Professional Documents
Culture Documents
Unit 25: Global Business Environment: Assignment Brief 1
Unit 25: Global Business Environment: Assignment Brief 1
Assignment Brief 1
Student Name/ID
Number
Academic Year
Unit Tutor
Submission Date
Submission Format
The submission is in the format of a written review report for an industry on the
issue of competing in a global and complex world. The report should make references
to contemporary examples, case studies and images. The review should be written in
a professional format, making use of appropriate headings, columns, bullet points,
titles, subtitles and charts. Citation and bibliography using the Harvard system should
be given. Inaccurate use of referencing may lead to issues of plagiarism if not applied
correctly.
The recommended word count is 2,000-2,500 words, although you will not be
penalized for going under or exceeding the total word limit.
1
Articulating and effectively explaining information
Communication and listening, including the ability to produce clear, structured
business communications in a variety of media.
Vocational scenario
Organization
KPMG is a global network of professional firms providing audit, tax, advisory and legal
services in 144 countries. KPMG in Vietnam was established in 1994 and now is one
of the largest professional services firms with a balanced mix of international and
local clients. They work closely with their clients, helping them to mitigate risks and
grasp opportunities (KPMG International, 2022).
Role
You have joined KPMG Vietnam as a Research Assistant at KPMG Insight Centre,
which provides in-depth professional business research on corporate, industry and
global scale. Your task is to assist researching activities of the senior research
specialist at the centre. Recently you have been asked to draft an industry* review
that will feature in the Investment Promotion Conference material pack. The review
will be distributed to conference delegates and also be published on the KPMG Online
Insights for existing clients and attracting new potential clients.
(*The industry to be specified by the course tutor. Each class should be assigned a
different industry).
The overall aim of the industry review is to address the complexities associated with
operating in a global environment for businesses in general and for companies of the
specified industry in specific. To further support the readers’ understanding of the
research purpose, you will need to analyse the key factors that are driving
globalization in general first.
You are required to research and produce the industry review; it should include the
followings:
2
1. Introduction:
Based on the scenario, the student introduces the reasons for paying attention
on the chosen industry, the purpose and the structure of the report.
Note: The student should NOT repeat the scenario.
2. Overview of globalization:
- Define the concept of globalization.
- Explain the concept globalization in terms of different dimensions:
economic, cultural, political and social. Give examples to illustrate your
explanation for each dimension (one of the examples must be the chosen
industry).
3. Key driving factors of globalization:
- Discuss key drivers affecting a specific industry to go globalization based
on Yip’s model. Evidences from the chosen industry should be provided to
justify your argumentation
- Analyse the main challenges and opportunities that the companies operate
in the chosen industry facing in the globalization process from above cited
information and discussion.
4. Key global strategic complexities:
- Explain the complexity of strategic challenges faced by organizations when
operating in a global environment
+ Identify some of the most influential international trade laws and discuss
the impacts of them on MNCs
+ Explain how the global economics may impose more risks to MNCs and
how MNCs may respond to this challenge with their diversification strategy.
+ Explain some issues of the environmental impacts in associated with risk
and diversification strategies
+ Explain the difficulties for MNCs when managing a global supply chain
(including global sourcing, production and distribution).
For each type of strategic complexity, some specific examples/evidences
should be provided to support for the student’s arguments
- Review the consolidated impacts of above-mentioned examples/evidences
to point out the main challenges and opportunities for the company in the
chosen industry competing at global level from:
+ Legislation and regulatory requirements
+ Operating across different time zones
+ Culture differences and cultural diversity
+ Monetary environment
+ Political unrest and instability, and
+ Managing global customer need and expectations
5. Roles of digital technology and innovation:
- Discuss some digital technologies and innovation in the chosen industry
with their impacts on globalisation with some specific examples
- Evaluate how digital technologies and innovation in the chosen industry
could foster or hinder companies in operating in a global environment. The
discussion may link with above-mentioned key opportunities and
challenges that the company in the chosen industry faced with.
3
6. Recommendations for globalization in digitalized world:
- Summarize all key challenges and opportunities identified in the report and
make recommendations on how organizations can respond to, and thrive
in, a globalized, digitalized world.
- Some literature reviews or best practice benchmarking are expected to be
included to support the student’s proposal.
7. Conclusion:
- Summarize all the key findings and analysis
- Conclude whether globalization has done better or worse to MNCs to
compete in the chosen industry and how to encourage the good side and
mitigate the bad side to businesses in general.
8. Reference and Appendix (if any)
Recommended Resources
Please note that the resources listed are examples for you to use as a starting
point in your research – the list is not definitive.
Weblinks
Inc. 6 Tips for Writing Compelling Thought Leadership Articles. Available at:
https://www.inc.com/entrepreneurs-organization/6-tips-for-writing-compelling-thought-
leadership-articles.html
Velocity Global. Global case studies, videos and reports. Available at:
https://www.velocityglobal.com/resources
Journal articles
John Cantwell (2017) Innovation and international business, Industry and Innovation,
24:1, 41-60, DOI: 10.1080/13662716.2016.1257422:
https://doi.org/10.1080/13662716.2016.125 7422
4
Fred Hu and Michael Spence. (2017). Why Globalization Stalled and How to Restart it,
Foreign Affairs.
Mukherjee, Sonia. (2018). Challenges to Indian micro small scale and medium enterprises
in the era of globalization. Journal of Global Entrepreneurship Research. 8.
10.1186/s40497- 018-0115-5.
Textbooks