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    Marketing Product Level - Eg. Earphones

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    Viksit Choudhary
    The document discusses different levels of products from core to augmented. The core product is the fundamental need being satisfied, the basic product contains only attributes necessary to function, the expected product includes features buyers normally expect, and the augmented product differentiates through additional benefits and services. Over time, augmented product features become expected, so companies must continuously innovate to develop new augmented products.

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    Marketing Product Level - Eg. Earphones

    Uploaded by

    Viksit Choudhary
    83 views2 pages
    The document discusses different levels of products from core to augmented. The core product is the fundamental need being satisfied, the basic product contains only attributes necessary to function, the expected product includes features buyers normally expect, and the augmented product differentiates through additional benefits and services. Over time, augmented product features become expected, so companies must continuously innovate to develop new augmented products.

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    Marketing Product level - Eg. Earphones

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    The document discusses different levels of products from core to augmented. The core product is the fundamental need being satisfied, the basic product contains only attributes necessary to function, the expected product includes features buyers normally expect, and the augmented product differentiates through additional benefits and services. Over time, augmented product features become expected, so companies must continuously innovate to develop new augmented products.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    83 views2 pages

    Marketing Product Level - Eg. Earphones

    Uploaded by

    Viksit Choudhary
    The document discusses different levels of products from core to augmented. The core product is the fundamental need being satisfied, the basic product contains only attributes necessary to function, the expected product includes features buyers normally expect, and the augmented product differentiates through additional benefits and services. Over time, augmented product features become expected, so companies must continuously innovate to develop new augmented products.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 2

    Core Product: The fundamental need or want that consumers

    satisfy by consuming the product or service. For example, the need Augmented
    to process digital images Product

    Basic Product: A version of the product containing only those Expected


    attributes or characteristics absolutely necessary for it to function
    Product
    Expected Product: The set of attributes or characteristics that
    buyers normally expect and agree to when they purchase a
    product Basic
    Expected Products= Expected Product + Minimum characteristics Product
    Augmented Product: The inclusion of additional features, benefits,
    attributes or related services that serve to differentiate the
    product from its competitors Core
    Augmented Product= Expected Product + USP Benefit
    Over time features of augmented product tend to be considered
    expected so it is very important for companies to continuously
    innovate.
    Augmented Listening to different kinds of audio from music to
    Product conversations.

    Expected Two earpieces with 3.5mm Aux connecter


    Product

    Earpieces that sits comfortably in ears,


    Basic microphones and aux connecter.
    Product
    Characteristics like: Active Noise cancellation,
    intangible wires, 15mm drivers, wireless, water
    Core resistance etc.
    Benefit

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