNEY
PERSONA 1 PERSONA 2 PERSONA 3
ATTENTION The business The business will The business will

How will we make
this person aware of will come up be offering develop a
our business? with desirable some Freebies social media
incentives for and discounts, presence
their current and these for a regularly and
customers in limited time can post valuable,
exchange for trigger word-of- interesting
recommendin mouth content and
g their friends marketing, as round out all
and family. their current posts with
customer shouts appropriate
about their hashtags. This
latest offers. will increase the
visibility of the
business and
attract people
that are
interested
about to that
post.
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MARKETINGPLAN
INTEREST Rimonte Rimonte Rimonte

How will we get them Enterprise Offer
interested in our Enterprise will Enterprise will 2-for-1, “buy
business? be improving get the online one, get one
free” to
the website reviews to their introduce new
customers to
because advantage. the business.
these days They will
some Cultivate the
customers reviews and
alike find new make the most
businesses of them
primarily by because social
searching proof is
online. That powerful, and
means the new customers
website has are more likely
to do some to give the
heavy lifting business a try if
to attract they see others
new praising it.
customers.
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MARKETINGPLAN
DESIRE In order for Rimonte Rimonte

How will we create a
desire to purchase? Rimonte Enterprise will Enterprise will
Enterprise to take the desire show them
create a you’ve again and
desire to uncovered and again because
purchase is tap into the social proof
the business future fulfilment through
will do some of those desires. testimonials,
research to One way to do social media
find out why this is to position sharing, video
customers the business marketing, and
buy. We will product as a comments go a
Interview our means to long way
current continually toward
customers meet needs generating
and ask them and improve product desire.
what they are the customers’ There is nothing
trying to worlds. stronger than
accomplish group
with the advocacy, and
product and creating the
after that we channels for the
will dig into customers to
needs of the share their
customer. experiences
with your
products will
drive desire to
higher and
higher levels.
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MARKETINGPLAN
ACTION Rimonte Rimonter The business will

How will we get them
to take action and Enterprise will Enterprise will provide
buy? make the showcase and something more
benefits emphasize than is
concrete, what's unique of expected, a
because the business, the kind of bonus
some of business will be because now
customers using a detailed days people like
ignore marketing bonuses. They
benefits that material that tell help build
are abstract the business's positive
and story because emotions
expressed some of the around the
using vague customer are business. The
adverbs and shallow, they business makes
adjectives. make a lot of customers feel
Benefits that judgments very happy and
are concrete quickly based appreciated. As
and specific on how the a result, the
are more business looks at customers will
convincing first glance. strongly
and stick in These connect these
the mind. judgments are positive
often very emotions to the
difficult to business and
override once the chances the
they are made, business won’t
and be forgotten.
unfortunately,
usually cost a
seller money.
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MARKETINGPLAN
LOYALTY The Rimonte Rimonte The Rimonte

How will we make
them loyal to our Enterprise will Enterprise will Enterprise has a
business? provide extra definitely will good staff
perks for the provide great because they
most loyal customer train them to
customers, service have a
one of the because customer
cheapest customers satisfaction by
ways to remember not forgetting to
reward when they’re smile. This is
customer treated well, another item
loyalty is to and they that seems
give extra remember obvious, but it’s
perks to the when they’re important
most treated poorly. enough to keep
dependable In either case, being reminded
customers. they usually tell of and last the
Whether it’s their friends and business will give
the ability to family, and that customers a
skip the line, can either reason to be
special meet- mean more loyal.
and-greets, or business or lost
immediate business
seating, opportunities.
customers
love getting a
little
something
extra.
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MARKETINGPLAN
Part 7 CREATE YOUR ACTION PLAN
MARKETING BUDGET
In this part, it will discuss the estimate of the projected cost to market the
product or services. We can afford to spend up to 180,000 pesos this year,
because we are targeting to spend 15,000 pesos per month. It will be spent in
the following activities such as advertising, printing, design and development
services, tools and technology, equipment, staff, and research.
The table below shows the budget for the month and the actual spend for
the whole year.
ITEMS BUDGET PER MONTH SPEND FOR YEAR
Advertising P 4,000.00 P 48,000.00
Printing P 500.00 P 6,000.00
Design and development P 5,000.00 P 60,000.00
Tools and technology P 1,500.00 P 18,000.00
Equipment P 2,000.00 P 24,000.00
Staff P 1,000.00 P 12,000.00
Research P 1,000.00 P 12,000.00
Total P 15,000.00 P 180,000.00
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MARKETINGPLAN
MARKETING TEAM
Marketing team plays an imperative part in advancing the trade and

mission of an organization. Their work is to reach out to prospects, clients,
investors, and/or the community, whereas making an overarching picture that
speaks to your company in a positive light.
Here is the list of our marketing team.
• GALINDO,
TEAM LEADER
TRISHA MAE
THE SOCIAL
MEDIA AND • ENRIQUEZ,
CONTENT HANNAH
SPECIALIST MAE
• TABLANTE,
MARKET
HONEY
RESEARCHER
BETH
SALES • PADICIO,
EXECUTIVE SANDRO
• TABLANTE,
HONEY
VISUALIZER
SHANE
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MARKETINGPLAN
RESPONSIBLE FOR WHAT?
Marketing team has generally obligation for developing income, expanding

advertise share and contributing to company development and productivity. In
this part, each member of the team will define each role and responsibility in the
business.
This person is the one who make

TEAM LEADER decision to liaise with other
departments in an organization to
develop strategies for the marketing
team.
This person is in charge in with blogs for

THE SOCIAL MEDIA AND CONTENT the website that includes the SEO and
SPECIALIST any other content creation such as
marketing, advertising, press releases,
case studies, brochures, and maybe
corporate communication like speech
writing. Their job also includes in
posting, replying, and engaging with
customers and ensuring the company
brand upheld.
This person is responsible for collecting

MARKET RESEARCHER and analyzing information data to
create educated political, social, and
financial choices. It is also including in
their job to collect data on client
opinions, investments, and marketing
trends.
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MARKETINGPLAN
This person is responsible in answering

SALES EXECUTIVE queries, offering advice and
introducing new product. Their job also
includes reviewing sales performance,
negotiating contracts and packages.
This is also known as the design wizard.

VISUALIZER This person is in charge in bringing the
content into life with a compelling
chart infographics and imagery.
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MARKETINGPLAN
PRICING STRATEGY
Pricing strategy is use in every business when selling a product or service.

Our chosen enterprise which is Remonte Enterprise may use the combination of
skimming and penetration strategy in selling their product or service. A pricing
strategy may be a model or method to utilize to set up the most exellent cost for
a product or service. It makes a difference you select prices to maximize profits
and shareholder value whereas considering consumer and market demand.
Since are chosen enterprise are offering different kind of gadgets that
anyone can use, the skimming startegy is good for this, because they can
charge the highest possible price in offering a new product and then lower it
over the time when the chosen product becomes less and less popular.
Beacuse we know that in this kind of generation there are lot of companies that
developing a new model or units of gadgets each time, so that this kind of
strategy is good enough in this kind of business. Another strategy that this
business might use is the penetration strategy, wherein the competitors near
them are offering a higher price to the consumer, this is an effectively strategy to
draw the attention of the clients to purchase their product. This is sometimes
happened when the companies that supply the product in the business enter
the market with an extremely low price.
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MARKETINGPLAN
DISTRIBUTION OF GOODS OR SERVICE
Rimonte Enterprises is using a direct distribution method which include

providing products and services directly to their customers. They distribute their
goods by directly delivering it to the consumers and what goods about them is
they offer a free shipping; they are not asking any charge in delivery. And when
it comes to their service, they aiming to give you quality products as well as the
best services because they believe that customers deserve value. Rimonte
Enterprises is a high-quality work, attention to professional appearances at all
times, knowledgeable technicians that are friendly, customer oriented, and will
take the time to explain to customers the intricate nature of their offer and work.
Maintaining a highly aggressive managerial oversight on cost to provide their
services at the lowest price. It is the aims of Rimonte Enterprises to create a
competitive advantage through both the low-cost strategy and by offering
greater value through its product and service line.
UPDATE WEBSITE
Rimonte Enterprises created their website for their business to increase

leads from online. Gaining visitors to their website is good, but gaining customers
is even better, with a well-optimized website, they get the potential leads to call,
sign up, or purchase a product from their business. And create a new selling
opportunity wherein they may be able to reach an entirely new set of customers
who do not live directly near to their locations. Also, having a website is can help
them to get an idea of the broader reach of their business, and If they have
different web pages dedicated to different products they provide, they can use
web visitor data to find which product and services the most attention, the more
direct route is also available you can create online polls or surveys to get an
idea of what products and services customers are most interested in.
And to update that website, the web design features should be visually
appealing, Rimonte Enterprises website will be visually appealing and have a
balance between, content, color and graphics. This well organized, visually
appealing presentation will send a positive message about their product and it
could mean the difference between a sale and a non-sale. Also, it should be
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MARKETINGPLAN
useful and effective Information about the product, Rimonte Enterprises shall
facilitate customers by providing information, reviews, about products, as well as
close images and videos. This will make purchase decision easier for the
customers.
SOCIAL MEDIA STRATEGY
Rimonte Enterprises use social media as their marketing strategy, it is an online

communication that allows them to interact with their customers and share
information in real time. Rimonte Enterprises has a Facebook page wherein they
posted their available unit/s of electronic product such as voice amplifier,
printer, projector, laptop, desktop, and other product for education and
business purposes. And having their Facebook page is much easier for them to
reach out their customers and potential customers since a lot of people have
their Facebook account therefore, this is a great opportunity for them. It’s also
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helps them to attract customers, get customer feedback, build customer loyalty,
and provide customer support which customers can post after-sales questions
on their Facebook wall, and their staff can answer them there. This is often more
efficient than staff answering phone calls, and allows other customers to read
common questions and answers without having to approach individually.
EMAIL STRATEGY
Rimonte Enterprises created email for their marketing strategy for an
instant impact. Due to the immediacy of email, a business can start seeing
results within minutes of its emails being sent. A 24-hour sale is a brilliant
marketing ploy that can be utilized by email, as it creates a sense of urgency
and convinces subscribers to take immediate action. Businesses typically have
to wait weeks until they see sales come in as a result of print or broadcast
campaigns, but since Rimonte Enterprises using email strategy it allows them for
instant access of information and files, It is a lot easier to go through email
messages rather than distribution of flyers.
[email protected]
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ADVERTISING STRATEGY
PAY-PER-CLICK
Pay-per-click is an internet advertising model used to drive traffic to
websites, in which an advertiser pays a publisher when the ad is clicked. Pay-
per-click is commonly associated with first-tier search engines. The PPC ads
includes search engines, ads networks or banner, social media, individual
websites, app and mobile platforms.
Rimonte Enterprise have a Facebook page, they use the social media to
advertise the products they sell. Facebook is one of the most famous apps that
people used. It is a great way to use in advertising because using Facebook is
very accessible.
PRINT/TV/RADIO
Traditional methods of marketing typically involve advertising through
newspapers, magazines, telephone books, radio, and TV. These ads are typically
placed for a fee which corresponds to the size of the ad, as well as the medium
in which it is published.
The cons on the traditional marketing are it can be more expensive
than digital marketing, it often not as measurable as digital marketing, it can
take longer to execute and refine than digital campaigns, it doesn’t have the
same ability to target and sub-segment as digital, and lastly it is gradually losing
its audience.
In order to avoid those pitfalls in the business, it is important to
understand the situation in both side because not all consumers are into digital.
So, we must need to raise awareness to the brand we advertise, set an embark
advertising campaign of the products. It includes when you open a new branch
or enter a new geographic market. These campaigns are most effective using a
combination of all marketing methods.
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PUBLIC RELATIONS STRATEGY

A Public Relation strategy is an agile roadmap. Flexible enough so that
you can adapt it to new data, new opportunities, new markets. It’s a roadmap
that takes you from your current situation to your end goal. It could be short-term
or long-term. A single goal, such as positive media about your latest product
release. Or, the long-term aim of meeting your business goals. It is important to
remember that public relation is about sharing the right information to right
places and people, to build the brand reputation. And it also works with
organizations and help them to build an image in a certain industry. Through
effective marketing strategies it promotes its client’s agenda. Public relation is an
area that can change the future of your business.
Here are some basic disciplines in public relations.
Media Relations
involves working with media for the purpose of informing the public
of an organization's mission, policies and practices in a positive,
consistent and credible manner. Typically, this means coordinating
directly with the people responsible for producing the news and features
in the mass media. It is important to increase brand awareness, achieve
company reputation and to know the customer's preference and
choices. The company product and services in the blog or in online
social sites provide information to the customers.
Crisis Communications
The main goal of every workplace crisis communication strategy is
to enable seamless communication during crisis within an organization.
Messages used in crisis communication are meant to provide employees
with the knowledge needed to make the right decisions during crisis and
emergency.
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Customer Relation
Customer relationship management (CRM) is a technology for
managing all your company's relationships and interactions with customers
and potential customers. The goal is simple: Improve business relationships. A
CRM system helps companies stay connected to customers, streamline
processes, and improve profitability.
Internal Communications
Internal communication (also known as IC) refers to a group of
processes or tools that are responsible for effective information flow and
collaboration among participants within an organization. Internal
communications are a way to communicate the unique story of an
organization while representing every individual within the company. This
includes culture, identity, and perception. So, it makes sense to align
transparent communication around employee engagement.
Government Relations
Government relations are the branch of public relations that helps an
organization communicate with governmental publics. Public affairs are the
type of public relations that helps an organization interact with the
government, legislators, interest groups, and the media.
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AFTER-THE-SALE STRATEGY
After-sales support is a service provided after a customer has purchased

a product. It is usually provided by the seller, retailer, manufacturer or in some
cases, by a third-party customer service provider. Some examples of after-sales
service are extended warranty, upgrade in the product, training, discounts or a
gift hamper. After-sales service is a part of a company’s overall marketing and
retention strategy.
After-sales service is an important part of modern-day businesses and it is
important for both the buyer and the seller. For a buyer, after-sales service plays
an important role to ensure the maintenance of the product. It also strengthens
the buyer’s trust in the business. And for a seller, after-sales service brings in a
sense of satisfaction and helps them make sure that they stay at par or ahead of
their competitors.
The Rimonte Enterprise offers warranty, return and replacement if needed.
The best way to ensure the loyalty and happiness of the customers are to make
the customer relieved, streamline the service process, build a positive
atmosphere, listen to the customers, and to monitor and refine the performance.
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Part 8 MONITORING, MEASURING AND IMPROVING
To measure the return on investment from your marketing plan, you must track
the effectiveness of your activities. Generally, you do this by monitoring customer
conversion metrics (e.g., sales, quote requests, e-newsletter sign-ups, eBook
downloads, etc.) and by gauging the impact of specific tactics and campaigns.
If something is not working, you must adjust to improve.
MEASURING THE EFFECTIVENESS OF MARKETING ACTIVITIES
In this part, it will discuss the effective measurement in the business.

Measurement is the key to optimizing any process, and marketing campaigns
are no exception. When it comes in establishing and measuring the key
performance indicators (KPIs) for your marketing campaigns, it can clearly see
what works and what doesn't. And also, it can direct to the marketing dollars
toward the most effective campaigns to achieve marketing success. The
common KPIs you should measure for each of the campaigns, regardless of the
type, channel or medium:
RETURN ON INVESTMENT
The best KPI to measure the effectiveness of all marketing campaigns
because it also measures the quality of leads this campaign generates.
COST PER WIN (SALE)

Measure the expense of each sale
COST PER LOAD

Focuses entirely on the leads generated by the campaign it doesn’t measure
the quality of leads
CONVERSION RATE OR LOCAL COMPLETION RATE

Measure the conversion rate for each campaign
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INCREMENTAL SALES
measure the contribution of marketing efforts toward the sales number
PURCHASE FUNNEL
Measure and analyze the sales process for the leads generated by each
marketing campaign.
CUSTOMER LIFETIME VALUE

measures the lifetime value of your customers by utilizing the following
formula: "average sale per customer" multiplied by "average number of times
a customer buys per year" multiplied by "average retention time in years for a
typical customer.
MULTI CHANNEL FUNNELS AND ATTRIBUTIONS

reports answer these questions and others by showing how your marketing
channels (i.e., sources of traffic to your website) work together to create sales
and conversions
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ADJUSTMENT TO IMPROVE
Due to various quarantine measures imposed by governments around the

world, certain industries have been affected much more than others. As only
businesses involved in the value chain of essential commodities are operational,
the rest of the industries need to evaluate how they will respond to business
unusual. The existing business continuity plans may not be sufficient to address
the fast-changing variables presented by COVID-19. And since we are now
experiencing pandemic, it has a big impact with the enterprise to adjust to fit in
the way of the new normal. They started to distance their selves with each other,
they make a protocol inside their office that their employees will always wear
their face mask and face shield due to the protocol of the DOH. And also,
always sanitize their hands. By doing this thing it is already an adjustment that the
enterprise had made. Another is, unlike before that our dear consumer can
always come and go to the place to purchase the product or service directly,
today it is hard to do it, because of the social distancing and the control of
people going outside.
In order to improve this thing, as a marketer we suggest that, first be

strategic about their digital marketing efforts, although many digital marketing
channels like blogs, email newsletters and social media are free or low-cost,
businesses trying to grow right now must be strategic about the time and
resources they dedicate to their marketing efforts. Second, consider their
customers' perspective when interacting with them, since the social media are
booming now and have become even more important for brands that want to
stay connected to their customer in the age of remote work and store closures,
they can always post and tell their consumers to their FB page or any of their
social media platform that they are still offering a new and they can still avail the
product and service that they want. Third, they can prioritize authentic,
transparent communication with customers and employees, all of us are now
worried towards this situation, they can consider that their customers are likely
feeling scared or uncertain about the pandemic, but they'll remember the
companies that reached out and supported them during these difficult times. Try
to take a holistic approach to the customer communication strategy that
includes the changes that they made due to COVID-19 and what customers
can expect from their business. And last don't forget to check in on their
employees, their team needs leadership in a time of crisis, and they'll turn to
them for updates on how the pandemic is impacting the company. Use this time
to build a stronger sense of community among their employees, this can give
their employees a better sense of their value to the company and make them
feel more motivated and productive, which ultimately leads to business growth.
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APPENDICES
CURRICULUM VITAE
HANNAH MAE ENRIQUEZ

2ND year BSBA Marketing: 2 BAM-B
Complete Address: BLK44 LOT48 San Isidro Heights Ph1 San Isidro
Cabuyao, Laguna
Contact Number: 09424938288
Email Address: [email protected]
PERSONAL INFORMATION
Date of Birth: September 11, 2000
Place of Birth: Malinta, Los Banos Laguna
Age: 20 years old
Gender: Female
Civil Status: Single
Height: 155cm
Religion: Born Again Christian
EDUCATIONAL ATTAINMENT
Tertiary
Name of School: Pamantasan ng Cabuyao
School Address: Katapatan Homes, Cabuyao Laguna
Year Graduated: 2020 – Present
Secondary
SHS
Name of School: AMA Computer College
School Address: Parian Calamba Laguna
Year Graduated: S.Y 20219
JHS
Name of School: Pulo National High School
School Address: Pulo Cabuyao Laguna
Primary
Name of School: San Isidro Elementary School
School Address: San Isidro Cabuyao Laguna
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GALINDO, TRISHA MAE MENDIOLA

Complete Address: BLK42 LOT150 Southville 1 Niugan,
Cabuyao Laguna
Date of Birth: February 08, 2001
Place of Birth: Paco, Manila
Age: 19 years old
Gender: Female
Height: 4’9
Religion: Roman Catholic
Tertiary
Year Graduated: S.Y 2020 – Present
Secondary
SHS
JHS
Name of School: Southville 1 Integrated National High School
School Address: Blk 55-56 Southville 1 Niugan Cabuyao Laguna
Primary
Name of School: Southville 1 Elementary School
School Address: BLK 33-34 Southville 1 Niugan Cabuyao Laguna
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PADICIO, SANDRO
Complete Address: Ph2 BLK1 LOT1 Carlton Residences
Brgy. Dita Santa Rosa Laguna
Date of Birth: January 11, 2001
Place of Birth: Santa Cruz, Manila
Age: 19 years old
Gender: Male
Height: 5’5
Tertiary
Secondary
SHS
JHS
Name of School: Emmanuel Christin School
School Address: San Lorenzo Brgy. Dita Santa Rosa Laguna
Primary
Name of School: Dita Elementary School
School Address: Dita Santa Rosa Laguna
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TABLANTE, HONEY BETH HEBRIO

Complete Address: Buena Rosa Subdivision Brgy.
Tagapo City of Santa Rosa Laguna
Date of Birth: August 22, 2000
Place of Birth: Naga City
Age: 20 years old
Gender: Female
Height: 5’0
Tertiary
Secondary
SHS
JHS
Name of School: Universidad de Sta. Isabel Pili Campus
School Address: San Agustine Pili Camarines Sur
Primary
Name of School: Pili West Central School
School Address: San Antonio Pili Camarines Sur
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TABLANTE, HONEY SHANE HEBRIO

Complete Address: Buena Rosa Subdivision Brgy. Tagapo
City of Santa Rosa Laguna
Date of Birth: August 22, 2000
Place of Birth: Naga City
Age: 20 years old
Gender: Female
Height: 5’0
Tertiary
Secondary
SHS
JHS
Name of School: Universidad de Sta. Isabel Pili Campus
School Address: San Agustine Pili Camarines Sur
Primary
Name of School: Pili West Central School
School Address: San Antonio Pili Camarines Sur
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PHOTOS OF ENTERPRISE
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PROOFS OF GROUP DISCUSSION
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44

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MARKETINGPLAN

Enriquez, Hannah Mae

DEFINE THE BRAND

IDENTIFY THE CUSTOMERS

MAP CUSTOMER’S JOURNEY

MONITORING, MEASURING AND IMPROVING

Rimonte Enterprises was established on 2013, it was owned by Mr. Noel

Rimonte Enterprises is a small business that is designed to offer computer

To be one of a distinguished business providing a high-quality standard of

Rimonte Enterprise ensuring that their business is always in good shape to

For consumers who want to purchase a High-quality product with a wide

TOP THREE PERSONAS

PERSONA 1 PERSONA 2 PERSONA 3

STUDENTS EMPLOYEES POTENTIAL RESELLER

How do they like Students mostly Employees do Potential Reseller

What do they they prefer only

Where are they Basically, at Offices, Urban areas

Why would this Rimonte Electronic Rimonte

TOP THREE COMPETITORS

Use the following chart to analyze your top three competitors.

COMPETITOR 1 COMPETITOR 2 COMPETITOR 3

COMPANY A COMPANY B COMPANY C

How long have they Company A Company B Company C

What are their Customer who Customer who Customer who

What are their the strength of the strength of the strength of

about the many options also the good

A USP must articulate a compelling and decisive advantage you have

A unique selling proposition, more commonly referred to as a USP, is the

A good elevator pitch should be concise yet persuasive, touching on what

PERSONA 1 PERSONA 2 PERSONA 3

ATTENTION The business The business will The business will

INTEREST Rimonte Rimonte Rimonte

DESIRE In order for Rimonte Rimonte

ACTION Rimonte Rimonter The business will

LOYALTY The Rimonte Rimonte The Rimonte

Marketing team plays an imperative part in advancing the trade and

RESPONSIBLE FOR WHAT?

Marketing team has generally obligation for developing income, expanding

This person is the one who make

This person is in charge in with blogs for

This person is responsible for collecting

This person is responsible in answering

This is also known as the design wizard.

Pricing strategy is use in every business when selling a product or service.

DISTRIBUTION OF GOODS OR SERVICE

Rimonte Enterprises is using a direct distribution method which include

Rimonte Enterprises created their website for their business to increase

SOCIAL MEDIA STRATEGY

Rimonte Enterprises use social media as their marketing strategy, it is an online

PUBLIC RELATIONS STRATEGY

Here are some basic disciplines in public relations.

After-sales support is a service provided after a customer has purchased

MEASURING THE EFFECTIVENESS OF MARKETING ACTIVITIES

In this part, it will discuss the effective measurement in the business.

COST PER WIN (SALE)

COST PER LOAD

CONVERSION RATE OR LOCAL COMPLETION RATE

CUSTOMER LIFETIME VALUE