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MODULE 3.

PERSPECTIVE ON CULTURE

OVERVIEW

In this module, the students will be able to find the different ways in which people belonging to
a particular culture view or respond to their culture, relative to other cultures. If one is exposed to a
culture different from one’s own, he/she may feel a sense of ethnocentrism, xenocentrism, cultural
relativism, culture shock, multiculturalism

LEARNING OUTCOME

At the end of this module, the student should be able to:

1. Explain what is ethnocentrism


2. Differentiate ethnocentrism from xenocentrism
3. Explain what is cultural relativity
4. Determine what culture shock is
5. Describe why the Filipinos are multicultural

DISCUSSION

PERSPECTIVE ON CULTURE- Reference – Society and Culture by Abesamis and Franco

A. ETHNOCENTRISM – is a belief that the elements or the whole identity of one’s culture is
beautiful, strong, and powerful in comparison to other culture. An ethnocentric person will
assume that all that is situated within one culture background is far more superior to others and
that the notion of beauty, intelligence, sense of normality and achievement, should be
measured using the parameters that are used to judge his/her culture. It is the belief that man
is the center of the universe and that time and space emerge in order to emphasize one’s
existence.

Ethnocentric person can be patriotic and nationalistic. The view that one’s culture is
superior to others can lead one person to patronize locally made products and shun
imported goods. However, it can also go to extreme as the holocaust perpetrated by
the Nazi among the Jews in World War II.

B. XENOCENTRISM – is the exact opposite of ethnocentrism. One believes that the culture one
possesses is inferior to others or that part of it is less satisfying – that there is something
inadequate in the culture to which one belongs. This may be manifested in suspicion and
mistrust toward ideas, beliefs, and objects that are indigenous or local.

C. CULTURAL RELATIVITY – Cultural relativism believes that no culture is superior or inferior, no


culture is better than the other and that all culture should be judge based on the measures
given and defined from the culture alone. Culture has no rank and cultures are different from
one another.
D. CULTURE SHOCK – is the feeling of being lost, confused or disoriented that one person feels
when exposed or confronted by a foreign culture or elements of it. This can be defined as an
initial reaction or response by an individual to everything that is alien.
E. MULTICULTURALISM – This is the global trend – the absorption of some cultural aspects from
other culture and incorporate this to the local community. Through this way, the culture
becomes richer and far more complex. The Philippines is a multicultural society considering the
languages, religion, and foreign cuisine that have been adopted in the local community .

F. For your activity, explain each perspective from your own point of view and give at least three
(3) examples to prove each perspective. Submit this on Monday, Feb. 8, 2021 in pdf file in the
email.

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