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Better For You Packaged Food in Vietnam: Euromonitor International February 2022
Better For You Packaged Food in Vietnam: Euromonitor International February 2022
Vietnam
Euromonitor International
February 2022
BETTER FOR YOU PACKAGED FOOD IN VIETNAM Passport i
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BETTER FOR YOU PACKAGED FOOD IN VIETNAM Passport 1
2021 DEVELOPMENTS
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BETTER FOR YOU PACKAGED FOOD IN VIETNAM Passport 2
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BETTER FOR YOU PACKAGED FOOD IN VIETNAM Passport 3
health problems, all of which will support both volume and value growth in BFY packaged food
over the forecast period.
Sugar has become a particularly sharp focus for concerns about the role of diet in the
development of obesity, diabetes and heart disease. Sugar content is increasingly being
signalled as foods are positioned in health terms, both in retail and in foodservice. As a result,
reduced-sugar products are expected to grow well in the forecast period. This is likely to
stimulate new product launches, especially in dairy, such as reduced sugar shelf stable milk. In
the past, only the brands from the main category players such as TH Food Chain Jsc or
Vietnam Dairy Products Joint Stock Company (Vinamilk), have been available. However, the
product range is now widening and featuring a variety of other brands.
CATEGORY DATA
Table 1 Sales of BFY Packaged Food by Category: Value 2016-2021
VND billion
2016 2017 2018 2019 2020 2021
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BETTER FOR YOU PACKAGED FOOD IN VIETNAM Passport 4
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BETTER FOR YOU PACKAGED FOOD IN VIETNAM Passport 5
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BETTER FOR YOU PACKAGED FOOD IN VIETNAM Passport 6
VND billion
2021 2022 2023 2024 2025 2026
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BETTER FOR YOU PACKAGED FOOD IN VIETNAM Passport 7
Table 5 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-
2026
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