12

Media and
Information Literacy
(Quarter 1- Module 1 /Week
1)

INTRODUCTION TO MIL

Department of Education
SDO- City of San Fernando (LU)
Region 1

1
 12

Media and
Information Literacy
(Quarter 1- Module 1 /Week 1)

Describe how communication is influenced by media and information

MIL11/12IMIL-IIIa- 1
 Our Guide
i

For the Parents:

1. Please guide your child while he is studying and answering the tasks provided in
this module.
2. Remind your child about his study time and schedule so he can finish the module.
3. Let your child answer the module activities independently, however, a s s i s t
him only when necessary.
4. I will call on a certain time based on the schedule to explain the lessons in the
module.
5. Kindly return the whole module and answer sheets on during
Fridays at _______________________.

For the learners:

1. Read carefully the directions so that you will know what to do.
2. If there are directions or topics in the module that are difficult for you to
understand, feel free to ask from your parents or companions at home.
However, if you still could not understand, you can call me at this number
___________________ so I could explain it to you clearly.
3. Answer the activities in the module on the specific day for the subject. Use a
separate sheet of paper for your answers. Avoid writing or tearing the pages
of this module because this will be used by other pupils/students like you.

4. Write important concepts in your notebook regarding your lesson. This will
help you in your review later.
5. You need to finish the activities in this module so that you can give this to
your parents on .

Always remember these health tips:

1. Remember to wear your face mask properly and regularly.
2. Always wash your hands with clean water and soap.
3. Cover your mouth and nose with handkerchief whenever you cough or sneeze.
4. Follow the one-meter distance so that you will prevent the spread of the virus.
ii
 INTRODUCTION TO MEDIA
MODULE AND INFORMATION
1 LITERACY

INTRODUCTION

Hello my dear learner!

Welcome to our very first lesson in

Media and Information Literacy! 1 I hope
that you can learn a lot of things from this
module and you can be able to complete all
the activity sheets attached to it.

Are you ready? I guess you are ready

and excited. So, let us start our learning
journey by looking into the curriculum
objectives to be considered in this module.

Let’s get started!

1
PRE-TEST
 Let us determine how much you
know of this topic by answering the pre-
test. After answering and checking, go
over the items that you were not able to
answer correctly and look for the right
answer as you go through this
lesson .Good luck!

I. MATCHING TYPE: Match the terms in column A with the descriptions in column B.
Choose the letter of the correct answer and write it on a separate
sheet of paper.

COLUMN A COLUMN B

1. Communicare A. Act of transferring information

2. Context B. An important accountability of
3. Communication mechanism
4. Non-Verbal Communication C. The atmosphere ( physical and
5. Receiver psychological)where you send and receive
6. Media messages
7. Information D. Creates and sends messages
8. Environment E. Facial expression or body movements
9. Verbal Communication F. Involves the setting, scene, and
10. Source expectations of the individuals
11. Spoken channels G. Involves the use of words or speech
12. Interference H. Receives images from the source
13. Channels I. The supply of communication
14. MIL J. A Latin word which means to share
15. Feedback K. Face to face conversation
L. The way in which a message or messages
travel between source and receiver
M. Blocks or changes the source’s intended
meaning of the message
N. Compose of messages that the receiver
sends back to the source.
O. Recognizes the primary role of information
and media in our everyday lives

DISCUSSION 2
 In this module, you are going
to learn about the concepts related to
communication specifically its definition,
types, and components. Moreover, you
will be able to know how communication
is influenced by media and information.
So, are you ready?

COMMUNICATION

Communication
 Simply the act of transferring information from one place, person or group to another.

 The imparting or exchanging of information by speaking, writing, or using some

other medium. The successful conveying or sharing of ideas and feelings.
 The root of the word “communication” in Latin is communicare, which means to
share, or to make common

 Every communication involves (at least) one sender, a message and a recipient. This
may sound simple, but communication is actually a very complex subject.

The transmission of the message from sender to recipient can be affected by

a huge range of things. These include our emotions, the cultural situation, the medium used to
communicate, and even our location. The complexity is why good communication skills are
considered so desirable by employers around the world: accurate, effective and unambiguous
communication is actually extremely hard.

TWO TYPES OF COMMUNICATION

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Souce:https://lh3.googleusercontent.com/dVSEZAdngzwUPfYpFuNYkJCBa975D1PnVTsUXrhX6VNRVCiLkLPqYamCAaKJsbsJ7yN7=s151

Parameter of Verbal Communication Non -Verbal Communication

Comparison
o Verbal communication o Non-verbal communication
involves the use of words involves the use of visual or
Definition or speech or auditory non-verbal cues such as
language to express facial expressions, eye or
emotions or thoughts or body movements, gestures,
exchange information. and many more without
speaking.
o Formal as well as Informal o Informal
Communication Type
o Very impactful as it is o Very comprehensive as it
Impact of the Message documented shows the actual emotions of
the person
Communicates o Precise information. o Required and at times
Conveyed Through o Emails, letters, notes, o Through Body posture,
reports, i.e. anything in gestures, eye contacts, face
written and oral format expressions i.e. any form of
where words are used. expression.
Transparency Status o Clear and Concise. o Complex

ESSENTIAL COMPONENTS OF COMMUNICATION

The communication process can be broken down into a series of eight essential
components, each of which serves an integral function in the overall process.

1. Source
The source imagines, creates, and sends the message. The source encodes the
message by choosing just the right order or the best words to convey the intended
meaning, and presents or sends the information to the audience (receiver).

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2. Message
The message is the stimulus or meaning produced by the source for the receiver or
audience (McLean, 2005). The message brings together words to convey meaning but is
also about how it’s conveyed — through nonverbal cues, organization, grammar, style,
and other elements.

3. Channel
The channel is the way in which a message or messages travel between source and
receiver.” (McLean, 2005).

 Spoken channels include face-to-face conversations, speeches, phone

conversations and voicemail messages, radio, public address systems,
and Skype.

 Written channels include letters, memorandums, purchase orders,

invoices, newspaper and magazine articles, blogs, email, text
messages, tweets, and so forth.

4. Receiver
The receiver receives the message from the source, analyzing and interpreting the
message in ways both intended and unintended by the source- (McLean, 2005).

5. Feedback
When you respond to the source, intentionally or unintentionally, you are giving
feedback. Feedback is composed of messages the receiver sends back to the source.
Verbal or nonverbal, all these feedback signals allow the source to see how well, how
accurately (or how poorly and inaccurately) the message was received (Leavitt &
Mueller, 1951).

6. Environment
The environment is the atmosphere, physical and psychological, where you send
and receive messages- (McLean, 2005). Surroundings, people, animals, technology, can
all influence your communication.

7. Context
The context of the communication interaction involves the setting, scene, and
expectations of the individuals involved- (McLean, 2005).
.
8. Interference
Interference, also called noise, can come from any source. Interference is anything
that blocks or changes the source’s intended meaning of the message-(McLean, 2005).
This can be external or internal/psychological.

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COMMUNICATION AS INFLUENCE BY MEDIA AND INFORMATION

Communication can be affected by external factors

or from the environment around us. Like news, it is
timely changing and requires the support of facts
and information. And therefore, be affected by:

Sources;https://commons.wikimedia.org/wiki/File:EU-Media-Features-Forum-pic
Https://hallr.com/category/school-communication/
https://web.facebook.com/mediaandinformationliteracy/photos/communication-media-and-information/1260759650664728

6
 MEDIA AND INFORMATION

Media

 The main means of mass communication (broadcasting, publishing, and the Internet)
regarded collectively.
 The communication outlets or tools used to store and deliver information or data.
 Mass media and other forms of communication technology have an enormous
influence in helping to shape public opinion and underlying sentiment.

Media is also an important accountability of mechanism .It raises important

issues, corruption for example, that might otherwise never be publicly debated or addressed
but the media can also, in some cases, become an instrument for the dissemination of false
and inflammatory messages and values that do not promote respect or well-tempered
dialogue and discussion. Negative messages can divide communities and can help perpetuate
the stereotypes that nurture violence.

Media makes communicating a lot easier than before, there is internet present
today which enables chatting with friends and families through phone screens. It greatly
affects the distribution of information; it widens the range in just a short time. There is also
TV Networks, radios, that communicates with a large amount of people.  

Information

 It is the supply of communication, it makes talking and sharing opinion with others
much more meaningful

Information is what we talk about, even the mere thing that you inform your parents that you
are come home late via phone call or chat is giving out information.

Media and Information greatly affects communication in many ways. It helps for a

greater cause, we people find the best ways to reach our loved ones and any other people on
that matter. For we want to make things easier and less of hassle, it is called innovating/
improving communication.

Empowerment of people through Media and Information Literacy (MIL) is an

important prerequisite for fostering equitable access to information and knowledge and
promoting free, independent and pluralistic media and information systems.

Media and Information Literacy recognizes the primary role of information and media
in our everyday lives. It lies at the core of freedom of expression and information - since it
empowers citizens to understand the functions of media and other information providers, to

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critically evaluate their content, and to make informed decisions as users and producer of
information and media content.

Media and Information literacy (MIL) enables people to show and make informed
judgments as users of information and media, as well as to become skillful creators and
producers of information and media messages in their own right

GENERALIZATION

Okay dear, let’s generalize our lesson.

Communication is the way on how we express our feelings, emotions or

ideas in another person. There are two types of communication: the verbal and
non-verbal communication. The verbal communication involves the use of
words or speech or auditory language to express emotions or tthoughts or
exchange information while non-verbal communication involves the use of
visual or non-verbal cues such as facial expressions, eye or body movements,
gestures, and many more without speaking. There are essential components of
communication: Source, Message, Channel, Receiver, Feedback, Environment,
Context and Interference.

Media and information affect communication. Media serves as the

communication tool in delivering information’s. Media makes communicating a
lot easier than before, there is internet present today which enables chatting with
friends and families through phone screens.

For more information, just visit the following links:

 https://youtu.be/RkebtEk2zU0
 https://youtu.be/IxsW3FxgAGk
 https://youtu.be/bBP_kswrtrw
 https://youtu.be/b-Y6LRIppU4
 https://youtu.be/KwQsRrcY8-4

8
 EXERCISE 1

TRUE OR FALSE: Read each statement carefully. Write the word TRUE if the statement is
correct and FALSE if it is incorrect. Use a separate sheet of paper/ long
bond paper for your answers.

1. Every communication involves (at least) one sender, a message and a recipient.
2. The stimulus or meaning produced by the source for the receiver or audience is
called message.
3. Non-verbal communication is very comprehensive as it shows the actual emotions
of the person.
4. The context of the communication interaction involves the setting, scene, and
expectations of the individuals.
5. When you respond to the source, intentionally or unintentionally, you are giving
feedback.
6. The root of the word “communication” in Greek is communicare, which means to
share, or to make common.
7. The non-vverbal communication involves the use of words or speech or auditory
language to express emotions or thoughts or exchange information.
8. Media and Information Literacy does not recognize the primary role of information
and media in our everyday lives.
9. Spoken channels include face-to-face conversations, speeches, phone conversations
and voicemail messages, radio, public address systems, and Skype.
10. The transmission of the message from sender to recipient does not affected by a
huge range of things.

EXERCISE 2

Direction: Answer the following questions briefly but substantially. Use a separate
sheet of paper/long bond paper for your answers.

1. Why do we need to communicate?

2. How would you share information, news and events?
3. How would media affect the way you live?

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 EXERCISE 3

PARAGRAPH COMPOSITION

In the form of two paragraphs with 3-5 sentences each, describe how
communication is influence by media and information. Use a separate sheet of paper/long
bond paper for your paragraph composition.

CRITERIA: POINTS
Content 10
Grammar 5
Organization 5
Total 20

ENRICHMENT EXERCISE 1

.
ACROSTIC POEM MAKING

Make an acrostic poem on the word MEDIA. Make it briefly but meaningfully.
Write it in separate sheet of paper / long bond paper.

Example of Acrostic Poem

htts://www.tes.com/lessons/rtNu0CtIkKxHWg/writing-acro

10
 CRITERIA: POINTS
Content 10
Grammar 5
Organization 5
Total 20

ENRICHMENT EXERCISE 2

SLOGAN MAKING

Make a SLOGAN with at least 11-15 English words showing on how you
communicate to other people properly. Write it clearly .Use long bond paper for your slogan.

CRITERIA: POINTS
Content 10
Grammar 15
Originality 10
Creativity 15
Total 50

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 POST TEST

Let us determine how much you

have learned from this lesson by
answering this Post-test. I hope that you
will get a higher score than your pre-test.

Good luck! Enjoy Learning!

I. MATCHING TYPE: Match the terms in column A with the descriptions in column B.
Choose the letter of the correct answer and write it on a separate
sheet of paper.

COLUMN A COLUMN B

1. Communicare A. Act of transferring information

2. Context B. An important accountability of
3. Communication mechanism
4. Non-Verbal Communication C. The atmosphere ( physical and
5. Receiver psychological)where you send and receive
6. Media messages
7. Information D. Creates and sends messages
8. Environment E. Facial expression or body movements
9. Verbal Communication F. Involves the setting, scene, and
10. Source expectations of the individuals
11. Spoken channels G. Involves the use of words or speech
12. Interference H. Receives images from the source
13. Channels I. The supply of communication
14. MIL J. A Latin word which means to share
15. Feedback K. Face to face conversation
L. The way in which a message or messages
travel between source and receiver
M. Blocks or changes the source’s intended
meaning of the message
N.Composed of messages that the receiver
sends back to the source.
O.Recognizes the primary role of information
and media in our everyday lives

12 13
KEY ANSWERS

PRE-TEST POST-TEST

I. MATCHING TYPE I. MATCHING TYPE

1. J 1. J
2. F 2. F
3. A 3. A
4. E 4. A
5. H 5. H
6. B 6. B
7. I 7. I
8. C 8. C
9. G 9. G
10. D 10. D
11. K 11.K
12.M 12. M
13.L 13.L
14. O 14. O
15. N 15.N

EXERCISE 1
1. TRUE
2. TRUE
3. TRUE
4. TRUE
5. TRUE
6. FALSE
7. FALSE
8. FALSE
9. TRUE
10. FALSE

EXERCISE 2
Student answers may vary

EXERCISE 3
Students answers may vary

ENRICHMENT EXERCISE 1
Student answers may vary

ENRICHMENT EXERCISE 2
Student answers may vary

14
 REFERENCES

Books

Media and Information Literacy Curriculum Guide by DepEd

Media and Information Literacy Teaching Guide by the Commission On Higher
Education
Oxford English Dictionary

Websites

https://saylordotorg.github.io/text_business-communication-for-success/s05-02-what-
is-communication.html
https://www.skillsyouneed.com/ips/what-is-communication.html
https://lh3.googleusercontent.com/dVSEZAdngzwUPfYpFuNYkJCBa975D1PnVTsUXrh
X6VNRVCiLkLPqYamCAaKJsbsJ7yN7=s151
https://askanydifference.com/difference-between-verbal-and-non-verbal-communication/
https://lh3.googleusercontent.com/dVSEZAdngzwUPfYpFuNYkJCBa975D1PnVTsUXrh
X6VNRVCiLkLPqYamCAaKJsbsJ7yN7=s151
https://ecampusontario.pressbooks.pub/commbusprofcdn/chapter/1-3-eight-essential-
components-of-communication/
https://commons.wikimedia.org/wiki/File:EU-Media-Features-Forum-pic
https://hallr.com/category/school-communication/
https://web.facebook.com/mediaandinformationliteracy/photos/communication-media-
and- information/1260759650664728
https://brainly.ph/question/465224
https://en.wikipedia.org/wiki/Media_(communication)
https://www.openbookpublishers.com/htmlreader/PDS/chap06.html
https://www.quora.com/How-is-communication-being-affected-by-media-and-
information-literacy
https://youtu.be/RkebtEk2zU0
https://youtu.be/IxsW3FxgAGk
https://youtu.be/bBP_kswrtrw
https://youtu.be/b-Y6LRIppU4
https://en.wikipedia.org/wiki/Acrostic
https://youtu.be/KwQsRrcY8-4
https://www.youngwriters.co.uk/info/other/poetry-types/acrostic
https://www.tes.com/lessons/rtNu0CtIkKxHWg/writing-acrostics
Last Modified August 21,2020

15
Annex

W R I T E R’ S PROFILE
LOVELYN H. BAGO

She is Grade 12 teacher at La Union National High School

who’s eager to teach and touch the lives of her students. She
graduated with the course Bachelor of Science in Industrial Education Major in Technology
and Livelihood
Education at Don Mariano Marcos Memorial State University Mid- La Union
Campus (2017). She believes that “A person who never made a mistake never tried
anything new-Albert Einstein’’

NESTCEL RIA E. LIWANAG

She is a Grade 11 Biological Science Teacher inspired to

enhance academic learning and classroom experiences. She is a
graduate of bachelor’s degree of Secondary Education from Saint Louis
College (2017).  She is committed to educating students, colleagues, families, and the
community through establishing strong connections.

MICHAELA KRISTELLE B. SANCHEZ

She is a Grade 11 teacher motivated to nurture and encourage

lifelong learning among students. She holds a master’s degree of Arts in
Education from Saint Louis
College (2020) and a bachelor’s degree of Elementary
Education (Cum Laude) from Saint Louis College (2016).  . She believes that a
Good teacher cannot begin or continue to inspire learning without being a learner.

Writer/Illustrator: LOVELYN H. BAGO

NESTCEL RIA E. LIWANAG
MICHAELA KRISTELLE B. SANCHEZ

Evaluators/ Editors: Name of Principal: BRENDA A. SABADO

Principal IV

Name of Asst. Principal: THEA ZONETTE S. MEDRIANO

OIC, Assistant Principal

Name of EPS in charge: PERLITA F. ABAT

SHS Coordinator