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  • Text Media: Media and Information Literacy

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    Jhon Gabriele Curameng
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    This document discusses media and information literacy with a focus on text-based media. It defines text, describes the different types and categories of text including formal and informal text. It discusses the characteristics of text and how text is a powerful way to disseminate information through different formats and sources. The document also covers basic design principles for text-based media like emphasis, appropriateness, proximity, organization, alignment, repetition, and contrast. It provides examples to illustrate these principles. Finally, it discusses consumers and producers of text-based media and information.

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    This document discusses media and information literacy with a focus on text-based media. It defines text, describes the different types and categories of text including formal and informal text. It discusses the characteristics of text and how text is a powerful way to disseminate information through different formats and sources. The document also covers basic design principles for text-based media like emphasis, appropriateness, proximity, organization, alignment, repetition, and contrast. It provides examples to illustrate these principles. Finally, it discusses consumers and producers of text-based media and information.

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    28 views73 pages

    Text Media: Media and Information Literacy

    Uploaded by

    Jhon Gabriele Curameng
    This document discusses media and information literacy with a focus on text-based media. It defines text, describes the different types and categories of text including formal and informal text. It discusses the characteristics of text and how text is a powerful way to disseminate information through different formats and sources. The document also covers basic design principles for text-based media like emphasis, appropriateness, proximity, organization, alignment, repetition, and contrast. It provides examples to illustrate these principles. Finally, it discusses consumers and producers of text-based media and information.

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    of 73

    MEDIA AND INFORMATION LITERACY

    TEXT
    MEDIA
    PRESENTED BY: Group 2
    At the end of our session we will able to:

    Describe the different dimensions of


    text information media.
    Comprehend how text information and media is/are
    formally and informally produced, organized and
    disseminated.
    At the end of our session we will able to:
    Evaluate the reliability and validity of text and information
    media and their sources using selection criteria.
    Identify the basic elements in creating text based
    presentation.
    Evaluate the text based presentation through design
    principles and elements.
    Warm-up Activity
    I am Atty. Kent Carlo Lucero of Kopiko White Company.
    Congratulations! Your SIM card number has been chosen in
    our raffle draw. You have won 1,000,000 pesos. Please give
    me your bank account number so we can deposit your
    reward. For more details, please contact me.
    Warm-up Activity

    What is the tone of this fraudulent message?


    Why do you think Filipinos fall for this kind of
    Fraudulent or scam text message?
    Do you think that text-based messages are
    powerful?
    What is TEXT?
    TEXT A simple and flexible format
    of presenting information or conveying
    ideas whether Hand-written, printed or
    displayed on screen.
    TEXT
    A very powerful as well as dissemination information,
    providing directions and giving suggestions.
    Any "Human-readable sequence of characters" that can
    form intelligible words.
    TWO CATEGORIES OF TEXT
    Formal Text
    Informal

    Text

    FORMAL TEXT
    Formal text based materials are created and
    distributed by established institution (such
    as publishing companies, news agencies,
    etc.) and go through a rigorous process of
    editing or evaluation and are usually
    governed by censorship of the state
    INFORMAL TEXT
    Informal text-based materials
    on the other hand, come from
    personal opinions or vies on
    different issues, process, etc.
    Text Information
    It is a non-fiction writing
    written with intention of
    informing a reader with a
    specific topic
    Do you
    know him?
    Marshall Macluhan (1911-1980)

    Most Famous Idea


    is "A medium is a
    message"
    Characteristics of
    Text
    Characteristics
    A text is any media we wished to
    examine
    A text is effortful to comprehend
    A text has its limitation to
    Image can communicate everything
    at once
    Characteristics
    A text is powerful as well as
    disseminating information, providing
    directions and giving suggestions
    A text is available in different sources
    A text can be short as a single
    sentence or phrase , or can be.lengthy
    as news articles
    TEXT as Visual
    TYPEFACE (also called font, font type, or
    type) refers to the representation or style
    of a text in the digital format
    A typeface is usually comprised of
    alphabets, numbers, punctuations marks,
    symbols, and other special characters.
    Do you believe that through text even though
    there is a absence of images or drawing it is also
    consider as easiest way of communicating? Why
    or Why not?
    Serif
    It connotes formality and readability in
    large amount of texts. This font is usually
    use for body text of books, newspapers,
    magazines and research publication. Also
    serif fonts give a classic or elegant look
    when used for title or headings.
    Examples
    Times New Roman
    Garamond
    Baskerville
    Sans Serif
    Brings a clean and minimalist look to the text. This font
    is used for clear and direct meaning of text such as road
    signage, building directory or nutrition facts in food
    packages. Also, Sans Serif fonts give a modern look and
    is used primarily in webpage design
    Examples
    Arial Verdana
    Helvetica Calibri
    Tahoma
    Slab Serif
    Carries a solid or heavy look to text.
    This font can be used for large
    advertising sign on billboards.
    Examples
    Rockwell

    Script
    Draws much attention to itself because it is
    brush-like strokes. This must be used sparingly
    and not to be used in large body text. This font is
    usually used in wedding invitation cards and other
    formal events
    Examples
    Euphoria Script
    Larics Script
    Kaushan Script
    Tropika Script
    Caters to a wide variety of emotions (such as
    celebration, fear, horror, etc.) or themes (such
    as cowboys, circus, holidays, summer, kiddie,
    etc.)
    Examples
    DO FONTS
    MATTER?
    Do fonts matter?

    YES
    Picture Analysis
    Analyze the picture given. Then
    answer the question, How is text used
    in the following media?
    Picture Analysis
    Picture Analysis
    Picture Analysis
    Picture Analysis
    Picture Analysis
    Picture Analysis
    Picture Analysis
    Types of Text
    Hypertext
    It serves to link different electronic
    documents and enable users to jump from
    one to other in a nonlinear way.
    Types of Text
    Plain Text or Unformatted Text
    Fixed sized characters having
    essentially the same type of
    appearance.
    File Formats
    TXT (Text)
    Unformatted tect document by an
    editor as notepad on windows
    platform.
    File Formats
    DOC (Document)
    A native format for strong
    documents created by MS Word
    package.
    File Formats
    RTF (Rich Text Format)
    Cross platforms documents exchange,
    default format for MAC OS X's default
    editor text edit.
    File Formats
    PDF (Portable Document Format)
    Developed by Adobe systems for cross
    platform exchange of documents, support
    image and graphics
    File Formats
    Post Script
    A page description language used
    mainly for desktop publishing.
    File Formats
    Post Script
    A page description language used
    mainly for desktop publishing.
    Do you believe that in TEXT
    MEDIA AND INFORMATION there
    is a Consumer and Producer?
    As a consumers
    Who or what institution is sending this message?
    What techniquesare used to attract and hold attention?
    What is the language used of the writer?
    What views are represented? Are they balance?
    How much the message be interpreted in different ways?
    What is ommited, slurred, or added in the message?
    As a Producers
    As a producer, we need to review the media and information
    design framework:
    Target Audience Purpose
    Author Form/ Style
    Sender Format
    Key Content
    Design Principles
    and Elements
    EMPHASIS
    It refers to the importance or
    value given to a part of the
    textbased content.
    EMPHASIS
    Make the text Bold
    Italicized
    Have a Heavier Weight
    Darkened or Lightened
    Enlarge
    EMPHASIS
    EMPHASIS
    APPROPRIATENESS
    It refers to how fitting or
    suitable the text is used
    for a specific audience,
    purpose, or event.
    APPROPRIATENESS

    Nakakamatay Dito
    PROXIMITY
    It refers to how near
    or how far are the
    text elements from
    each other.
    PROXIMITY
    It refers to how near
    or how far are the
    text elements from
    each other.
    PROXIMITY
    ORGANIZATION
    Also known as Hierarchy
    Principles.
    Refers to a conscious effort to
    organize the different text
    elements on a page.
    ORGANIZATION
    It involves the proper
    usage of bulleting,
    numbering, charts
    (Diagrams, Graph, etc.)
    Alignment
    refers to how the text is
    positioned on the page.
    This can be left, right,
    center or justified.
    Alignment
    REPETITION
    Concerns consistency
    of elements and the
    unity of the entire
    design.
    REPETITION
    Concerns consistency
    of elements and the
    unity of the entire
    design.
    REPETITION
    CONTRAST
    Creates visual interest to text
    elements.
    Contrast is achieved when two
    elements are different from
    each other.
    CONTRAST
    CONTRAST
    FINAL GROUP ACTIVITY
    Group 1 and Group 5
    Tourism Campaign
    Group 3 and Group 6
    School Admission
    Group 4 and Group 7
    Community Advisory

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