Scribd Logo
Upload

Welcome to Scribd!

  • Comm1180 Final Exam

    Uploaded by

    Lia Le
    1K views3 pages
    1. This document provides instructions for the final exam for COMM1180: Value Creation at the University of New South Wales. It outlines that the exam will be 1 hour and 20 minutes, available on Moodle from 2:00PM on November 27th, and due via Turnitin by 3:20PM that same day. It consists of 4 questions worth a total of 68 marks. 2. Late submissions will be penalized 1% of the overall exam value for every minute late. Students must answer all questions in a Word document identifying their name, student ID, and numbering the questions. Word limits are provided for each question. 3. Question 4 involves analyzing performance measures used by a furniture delivery

    Original Description:

    Original Title

    COMM1180 FINAL EXAM

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    1. This document provides instructions for the final exam for COMM1180: Value Creation at the University of New South Wales. It outlines that the exam will be 1 hour and 20 minutes, available on Moodle from 2:00PM on November 27th, and due via Turnitin by 3:20PM that same day. It consists of 4 questions worth a total of 68 marks. 2. Late submissions will be penalized 1% of the overall exam value for every minute late. Students must answer all questions in a Word document identifying their name, student ID, and numbering the questions. Word limits are provided for each question. 3. Question 4 involves analyzing performance measures used by a furniture delivery

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    1K views3 pages

    Comm1180 Final Exam

    Uploaded by

    Lia Le
    1. This document provides instructions for the final exam for COMM1180: Value Creation at the University of New South Wales. It outlines that the exam will be 1 hour and 20 minutes, available on Moodle from 2:00PM on November 27th, and due via Turnitin by 3:20PM that same day. It consists of 4 questions worth a total of 68 marks. 2. Late submissions will be penalized 1% of the overall exam value for every minute late. Students must answer all questions in a Word document identifying their name, student ID, and numbering the questions. Word limits are provided for each question. 3. Question 4 involves analyzing performance measures used by a furniture delivery

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 3

    THE UNIVERSITY OF NEW SOUTH WALES

    TERM 3 2021
    COMM1180: Value Creation

    1. Time Allowed for Section I of the Final Exam: 1 Hour 20 minutes.

    2. Release date/time (via Moodle): Saturday, 27 November 2:00PM (AEST)

    3. Submission date/time (Via Turnitin): Saturday, 27 November 3:20PM


    (AEST)

    4. Total number of Questions: 4 Questions (Note: sub-questions may


    appear under each of the short questions)

    5. Total marks available: 68 marks. Final Exam Part I examination is worth 34% of
    the total marks for the course.

    6. Complete your answers in a Word document, clearly identifying yourself (Name,


    zID) and numbering the questions accurately. Submit via the Turnitin link before
    the deadline.

    7. Every minute a submission is late, a 1% penalty on the overall value of


    the Final Exam will be applied.

    Page 1 of 3
    INSTRUCTIONS:

    Answer ALL questions in the same Word document and identify clearly which question each
    answer belongs to. Please note the word limit as any words over the word limit will not be
    reviewed in the marking process. REMEMBER it is about the quality of your response; you
    will NOT need to write to the word limit for full marks.

    Question 1 (12.5 MARKS, 250 WORD LIMIT)


    Using course concepts, explain how UNSW could identify the most appropriate potential
    customers for a new undergraduate business degree specialising in entrepreneurship.

    Question 2 (12.5 MARKS, 250 WORD LIMIT)


    Apple has identified a need from their current customers that is not being met. They have
    learned that a group of customers feel the need for a thermometer in the phone to measure
    the temperature where the phone is located. How should they decide whether to include
    this as a standard feature in their next phone model?

    Question 3 (25 MARKS, 500 WORD LIMIT)


    Discuss why “IT itself doesn’t have any inherent business value”. Use the example of Uber to
    illustrate your answer and be specific.
    Your discussion should address the following:
    a) What is IS/IT as a resource?
    b) The conditions required for sustained value creation through IS/IT resources in
    organisations.

    Question 4 (18 MARKS)


    Escargot Deliveries Ltd (Escargot) provides furniture delivery services and has offices located
    in Sydney, Melbourne, Brisbane, Hobart, Perth and Darwin.
    Escargot offers a full-service delivery for customers, including:
    • Door to door furniture delivery
    • Furniture assembly at a fee
    • Removal of packaging
    • Removal of old furniture for a fee

    Page 2 of 3
    To monitor the creation value for their key stakeholder, Escargot uses the following
    performance measures:

    Value Creation Goal External Measures Internal Measures

    Shareholder value
    Deliver long-term returns to Return on equity Daily profit per day per office
    shareholders

    Customer value
    Deliver high quality delivery Customer satisfaction rating Average no. of deliveries
    services on quality of delivery service. made per day

    Employee value
    Attract and retain capable Average customer ratings Employee turnover rate
    talent to deliver results to of delivery staff.
    stakeholders

    Recently, Escargot’s CEO has noticed that the “customer satisfaction rating on quality
    of delivery service” has gone down and a few customers have complained that their delivery
    personnel were seemed to be in a rush and were not willing to provide furniture assembly
    services.
    Question:
    a. For each value creation goal, identify and discuss the potential problems with the
    corresponding measures. (9 MARKS 200 WORD LIMIT)
    b. For each problematic measure identified in (a) provide one alternative measure.
    Explain your answer. (9 MARKS 200 WORD LIMIT)

    Page 3 of 3

    You might also like