Professional Documents
Culture Documents
Text Media: Media and Information Literacy
Text Media: Media and Information Literacy
TEXT
MEDIA
PRESENTED BY: Group 2
At the end of our session we will able to:
FORMAL TEXT
Formal text based materials are created and
distributed by established institution (such
as publishing companies, news agencies,
etc.) and go through a rigorous process of
editing or evaluation and are usually
governed by censorship of the state
INFORMAL TEXT
Informal text-based materials
on the other hand, come from
personal opinions or vies on
different issues, process, etc.
Text Information
It is a non-fiction writing
written with intention of
informing a reader with a
specific topic
Do you
know him?
Marshall Macluhan (1911-1980)
Script
Draws much attention to itself because it is
brush-like strokes. This must be used sparingly
and not to be used in large body text. This font is
usually used in wedding invitation cards and other
formal events
Examples
Euphoria Script
Larics Script
Kaushan Script
Tropika Script
Caters to a wide variety of emotions (such as
celebration, fear, horror, etc.) or themes (such
as cowboys, circus, holidays, summer, kiddie,
etc.)
Examples
DO FONTS
MATTER?
Do fonts matter?
YES
Picture Analysis
Analyze the picture given. Then
answer the question, How is text used
in the following media?
Picture Analysis
Picture Analysis
Picture Analysis
Picture Analysis
Picture Analysis
Picture Analysis
Picture Analysis
Types of Text
Hypertext
It serves to link different electronic
documents and enable users to jump from
one to other in a nonlinear way.
Types of Text
Plain Text or Unformatted Text
Fixed sized characters having
essentially the same type of
appearance.
File Formats
TXT (Text)
Unformatted tect document by an
editor as notepad on windows
platform.
File Formats
DOC (Document)
A native format for strong
documents created by MS Word
package.
File Formats
RTF (Rich Text Format)
Cross platforms documents exchange,
default format for MAC OS X's default
editor text edit.
File Formats
PDF (Portable Document Format)
Developed by Adobe systems for cross
platform exchange of documents, support
image and graphics
File Formats
Post Script
A page description language used
mainly for desktop publishing.
File Formats
Post Script
A page description language used
mainly for desktop publishing.
Do you believe that in TEXT
MEDIA AND INFORMATION there
is a Consumer and Producer?
As a consumers
Who or what institution is sending this message?
What techniquesare used to attract and hold attention?
What is the language used of the writer?
What views are represented? Are they balance?
How much the message be interpreted in different ways?
What is ommited, slurred, or added in the message?
As a Producers
As a producer, we need to review the media and information
design framework:
Target Audience Purpose
Author Form/ Style
Sender Format
Key Content
Design Principles
and Elements
EMPHASIS
It refers to the importance or
value given to a part of the
textbased content.
EMPHASIS
Make the text Bold
Italicized
Have a Heavier Weight
Darkened or Lightened
Enlarge
EMPHASIS
EMPHASIS
APPROPRIATENESS
It refers to how fitting or
suitable the text is used
for a specific audience,
purpose, or event.
APPROPRIATENESS
Nakakamatay Dito
PROXIMITY
It refers to how near
or how far are the
text elements from
each other.
PROXIMITY
It refers to how near
or how far are the
text elements from
each other.
PROXIMITY
ORGANIZATION
Also known as Hierarchy
Principles.
Refers to a conscious effort to
organize the different text
elements on a page.
ORGANIZATION
It involves the proper
usage of bulleting,
numbering, charts
(Diagrams, Graph, etc.)
Alignment
refers to how the text is
positioned on the page.
This can be left, right,
center or justified.
Alignment
REPETITION
Concerns consistency
of elements and the
unity of the entire
design.
REPETITION
Concerns consistency
of elements and the
unity of the entire
design.
REPETITION
CONTRAST
Creates visual interest to text
elements.
Contrast is achieved when two
elements are different from
each other.
CONTRAST
CONTRAST
FINAL GROUP ACTIVITY
Group 1 and Group 5
Tourism Campaign
Group 3 and Group 6
School Admission
Group 4 and Group 7
Community Advisory