Stuff You Should Know
Stuff You Should Know
Mr. R. Thomson
ENG4UO-03
The Price of Attentiveness: a comparison of Ideas, Organization, and sound and audio in Serial and
Podcasts have become a popular medium for delivering informative and engaging content.
With all visual aspects of sharing information removed, podcasts aim to deliver their information
purely through speech and sound. With the competitive and vastly growing selection of podcasts,
the effective use of voice and sound elements are imperative for an engaging podcast. An effective
demonstration of these elements is presented in Sarah Koenig’s Serial; a podcast which focuses on
uncovering the truth behind the murder of Hae Min Lee. Another option on the podcast market:
Stuff You Should Know, narrated by Josh Clark and Charles W. "Chuck" Bryant, has the same goal in
mind, to use similar techniques and elements to hook listeners into their show. Despite substantial
differences in the material presented in each podcast, the podcast Serial presents a more effective
use of the elements of ideas, organization, and audio clips and sound, which proves it to be the more
Serial and Stuff You Should Know differ significantly in the topics they cover. While Serial
centers on the murder case of Hae Min Lee, Stuff You Should Know covers a singular topic per
episode, this one being “How Grassoline Works." However, despite the difference in topics, both
podcasts try to use creative and captivating ideas to hook their listeners. In Serial's first episode,
Sarah Koenig reveals that the convicted murderer, Adnan Syed, might not have committed the crime.
This idea immediately hooks the listener into the episode, urging them to continue listening to find
out more about the case. Comparatively, in Stuff You Should Know's first episode, "how grassoline
works," Josh Clark and Charles W. "Chuck" Bryant begins the podcast slowly, firstly talking about
him and his editor, then moving on to a fact about the topic: "switchgrass is one of the feedstocks for
biofuel". Although it is related to the main topic of the episode, this particular fact fails to captivate
the listener's attention in an exceptional manner, which can make them feel uninterested and
possibly lose interest. Thus, Serial is the only podcast that effectively uses creative and captivating
ideas to engage their audience. Even with different topics, Stuff You Should Know does not have a
attention. Serial's first episode is highly organized, beginning with an introduction of the case and
the main characters involved. Sarah Koenig then proceeds to break down the timeline of the murder,
providing details about the day Hae Min Lee went missing. The episode then ends with an interview
with Adnan Syed, the convicted murderer. This organized structure allows the listener to follow the
story easily, making it easier for them to keep track of the different characters and events involved.
In contrast, the introductory episode of Stuff You Should Know, while informative, lacks the same
level of organization and suspense structure as Serial. Throughout the episode, Clark and Bryant
cover the topic related to "grassoline," including history of the concept, examples of how it's used,
and the way in which it is made. While interesting, the organization of this episode by the host is
lackluster, which fails to captivate and engage the audience, this problem further exacerbates the
Lastly, the use of audio clips and sound, which is vital in creating an engaging podcast, is
utilized effectively and done vastly superior in the first episode of Serial, compared to Stuff You
Should Know . Serial's first episode utilizes audio clips effectively, beginning with a voicemail left by
Hae Min Lee's friend after her disappearance. This clip adds a personal touch to the episode, making
the listener feel more connected to the story. Additionally, the use of background music as the
narrator is discussing Adnan’s demeanor after his disappearance adds suspense and drama, making
it more engaging. By contrast, the audio in Stuff You Should Know is limited primarily to Clark and
Bryant's narration, with occasional musical interludes. While this narration is clear and engaging, it
lacks the same level of immersion and sensory detail as the audio in Serial.
In conclusion, while both Serial and Stuff You Should Know are engaging and informative
podcasts, the introductory episode of Serial stands out as a superior example of effective
podcasting. Through its clear and compelling organization, its well-crafted ideas and arguments,
and its masterful use of audio and sound elements, Serial hooks listeners and draws them into the
story in a way that Stuff You Should Know cannot match. Serial acknowledges the significance of
articulating ideas that encourage contemplation and emotional investment on the part of the
audience, arranging them in a manner that entices listeners to delve further into the content, and
utilizing sound clips to augment engagement. As such, Serial represents a model of effective
podcasting that aspiring podcasters would do well to emulate. In the increasingly crowded world of
audio entertainment, podcasts must contend for the attention of their listeners as the competition
continues to grow.
Works Cited
Koenig, Sarah. "Season One: The Alibi." Serial, episode 1, This American Life, 2014.
Clark, Josh, and Chuck Bryant. "Stuff You Should Know: How Grassoline Works." Stuff You Should
Know, episode 1, Spotify, 2008.