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    Mary Joy Albandia
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    The document discusses a study on the efficiency of social media marketing in the fashion industry in Tanauan City, Batangas. It examines the demographic profiles of respondents in terms of hours spent on social media, duration of business, and social media platforms used. It also evaluates the effectiveness of social media marketing as perceived by respondents and its effectiveness in increasing sales. Finally, it looks at the relationship between the success of social media marketing and its effectiveness in boosting sales.

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    The document discusses a study on the efficiency of social media marketing in the fashion industry in Tanauan City, Batangas. It examines the demographic profiles of respondents in terms of hours spent on social media, duration of business, and social media platforms used. It also evaluates the effectiveness of social media marketing as perceived by respondents and its effectiveness in increasing sales. Finally, it looks at the relationship between the success of social media marketing and its effectiveness in boosting sales.

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    33 views3 pages

    QUES2

    Uploaded by

    Mary Joy Albandia
    The document discusses a study on the efficiency of social media marketing in the fashion industry in Tanauan City, Batangas. It examines the demographic profiles of respondents in terms of hours spent on social media, duration of business, and social media platforms used. It also evaluates the effectiveness of social media marketing as perceived by respondents and its effectiveness in increasing sales. Finally, it looks at the relationship between the success of social media marketing and its effectiveness in boosting sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    TITLE: The Efficiency of Social Media Marketing on the Selected Fashion

    Industry on Tanauan City Batangas

    1. What are the demographic profile of the respondents in terms of:

    1.1 Hours spent on social media

    1.2 Duration of the business

    1.3 Kind of Social Media platforms used

    2.What is the effectiveness of Social Media Marketing as perceived by the

    respondents?

    3. What is the effectiveness of Social media marketing in increasing sales?

    4. Is there a significance between the success of social media marketing and

    the effectiveness of social media in increasing sales?


    APPENDIX D: SURVEY QUESTIONNAIRE
    Name of the Business: ___________________________________
    Hours spent on social media to promote business: ____
    _ 1to 3 hours _ 4 to 6 hours _ 6 hours and above
    Years of operation: __________
    ___3 months to 1 year ___6 and above ___2-5 years
    Social Media Platforms: ___________
    _ Facebook _Instagram _TikTok _YouTube _Others: (Specify)

    Instruction: Using the rating scale below, check the box under either 5 or 4 or
    3 or 2 or 1 next to each statement. Please be open and honest in your
    responding. Your response must be the truest for you right now.
    Likert Scale Verbal Interpretation
    5 – Strongly Agree Highly Effective
    4 – Agree Effective
    3 – Neutral Moderately Effective
    2 – Disagree Not Effective
    1 – Strongly Disagree Highly Not Effective
    I. Social Media Marketing
    5 4 3 2 1
    Are your technique and procedure up to date and are able to keep up with the
    trends?
    Does Social media marketing increase your brand exposure?
    Does your skill in social media marketing catch the attention of your target
    audience?
    Do you practice the latest social media marketing strategy?
    Are strategies and procedures properly established and communicated in
    a clear manner?
    Does your post reach great number of engagements?
    Does your post reach great number of viewers?
    Does your post gain significant number of likes, comments and share?
    Do you have substantial quantity of follower/ subscribers?
    Can you get an acceptable number of inquiries?
    II. SOCIAL MEDIA MARKETING IN INCREASING SALES.
    5 4 3 2 1
    It allows you to reach an expansive audience
    Social media marketing is extremely cost-effective.
    It offers many interactive ways to market my products.
    It enables sales professionals to build relationships with leads.
    It helps you to connect to your target audience.
    Turning your loyal customer to brand advocates.
    Working with Social Media personality and/or influencer.
    Tags and mentioned by the customer wearing their products in their post or
    story online.

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