Cagayan State University College of Public Administration

Carig Campus

BUSINESS PLAN

TURON DE YEMA
CAGAYAN STATE UNIVERSITY-CARIG CAMPUS

MEMBER:

MELANIE E. BASANGAN

JOHN LESTER C. ADDUN

DYLORD JOHN T. PASCUAL

RHEANNE B. BALICOG

MARJORIE U. RUECO

EDMER B. SIBAYAN

JEMERSON CAMPOS

KRISLYN T. TUMPALAN

MICHELLE B. LANGCAY

SUBMITTED TO:

PROFESSOR: MARK JOSEPH M. MAGGAY

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INTRODUCTION

There are many different varieties of bananas aside the regular sweet bananas

commonly seen at the grocery stores. In Tuguegarao different varieties of bananas grow

easily and are plentiful. Bananas are a staple food included in many cook dishes as bananas

provide starch much like the inclusion of potatoes in American dishes. There are usually four

or five different types of bananas to choose from. For our “TURON DE YEMA” we will use

the less sweet one.

Turon with a twist- a product that offers something unique and distinct from the mass-

market turon available on the marketplace today. It sells fried bananas covered in spring roll

wrappers. It is supplied with various toppings such as melted sugar with leche flan but I and

my group mates talked about the unique one so we choose the yema as a filling for our turon.

Turon, also known as banana lumpia, is a popular Filipino food that consists of a

banana wrapped in a deep-fried spring roll wrapper, usually coated with caramelized sugar.

Slices of jackfruit, leche flan and yema are sometimes served alongside the banana as a

complementing filling. In the Philippines, it is one of the most popular street meals. Several

street vendors sell it in both urban and rural locations. It's frequently marketed with other

banana-based snacks like banana cue and maruya.

BUSINESS DESCRIPTION

The most inexpensive and delectable product is Turon, which is also created from high-

quality raw materials. Customers' best interests and a product with a competitive pricing. The

clients are going to demand it loudly. Lumpia wrapper, frying oil, and high-quality raw

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ingredients such kardaba (banana), we also put some yema so that it will make more delicious

provide a delightful flavour. The preparation of turon is as easy as wrapping the lumpia

wrapper, frying it in cooking oil, and then serving.

This business will be named “TURON DE YEMA” it will offer the product banana

with yema. We will make use of fresh, sustainable produce from the market. The business

will be located in the Cagayan State University-Carig Campus. Our working hours will be

from 10 am to 11:30 am Tuesday and Thursday. Melanie Basangan and John Lester Addun

will manage the business.

Turon has been a part of Filipinos’ afternoons for a very long time. This is why the

product that we would like to offer is a twist to the Filipino classic. So, we would like to try

combining another must-have dessert during break times which is the Turon but with yema.

Our product would be a classic turon composed of a “saba” banana rubbed with yema and

wrapped in a lumpia wrapper with yema in the outside. This will be pan-fried till it is golden

brown, and you could see the caramelization of the yema.

The business will be located at the Cagayan State University-Carig Campus. It is sure

that our product is sellable because it is pan-fried until it is golden brown, and you could see

the caramelization of the yema. The name of the Product is "Turon De Yema" planning to

sell on after midterm with an estimated date that will end on before the finals. The business is

in partnership of nine people that helping each other to make a turon with yema that is sure to

be delicious and you won't regret buying it. The price will be affordable.

MISSION

We pursue excellence and work to offer high-quality, reasonably priced food items that

are accessible to every Filipino. Enabling our clients to savour each and every second of a

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fulfilling and delectable snack. Hence, give our market exceptional service and put

exceptional care, attention, friendliness, and efficiency into our work. Our product aims to be

the comfort food of all Carigans Students.

VISION

To satisfy the palates of our customers and provide them with excellent service and

delicious cuisine. To be a leading provider of high-quality, delicious foods and exceptional

customer service by providing a varied and adaptable service with consistency and

presentation that leaves a lasting impression.

Objectives

1. To ensure that the client is happy with the services provided.

2. To be able to implement the strategies and ideals necessary for the organization to achieve its goals.

3. To be able to effectively run the business in order to satisfy the needs of the customers.

4. To maintain a good hygiene and a hygienic working environment, it is possible to assure product

safety and cleanliness, hence promoting healthy and risk-free product benefits.

5. To employ the most inexpensive, high-quality raw materials possible.

6. To provide high-quality products and services so that the community as a whole can benefit, as well

as the business owners and customers.

EXECUTIVE SUMMARY

Sweet bananas has a variety of bananas in addition to the standard sweet bananas that are

typically seen in grocery stores. Bananas come in many types and are widely available in the

Philippines. Bananas are a basic food that are used in many cooked foods because they supply starch,

similar to how potatoes are used in non-American dishes. There are often four or five different

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varieties of bananas available. We will choose the banana that is less sweet and more starchy for our

turon.

Due to its affordability, our innovative products aim to target the student market. It suits to

provide the needed strength and endurance of the students throughout the day, especially college

students because they are more focused on school activities. That's why they need to consume our

"turon de yema" that are healthy.

The name of our business is derived from the combination of our product which is banana and

yema which will attract attention and be distinctive. The banana turon that we will be making is a

concoction of banana and yema that brings sweet goodness to our devoted customers and will

undoubtedly satisfy them.

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MARKETING ANALYSIS

market analysis - based on the estimation have been made people are interested they want to

buy because our product was delicious and nutritious and best of all its affordable.

MARKETING MIX

PRODUCT

Brand Name: Turon De Yema

Brand Logo: Illustration of Turon

Brand Tagline: The food that will give you comfort.

Brand Colors: Golden Brown

The Illustration of Turon or logo aim the goal “The food that will give you comfort”.

We are committed to our slogan that we will give that satisfaction of our buyers and make

them feel that our product, the turon de yema is not only delicious but it also affordable.

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PRICE

Although the cost of our product is higher than that of most other turon at Cagayan

State University, it is still within the reach of students. Two pieces of our turon are sold for

12 pesos. Our product's taste and quality make the cost worthwhile. Our turon de yema is

competitively priced to ensure profitability while offering customers an affordable and

delicious dessert option.

PRICING STRATEGY

Pricing strategy is designed to capture market share by entering the market with a fair

price with a good quality turon product will be priced in accordance with our buyer's

purchasing power not compromising the quality of our product. Having been priced to what

buyers could avail.

PLACE

Our venue on operating our business is just within the Cagayan State University Carig

Campus. Although we dont have exact place to operate, because we will roam in every place

of Carig Campus where costumer is there.

PROMOTION

Since our target costumer are students, we will use online advertising, like Facebook

Instagram and Messenger, wherein we will advertise turon de yema in some well-known

Facebook page of Cagayan State University (CSU). And we also use some of our income to

be use in disseminating flyers to catch the attention of our target costumers, we will make it

simple and detailed so that the readers won't get bored and just throw our promotional flyers.

Another thing is we make a promo of, if you reach the buying 5 packs of turon de yema

within 4 hours you will have 1 pack free.

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ORGANIZATIONAL ASPECT

LEGAL FORM OF BUSINESS

The Turon De Yema will establish as a group business. it composed by nine shareholders name

MELANIE BASANGAN, DYLORD JOHN PASCUAL, JOHN LESTER ADDUN, JEMERSON

CAMPOS, MICHELLE LANGCAY, KRISLYN TUMPALAN, EDMER SIBAYAN, MARJORIE

ROUECO, RHEANNE BALICOG. Each of us will gain an equal ownership in the business and will

share any losses on the said business that will be generated in accordance with the term of

agreements.

ORGANIZATIONAL CHART

Melanie Basangan Dylord John Pascual

Edmer Sibayan Maia Kryslin Tumpalan Michelle Langcay Jemerson Campos

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OPERATIONAL ASPECT

LOCATION OF THE BUSINESS

Carig Campus. We choose this place because it has a lot of students who can buy to us because our

product was affordable, even teachers and other faculties can buy to us as their snacks. This place is

perfect for the business we are planning to build, it is not in the center of the city yet the place are full

of people. The business will be convenient especially to the students who are studying here. It is good

also for a teachers and students who wants to buy.

VICINITY MAP

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PRE-OPERATIONAL ACTIVITIES AND EXPENSES

PRE-OPERATIONAL FLOW

Approval of Business Plan

Purchasing ingredients that will use

Start the Operation

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FINANCIAL ASPECT
Table 1. Cost Budget

Ingredients Price
Sugar 300
Wrapper 200
Condense Milk 150
Cooking Oil 300
Banana 200
Packaging
Total =

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Cagayan State University College of Public Administration
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APPENDICES CURRICULUM VITAE

1. PERSONAL DATA

Name: Michelle B. Langcay

Gender: Female Age: 19 S

tatus: Single

Address: 17B Adduru street

Birth date: June 02,2003

Birth place: Annafunan West Tuguegarao City

Contact No.: 09454862564

Email Address: [email protected]

2. PERSONAL DATA

Name: SIBAYAN, EDMER,B.

Gender: MALE

Age: 18

Status: SINGLE

Address: LIWAN SUR ENRILE CAGAYAN

Birth date: APRIL 29, 2004

Birth place:LIWA SUR ENRILE CAGAYAN

Contact No.: 09636103847

Email Address: [email protected]

3. PERSONAL DATA

Name: Rheanne B. Balicog

Gender: Female

Age: 19

Status: Single

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Address: San Quintin, Rizal, Kalinga

Birth date: February 26, 2004

Birth place: San Quintin, Rizal, Kalinga

Contact No.: 09061790472

Email Address: [email protected]

4. PERSONAL DATA

Name: Dylord John T. Pascual

Gender: Male

Age: 18

Status: Single

Address: Maura, Aparri, Cagayan

Birth date: April 18, 2004

Birth place: Matilde Hospital, Camalaniugan, Cagayan

Contact No.: 09393263719

Email Address: [email protected]

5. PERSONAL DATA

Name: JOHN LESTER C ADDUN

Gender: Male

Age: 19

Status: Single

Address: Laribar Street

Birth date: January 05,2004

Birth place: Larion Bajo Tuguegarao city

Contact No.: 09158634938

Email Address: [email protected]

6. PERSONAL DATA

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Name: Maia Krislyn Tumpalan

Gender: Female

Age: 18

Status: Single

Address: Larion Bajo Tuguegarao City

Birth date: June 10,2004

Birth place: Larion Bajo Tuguegarao City

Contact No.: 09653050804

Email Address: [email protected]

7. PERSONAL DATA

Name: Marjorie Rueco

Gender: Female

Age: 18

Status: Single

Address: Anquiray, Amulung, Cagayan

Birth date: February 7, 2004

Birth Place: Anquiray, Amulung, Cagayan

Contact No.: 09970973552

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Email Address:[email protected]

8. PERSONAL DATA

Name: Melanie E. Basangan

Sex: Female

Age: 19

Status: single

Address: Rizal, Kalinga

Birth date: June 20 2003

Birth place: Rizal, Kalinga

Contact No.: 0905865273

Email Address: [email protected]

9. Personal data.

Name: Jemerson B. Campos

Gender: Male

Age:18

Status: Single

Birth date: July 8, 2004

Address/Birthplace: Larion Bajo Catalino st.

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Contact No: 09456402924

Email: [email protected]

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