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THE UNITED STATES AFRICAN DEVELOPMENT FOUNDATION

ACADEMY FOR WOMEN ENTREPRENEURS

BUSINESS PLAN COMPETITION

ENTREPRENEUR’S NAME:

PROJECT NAME:

COUNTRY OF RESIDENCE AND NATIONALITY:

ENTERPRISE NAME:

USADF AWE Application Page 1 – No more than 8 Pages Oct. 2022


PART 1: OVERVIEW
ENTREPRENEUR DATA (this information is gathered only for demographic purposes)
Name:

City/Town/Village Age:
of Residence:

Email Address: Local Telephone #:

VENTURE DATA
Venture Name:

Applicant’s Position/Title:

Physical Address of Venture:

Full Mailing Address of


Venture:
Sector: Agribusiness-☐ Health-☐ Tech-☐
(Please select one category; if Finance-☐ Retail-☐ Environmental-☐
your primary sector isn’t
Handicrafts-☐ Fashion-☐
listed, please write it beside
other)
Other:

Status of your company: Start-up ☐ Early Stage ☐ Expansion ☐


(Select the definitions below)
Status of your company:

 Start-up: You are not selling a product or service. You do not have customers who are
paying you for your work. You are not operating your business.

 Early stage: You are selling a product or service. You have customers who are paying you for
your work. You are operating your business. You have been doing so for less than 1 year.

 Expansion: You are selling a product or service. You have customers who are paying you for
your work. You are operating your business. You have been doing so for more than 1 year.
With this grant, you are expanding into a new line of business/new product or service

USADF AWE Application Page 2 – No more than 8 Pages Oct. 2022


offering.

Date of business UEI Number:


registration:

Date of business
commencement:

PART 2: ENTREPRENEUR INFORMATION


Text in italics (including this) can be deleted as you complete the USADF Application. Reviewers and Judges
will consider no more than 10 pages of this document; additional pages will be discarded, unread. Suggested:
(1) Use font size 11 for your answers, not smaller. (2) Use black font color and standard text – NO italics.

A. Brief Bio of the entrepreneur applying for grant funding. Please include any relevant experience:
(200 words or less). Experience comes in many different forms, please explain why you are uniquely
qualified for this grant. Is this your first venture? How did previous ventures work out and what have
you learned from this?

USADF AWE Application Page 3 – No more than 8 Pages Oct. 2022


PART 3: VENTURE INFORMATION
A. Vision Statement for your venture (250 characters or less):

B. History: (250 words or less) Why did you begin your enterprise? What has lead you to this point in time?
Tell us about successes, revenues, and/or how much has been invested in your company. For start-ups,
what have you accomplished? What steps have you taken to launch?

C. What are or what will be the primary products and/or services you will provide? (200 words or less)

USADF AWE Application Page 4 – No more than 8 Pages Oct. 2022


PART 4: YOUR PROPOSAL
A. Problem: (200 words or less) What is the problem? Where is it located? Who are you reaching? (Be
specific, such as the ## of farmers in NW (name your country, state and/or county) NOT the 5 million
people in your country with a plot of land). How many people will you impact (directly and indirectly)?
Be realistic, this is a 1 year grant term.

Example (1): Plantain farmers in Ghana lose 40% of their produce on the side of the road; 300 farmers in
Tamale surveyed grow and harvest an estimated 10,000 tons annually, but only sell 6,000 tons. The rest
sits, and rots, as there are not enough buyers nor storage facilities to absorb the supply.
Develop your problem further, with data and context.

B. Solution: (200 words or less) What is your solution? How are you tackling the problem? What are you
going to do about it? What is innovative about your approach? What impact do you hope to achieve for
the wider community that the proposed project grant will contribute to? What is your goal on a macro
level?

Example (2): If the problem is a 40% achievement gap in rural school children (as compared to urban)
and causes include poor teacher quality and low textbook access, then your solution may be to increase
digital content on the tablets that the state-run primary schools are providing already. Running a pilot
amongst 350 students in 2 schools in 2 towns (identify them) in grade 5 (a critical year for advancement)
will test this theory. That will empower students to educate themselves, to learn how to learn, and to
improve educational outcomes.

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C. Expected Outcomes: (200 words or less). Bulleted answers are preferred.

What calculable results will the project achieve for the target customers, suppliers, and/or other
beneficiaries? What will the development impact be? How will you measure success? Provide at least 2
tangible measures that you can count.

Examples:
 XYZ agribusiness will utilize new food processing and packaging equipment to increase
production by 25%, from 40 tons of (product) to 50
 300 plantain farmers in northern Ghana will increase their incomes by 33%, from $2.50 a day to
$3.75, by selling 50% of their crops to the applicant’s agribusiness company.
 300 farmers will be trained on best practices for irrigation, composting, and mulching, to reduce
their cost of commercial fertilizers by 20%.

D. 6 Month Work Plan

Please provide a workplan for a month by month plan for the next 6 months for your business. What do
you need to do in the next 6 months to ensure your business is best suited for success?

USADF AWE Application Page 6 – No more than 8 Pages Oct. 2022


PART 5: VENTURE DETAILS
A. EMPLOYEES AND BENEFICIARIES
Please fill out the section below as it currently relates to your venture. Only count your current
employees and beneficiaries, not your intended numbers.

Employees
Number of paid Employees Male Female TOTAL:

Number of non-paid employees Male Female TOTAL:

Customers (to date, if start up, write N/A)


Number of Customers or Mal Female TOTAL
Beneficiaries e
Target Customer (check all that Rural ☐ Urban ☐ Peri-Urban ☐
apply):

B. Ownership Structure: If there are multiple owners, please include their name and title below, as well as
their relative stake in the organization.

Name Citizenship Title

C. CURRENT FINANCIAL SITUATION


A. List the major assets owned by the venture and the corresponding value if known (such as money
in the bank, credit owed by buyers, equipment, building, land, etc.).

Asset Type Value

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B. List any loans (amounts, term, provider), and other liabilities attached to the organization?

Loan Type Value Balance Due

C. List all sources, amounts, and dates of any donor, government or other outside funding received.
Have you requested any other funding (grants or loans) support from other donors, NGOs,
government, private companies, or banks that are still being considered? If yes, please list details
(Name of donor, date of decision, type, amount). This will not disqualify any applicant.

Donor Name Date Type (Loan / Grant) Value

END of USADF AWE Narrative (form)

USADF AWE Application Page 8 – No more than 8 Pages Oct. 2022

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