E Commerce Report 2
E Commerce Report 2
On
Prepared by
Banani Das
Registration No. – 200415140064
Batch- 2020-2023
Under the Guidance of
CERTIFICATE
I hereby declare that this project report is submitted by me, in
complete fulfilment of B.com (Banking and Accounting) of
Centurion University of Technology and Management, School
of Management, is exclusively prepared and conceptualized
by me and is not submitted to any other institution or
published anywhere before.
PREFACE
This Project Report has been prepared in partial fulfilment of
the requirement for the programme B. Com (Sem. VI) in the
academic year 2022-2023.
The Field of Procurement and Accounts is developing very
fast and every department of Human activity is realizing it's
important in the smooth functioning of the organization.
Innovative techniques are used to carry out all the activities of
the department. Accounts sector is the most important aspect
in any business organisation.
The blend of learning and knowledge acquired during our
practical studies at the company is presented in this Project
Report.
I have precisely demarcated all the important points. I have
made my best possible efforts to remove all the errors.
The information presented in this Project Report is obtained
from sources like Company Personnel, Company Websites,
Other Websites, Company Reports, and Other Literature.
TABLE OF CONTENTS
COVER PAGE
ACKNOWLEDGEMENT
CERTIFICATE
PREFACE
I. CHAPTER 1
I.1 ABOUT E-COMMERCE
I.2 GROWTH OF E-COMMERCE
I.3 IMPACT ON CUSTOMERS
II. CHAPTER 2
II.1 ABOUT MYNTRA
II.2 ABOUT AJIO
III. CHAPTER 3
3.1 LITERATURE REVIEW
IV. CHAPTER 4
IV.1 RESEARCH GAP
IV.2 OBJECTIVE OF THE STUDY
V. CHAPTER 5
V.1 RESEARCH METHODOLOGY
V.2 SURVEY QUESTIONS
V.3 FINDINGS
VI. CHAPTER 6
VI.1 CONCLUSION
VI.2 BIBLIOGRAPHY
INTRODUCTION TO E-COMMERCE
Electronic commerce
(electronic commerce) is the
activity of electronic purchase
or sale of products on
online services or over the
Internet. E-commerce draws
on technologies such as mobile
commerce,
electronic funds transfer,
supply chain management,
Internet marketing, online
transaction processing,
electronic data interchange
(EDI), inventory management
systems, and automated data
collection systems.
E-commerce, in turn, is driven
by the technological
advancement of the
semiconductor industry and is
the
largest sector of the electronics
industry.
Electronic commerce
(electronic commerce) is the
activity of electronic purchase
or sale of products on
online services or over the
Internet. E-commerce draws
on technologies such as mobile
commerce,
electronic funds transfer,
supply chain management,
Internet marketing, online
transaction processing,
electronic data interchange
(EDI), inventory management
systems, and automated data
collection systems.
E-commerce, in turn, is driven
by the technological
advancement of the
semiconductor industry and is
the
largest sector of the electronics
industry.
Electronic commerce (electronic commerce) is the activity of
electronic purchase or sale of products on online services or
over the Internet. E-commerce draws on technologies such as
mobile commerce, electronic funds transfer, supply chain
management, Internet marketing, online transaction
processing, electronic data interchange (EDI), inventory
management systems, and automated data collection systems.
E-commerce, in turn, is driven by the technological
advancement of the semiconductor industry and is the largest
sector of the electronics industry.
BUSINESS TO BUSINESS
BUSINESS TO CONSUMER
BUSINESS TO THE GOVERNMENT
CONSUMER TO BUSINESS
CONSUMER TO CONSUMER
THE GROWTH OF E-COMMERCE
E-commerce brings
convenience to customers
because they don’t have to
leave home and just browse
websites online, especially to
buy products that are not sold
in nearby stores. It could help
customers buy a
wider range of products and
save customers' time.
Consumers are also
empowered through online
shopping.
They are able to research
products and compare prices
between retailers. With the
practice of user ratings
and reviews from companies
such as Bazaar voice, Trust
pilot, and Yelp, customers can
also see what others
think of a product and decide
whether they want to spend
money on it before making a
purchase. Online
shopping also often provides a
sales promotion or discount
code, making it more cost-
effective for
customers. In addition, e-
commerce provides detailed
product information; even the
staff at the store cannot
offer such a detailed
explanation. Customers can
also view and track their order
history online.
E-commerce brings convenience to customers because they
don’t have to leave home and just browse websites online,
especially to buy products that are not sold in nearby stores. It
could help customers buy a wider range of products and save
customers' time. Consumers are also empowered through
online shopping. They are able to research products and
compare prices between retailers. With the practice of user
ratings and reviews from companies such as Bazaar voice,
Trust pilot, and Yelp, customers can also see what others
think of a product and decide whether they want to spend
money on it before making a purchase. Online shopping also
often provides a sales promotion or discount code, making it
more cost- effective for customers. In addition, e-commerce
provides detailed product information; even the staff at the
store cannot offer such a detailed explanation. Customers can
also view and track their order history online.
ABOUT MYNTRA
AJIO is an ecommerce
segment of Reliance Retail.
Reliance Retail
is an Indian retail company
and a subsidiary of Reliance
Industries.
Founded in 2006, the company
is India's largest retailer by
revenue.
Its retail stores offer food,
grocery, clothing, footwear,
toys, home
improvement products,
electronic goods and farm
tools and inputs.
In addition to physical stores,
the company also sells
products on its
e- commerce channels. It has
280,000 employees at 16,700
stores
locations. In September 2020,
it was announced that US
investment
firm Silver Lake had bought a
1.75% stake in Reliance Retail
for ₹7,500 million
LITERATURE REVIEW
Das, K. and Ara, A., 2015. Growth of e-commerce in India.
Growth, 2(4). The topics covered include the terms study of
commerce, key drivers of growth, market growth potential,
investment, retail market, logistics infrastructure, internet
regulations, key challenges and future of ecommerce.
Chanana, N. and Goele, S., 2012. Future of e-commerce
in India. International Journal of Computing & Business
Research, 8. In this paper they found that the Overall E-
Commerce will increase exponentially in coming years in
the emerging market of India.
Panigrahi, C.M.A., Upadhyaya, R. and Raichurkar, P.P.,
2016. E-commerce services in India: prospects and
problems. International Journal on Textile Engineering and
Processes, 2(1). It raises key challenges that are being faced
by consumers relating to e-commerce viz., Ethical issues,
Perceptions of risk in e-service encounters, challenges for
e-business education and legal system.
Washisht, R. and Mahesh, C.J.D., 2020. A comparative
study of customer satisfaction of Myntra and Ajio.
European Journal of Molecular and Clinical Medicine, 7(8),
pp.5820-5828.The overall study reveals that the E-
Commerce customers are mostly satisfied with price,
delivery safety, returns and refunds, quality of product,
authenticity of brand, after sale service (customer support)
and e-commerce service quality and perceived value.
Peddinti, Z.P., 2022. A Comparative study of analysis of
the Myntra & Ajio E-businesses Websites using Usability
Method to Evaluate. This study gives various aspects
influence the performance of e-business websites,
particularly usability or the simplicity by which users may
use the website.
RESEARCH GAP
• Deviation between the factors acquires and proposed for the
study that is Covid-19 pandemic and comparison between two
established factors.
• Special E-commerce sites are considered for the study to
ascertain the result upon the comparison.
• Differentiation between the sales, usability and success.
• Ascertained the impact of covid-19 on e-commerce with
special reference to e-commerce site. Study upon the specific
segment within the established time period.
OBJECTIVE 1: To determine
the competitive strategies used
to penetrate in the market.
OBJECTIVE 2: To ascertain
the impact of Covid-19 in
terms of sale and competition
OBJECTIVE 1:
To determine the competitive strategies used to penetrate in
the market.
OBJECTIVE 2:
To ascertain the impact of Covid-19 in terms of sale and
competition.
RESEARCH METHODOLOGY
FINDINGS
A research project's main outcomes are what the project
proposes, presents, and discloses. As opposed to conclusions
or recommendations taken from the results, this usually refers
to the total amount of the results.
OBJECTIVE 1:
Over the study, we found some major impact of the
competitive strategies on the product, services and usually the
marketing strategies. Generally speaking, there are different
factors established to ascertain the consumer attention and
success creation.
a) System Health Visibility: The system health Visibility is a
web-based management tool with a mobile application that is
used at public primary system health care and visibility to
capture and monitor system help availability.
b) Match between the system and the natural world: It is
preferable to use simple words, ideas, and concepts that are
recognizable to consumers instead of terms that are mutually
exclusive.
c) User control and freedom: Consumers often make simple
mistakes and change their minds. Allow users to cancel the
stream and return to the original status of the system or to stop
the stream and return to the original status of the system.
d) Consistency and standards: It are important to simplify a
method or service to avoid causing confusion among the
audience by expressing the same idea multiple times through
words, actions, suggestions, or circumstances.
1. Utilize SEO
INDEX
S.R. NO.
TITLE
PAGE NO.
I.
ACKNOWLEDGEMENT
I
ii.
CERTIFICATE
II
iii.
REPORT OF PLAGIARISIM
III
iv.
DECLARATION
IV
v.
CHAPTER - 1
6-12
1.1 INTRODUCTION
7
1.2 HISTORY
8
1.3 MYNTRA
9
1.4 AJIO
10
iv
CHAPTER - 2
13-14
2.1 LITERATURE RIVEIW
14
2.2 RESEARCH GAP
14
v.
CHAPTER - 3
15-16
3.1 OBJECTIVES OF THE
STUDY
16
3.2 RESEARCH
METHODOLOGY
16
vi.
CHAPTER - 4
17-23
4.1 FINDINGS
18
vii.
CHAPTER - 5
24-25
5.1 CONCLUSION
25
viii
BIBLIOGRAPHY
INDEX
S.R. NO.
TITLE
PAGE NO.
I.
ACKNOWLEDGEMENT
I
ii.
CERTIFICATE
II
iii.
REPORT OF PLAGIARISIM
III
iv.
DECLARATION
IV
v.
CHAPTER - 1
6-12
1.1 INTRODUCTION
7
1.2 HISTORY
8
1.3 MYNTRA
9
1.4 AJIO
10
iv
CHAPTER - 2
13-14
2.1 LITERATURE RIVEIW
14
2.2 RESEARCH GAP
14
v.
CHAPTER - 3
15-16
3.1 OBJECTIVES OF THE
STUDY
16
3.2 RESEARCH
METHODOLOGY
16
vi.
CHAPTER - 4
17-23
4.1 FINDINGS
18
vii.
CHAPTER - 5
24-25
5.1 CONCLUSION
25
viii
BIBLIOGRAPHY